Interpublic Group has announced the appointment of Alex Hesz as the company's Chief Strategy Officer. Hesz will collaborate closely with Interpublic?ÇÖs leadership team on the company's strategic priorities, including the company?ÇÖs go-to-market positioning and its integrated work with global clients.?Ç£Alex is an exceptional strategist who sees what?ÇÖs next and will help both our clients and Interpublic harness change to drive outstanding performance. He?ÇÖll be invaluable in driving our company?ÇÖs strategic initiatives forward as we continue to evolve and grow. An area of long-standing focus for us is the intersection of media, technology and creative, and Alex can accelerate the pace at which we integrate these capabilities so that our teams can most efficiently grow business for brands," said Philippe Krakowsky, CEO of Interpublic. ?Ç£We?ÇÖre very pleased to welcome Alex to the organization.?Ç¥Most recently, Hesz has worked with NGOs and on related projects in his native United Kingdom. Prior to this, Hesz was at Omnicom, where he served as the company?ÇÖs Executive Vice President, Chief Strategy Officer. Hesz previously held a range of strategic roles at Adam & Eve/DDB and was elevated to Global Chief Strategy Officer at DDB Worldwide in 2020. Over the course of his career, Hesz has worked on a range of large clients spanning all major industry categories, from automotive to financial services, consumer goods and technology."Our industry is changing rapidly to deliver innovative, personalized, and scaled solutions for clients that leverage new technologies and adjusted ways of working. Interpublic?ÇÖs success in adopting these types of programs has helped it deliver industry-leading work for clients, who turn to the company to navigate and excel in an increasingly complex marketing environment,?Ç¥ said Alex Hesz. ?Ç£I look forward to joining the Interpublic team to further the company?ÇÖs strategic vision and integrate industry-leading capabilities to help grow Interpublic and our clients.?Ç¥Hesz joins a group of senior functional leaders at the corporate Interpublic level driving connectivity between the company?ÇÖs portfolio of marketing services, capabilities and centralized strategic resources in areas such as data and identity, marketing technology, commerce, production and generative artificial intelligence, all in the service of making precision and performance core elements of its services to marketers around the world.The appointment is effective immediately.

Interpublic Group agency Golin has announced the promotion of Shouvik Prasanna Mukherjee to Executive Vice President, global creative innovation, effective immediately.Recognised for spearheading successful innovations out of Asia for Golin?ÇÖs global network ?Çô including the Executive Impact Matrix and AI Incubator SPARK ?Çô in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.In this post, Shouvik continues his current remit as Golin APAC?ÇÖs Chief Creative Officer, and will remain leading the agency?ÇÖs Creative Intelligence Unit ?Çô a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. The Unit was awarded Specialist Consultancy of the Year in 2023 and 2024 by PR Awards Asia.?Ç£Expanding Shouvik?ÇÖs contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,?Ç¥ said Darren Burns, President, Asia Pacific, Golin. ?Ç£Shouvik?ÇÖs appointment in this role, based out of Asia, underlines Golin?ÇÖs commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.?Ç¥Shouvik reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global chief client officer and innovation council chair. ?Ç£I?ÇÖm beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,?Ç¥ said Porter. ?Ç£We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey.?Ç¥Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz , Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald?ÇÖs, Porsche Asia Pacific and Uber.?Ç£I?ÇÖm excited to bring the Asian perspective to Golin?ÇÖs global portfolio and influence clients at scale,?Ç¥ said Mukherjee. ?Ç£Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin?ÇÖs innovation council, we are committed to delivering solutions that will shape the future of our client business.?Ç¥

Interpublic Group agency Golin recently appointed Jeff Beringer as the company?ÇÖs first-ever Chief AI Officer (CAIO). This newly created, focused leadership role underscores Golin?ÇÖs commitment to integrating artificial intelligence (AI) across all aspects of its business operations and client services. The position is effective immediately and reports to Gary Rudnick, Chief Operating Officer, Golin.As CAIO, Beringer will architect and accelerate the implementation of a comprehensive, multi-year strategy to modernize the agency for the AI age. His responsibilities will include driving AI innovation, upskilling Golin?ÇÖs workforce, and helping design future AI-driven client service models that solidify the agency?ÇÖs competitive edge. He will also collaborate with IPG to leverage unique Interpublic assets, technologies and strategic partnerships for the benefit of Golin?ÇÖs teams and clients.?Ç£Artificial Intelligence is transforming the way we work, communicate, and create,?Ç¥ said Matt Neale, CEO, Golin. ?Ç£By appointing Jeff as our Chief AI Officer and embarking on an ambitious AI transformation plan, our clear goal is for Golin to be the first fully AI-integrated global PR agency, focused on delivering best-in-class, future-forward solutions that drive superior results for our clients.?Ç¥A 20-year Golin veteran, Beringer has a proven track record of leveraging technology to redefine how marketing and communications work gets done. Throughout his career, he has spearheaded numerous initiatives that optimized operations, enhanced client services, and fostered innovation at global agencies. His focus has led to industry distinctions, including recognition as one of PRovoke Media?ÇÖs 2023 Innovator 25, and a 40 Under 40 honoree by PRWeek in 2013.?Ç£Our founder Al Golin always said, ?Çÿfix it before it breaks?ÇÖ?Çöget a ahead of change rather than be disrupted by it. In 2010, this pioneering ambition gave our agency the courage and permission to restructure the traditional agency model from a hierarchy of generalists to communities of specialists under our G4 model,?Ç¥ said Rudnick. ?Ç£That same forward-thinking spirit will drive AI integration across our organisation now. Jeff?ÇÖs expertise will ensure a seamless adoption of AI capabilities that empower and equip our teams worldwide to operate at the cutting edge.?Ç¥Beringer previously served as Golin?ÇÖs Global President, Digital. As an early leader in digital PR, his foresight and strategic execution helped the firm navigate and thrive in the rise of social media, take its first steps with influencer marketing, and harness the power of data to earn coverage and drive conversations with The Bridge, Golin?ÇÖs award-winning real-time engagement network. Recently, Jeff has been at the center of the introduction of AI-powered innovations and tools to uplevel Golin?ÇÖs approach to content testing, campaign and reputation measurement, influencer identification and impact, and misinformation detection.?Ç£After two decades at Golin, I?ÇÖm honored to work alongside our global teams to help drive the agency?ÇÖs next transformation,?Ç¥ said Beringer. ?Ç£Golin?ÇÖs entrepreneurial culture, unique IP and collaborative client partnerships create the perfect conditions to thoughtfully implement AI for the benefit of our people and clients.?Ç¥Beringer will continue to serve as a strategic advisor to Golin?ÇÖs mature digital practice and its seasoned global digital leadership team. The award-winning group delivers a variety of services to clients spanning social strategy, content and campaigns, influencers, community engagement, paid media and analytics ?Çô all of which will benefit from the agency?ÇÖs AI evolution.