AYANA Hospitality, a leading luxury hospitality brand in Bali, has strengthened its team with the appointment of Lynne Lessard as Director of Public Relations. In this role, Lessard will spearhead the PR strategy for the company's five hotels and extensive portfolio of restaurants and bars, overseeing media relations, social media, influencer partnerships, and digital platforms.With a wealth of experience in the digital marketing sphere, Lessard joins AYANA Hospitality from the World Organization of the Scout Movement, where she held the position of Digital Marketing Manager based in Kuala Lumpur. Her expertise in crafting compelling narratives and leveraging digital channels is expected to significantly enhance AYANA Hospitality's brand visibility and reputation.AYANA Hospitality, renowned for its exceptional guest experiences and stunning properties, has consistently been at the forefront of Bali's luxury tourism industry. The appointment of Lynne Lessard underscores the company's commitment to delivering world-class hospitality and maintaining a strong presence in the global market.