Burson, the global communications leader purpose-built to create value for clients through reputation, recently published a global report on Gen Z adults’ attitudes toward health, Gen Z: Calling for Healthcare Connection and Change. The report’s India-specific findings offer interesting insights into Gen Z’s perceptions and preferences related to healthcare services and providers. Gen Z is redefining health and wellness, prioritising preventive care like never before. With access to digital health tools, personalized wellness plans, and mental health resources, they are making informed decisions about their well-being. Their emphasis on self-care, technology-driven health management, and demand for transparency from healthcare providers reflects a shift toward a more engaged and empowered approach to personal health. The report’s key findings include: Positive outlook on healthcare: Nearly four in five (78% of respondents) say they experience one positive emotion when taking responsibility for their healthcare.Shifting priorities post-COVID: 67% of respondents say they increasingly focus on physical health and 63% give high importance to mental health.Challenges faced: 53% of the respondents said facing significant challenges regarding affordability and access to quality care as well as misleading information related to health in the online space. In-person care: 66% of Gen Z in India prioritise in-person care and value connections. 77% of Indian Gen Z surveyed further said that they trust doctors and 68% rely on hospitals and clinics. Importance of healthcare service providers: 59% of the Gen Z respondents said that they understand the integral role of healthcare companies in their wellness journey.Alternative treatment options: 53% of Gen Z respondents said they are open to holistic or alternative medical treatment. Deepshikha Dharmaraj, CEO, Burson Group India, said, “Gen Z, the digital-native generation, is gradually taking responsibility for their own healthcare. However, a lot of misconceptions and generalisations around their approach to health exist. It’s important to share the true picture, and this study provides a comprehensive overview of what this generation values. The insights will be important for healthcare providers, policymakers, and communicators seeking to effectively engage with this demographic.”Hemali Mahajan, Managing Director, GCI Health India, said, “This report captures key trends and insights essential to understanding the future of the healthcare in India. Gen Z's emphasis on in-person care, coupled with an openness to digital health solutions, presents a unique opportunity for healthcare providers to create integrated and personalised experiences that meet their evolving needs. By addressing the challenges of affordability and accessibility, we can empower this generation to take greater control of their health and well-being.”In addition to the global survey, the report includes believability findings from Decipher Health that analysed a select set of the survey’s findings affecting?Gen Z audiences. Burson’s cognitive AI solution forecasted very high believability scores relative to the survey. Decipher Health, a solution created in partnership with AI company Limbik, is an offer through PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.

Burson, the global communications leader built to create value for clients through reputation, has been named the strategic communications partner for Eastman Auto & Power Limited (EAPL). Burson will provide integrated communication services to enhance its brand presence and build long term corporate reputation.Burson will focus on strengthening Eastman Auto & Power Limited’s reputation through comprehensive communications strategies, tailored content and proactive media relations, ensuring the company’s growth story resonates with its customers, partners and potential investors. With a proven track record of driving brand success, Burson will work alongside EAPL to elevate the company’s positioning in the competitive energy and automotive sectors.The partnership is poised to drive awareness around EAPL's cutting-edge solutions, particularly in the areas of clean energy and e-mobility. Burson's expertise in creating highly effective communication strategies will help ensure that EAPL’s message of progress and sustainability reaches its target audience, reinforcing the company's commitment to environmental stewardship and technological advancement.Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power Ltd., said, “We are excited to collaborate with Burson as our strategic communications partner. Their expertise in delivering impactful communications strategies, combined with their deep understanding of our industry, makes them the ideal partner to help us further strengthen our brand presence and market leadership in Solar Rooftop Solutions, Last Mile E-Mobility Solutions and Continued Energy Solutions.”Spotlighting the significance of this partnership, Deepshikha Dharmaraj, CEO of Burson Group India, said, “Eastman Auto & Power Ltd. is a renowned brand at the forefront of energy innovation. We look forward to leveraging our creative expertise to build their reputation and share EAPL’s story of progress, sustainability, and industry excellence. We are committed to delivering innovative solutions support their growth vision.” 

Burson, the global communications leader purpose built to create value for clients through reputation, has been named the strategic communications partner for Ducati in India. Burson will provide integrated communication services to Ducati to further strengthen its brand positioning, reputation and engagement within the Indian market. "We are thrilled to partner with Burson India as our strategic communications partner," said Bipul Chandra, Managing Director of Ducati India. "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India." "Ducati is an iconic brand synonymous with performance, style, and a passionate riding community," said Deepshikha Dharmaraj, CEO of Burson Group India. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India."

Burson, the global communications leader purpose-built to create value for clients through reputation, today announced its organisational structure in India. Burson Group India will operate three leading brands including Burson Genesis, Hill & Knowlton India and GCI Health India.Burson also announced the appointment of Dolly Tayal as Managing Director, Burson Genesis. Tayal will report to Deepshikha Dharmaraj, CEO, Burson Group India. “I am delighted to welcome Dolly to lead our clients and people under the Burson Genesis brand,” said Dharmaraj. “I am confident that her leadership will infuse teams with fresh energy and ideas, further enhancing our reputation for client excellence and innovation.”Dharmaraj added, “As we continue to build the Burson brand in India, we will leverage the combined strengths and expertise of Genesis, Hill & Knowlton and GCI Health to consistently deliver exceptional results for our clients, enhancing their reputational capital.”“In Burson Genesis, I see both the proud legacy and the promising future of public relations and communications in India,” noted Tayal. “It has been a privilege to be part of the Burson legacy and an honour to be entrusted with Burson Genesis. I am looking forward to working with our incredible team and helping our clients build reputation as a competitive advantage through purpose-driven creativity, innovative strategies and advanced technologies.”

Burson, the global communications leader purpose-built to  create value for clients through reputation, has been named the strategic communications partner in India for Birla Opus Paints, a brand under Aditya Birla  Group's Grasim Industries. The agency will be responsible for developing and executing  a comprehensive communications strategy to establish Birla Opus Paints as a leading  player in the Indian paint industry.  Burson India will work with the Birla Opus Paints’ brand team to amplify the brand’s narrative and reinforce its commitment to quality, innovation and sustainability. Burson  India will leverage its extensive experience and network to create a strong brand identity  for Birla Opus Paints, enhance its brand image, foster thought leadership and deepen  engagement with its diverse audience, whilst also highlighting its association with the  prestigious Aditya Birla Group.  Inderpreet Singh, Head, Marketing, Birla Opus Paints, said, “We are delighted to  partner with Burson India. The team’s proven expertise in brand building, reputation  management and strategic communication aligns with our vision to establish Birla Opus  Paints as a formidable player in the industry. We are looking forward to partnering with  Burson to create engaging and powerful stories.”  "At Burson India, we reinvent how reputation creates competitive advantage for our  clients, enabling them to lead today and into the future,” said Deepshikha Dharmaraj,  CEO, Burson Group India. “Our legacy is built on providing creative and innovative  solutions that drive value for our clients and we are thrilled to partner with Birla Opus  Paints which shares the same values of innovation and quality. The brand's commitment  to expanding the decorative paint market perfectly aligns with our expertise in launching  new brands and establishing market leadership. We are confident that our experience in  reputation management and brand communications will help establish Birla Opus Paints  as a household name and a trusted brand in India." 

Public Affairs Forum of India (PAFI) is India’s primary platform for corporate public affairs practitioners, with its members leading public policy initiatives for over 100 major Indian and global companies. It is at the forefront of driving ethical and respectful dialogue and interaction amongst stakeholders and serves as a professional resource for public affairs practitioners. PAFI today announced its new office bearers for 2024-25. Deepshikha Dharmaraj took over as the President of PAFI for 2024-25 with immediate effect from Vinita Sethi, who completed her very successful tenure as President for 2023-24. “This is a pivotal year as the world turns its attention to India and its influence in geopolitics, climate change, and business uncertainty," said Deepshikha Dharmaraj, CEO of BCW India Group (soon to be Burson India Group). “With the collective experience and guidance of PAFI’s exceptional past presidents, office bearers and the PAFI Secretariat, I am looking forward to foster meaningful ideas and facilitate dialogue to support the government, policy and corporate decision makers.” Vinita Sethi, the outgoing President of PAFI and Senior Vice President & Chief Public Affairs at the Apollo Hospitals Group, said, “Over the last year, we have implemented steps towards increasing member engagement through sectoral councils, hosted a very well- received 10th Annual Forum, and continued our efforts to build capacity among young public policy professionals. We also initiated a focused initiative towards accelerating the participation of women in the workforce and leadership. Looking ahead, I believe PAFI will continue to deepen this work and lead public policy practitioners across more areas.”Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President. Medha Girotra, Vice President- Communications, Asia Pacific, Mastercard is the new Secretary, and Shivnath Thukral, Director and Head Public Policy, Meta India is the new treasurer.