Cheryll Forsatz has returned to Ketchum as the US chief client officer after gaining valuable experience at Zeno and Ferrero USA.?Ç£Cheryll will be critical in defining and executing our organic business growth in the US,?Ç¥ president & CEO Mike Doyle stated in a memo to staff. ?Ç£She will be responsible for creating and deploying a client-centric model that will drive consistency in our client experience, and work with client directors to provide guidance on business-critical accounts.?Ç¥Most recently, Forsatz was with Zeno, where she served as the managing director of Zeno East. Before her time at Zeno, she spent over five years at the Italian confectionary giant Ferrero, joining the company in 2018 as its first VP of corporate communications and public relations.Forsatz is no stranger to Ketchum, having previously held the role of senior VP, where she was responsible for the agency?ÇÖs external communications. Earlier in her career, she served as the director of communications for McDonald?ÇÖs New York metro region, overseeing public relations, public affairs, and crisis management activities.?Ç£Cheryll?ÇÖs experience is so well suited to the role, and to Ketchum ?Çö a mix of deep, in-house expertise and agency credentials, too,?Ç¥ Doyle added. Forsatz will report directly to Doyle until a new US CEO is appointed, which is expected "in the near future," according to Doyle.

Zeno Group has announced the appointment of agency veteran Leah Katz to lead Zeno East, overseeing teams in New York and Washington, D.C. Katz joins Zeno from FleishmanHillard in New York where she established a proven track record of sustaining growth, managing global teams and cultivating a culture of high performance. Katz has over 20 years of industry experience, across health, consumer, corporate and digital capabilities.  ?Ç£Leah?ÇÖs fresh vision, dynamic leadership, and unwavering commitment to culture make her a smart choice to drive Zeno East forward,?Ç¥ said Grant Deady, Zeno U.S. president. ?Ç£With deep agency experience, a global perspective, and results-oriented mindset, Leah is poised to help our clients and teams navigate today?ÇÖs complex business environment.?Ç¥Katz will report to Deady and serve on the agency?ÇÖs global leadership team.?Ç£When competing against Zeno, I was always impressed by their creativity, purpose-driven leadership, and impactful work,?Ç¥ said Katz. ?Ç£Our industry is undergoing a transformation, and I couldn?ÇÖt be more proud to join the leadership team of such a fearless future-focused agency.?Ç¥Cheryll Forsatz, who previously served as Managing Director Zeno East, will be departing the agency for a new opportunity later this month.