Omnicom Public Relations (OPR) has appointed Shouvik Prasanna Mukherjee as Head of Creative, Asia Pacific, expanding its regional creative leadership as the global communications network sharpens its focus on culture-led, integrated campaigns.Mukherjee announced the appointment in a LinkedIn post, revealing that he will lead creative strategy across Omnicom PR's three flagship agency brands in the region—FleishmanHillard, Golin, Ketchum and Weber Shandwick—working to elevate creative excellence across the network."New role, same obsession: making work that matters," Mukherjee wrote."Head of Creative, Asia Pacific for Omnicom Public Relations—leading creative across FleishmanHillard, Golin, Ketchum, and Weber Shandwick in the region."Reflecting on the move, Mukherjee noted the contrast between his career building challenger brands and his new role within one of the world's largest communications networks."I've spent my career helping build challenger brands. Ironic, then, to end up with the biggest agency, by some distance!"He added that his focus remains unchanged despite the broader remit."At Golin, we became consistently the most awarded PR agency in APAC. Now the scoreboard's bigger, the stakes are higher, and the ambition hasn't moved a bit: be the best in class, drive excellence by design and shape culture."Mukherjee joins the regional leadership role after serving as Head of Creative at Golin Asia Pacific, where he played a key role in the agency's creative transformation and award-winning campaigns across the region. During his tenure, Golin emerged as one of Asia-Pacific's most decorated PR agencies at leading international award shows, reflecting the industry's growing emphasis on creativity as a driver of business impact.His appointment comes as Omnicom Public Relations continues to strengthen collaboration across its agency brands, enabling clients to access integrated expertise spanning corporate reputation, brand marketing, digital communications, influencer engagement and creative storytelling.The move also reflects a broader trend within the communications industry, where global PR networks are investing in dedicated creative leadership to compete more directly with advertising agencies and creative consultancies. As earned media, social platforms, creators and AI reshape brand communications, agencies are increasingly expected to deliver culturally relevant, idea-led campaigns that drive measurable business outcomes.With Mukherjee now leading creative across OPR's Asia-Pacific operations, the network is expected to further integrate creative capabilities across FleishmanHillard, Golin, Ketchum and Weber Shandwick, supporting clients with campaigns designed to influence culture and strengthen brand reputation across the region.

Interpublic Group agency Golin has announced the promotion of Shouvik Prasanna Mukherjee to Executive Vice President, global creative innovation, effective immediately.Recognised for spearheading successful innovations out of Asia for Golin?ÇÖs global network ?Çô including the Executive Impact Matrix and AI Incubator SPARK ?Çô in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.In this post, Shouvik continues his current remit as Golin APAC?ÇÖs Chief Creative Officer, and will remain leading the agency?ÇÖs Creative Intelligence Unit ?Çô a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. The Unit was awarded Specialist Consultancy of the Year in 2023 and 2024 by PR Awards Asia.?Ç£Expanding Shouvik?ÇÖs contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,?Ç¥ said Darren Burns, President, Asia Pacific, Golin. ?Ç£Shouvik?ÇÖs appointment in this role, based out of Asia, underlines Golin?ÇÖs commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.?Ç¥Shouvik reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global chief client officer and innovation council chair. ?Ç£I?ÇÖm beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,?Ç¥ said Porter. ?Ç£We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey.?Ç¥Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz , Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald?ÇÖs, Porsche Asia Pacific and Uber.?Ç£I?ÇÖm excited to bring the Asian perspective to Golin?ÇÖs global portfolio and influence clients at scale,?Ç¥ said Mukherjee. ?Ç£Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin?ÇÖs innovation council, we are committed to delivering solutions that will shape the future of our client business.?Ç¥