Ketchum has promoted Rachel Rix, previously deputy MD of brand, to the role of Chief Growth Officer for its UK operations. Rix will continue her current responsibilities as global client lead and EMEA lead for two major accounts, alongside her new duties overseeing Ketchum?ÇÖs integrated offerings. Having joined Ketchum nearly eight years ago from Freuds, Rix has steadily risen through the ranks.This announcement comes shortly after Ketchum UK appointed Estelle Boon as managing director of brand.In her new role, Rix will report to Sera Holland, who became UK CEO in August following the departure of Ruth Allchurch. Holland praised Rix?ÇÖs abilities, stating: ?Ç£Watching Rachel work is like taking a masterclass in client relationship building. She is one of those rare talents that can create depth in the partnerships she owns and breadth in the work through her relentless focus on progress. I?ÇÖm looking forward to working closely with Rachel as she steps into this new role, and we step into this new chapter of growth across our integrated and specialist offerings.?Ç¥Expressing her enthusiasm, Rix shared: ?Ç£I couldn?ÇÖt be more excited to take on this role at the start of Ketchum UK?ÇÖs next chapter. There are two things I love most about my job and our industry: building and nurturing relationships with people who inspire and energise me and doing innovative, progressive work with clients that makes us all better. I can?ÇÖt wait to work with Sera and the senior leadership team to bring our brilliant plans to life.?Ç¥This leadership change is part of a broader restructuring at Ketchum UK, which includes Noor Kheir?ÇÖs arrival from H&K as managing director of corporate, as well as the departure of the agency?ÇÖs chief finance and operations officers, and corporate director Koray Camg??z?ÇÖs transition to CEO of the Taylor Bennett Foundation.

Ketchum UK has announced the hiring of Noor Kheir as the new managing director of corporate, effective from September. In her new role, Kheir will lead Ketchum?ÇÖs team of directors and senior personnel, managing corporate communications for some of the agency?ÇÖs most prominent global clients, including P&G and Samsung. Her portfolio will also cover multi-market clients like 3M and Collinson, along with key European accounts such as Adobe and Mastercard.Kheir brings a wealth of experience in corporate communications, mobility & transport, and sustainability, further strengthening Ketchum's expertise and senior leadership team.Previously, Kheir served as managing director at H+K/Burson, where she spent five years overseeing the firm?ÇÖs mobility & transport practice. Additionally, she held the role of managing director of WPP?ÇÖs Ford Europe integrated agency, gaining significant experience in EV and sustainability/ESG communications. Before her tenure at H+K, Kheir spent 12 years at Edelman.Reflecting on her departure from H+K, Kheir said, ?Ç£I?ÇÖve had an absolutely brilliant five years at H&K (now Burson!), working with amazing clients and amazingly talented people. I know everyone says that when they are leaving but that is 100% true of H&K. It is the right time for me to take on a new challenge, and I cannot wait to join the Ketchum UK team, leading the corporate community.?Ç¥Sera Holland, Ketchum's chief strategy & innovation officer, global markets, commented on the appointment: ?Ç£Our incredible bench of senior consultants and directors in our corporate team have been leading the practice successfully for a while now, but given the continued growth and opportunity we?ÇÖre seeing across the corporate mix combined with our clients?ÇÖ need for us to help them navigate through significant global and market change, the time was right for us to bring in a strong, experienced leader to take our offer and team to the next level. Noor?ÇÖs experience in leading high-performing, integrated teams across global brands, in addition to the depth of her experience and reputation as a senior client counsellor, meant she was the clear standout choice for the role. She?ÇÖs joining a stellar senior leadership team in the UK and has a real vision for where she wants to take our offer, and myself, Jo-ann, and the rest of our team can?ÇÖt wait to partner with her to make it a reality.?Ç¥Kheir?ÇÖs appointment follows a series of other senior hires at Ketchum UK, including Estelle Boon from Grayling as managing director, consumer brand, and Bibi Hilton as chief client officer, global markets.