https://theprpost.com/post/7929/

Edelman appoints Laura Cubillos to Lead Global Food & Beverage Sector

Edelman has brought back agency alumnus Laura Cubillos to spearhead its global food & beverage sector.In her new role, Cubillos will be responsible for leading and developing the sector and its client portfolio on a global scale. She will collaborate closely with regional leaders to oversee a team of more than 500 employees and provide strategic communications counsel to clients.Starting on August 26, Cubillos, a registered dietitian with over 30 years of experience, re-joins Edelman from Padilla, where she led the agency?ÇÖs food, beverage & nutrition practice.Cubillos is also a co-founder of FoodMinds, a global food and nutrition affairs agency that Padilla acquired in 2015. Before launching FoodMinds in 2006, she spent four years at Edelman, serving as a group head and executive VP.Cubillos succeeds Smita Reddy, who currently serves as president of Assembly, Edelman?ÇÖs agency for Microsoft, and co-leads Edelman?ÇÖs global client portfolio alongside Courtney Bigelow.?Ç£Our food & beverage sector is a powerhouse, but we see continued pressure on companies,?Ç¥ said Alex Thompson, president of global practices & sectors at Edelman. ?Ç£Laura?ÇÖs expertise in navigating complex issues and her focus on positive impact perfectly align with the needs of our clients in the years ahead.?Ç¥
https://theprpost.com/post/6678/

Edelman names Lisa Sepulveda as first Global Chief People & Culture Officer

Edelman has appointed Lisa Sepulveda as its first Global Chief People and Culture Officer. Previously serving as the Global Chief Client Officer, Sepulveda will now be responsible for global talent development, recruitment, retention, and addressing the needs of both employees and clients.With 30 years of experience at Edelman, Sepulveda will also focus on fostering the company's culture across its 65 offices. She will report to Global President and COO Matthew Harrington.In addition to her new role, Sepulveda will continue to act as a senior advisor to global clients. Smita Reddy, Global Sector and Client Lead, and Courtney McCraw Bigelow, Managing Director and Global Client Leader, will take on the additional responsibility of managing the global client portfolio.Lisa has played a pivotal role in some of Edelman?ÇÖs most notable campaigns, including the Dove Campaign for Real Beauty and its ongoing self-esteem initiatives, the eBay/PayPal split, Kellogg?ÇÖs ?Ç£Open for Breakfast,?Ç¥ and the transition of Advil and Claritin to OTC. Lisa oversees a diverse portfolio of clients, such as eBay, Johnson & Johnson, Mars, PayPal, Shire, Starbucks, and Unilever. Beyond leading acclaimed communications campaigns for top brands, Lisa is a master mentor. She has been instrumental in launching and nurturing numerous careers, offering guidance, coaching, and motivation to many professionals.Lisa has previously held leadership positions at Edelman and served as the CEO of Euro RSCG Worldwide PR. Before returning to Edelman, she was the President of Global Consumer Marketing at Weber Shandwick.Matthew Harrington said: ?Ç£Lisa?ÇÖs track record of cultivating great talent and building destination teams, most recently with the global client leader community, is a hallmark of her career. She is one of the industry?ÇÖs best mentors and strongest advocates for the importance of culture and belonging. As the workplace and employee experience continue to evolve along with industry and client needs, finding the right balance between those ever-changing dynamics has never been more important.?Ç¥