Leading global communications consultancy Ketchum has appointed Tamara Norman as Chief Executive Officer for the US region. A thirty-year Ketchumveteran, Norman will assume responsibility for the agency?ÇÖs strategy, innovation, client experience, growth and financial results in the region. She will blend her deep understanding of the agency with an objective, thoughtful eye toward what?ÇÖs possible in the years ahead. Norman will report to Ketchum Global President and CEO Mike Doyle.?Ç£The continual evolution of today?ÇÖs communications landscape requires a leader with deep and varied expertise, a clear-eyed vision, and a bias for action. No one fits that description better than Tamara Norman,?Ç¥ said Doyle. ?Ç£She is a powerhouse with decades of experience counseling clients in dozens of industries, advocating for and protecting the reputation of global brands and ?Çô importantly ?Çô mentoring the next generation of communications talent.?Ç¥Norman joined Ketchum in 1995 and quickly became known for her client-first approach, strategic insights, and success leading and motivating teams. She will blend her decades-long understanding of the agency with an objective, thoughtful eye toward what?ÇÖs possible in the years ahead.Throughout her career, she has led many of the agency?ÇÖs largest, most complex global client engagements and built the agency?ÇÖs strong consultancy in corporate communications. Most recently, Norman has served as Chief Corporate Affairs and Reputation Officer, overseeing Ketchum?ÇÖs capabilities in executive communications, issues and crisis, financial communications, purpose, media relations and DE&I. Since 2020, she led the creation and growth of the agency?ÇÖs award-winning employee engagement practice, helping clients navigate the ever-changing dynamics in the workplace.?Ç£This is a pivotal time for our industry, and I am excited to help shape this next chapter for Ketchum,?Ç¥ said Norman. ?Ç£My confidence in this team and the direction of our agency is rooted in thirty years working side-by-side with the best in the business to create meaningful impact for clients. Together, we will elevate our strengths, drive innovation and tackle big communications challenges, creating progress for our clients and our people.?Ç¥Established in 1923, Ketchum is one of the most creatively awarded firms in the industry.

Cheryll Forsatz has returned to Ketchum as the US chief client officer after gaining valuable experience at Zeno and Ferrero USA.?Ç£Cheryll will be critical in defining and executing our organic business growth in the US,?Ç¥ president & CEO Mike Doyle stated in a memo to staff. ?Ç£She will be responsible for creating and deploying a client-centric model that will drive consistency in our client experience, and work with client directors to provide guidance on business-critical accounts.?Ç¥Most recently, Forsatz was with Zeno, where she served as the managing director of Zeno East. Before her time at Zeno, she spent over five years at the Italian confectionary giant Ferrero, joining the company in 2018 as its first VP of corporate communications and public relations.Forsatz is no stranger to Ketchum, having previously held the role of senior VP, where she was responsible for the agency?ÇÖs external communications. Earlier in her career, she served as the director of communications for McDonald?ÇÖs New York metro region, overseeing public relations, public affairs, and crisis management activities.?Ç£Cheryll?ÇÖs experience is so well suited to the role, and to Ketchum ?Çö a mix of deep, in-house expertise and agency credentials, too,?Ç¥ Doyle added. Forsatz will report directly to Doyle until a new US CEO is appointed, which is expected "in the near future," according to Doyle.

Ketchum Sampark is undergoing a strategic transition, with layoffs affecting staff in India and China. The remaining personnel and clients will be integrated into FleishmanHillard. Approximately 40 staff members in India and China are expected to be impacted by these changes.India MD, Rohan Srinivasan, will oversee the transition process for a period. Despite the restructure, sources suggest that the Ketchum Sampark brand may persist even after the transition to FleishmanHillard.Mike Doyle, Ketchum's president and CEO, explained the move as part of the company's growth and innovation strategy. He emphasized the importance of leveraging the Omnicom network and infrastructure to continue providing clients with exceptional service and global connectivity.Established in 1994, Ketchum Sampark initially specialized in financial services before being acquired by Omnicom's Ketchum in 2011. Founders Bela and NS Rajan retired from the company in 2021.This restructuring comes amid a period of growth for the Indian PR industry, although challenges such as flat retainers and talent shortages persist. Despite these obstacles, the industry has continued to show resilience, with double-digit growth reported in recent years.The transition underscores a collaborative effort between Ketchum Sampark and FleishmanHillard to provide clients with enhanced services and expertise in India's evolving PR landscape.