The concept of the metaverse has transitioned from a speculative fodder for fiction to an impending reality. As this immersive virtual world begins to take shape, it presents a unique frontier for public relations (PR) professionals and agencies. The metaverse offers an unprecedented opportunity to create, interact, and engage in ways previously unimagined, compelling agencies to rethink and innovate their PR strategies. With major tech giants investing heavily in this space and virtual experiences becoming increasingly sophisticated, the question arises: Is it time for PR agencies to devise innovative strategies specifically tailored for the metaverse? This story delves into the potential of the Metaverse for PR, exploring how agencies can leverage this new realm to enhance brand presence, foster deeper connections with audiences, and navigate the challenges of this uncharted, but exciting, territory.Is it the right time?Absolutely, says Aman Gupta, Managing Partner, SPAG FINN Partners.The metaverse, according to Gupta, is not just a concept for the future; it?ÇÖs a burgeoning reality where major brands are already making significant investments.?Ç£For PR agencies, this is a pivotal moment to innovate. We need to create immersive, interactive experiences that go beyond traditional media. Strategies should include virtual events and experiences, branded virtual spaces, and leveraging avatars for storytelling and engagement. Agencies that can harness the potential of the Metaverse will be at the forefront of a new era in digital communication, offering clients unprecedented ways to connect with their audiences,?Ç¥ he says.Concurring with Aman Gupta on this, Priya Sharma, Co-Founder of PRZSM Communications, asserts that metaverse can help brands stand out.?Ç£Absolutely, it's the perfect time for agencies to create new PR strategies for the metaverse. Imagine a place where brands can connect with people in exciting, virtual ways. This digital world offers unique opportunities for brands to interact with their audiences. For example, Airtel used the metaverse for its 5G launch, and many Indian brands are already holding virtual events to engage customers. By using avatars to build communities, PR agencies can reach tech-savvy consumers who spend a lot of time in these virtual spaces and create meaningful connections with the audience. This approach will lead to better campaign outreach and help brands tap into new audiences. Embracing the metaverse can help brands stand out and build stronger connections with their audience,?Ç¥ Sharma adds.Vishaal Shah, Co-founder, Moe's Arts, also feels that it is indeed time for PR agencies to start developing innovative strategies tailored to the metaverse. ?Ç£As more brands establish a presence in virtual worlds, PR professionals must be prepared to help clients effectively navigate this new frontier. This will involve familiarizing themselves with the unique features, culture, and communities of different metaverse platforms to inform their approach, as what works on one virtual world may not translate to another.?Ç¥According to Shah, the focus should be on storytelling, brand experiences, and community building, which are likely to be key pillars of metaverse PR. ?Ç£They can help brands create compelling narratives and immersive activations that engage audiences in novel ways. Leveraging the social and interactive nature of the metaverse will be crucial, possibly through partnerships with virtual influencers, hosting virtual events, or creating branded avatars and digital collectibles. Additionally, issues management and crisis communications strategies need to be adapted to suit the fast-moving, user-generated content-heavy nature of the metaverse,?Ç¥ he explains.ChallengesPR in the metaverse faces unique challenges, particularly in content moderation and intellectual property protection. The vast, real-time nature of the metaverse complicates scalable monitoring and identity verification, while ensuring cultural sensitivity adds another layer of complexity. Protecting digital assets, trademarks, and user-generated content against infringement is difficult in this decentralized environment, especially with evolving legal frameworks and enforcement issues. Additional challenges include ensuring data privacy and security, addressing ethical considerations, and maintaining regulatory compliance. Navigating these issues requires innovative strategies and a deep understanding of the metaverse's dynamics.Let?ÇÖs see what the PR pros have to say about this.Navigating PR in the metaverse presents unique challenges that demand agile strategies, states Aman Gupta.According to him, the environment's fluidity and novelty require constant adaptation from PR professionals. Crafting a consistent brand narrative amidst this dynamic landscape necessitates authenticity and trust to engage audiences seeking genuine interactions in virtual spaces.?Ç£Ensuring inclusive and accessible PR campaigns across varying digital literacy levels, while addressing ethical data privacy and security concerns in the closely monitored metaverse, requires balancing innovation with responsible communication practices. Additionally, measuring the impact and effectiveness of PR initiatives is complex due to traditional metrics' inability to capture virtual engagement and sentiment accurately, thus necessitating the development of new analytics and evaluation methods,?Ç¥ Gupta says.Priya Sharma observes that PR in the metaverse has some unique challenges, especially around content moderation and protecting intellectual property (IP).?Ç£Imagine a busy digital marketplace where everything must reflect the brand's values. Making sure user-generated content fits with brand guidelines requires advanced tools and careful watching. The decentralized and anonymous nature of virtual spaces makes this harder. IP protection is another big issue. Digital assets can be easily copied and shared, leading to IP problems. Agencies and brands need to work with legal experts to handle digital ownership and enforce their rights, helping create a digital watermark that secures your work from being copied or misused. Clear policies and using blockchain technology for tracking digital assets can help reduce these risks,?Ç¥ Sharma says.Vishaal Shah says that content moderation is a significant challenge in the metaverse due to its real-time, immersive nature. ?Ç£Policing harassment, hate speech, misinformation, and other problematic content is even more difficult in virtual worlds than on traditional social platforms.?Ç¥Shah reckons that intellectual property protection in the metaverse is complex, as the line between homage, remix culture, and IP infringement can be blurry in user-generated virtual worlds. ?Ç£Brands will need to decide how tightly they want to control their IP in the metaverse and develop appropriate strategies. Measurement and ROI could also be challenging in the early days of the metaverse, as platforms and tools are still developing. Setting the right KPIs will require experimentation and flexibility. Additionally, reputational risk is heightened in the metaverse, given its nascent stage.?Ç¥Measurement in metaverseAs the metaverse transitions from concept to reality, PR professionals face the challenge of redefining how they measure campaign success in this new digital frontier. Traditional metrics may no longer apply, requiring innovative approaches to evaluate engagement, reach, and impact within immersive virtual environments. The stakeholders need to devise advanced tools and techniques that will enable PR practitioners to effectively gauge the success of their campaigns and navigate the complexities of this rapidly evolving landscape.The future of PR measurement in the metaverse is still evolving, but it is poised to be a fascinating area as this new medium matures, points out Vishaal Shah, who predicts the emergence of new metaverse-native metrics.?Ç£Some traditional digital metrics like reach, engagement, and sentiment will likely still apply, but they may need to be adapted to account for the metaverse's unique features, such as measuring interactions with 3D branded objects. New metaverse-native metrics may emerge, such as the number of avatar interactions, virtual event attendees, or digital collectibles sold. The key will be tying these metrics to tangible business outcomes. In the long run, success metrics may shift from focusing on one-off campaigns to evaluating ongoing metaverse community health, such as the growth, activity, and positive sentiment surrounding a brand's virtual neighborhood or persistent branded experience. PR professionals will need to stay agile, experimental, and closely attuned to how people actually use and perceive the virtual world to effectively gauge the success of their campaigns in the metaverse,?Ç¥ Shah concludes.In the metaverse, says Priya Sharma, traditional metrics will change to reflect the unique nature of virtual engagement. She feels that PR professionals will need to use new key performance indicators (KPIs) that capture the immersive and interactive aspects of these environments.?Ç£Important metrics will include time spent in virtual spaces, interaction rates with virtual content, conversion rate, customer engagement, return on investment and the spread of digital experiences. Advanced analytics tools that track user behaviour in virtual platforms will be crucial. Analysing the sentiment of virtual interactions and feedback from avatars will give deeper insights into audience perceptions. Using augmented and virtual reality metrics will help measure the effectiveness of immersive campaigns. The success of PR campaigns in the metaverse will depend on their ability to create meaningful, memorable, and measurable interactions that connect with audiences in these dynamic digital spaces,?Ç¥ says Sharma.Aman Gupta predicts that measurement in the metaverse will transcend traditional metrics, focusing on immersive engagement, real-time sentiment analysis, and behavioural insights. ?Ç£Success of campaigns will be gauged by the depth of user interaction, the emotional resonance of experiences, and advanced analytics that track user behaviour and preferences. Integrating these virtual metrics with traditional ROI indicators will provide a comprehensive view of campaign effectiveness, ensuring PR strategies deliver tangible business outcomes in this evolving digital frontier,?Ç¥ he adds.As the metaverse continues to evolve, it presents an exciting yet challenging new frontier for PR professionals. While the opportunities for immersive, interactive brand experiences are vast, navigating the complexities of content moderation, IP protection, and effective measurement requires innovative approaches. PR agencies that embrace this digital frontier with agility and creativity will be well-positioned to lead in this new era. The journey into the metaverse is just beginning, and those who can adapt and thrive in this virtual world will set new standards for digital communication and engagement. The metaverse is not just the future; it is the next great leap for PR, demanding a blend of bold strategies and meticulous execution.

Omnicom's PR revenue showed a modest increase of 0.9% in the second quarter of 2024, marking a turnaround after three consecutive quarters of decline for the group. This growth contrasts with stronger performances in Omnicom's other sectors: advertising & media (7.8%), experiential (17.6%), healthcare (2%), precision marketing (1.4%), and execution & support (1.2%). However, branding & retail commerce saw a decline of 3.8%.In total, revenue for the second quarter of 2024 rose by $243.9 million, or 6.8%, reaching $3.85 billion. The increase was largely driven by organic growth, which contributed $188.3 million, or 5.2%. Acquisitions, particularly the Flywheel Digital acquisition in Precision Marketing, added $93.0 million (2.6%) to revenue, though foreign currency translation had a negative impact of $37.4 million (1.0%).Regionally, organic growth varied: the United States saw 6.3%, Euro Markets & Other Europe 4.5%, the United Kingdom 6.9%, Latin America 24.5%, and the Middle East & Africa 8.0%. However, Asia Pacific decreased by 0.1% and Other North America by 8.3%.Chairman and CEO John Wren highlighted the company's 5.2% organic growth in Q2, driving strong performance in adjusted EBITA & EPS. He emphasized the importance of creativity and talent in leveraging Gen AI, underscoring ongoing strategic investments in technology, content, e-commerce, and performance media through their Omni platform.While Omnicom's PR revenue increase in Q2 was modest, it reversed a trend of quarterly declines, positioning the group for future growth and strategic alignment

In the fast-evolving media landscape, PR firms are stepping up their game. With changing media habits and the rise of social media, managing an organization's reputation has never been more crucial. PR firms are now seen as strategic advisors, not just managing reputations but also guiding overall strategy.Technology and shifting consumer behaviors are driving this change, leading to financial and management pressures. Clients demand integrated teams that excel across disciplines and agencies. This shift pushes PR firms to upscale their resources, aiming for a 'networked' model where global capabilities boost speed, agility, and talent.Mergers and acquisitions (M&A) in marketing are rapidly evolving. On one level, there are the big communication network groups (WPP, OmniCom, Publicis, Havas, etc.), which have multiple agencies, and on another level, there is significant interest from private equity (PE) firms. These firms are investing heavily to enter the disrupted marketing and communications sector, scaling mid-sized independent shops, and selling them at higher prices. In India, PR veterans Zacharia James and Rishi Seth joined The Practice as strategic investors, having co-founded Six Degrees, which was acquired by WPP's Cohn & Wolfe. These firms offer large payouts to agency founders, scaling and then selling these businesses. Recently, Maven Corporate Advisors acquired a 76% stake in Kaizzen, co-founded by Vineet Handa. PE-backed firms are seizing opportunities in the disrupted marketing sector, scaling mid-sized indie shops to sell them at higher prices. Major IT consulting firms like Accenture, Deloitte, IBM, KPMG, and McKinsey & Company also invested over $1.2 billion in 2017 in acquiring various digital communication firms.Despite the appeal of independent agencies with good client lists, demand for traditional agencies is weak as companies merge and rethink resources amid AI's rise. Global PR firms seek partners with local insights, openness to emerging technologies, visual storytelling, and interactive capabilities to meet stakeholders' demand for a more engaging experience. While Big Data, AI, and VR are powerful tools, their effectiveness lies in engaging stakeholders. PR firms must invest in technologies like Big Data, AI, and Machine Learning to stay ahead. The traditional PR agency model is shifting towards a networked approach. Global capabilities are being utilized to enhance speed, agility, and talent access. In this hyper-connected and transparent age, organizations are re-evaluating their societal purpose to appear authentic and credible. PR and digital campaigns now focus on integrated ideas and voices, promoting organizations as committed partners in supporting an inclusive economy and sustainable environment. To remain competitive, PR firms must upscale their skills and meet clients' demands for more senior leadership involvement. This shift requires PR firms to rethink their organizational structures, integrate across all office functions, and play an active role in strategic operations and global partnerships.DISCLAIMER: The views expressed are solely those of the author and do not necessarily reflect the views of ThePRPost.com.

Team Farner, the European communications consultancy, has announced a leadership change. Long-time leader Roman Geiser will transition to Chairman, focusing on strategic development and acquisitions. Melanie Faithfull Kent, previously CEO of Hill & Knowlton Europe, will take over as the new CEO.This move signifies the next stage of growth for Team Farner, backed by Waterland Private Equity. The agency completed seven acquisitions in 2023, including Lansons in the UK and expanding its footprint across six European countries and the US.As Chairman, Geiser will leverage his experience to cultivate key accounts and drive further growth through mergers and acquisitions. He expressed his confidence in Kent, stating, "This planned transition allows me to focus on strategy and M&A, while placing the operational reins in Melanie's capable hands."Under Geiser's leadership, Team Farner has seen significant expansion, tripling its revenue and employee base in just three years. The agency has also completed 12 acquisitions, solidifying its position as a major player in the European communications landscape.Team Farner boasts a strong client base, including AbbVie, IBM, ING, and Volkswagen. With Kent's leadership and Geiser's continued strategic guidance, the agency is poised for continued success.Geiser said: ?Ç£I am proud that Melanie Faithfull Kent is taking over the leadership of Team Farner. This planned transition allows me to concentrate on strategy and M&A in the next phase of the company's development ?Çô in addition to remaining a shareholder ?Çô and to place the operational management of the agency group in Melanie's hands after the first brilliant phase of growth."Faithfull Kent said: ?Ç£I am very much looking forward to the exciting task of continuing the success story of Team Farner. The positioning of Farner as a management consultancy for integrated communication is groundbreaking for me."

MHP Group continues its growth trajectory in 2024, acquiring UK-based tech communications and branding consultancy Tuva Partners. This marks their second acquisition this year.The 10-member Tuva team will join MHP Group to form a new specialist unit, MHP Technology. This team will leverage MHP Group's broader capabilities in creative, digital, reputation management, capital markets, and public affairs to deliver integrated solutions for clients.Tuva Partners, co-founded in 2018 by industry veterans Julian Tanner and James Kennedy, boasts experience across cleantech, fintech, telecoms, and enterprise IT. Their client list includes Veon, Marqeta, and ESS.Following the acquisition, Tanner will assume the role of Executive Chairman of MHP Technology, while Kennedy will lead the unit as its Head and join MHP Group's leadership team. MHP Technology joins MHP Financial Services and MHP Health as the group's third sector-focused specialist team.This acquisition, financial terms undisclosed, aligns with MHP Group's accelerated growth strategy since its acquisition by Next15 in 2022. Further mergers and acquisitions are expected as the group expands its reach.MHP Group CEO Alex Bigg said: ?Ç£The Tuva team have built an enviable reputation as expert advisors to companies that are redesigning the global economy. From day one, MHP Technology will have leading positions in fast-growth areas, including cleantech, AI and quantum computing. Most importantly, we can now offer clients across MHP Group deep tech expertise.Kennedy said: ?Ç£Over the past six years, we?ÇÖre proud to have partnered with some incredible technology brands ?Çô from established industry giants to the disruptive pioneers opening our eyes to new markets or reshaping our perspectives about existing ones. It?ÇÖs been a great ride up to this point, and we now look forward to continuing our journey with MHP Group.?Ç¥The addition of Tuva strengthens MHP Group's roster of tech clients, which already includes Wayve (Europe's leading AI company), Breakthrough Energy (cleantech investor), and Oxford Instruments. This acquisition brings the total team size to 230 communications specialists, following MHP Group's acquisition of the 30-person creative agency La Plage in March 2024.

Adgully has announced the IMAGEXX Summit and Awards 2024, the premier PR industry event, scheduled to take place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event will bring together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The IMAGEXX Summit and Awards 2024 has been recognised as the PR industry's go-to event. The day-long will feature thought-provoking sessions, including a keynote address by Rahul Shivshankar, Consulting Editor at Network18, on "Redefining Journalism: The Impact of Independent Media on Mainstream News." The event will also include a panel discussion on "The Future of Public Relations in the Age of AI," chaired by Bhaskar Majumdar, Co-Originator of CommsAdda, with distinguished panelists such as Dr. Navneet Anand, Founder & Director of GreyMatters Communications & Consulting, and Dr. Samir Kapur, Director at Adfactors. Additionally, attendees can look forward to insights from a fireside chat on "Navigating Geopolitics: The Role of Public Policy and ESG in Shaping Global Communication Strategies," featuring Sanghpriya Gautam, Director at Speyside, and Sonal Singh, Head of Corporate Communications at Jindal Stainless.The highlight of the day will be the anticipated IMAGEXX Awards, recognizing outstanding achievements and contributions within the PR industry. "We are thrilled to host the IMAGEXX Summit and Awards 2024 in New Delhi. This event is a celebration of the incredible talent and hard work within the PR industry. It provides a unique platform for professionals to come together, share knowledge, and inspire each other," said Bijoya Ghosh, Founder and CEO of Adgully. The IMAGEXX Summit and Awards 2024 promises to be an unforgettable event, fostering collaboration, innovation, and excellence in public relations. Registration is now open, and we invite all PR professionals, agencies, and enthusiasts to join us in celebrating the best in the industry.http://theprpost.com is the latest offering from the house of Adgully. It isn't your ordinary portal of press releases. Instead, it delivers the inside scoop on the PR world, bringing you industry trends, feature stories, hot news on agency acquisitions, leadership shakeups, and exciting new launches. Stay ahead of the curve and stay updated on the latest industry buzz with The PR Post.

Renowned Burgundy winemaker Louis Latour has selected Three Cheers, a leading 360PR+ agency specializing in adult beverages, as its new communications and marketing partner for the US market. This news comes as Louis Latour itself undergoes a leadership transition, with the 12th generation of the Latour family taking the reins.Three Cheers?ÇÖ first order of business was to announce key executive appointments at Louis Latour. El??onore Latour, a 12th generation family member, has been named Vice President of Maison Louis Latour. Francois Beall has been appointed Vice President of Sales for Louis Latour Inc., the company?ÇÖs wholly owned US subsidiary. Both will report directly to CEO Florent Latour."The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines," said Florent Latour.Three Cheers recently hosted a successful ?Ç£Summer in Burgundy?Ç¥ event for Louis Latour at Little Prince, a popular New York City restaurant. The event brought together wine, culinary, and lifestyle journalists for an immersive experience showcasing the unique character of Louis Latour wines and their Burgundian heritage.Louis Latour is a historic family-owned winery in Burgundy, France, dating back to 1797. They are renowned for producing some of the world's most highly rated Chardonnays and Pinot Noirs, with five of their wines recently receiving recognition at the Sommeliers Choice Awards. Louis Latour is known for its commitment to sustainable viticulture and traditional winemaking practices.

Trident DMG, a strategic and risk advisory firm, has announced the appointment of Lydia Hennessey as a director. Hennessey joins Trident DMG from FleishmanHillard, where she served as a managing supervisor. During her tenure, she led global public affairs, strategic communications, and social responsibility initiatives for clients in the technology and beverage sectors. Prior to that, she was part of the corporate affairs team at Edelman, where she handled crisis response and strategic communications for clients in aviation, hospitality, and entertainment industries.In her new role at Trident DMG, Hennessey will provide strategic media counsel, communications planning, and support to clients across various industries. She will also assist with long-term corporate positioning, executive thought leadership, and crisis management.Trident DMG, based in Washington, D.C., has recently expanded its team with several key hires, further strengthening its capabilities in stakeholder management and communications. The firm has been recognized for its excellence in litigation and crisis communications, holding top rankings from Chambers & Partners and being named to PRNews' Agency Elite list for 2024? (Trident DMG)?? (Trident DMG)?? (Trident DMG)?.

Fast-growing global advisory DGA Group, rebranded from Dentons Global Advisory last month, has expanded the roles of four of its senior leaders across Europe.Gr??goire Poisson, Brussels lead and former CEO of Interel at the time of its acquisition by the newly-formed DGA in 2021, has been named global head of public affairs. Poisson, who advises clients in the energy, mobility, and sustainability sectors, will work with public affairs colleagues across markets in his new role. His focus will include service delivery, business development, and strengthening relationships between the EU and US public affairs teams, along with expanding the firm?ÇÖs network of affiliates.Partner Katherine Morgan, who joined Interel in 2014 as deputy managing partner, has been appointed Europe head of public affairs. Her new brief includes growing, developing, and aligning the public affairs practice across the region.Additionally, partner James Melville-Ross, who joined DGA from FTI Consulting in 2021, has been named Europe head of complex communications advisory. He will oversee the regional management of the practice specializing in high-stakes communications issues, including crisis management and corporate reputation. Morgan and Melville-Ross will join DGA Group?ÇÖs executive committee, where Poisson is already a member.Lastly, partner Kieran O?ÇÖKeeffe, another longtime leader at Interel, has been appointed co-head of DGA?ÇÖs Brussels office. He will work alongside Poisson to oversee all operations within the multidisciplinary team.

Tata Electronics has announced the appointment of Varghese Thomas as their new Global Head of Communications. Varghese brings with him a wealth of experience from his previous role as Chief Communications Officer (CCO) at Greaves Cotton Limited. His impressive career includes significant contributions to some of the industry's leading companies.Prior to his tenure at Greaves Cotton, Varghese spent over seven years with TVS Motor. He initially joined as the Vice President & Global Head of Communication and was later promoted to Senior Vice President & Global Head of Communication. His strategic leadership played a crucial role in enhancing TVS Motor's corporate communications and global outreach.Varghese's career also includes a significant stint at BlackBerry India, where he served as the Director of Corporate Communications for India and Greater China. His expertise in corporate communication extends further back to roles at Cisco, Intel, Genesis Burson-Marsteller, and Weber Shandwick, where he honed his skills in public relations and corporate strategy.As Tata Electronics' Global Head of Communications, Varghese Thomas is expected to leverage his extensive experience to drive the company's communication strategies, enhance stakeholder engagement, and support the organization's global growth initiatives.

On the occasion of World PR Day, Adgully, in association with CommsAdda, hosted the latest edition of #GullyChat on Tuesday, July 16, 2024. The topic for this episode was ?ÇÿHow the PR industry is adapting to the changing media landscape, the rise of social media, and the importance of data-driven strategies.?ÇÖThe esteemed participants included:Bhaskar Majumdar, Head - Marketing Communication, CSR & Digital, Egis - India and South AsiaMou Chakravorty, Marketing Communications Director, DeloitteAmit Arora, Head Corporate Communications, Housing.comSana Zabeen, PR and Comms Lead, TV9 NetworkSandhya Malik, Chief Corporate Communications Officer, Sesa Goa, Vedanta LtdThe shift from traditional media to digital platforms has impacted the PR industry, and PR professionals are adopting various strategies to stay ahead.Bhaskar Majumdar noted, ?Ç£The industry has gone through a radical shift with the availability of data, the wider reach of the internet, and the growth of smartphones. There is a sea change in planning and media mix for campaigns. While planning campaigns and devising communication strategies, brands are going for a kind of media mix which has both digital and traditional approaches intertwined into each other ?Çô or as they call it, ?ÇÿIntegrated Comms?ÇÖ.?Ç¥ Quoting Charles Darwin, he said, ?Ç£It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.?Ç¥Mou Chakravorty observed that shifts in mediums have brought in a much more cohesive integrated #comms approach in #PR, where the story is the main hero. ?Ç£This means a faster, agile way of creating short-form content catering to modern tech-savvy consumers, and digital engagement builds reputation,?Ç¥ she said, adding, ?Ç£Faster narrative building, on-the-go brainstorming, and the amalgamation of mediums bringing new concepts alive. PR has truly stood out to be the central voice of a #marketing campaign in changing times.?Ç¥Amit Arora pointed out, ?Ç£We are living in the #Screenage; hence our audience is always available and more engaged on digital platforms, whereas the rest of the platforms will continue to hold their place.?Ç¥?Ç£The shift to digital platforms has revolutionised PR, offering real-time engagement and broader reach. #PR pros now prioritise digital storytelling and multimedia content to captivate audiences,?Ç¥ he added.Sana Zabeen shared some case studies to better illustrate her perspective. She mentioned about Dove?ÇÖs Real Beauty campaign, which she considered to be a stellar example of creating authentic content that builds trust and credibility by featuring real women of various shapes, sizes, and ethnicities instead of traditional models. ?Ç£This approach not only built trust, but also positioned Dove as a brand that values and promotes natural beauty, enhancing its credibility and emotional connection with consumers.?Ç¥She further added, ?Ç£PR professionals are creating content tailored for digital consumption, including short-form videos, infographics, and interactive media. Leveraging social media for real-time interaction and feedback enhances responsiveness and engagement with audiences.?Ç¥Sandhya Malik noted, ?Ç£Digital platforms have transformed the PR landscape completely, making it more dynamic, instant, and targeted, especially with the recent advent of AI.?Ç¥ She further added, ?Ç£Innovative PR strategies such as dynamic user content, purpose-driven, personalized storytelling through data-driven insights, and immersive AI/AR/VR experiences ensure they are adaptive, impactful, and highly engaging.?Ç¥

NMDC hosted an interactive session, celebrating World PR Day at its head office today in the presence of Shri Amitava Mukherjee CMD (Addl. Charge) and Shri B Vishwanath CVO. Shri Samir Kapur, Guest Professor at IIMC, New Delhi and Shri Sudhakar Reddy, Editor (Investigation), at The Times Of India delivered a session on importance of PR and Communication in this digitally advanced era. The event kick-started with the welcome speech by Smt. G Priyadarshini, CGM (P&A) followed by an opening remark by Shri P Jaya Prakash, GM (CC). During the event prominent speaker from the field of Public Relations - Shri Samir Kapur and Shri Sudhakar Reddy shared their experiences and expertise with the employees of NMDC on the theme- ?ÇÿThe Future Of Public Relations in a Changing World?ÇÖ. The interactive session started with Shri Samir Kapur, who highlighted how the world and PR industry has changed post covid, current trends in the field and new tools & techniques used in digital media. Shri Samir Kapur said, "PR and storytelling is crucial, everyone needs PR. There?ÇÖs learning from a storytelling perspective, PR is about having a good relationship with the public. Simply putting Public Relation is making sure that your image and reputation gets managed.?Ç¥ Shri Sudhakar Reddy added, ?Ç£We're experiencing a huge digital and social revolution. What impacts the society at large, journalism impacts PR. We are living in the age of algorithms which plays a big role in shaping a brand?ÇÖs image. Hashtags make and break anything and even has significant impacts on democracies too.?Ç¥ While, Shri B. Vishwanath, CVO (Chief Vigilance Officer) NMDC, said, ?Ç£PR activities have a greater effect in the entire business process. And our CMD?ÇÖs broader vision on branding NMDC really worked and has ensured the attention across the country. We feel proud to see our hoardings at the Hyderabad airport and at Lakdi-ka-Pul metro station.?Ç¥Shri Amitava Mukherjee, CMD (Addl. Charge), addressing everyone, stated, ?Ç£The most important thing in the field of PR and Communication is, ?ÇÿWhat to communicate, whom to communicate and how to communicate?ÇÖ - these are very important aspects. And we need to strategize what must be communicated to the people. With print media, social media and electronic media, there?ÇÖs an explosion of information all over, we?ÇÖre in a business of grabbing attention and communicating things to maintain that image." The interactive session aims at developing skills to manage PR challenges and opportunities amongst the employees. 

Burson, the global communications leader purpose-built to  create value for clients through reputation, has been named the strategic communications partner in India for Birla Opus Paints, a brand under Aditya Birla  Group's Grasim Industries. The agency will be responsible for developing and executing  a comprehensive communications strategy to establish Birla Opus Paints as a leading  player in the Indian paint industry.  Burson India will work with the Birla Opus Paints?ÇÖ brand team to amplify the brand?ÇÖs narrative and reinforce its commitment to quality, innovation and sustainability. Burson  India will leverage its extensive experience and network to create a strong brand identity  for Birla Opus Paints, enhance its brand image, foster thought leadership and deepen  engagement with its diverse audience, whilst also highlighting its association with the  prestigious Aditya Birla Group.  Inderpreet Singh, Head, Marketing, Birla Opus Paints, said, ?Ç£We are delighted to  partner with Burson India. The team?ÇÖs proven expertise in brand building, reputation  management and strategic communication aligns with our vision to establish Birla Opus  Paints as a formidable player in the industry. We are looking forward to partnering with  Burson to create engaging and powerful stories.?Ç¥  "At Burson India, we reinvent how reputation creates competitive advantage for our  clients, enabling them to lead today and into the future,?Ç¥ said Deepshikha Dharmaraj,  CEO, Burson Group India. ?Ç£Our legacy is built on providing creative and innovative  solutions that drive value for our clients and we are thrilled to partner with Birla Opus  Paints which shares the same values of innovation and quality. The brand's commitment  to expanding the decorative paint market perfectly aligns with our expertise in launching  new brands and establishing market leadership. We are confident that our experience in  reputation management and brand communications will help establish Birla Opus Paints  as a household name and a trusted brand in India." 

India?ÇÖs booming economy has become a magnet for international players, and the PR industry is no exception, with the entry of established foreign firms through acquisitions altering the landscape, particularly for independent and mid-sized agencies. The first part of this story analyzed the acquisitions by international PR firms in India during the last two decades, and the resultant opportunities and challenges, especially for mid-sized firms.The second part of this feature dives deep into this dynamic shift, exploring how these acquisitions are impacting strategies, operations, and the very future of Indian PR. We will examine the challenges and opportunities presented by this consolidation wave, and what it means for the competitiveness and innovation of the industry as a whole.Also read:The most transitional shifts in Indian PR: One acquisition at a time - Part 1Consolidation and self-relianceUltimately, achieving self-reliance (Atmanirbharta) in the PR industry requires a deep understanding of regional dynamics and market nuances, points out Bhaskar Majumdar, Head ?Çô Marketing Communication, CSR and Digital, India and South Asia, Egis.According to him, strategic foresight, innovative service delivery, and effective talent management will be pivotal for mid-sized firms to thrive amidst evolving industry dynamics and global competition.?Ç£The entry of international PR firms into the Indian market through acquisitions is significantly reshaping the strategies and operations of independent and mid-sized PR firms across the country. The presence of international firms with global expertise and extensive resources intensifies competition for both clients and talent. Independent and mid-sized PR firms are compelled to enhance their service offerings, innovate more aggressively, and differentiate themselves in specialized niches to remain competitive. International firms bring best practices and advanced technologies to the table, raising the bar for service standards in the Indian PR industry. This pushes local firms to adopt new technologies, improve operational efficiency, and elevate their overall service quality to meet client expectations,?Ç¥ says Majumdar.He further adds that the entry of international PR firms introduces global perspectives and practices into the Indian market. This can lead to a cultural exchange of ideas, methodologies, and strategies, enriching the capabilities of local firms and enabling them to offer more diverse solutions to clients.Majumdar stresses on the importance of fostering ?ÇÿAtmanirbhar Bharat?ÇÖ in PR.?Ç£The consolidation wave affects talent dynamics in the industry. While larger firms may attract top talent with global exposure opportunities, mid-sized and independent firms can differentiate themselves by offering more personalized career growth paths, entrepreneurial environments, and specialized training. The challenge lies in comprehending the dynamic nuances of the Indian market, where indigenous firms inherently possess an advantage. In PR, fostering ?ÇÿAtmanirbhar Bharat?ÇÖ is crucial. Larger Indian firms, leveraging their deep-seated understanding of local market intricacies, naturally maintain an edge over competitors. While the consolidation of international PR firms in India brings challenges for smaller players, it also presents opportunities for growth, specialization, and professional advancement. The future of the Indian PR industry looks poised for transformation, driven by global integration, higher standards, and enhanced client outcomes through strategic partnerships and innovative practices,?Ç¥ he concludes.<img src='https://erp.adgully.me/artical_image\4f23af0ae495077f5103e00b1d6d4a86.jpeg' class='content_image'>Rishi Seth, Founder and CEO, Evoc Communications, reckons that many international clients find it easier to work with their international counterparts in PR and advertising due to standardisation of processes and client experience across countries. This, he adds, obviously presents challenges to independent firms, who will inevitably have a unique culture and service delivery standards, leading to a client experience that may be very different from the global network firms (important to note that even international firms are not homogenous, and thus, will have differentiated processes even among themselves).According to Seth, the key for the independent firms is to invest in elevating and differentiating their client experience to compete effectively and meaningfully with international firms. ?Ç£This calls for world-class systems and processes and a quality-oriented culture. Other possible strategies can include developing competitive advantages through deep local insights and stakeholder relationships, which may not be easily replicable by foreign firms. These strategies definitively work ?Çô as is evidenced by the fact that the largest PR firm in India by a huge margin is still an independent Indian firm,?Ç¥ he adds.A word of cautionThere is a word of caution from Akshara Lalwani, Founder and CEO, Communicate India. International firms, she warns, must be cautious about buying past successes, for, the future of PR lies in innovation and adaptability, not in traditional methods.?Ç£Despite numerous international firms entering the Indian market, success has been limited. Many have entered through acquisitions only to exit later, as the disparity between the global and Indian models remains significant. This makes it challenging for international companies to scout quality acquisitions and maintain a positive ROI. Until the Indian market matures and globalizes further, this disparity will persist,?Ç¥ she notes.According to Lalwani, the challenges include:Increased competition: The entry of well-established international players intensifies competition. Mid-sized firms must continually innovate and differentiate themselves to maintain and grow their market share.Cultural and operational differences: International firms often face challenges in adapting to the unique cultural and operational nuances of the Indian market. This can create a complex environment for mid-sized firms navigating collaborations or competing with these global entities.Retention and talent acquisition: The competition for top talent becomes fiercer with the presence of international firms. Mid-sized firms need to invest more in retaining their key talent and attracting new ones to stay competitive.The future of the Indian PR industryThe Indian PR industry is at crossroads. Consolidation, fueled by international acquisitions, is reshaping the landscape. But what does this mean for the future? While consolidation will drive professionalism and innovation, there can be increased pressure on independent firms, potentially leading to further consolidation.The Indian PR industry, fueled by entrepreneurial spirit, is not yet in a consolidation phase, remarks Vikram Kharvi, CEO, Bloomingdale PR. According to him, unlike saturated markets where consolidation is more common, the Indian PR landscape remains relatively young and vibrant, with ample room for the emergence of new firms. He reminds us that the notion of a consolidation wave does not accurately capture the current state of the industry.?Ç£Instead, what we are witnessing is a phase of dynamic growth and expansion. New players continue to enter the market, bringing fresh perspectives and innovative approaches to public relations. This period of growth ensures a competitive and diverse environment, fostering creativity and allowing more firms to thrive. While larger entities may acquire smaller firms to enhance their capabilities, this trend is part of the industry?ÇÖs evolution rather than a sign of consolidation. The future of the Indian PR industry will likely be characterized by continued diversification and the rise of new entrepreneurial ventures, driving the sector forward,?Ç¥ Kharvi concludes.While the PR industry worldwide is witnessing a wave of consolidation, with established giants merging and acquiring smaller players, India presents a slightly different picture, points out Rishi Seth. Here, he adds, the trend has been more towards outright acquisitions by international firms. However, it is important to note that the Indian PR scene is a breeding ground for new agencies. He thinks that this constant influx of young, dynamic firms, led by both seasoned and emerging communication professionals, suggests a more optimistic outlook. So, unlike the global consolidation trend, the Indian PR landscape might be headed for a future brimming with diverse players, creating a richer and more competitive ecosystem, Seth concludes.Akshara Lalwani is certain that the consolidation wave is likely to drive the Indian PR industry towards greater professionalism and sophistication. While the entry of international firms brings challenges, it also fosters a more competitive and innovative environment.Lalwani stresses that the future success of PR firms in India will depend on their ability to adapt to changing market dynamics, embrace new technologies, and offer value-driven services.As the market continues to globalize, the gap between global and Indian models is expected to narrow, leading to a more integrated and mature PR landscape in India, she concludes.Ashraf Engineer, Head of Strategy, Ideosphere, foresees that the pressure on independent and mid-sized firms to raise their game will increase. This might mean they too would look for investments or outright acquisitions.?Ç£Growth is the mantra, in my view, for survival. And you need investment to fuel it. While the industry has been in consolidation mode for a while, there are still attractive targets for the picking. Global groups will have their eyes on them. In my view, we will continue to see consolidation for at least five more years. I believe it is good for the Indian PR industry for the reasons outlined before,?Ç¥ Engineer says.However, he does not believe that all Indian agencies will look to sell. He states that there are major independent players that have resisted the temptation to sell outright or part with a stake. ?Ç£And they?ÇÖre doing very well. Once the dust has settled, what we?ÇÖll have is a layered industry that comprises agencies of varying sizes, independent and otherwise, each layer catering to different budgets and client needs,?Ç¥ concludes Engineer.

Authored By Deepak Jolly, Director & Founder, Consocia AdvisoryThe dilemma many PR specialists face is whether to simply listen to the client or also guide them towards the right actions. Often, they succumb to the pressure of "the client is always right," which can lead to compromised planning and outreach to stakeholders.When defining the goal, vision, and mission of a PR agency, strong values are essential. Through internal deliberations, seven core values were identified to guide interactions with clients and stakeholders.The seven values are Integrity, Accountability, Passion, Co-Creation, Agility, Outside-in Approach, and Leveraging the Network. Let?ÇÖs highlight the first five values, which are critical and bring out the best in PR.The first value is Integrity. Building relationships on honesty and trust is crucial. As the interface between the client and stakeholders, it is the PR professional's responsibility to convey the client's story accurately. Choosing clients carefully and ensuring a shared language and ethical principles are fundamental aspects of maintaining integrity.The second value is Accountability. Taking pride and ownership in deliverables, committed to achieving tasks with integrity within a given timeframe, is essential. Accountability means being answerable for actions and ensuring efforts align with the client's goals while maintaining ethical standards.Passion is the third and distinguishing value. Loving storytelling and reenergizing oneself daily to enjoy the work drives success and sets one apart from other PR consultants. Enthusiasm ensures a creative and dedicated approach to each project, making a meaningful impact.Co-creation, the fourth value, emphasizes the importance of working together to leverage each other?ÇÖs strengths and ideas. PR does not exist in isolation, making this value crucial for professionals. Collaborating with clients and stakeholders fosters innovation and ensures that diverse perspectives are considered.Agility, the fifth value, underscores the importance of speed in execution. Honesty and transparency are critical, but so is the ability to act swiftly. In the fast-paced world of PR, being agile allows professionals to respond to changing circumstances and seize opportunities promptly.Most global companies are process-driven and seek PR and Public Policy support that understands ethics and compliance. Having worked in major corporations, the importance of the Code of Conduct (COC) and other policies, such as the Anti-Corruption Policy, is well understood. These guidelines are essential for PR professionals to adhere to, as large listed companies are always under scrutiny. Adhering to these policies ensures the maintenance of the highest standards of ethical conduct in all interactions.In conclusion, PR has become an extremely important function for any organization as it builds reputation. This reputation cannot be established unless the team operates with ethics as a guiding principle. Upholding ethical standards in PR is not just a responsibility but a commitment to fostering trust and credibility in every communication. Core values serve as the foundation for ethical PR practices, ensuring exceptional results while maintaining the highest standards of integrity and accountability.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column ?Çô PR Conversation ?Çô Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Merin Mariya, Director, Public Relations & Marcom at Alliance University, Bangalore, delves into the need for a recalibration of communication strategies as the days of monolithic media dominance have gone by with the audiences of the present times navigating a disintegrated media landscape, throwing a light on how messaging and content should be tailored to the particular subtlety of each platform which plays an important role for engagement. She also discusses how participation and personalization are crucial nowadays with regards to content consumption.With the shifts in media consumption patterns, how are organizations adapting their communication strategies to effectively reach and engage their target audience across various platforms?I am acutely aware of the seismic shifts in media consumption patterns. Gone are the days of monolithic media dominance, today?ÇÖs audiences navigate a fragmented landscape of platforms, from social media to streaming services and niche online communities. This necessitates a recalibration of our communication strategies. To begin with, we must embrace platform diversification. No longer can we rely on a single channel to reach our target audience. Tailoring content and messaging to the specific nuances of each platform is crucial for engagement.Furthermore, interactive and authentic content reigns supreme. Audiences crave engaging, genuine narratives that resonate with their values and interests. Gone are the days of passive consumption; today, participation and personalization are key. Additionally, data-driven insights are our compass. Understanding audience behaviour and platform performance through meticulous analytics informs strategy development and optimizes content for maximum impact. Finally, agility and adaptability are essential. The media landscape is constantly evolving, demanding a nimble approach.Experimenting with new formats, embracing emerging platforms, and constantly learning from data allows us to stay ahead of the curve and ensure our message resonates with our target audience. By acknowledging these shifts and adapting our communication strategies accordingly, we can navigate the dynamic media landscape effectively, fostering meaningful connections with our target audience and achieving our organizational goals.The importance of proactive crisis communication planning cannot be undermined in today?ÇÖs market ecosystem. How can organisations and PR agencies effectively manage and mitigate reputational risks during challenging times?We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column ?Çô PR Conversation ?Çô Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Merin Mariya, Director, Public Relations & Marcom at Alliance University, Bangalore, delves into the need for a recalibration of communication strategies as the days of monolithic media dominance have gone by with the audiences of the present times navigating a disintegrated media landscape, throwing a light on how messaging and content should be tailored to the particular subtlety of each platform which plays an important role for engagement. She also discusses how participation and personalization are crucial nowadays with regards to content consumption.With the shifts in media consumption patterns, how are organizations adapting their communication strategies to effectively reach and engage their target audience across various platforms?I am acutely aware of the seismic shifts in media consumption patterns. Gone are the days of monolithic media dominance, today?ÇÖs audiences navigate a fragmented landscape of platforms, from social media to streaming services and niche online communities. This necessitates a recalibration of our communication strategies. To begin with, we must embrace platform diversification. No longer can we rely on a single channel to reach our target audience. Tailoring content and messaging to the specific nuances of each platform is crucial for engagement.Furthermore, interactive and authentic content reigns supreme. Audiences crave engaging, genuine narratives that resonate with their values and interests. Gone are the days of passive consumption; today, participation and personalization are key. Additionally, data-driven insights are our compass. Understanding audience behaviour and platform performance through meticulous analytics informs strategy development and optimizes content for maximum impact. Finally, agility and adaptability are essential. The media landscape is constantly evolving, demanding a nimble approach.Experimenting with new formats, embracing emerging platforms, and constantly learning from data allows us to stay ahead of the curve and ensure our message resonates with our target audience. By acknowledging these shifts and adapting our communication strategies accordingly, we can navigate the dynamic media landscape effectively, fostering meaningful connections with our target audience and achieving our organizational goals.The importance of proactive crisis communication planning cannot be undermined in today?ÇÖs market ecosystem. How can organisations and PR agencies effectively manage and mitigate reputational risks during challenging times?I emphasize the critical importance of proactive crisis communication planning. In today?ÇÖs dynamic and often unpredictable environment, such planning is not solely advisable, but essential for minimizing reputational damage during challenging times. Reactive crisis management leaves organizations vulnerable, resembling navigation without a life raft. Proactive planning, however, empowers us to react swiftly and strategically, mitigating harm to stakeholders, employees, and our brand image. This plan shouldn?ÇÖt be static, but rather a living document continuously adapting to anticipated threats. We proactively analyze industry trends, emerging social issues, and even seemingly niche risks to build a comprehensive response roadmap, ensuring decisive action when the unexpected occurs. Beyond the immediate impact, crises can erode trust over time. With a plan, we can control the narrative, be transparent, and actively rebuild trust, crucial elements for long-term damage mitigation.The media landscape constantly evolves, with new threats like cyber attacks and misinformation campaigns emerging. We must continually adapt our plans, stay informed, and embrace new strategies. Let?ÇÖs move away from hoping for smooth sailing and embrace proactive planning as a core strategy. By investing in preparedness, anticipating the unexpected, and developing confidence in navigating challenges, we ensure that in a crisis, our plan serves as a lifeline, not just a safety net.What are the strategies and tactics that can be used for building and maintaining a strong brand reputation in today?ÇÖs competitive landscape, especially in terms of authenticity, transparency, and stakeholder engagement?The fiercely competitive brand landscape demands a fortified reputation, meticulously constructed on the pillars of authenticity, transparency, and stakeholder engagement. Consumers, yearning for genuine connection, increasingly disregard superficiality, seeking brands whose messaging and actions resonate with their values and experiences. Cultivating this authenticity fosters trust and loyalty, acting as a potent differentiator in the crowded market. Furthermore, steadfast commitment to transparency is paramount. Proactively address concerns, disclose missteps, and consistently demonstrate ethical conduct. This transparency breeds trust, positioning your brand as a reliable entity.Finally, forge strong and enduring relationships with key stakeholders, encompassing customers, employees, and others whose interests intertwine with your brand's success. Actively listen to their needs, incorporate their feedback, and demonstrate unwavering commitment to their well-being. This fosters shared value and reinforces a positive brand image.According to you, how can the challenges of measuring the impact of PR efforts be addressed? What are the different methodologies and key performance indicators (KPIs) for evaluating the effectiveness and ROI of communication campaigns?In the ever-evolving media landscape, quantifying the impact of PR efforts often presents a formidable challenge. While direct ROI calculations might remain elusive, strategic methodologies and key performance indicators can illuminate a campaign?ÇÖs effectiveness. Moving beyond traditional media clippings, we must embrace a multi-faceted approach, encompassing social media engagement, website traffic fluctuations, brand sentiment analysis, and influencer reach. By meticulously tracking these KPIs and correlating them with campaign activities, we can glean valuable insights. Did a specific press release drive website traffic? Did influencer partnerships amplify brand mentions?PR?ÇÖs impact often lies in shaping perceptions and building long-term brand value. While immediate ROI might be elusive, the insights gleaned from data-driven measurement form the cornerstone for future, impactful communication strategies. This allows us to continuously refine our approach, maximizing impact and solidifying our position in the competitive landscape.

Sydney-based Kit Communications has appointed Karina Jurisic as the new Senior Account Manager. With extensive experience in the media and entertainment industry, Karina brings a wealth of expertise to her new role. She recently concluded her tenure at Paramount Australia & New Zealand, where she served as a Senior Publicist. Prior to her position at Paramount, Karina was a key player at Network 10, further solidifying her reputation as a seasoned PR campaign strategist.Karina's career spans nearly two decades, during which she has honed her skills in media relations, talent and crisis management, photoshoot coordination, publicity tours, set visits, media gifting, influencer engagement, and organizing premiere events. Her strategic vision and innovative communication plans have consistently garnered attention for the brands she has represented.Kit Communications specializes in entertainment and film publicity, talent management, and premiere events, offering a personalized and holistic service. The addition of Karina to their team is expected to enhance their capabilities and drive further success in their campaigns.

Truescope, a leading global media monitoring and PR measurement company, has announced the appointment of Tressa Robbins as Vice President of Client Success. Robbins joins Truescope from Burrelles, where she served as Vice President of Customer Onboarding & Implementation.In her new role at Truescope, Robbins will be pivotal in managing the company?ÇÖs newly expanded press clipping services for both global and domestic clients. Her extensive background and industry knowledge will be crucial in enhancing client experiences and driving the company?ÇÖs growth.?Ç£I have gotten to know several Truescope leaders over the years. It?ÇÖs been incredible to see the growth and exciting innovations happening within the company. I am excited to join my colleagues in this new role where I will be directly involved in current and future expansion efforts,?Ç¥ said Robbins."Nothing makes me happier than saving someone time and helping them creatively solve problems. From my humble beginnings as a PR account coordinator at a leading St. Louis firm to my 20+years in the media monitoring industry, the duality of my experience helps me to understand clients at an extremely high level. I also keep my finger on the pulse of PR practice to identify emerging trends. This not only helps me to relate to clients better, but it also serves to spark ongoing innovation in media intelligence services,?Ç¥ Robbins explained. "Tressa is a well-known industry expert who regularly donates her time and talent to drive our profession forward. She is often sought out by industry publications and speaks at conferences on best practices and emerging trends. Her vast expertise and experience will greatly benefit our new and existing clients and team,?Ç¥ said Truescope President Todd Murphy. Robbins' expertise in customer onboarding, implementation, and her commitment to industry advancement will be invaluable as Truescope continues to innovate and expand its services.Truescope was founded in Australia in 2019 to better inform communications. Truescope and its technology suite deliver real-time, actionable media intelligence and information to clients across Asia, New Zealand, and North America.

Rahul Dayama has joined SwiffyLabs, a global financial services SaaS company as Head of Brand and Communications. Previously he led communications for Pincode at PhonePe and BNPL platform ZestMoney.Rahul announced his stint on LinkedIn, Rahul said "Thrilled to be part of a rockstar team building global financial products.Looking forward to building our brand and communications functions from the ground up." Headquartered in Bangalore, SwiffyLabs is building a full-stack technology platform to empower institutions to launch and scale diverse financial solutions.A former Business Journalist, Rahul brings a wealth of experience in shaping narratives and fostering brand resonance through impactful storytelling.According to his LinkedIn profile, Rahul comes with solid expertise in crisis communication, driving employee communication and scaling content verticals for several companies. He has led diverse content teams building thought leadership, newsletter, blogs, website content and industry reports.He started his career as a Journalist at ET NOW where he extensively tracked listed companies and startups.

Column Inches - one of the fastest-growing Public Relations agencies in India has recently secured the PR mandate for Namdev Finvest, India?ÇÖs leading NBFC catering to MSMEs, green financing, and small business loans. As part of the mandate, Column Inches becomes the company?ÇÖs official PR partner for nationwide media activities. Column Inches will be responsible for crafting impactful media strategies to amplify Namdev?ÇÖs engagement and presence across print and digital media. In addition, the agency will also focus on updating communication and messaging by taking charge of the company?ÇÖs brand-building initiatives, product launches, press events, media planning, and other outreach activities. Column Inches tailored made PR strategies will help Namdev Finvest strengthen its foothold in the NBFC space and contribute to the emerging Fin-tech landscape.Commenting on the association, Jitendra Tanwar, MD & CEO of Namdev Finvest said, ?Ç£We are delighted to join hands with Column Inches and look forward to a fruitful partnership. Their efforts will help us solidify our presence, while enabling us to achieve our business communication objectives. Impressed by the work that they have done in the industry, we are certain that Namdev Finvest is in the right hands, as we anticipate a long-term association.?Ç¥ Elated with the win, Sanya Bajaj, Founder and CEO of Column Inches commented, ?Ç£We are grateful to the team of Namdev Finvest for providing us with this opportunity and entrusting us with their PR mandate. We strive to create tangible contributions to the company?ÇÖs business growth and presence by formulating effective media strategies that deliver data-driven results. We are hoping to exceed their expectations by adding value across all touchpoints.?Ç¥ Headquartered in Gurugram (Delhi/NCR), Column Inches has an impressive portfolio of tech-led startups and MNCs across industries in India. Started in 2015, it has helped over 400+ startups and SMEs achieve their corporate communications goals by delivering results-oriented and value-driven solutions.

In response to the attempted assassination of former President Donald Trump, prominent PR and media leaders have joined forces to issue a strong call for civility. The statement, organised by the Partnership for New York City, emphasizes the urgent need to reject violence and uphold respect for differences in all areas of life.Leading the charge from the public relations sector are Steven Rubenstein of Rubenstein Communications, Kathy Bloomgarden of Ruder Finn, Matthew Hiltzik of Hiltzik Strategies, Peter Finn of FINN Partners, and Jonathan Silvan of Global Strategy Group. These industry leaders have signed the Partnership?ÇÖs statement, which reads: ?Ç£We call upon our fellow Americans to reject violence in all its forms and pledge to uphold the basic standards of civility and respect for our differences in the workplace, in the political arena, and in our society as a whole.?Ç¥Joining them from the media industry are influential figures such as News Corp CEO Robert Thomson, Cond?? Nast CEO Roger Lynch, U.S. News & World Report CEO Eric Gertler, Vox Media CEO Pamela Wasserstein, and Hearst President and CEO Steven Swartz. Their endorsement underscores the media's commitment to promoting peace and respect in public discourse.The Partnership for New York City highlighted the attack as a wake-up call, urging all Americans to commit to non-violence and mutual respect. This unified stance by both PR and media leaders aims to foster a more civil and respectful societal environment, encouraging dialogue over discord.

Dolphin Entertainment, Inc. has announced the acquisition of Elle Communications, a New York and Los Angeles-based agency specializing in social and environmental impact. Elle Communications will now operate as a division of Dolphin's 42West, an entertainment-oriented firm.Elle Communications was founded in 2008 by Danielle Finck with the mission to amplify the voices of leaders and organisations dedicated to social, racial, and environmental justice. The agency has collaborated with notable figures and organizations such as Michael Tubbs, Monica Ramirez, Martin Luther King III, the National Domestic Workers Alliance, and the National Immigration Law Center. Their work includes staffing red carpet events, media training activists, and organizing events on Capitol Hill.Bill O?ÇÖDowd, founder and CEO of Dolphin Entertainment, highlighted the growing importance of social impact in today's market. "Our colleagues, clients, and consumers alike care more than ever about the impact being made by the causes they care about and the brands they support," said O?ÇÖDowd.The acquisition was facilitated by John Burns of Clare Advisors, marking a strategic move for Dolphin Entertainment to enhance its capabilities in social and environmental advocacy.

Consumer lifestyle PR veteran Dani Lombard has announced a new chapter for her agency, with a rebrand to Stark Raven. This move signals a renewed focus on offering a broader range of services while staying true to its core expertise in public relations.Previously known as Dani Lombard Public Relations, the agency was established in 2007. Over the past 17 years, it has built a strong reputation for successful campaigns across diverse sectors such as beauty, health, food & beverage, parenting, sustainability, and lifestyle. The impressive client list includes names like Swedish electric carmaker Polestar, Benefit Cosmetics, Pukka Herbs, GO Healthy Vitamins, and Victoria's Secret.Located in Sydney's Mosman neighborhood, Stark Raven, with its new name inspired by the intelligence and communication skills of ravens, will carry forward the legacy of its predecessor. The agency will continue to deliver strategic PR campaigns for its clients. However, it will also expand its offerings by collaborating with a network of partners to provide additional services. These expanded services include: Media Training  Video Content Creation  Reputation Analysis  Media Buying  Brand StrategyDani Lombard, Managing Director, Stark Raven, said: "After a five-year partnership with Soda Communications Melbourne, we?ÇÖve decided to continue our journey independently. As Stark Raven, we will continue to evolve our business strategy, focusing on our own unique brand identity and service offering. Stark Raven embodies the belief that exceptional public relations demands a blend of sharp intellect and creative eccentricity, especially at a time where budgets are being squeezed but impact remains paramount." By offering a wider range of services under the Stark Raven banner, the agency aims to provide clients with a more comprehensive and integrated approach to communications.Stark Raven looks poised to continue its successful trajectory under Dani Lombard's leadership, offering a smarter and more strategic approach to client communication needs.

Case Western Reserve University has appointed Erica Starrfield as the new Vice President for Marketing and Communications, effective August 1, 2024. Starrfield joins the university after a distinguished 19-year career at Nestl?? USA, where she served as Director of Strategy & Development for Marketing.At Nestl?? USA, Starrfield played pivotal roles in brand management, overseeing some of the company?ÇÖs most iconic brands, including Stouffer?ÇÖs, Lean Cuisine, and Buitoni. Her extensive experience in driving brand growth and innovation will be instrumental in her new role at Case Western Reserve University.Reporting directly to President Eric Kaler for overall strategy and to Vice President, Chief of Staff, and Strategic Advisor to the President Katie Brancato for day-to-day operations, Starrfield is expected to lead the University Marketing and Communications team with a fresh perspective and strategic vision.?Ç£Erica brings the experience we need to elevate awareness of the remarkable work being done at Case Western Reserve. She will be ready to lead a talented team in University Marketing and Communications to ensure our brand becomes better known across the U.S. and beyond,?Ç¥ said President Kaler. Starrfield?ÇÖs appointment marks a significant step in enhancing the university?ÇÖs national and international presence, leveraging her expertise to build on the university's strengths and propel its reputation forward.

The Football Association of Singapore (FAS) has appointed Shamir Osman as its new Chief of Marketing and Communications, effective July 1st, 2024. This move signals a focus on bolstering the organisation's communication and engagement efforts.Shamir brings a wealth of experience to the table, having spent over 18 years in the media and communications landscape. His passion for football is evident throughout his career path.Building Bridges with StakeholdersIn his new role, Shamir will lead the FAS's communications and marketing teams. His key responsibilities include:Strategic Communication: Providing strategic guidance to ensure effective communication across all platforms.Stakeholder Engagement: Overseeing all interactions with stakeholders, including fans, media, sponsors, and partners.Shamir said: ?Ç£Football has always been in my blood, and I have been a supporter as well as a critic of local football. Whether in the newsrooms or embedded in the local football fraternity, what drove me was the desire for our football ecosystem to be further enhanced. This role gives me the chance to contribute to that effort and I am looking forward to the challenge." A Proven Track RecordPrior to joining the FAS, Shamir served as the Head of Communications and Content for Lion City Sailors Football Club (LCS). He played a pivotal role in establishing the club's communications department and building strong relationships with fans and stakeholders.Shamir's earlier experience includes working as an Account Director for a regional PR firm and as a football journalist with various media outlets. This diverse background equips him with a deep understanding of the media landscape and the intricacies of the footballing world.A New Era for Singaporean Football?Shamir's appointment comes at a crucial time for Singaporean football. The FAS is looking to reignite fan passion and elevate the national team's performance. Shamir's expertise in communication and stakeholder engagement could be instrumental in achieving these goals.With his experience and passion for the sport, Shamir Osman promises to be a valuable asset to the FAS. It will be interesting to see how his leadership shapes the future of football communication and engagement in Singapore.(Photo Credit: Lion City Sailors/fas.org)

Milk & Honey PR, a leading international communications agency, has announced the appointment of Richard Bagnall as Group Non-Executive Director. Bagnall brings a wealth of experience in communications measurement and evaluation to the role, having previously served as the Chair of the International Association for Measurement and Evaluation of Communication (AMEC).Bagnall joins Milk & Honey PR at a pivotal time for the communications industry, as data-driven insights and measurement become increasingly crucial for success. In his new role, he will advise the agency's leadership team across Singapore, the UK, the US, and Germany on best practices in evaluation and data analytics. He will also leverage his expertise in scaling organisations to support Milk & Honey PR's continued global expansion.?Ç£Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more importantly, demonstration of return on investment,?Ç¥ said Kirsty Leighton, Founder and Group CEO of Milk & Honey PR. Richard said: ?Ç£ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can?ÇÖt wait to get stuck into this exciting new role and be part of Milk & Honey?ÇÖs ongoing success.?Ç¥ Bagnall's appointment comes on the heels of a series of strategic hires for Milk & Honey PR, including the recent launch of Nu, a dedicated technology and AI division, and the Impact sustainability division. These additions reflect the agency's commitment to providing clients with a comprehensive suite of services to meet their ever-changing communications needs.

Thrive PR + Communications, an Australian public relations and communications agency, has announced the promotion of Nathan McGregor to Associate Director and Melbourne 2IC (Second-in-Command).McGregor's promotion reflects his significant contributions to the agency since joining in March 2020 as Account Director for the Technology & Corporate sector. He brings over a decade of communications and journalism experience across Australia and the UK to his new leadership role.Thrive PR has been experiencing significant growth in recent years, particularly within the technology and corporate sectors. McGregor's expertise in these areas will be instrumental in leading the Melbourne team and driving further success for the agency's clients.Prior to joining Thrive PR, McGregor honed his skills as a Senior Account Manager at Icon Agency. His extensive experience in communications and journalism provides a well-rounded perspective that will benefit both Thrive PR and its clients.Thrive PR has offices in Melbourne, Sydney, and Brisbane. The agency offers a comprehensive range of services, including media relations, influencer marketing, social media management, and crisis communications.

Aotearoa's PR and communications agency, Pead, has announced the expansion of its digital and corporate teams with the appointments of Kendra Mackie and Enna Ye.Seasoned Communicator Joins Corporate Team: Kendra Mackie brings a wealth of experience in corporate communications and media relations to her new role as Senior Account Manager. Previously working within the government sector, Kendra offers valuable insights into the workings of government and ministries.Digital marketing expert enhances digital & social team:Enna Ye joins Pead's digital & social team with over ten years of experience in digital marketing and communications. Transitioning from in-house positions, Enna brings her expertise to a dynamic agency environment.Louisa Kraitzick, Partner of Corporate and Digital at Pead, said: "At Pead, our PR and digital marketing consultants work hand-in-hand on client work as one team, allowing for greater cross-discipline collaboration and delivering cost efficiencies to our clients. We?ÇÖre excited to have Enna and Kendra bring their expertise to our Digital and Corporate teams, working to create engaging 360 degree campaigns that naturally leverage PR, content, and digital to deliver strong business results."

Pitchfork Partners Strategic Consulting LLP, a Mumbai-based communications agency, has secured the communication mandate for ThinkLaw, a new-age law firm recognized for its meticulous research and strategy-driven legal counsel, helping clients navigate the complex legal landscape with ease.ThinkLaw covers a vast ambit of legal matters including being specialists in corporate, commercial, and dispute resolution. Within the corporate and commercial practice, ThinkLaw?ÇÖs focus areas include mergers and acquisitions, private equity and venture capital, debt, equity and structured finance, startups, and corporate advisory. ThinkLaw represents clients before various fora and regulators and is preferred for its holistic approach in advising on dispute resolution matters. Their objective is to provide holistic solutions to complex commercial and legal issues faced by businesses today. With a slew of seasoned and experienced lawyers to advise on the entire spectrum of legal issues, ThinkLaw takes a holistic approach towards formulating customized solutions for its clients.The collaboration with Pitchfork Partners will focus on executing a comprehensive communication strategy for ThinkLaw, deployed through relevant channels to showcase celebrated legal firm?ÇÖs expertise and thought leadership within the industry. Tushar Ajinkya, Founder and Managing Partner, ThinkLaw, said: ?Ç£As we expand our reach and further solidify our position in the legal industry, Pitchfork's insights and innovative approach will be invaluable in crafting a communication strategy that helps us engage better with all our key relationship sets. Their deep understanding of the communications landscape and their ability to translate complex concepts into compelling narratives will be instrumental in showcasing ThinkLaw's unique value proposition. Together, we aim to position ThinkLaw as the go-to firm for businesses seeking holistic, research-driven legal solutions that address the 'big picture' challenges.?Ç¥Jaideep Shergill, Co-Founder of Pitchfork Partners Strategic Consulting, added: ?Ç£We?ÇÖre quite thrilled to be partnering with ThinkLaw. Their dedication to client empowerment resonates with our approach to communications. This collaboration offers a great opportunity to combine our expertise and develop an impactful communication strategy that will propel ThinkLaw's success and effectively position the firm as thought leaders in the legal fraternity.?Ç¥

PROI Worldwide has announced that Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been honoured with the Founders Award.Jeff Lambert, Global Chair of PROI Worldwide and CEO of US-based Lambert by LLYC, stated: "Madan Bahal exemplifies the spirit and vision that our community of independent communications agencies stands for. His dedication to innovation, excellence, and collaboration has significantly enriched the PROI network and the broader industry. We are thrilled to recognize his remarkable achievements with the Founders Award." Madan Bahal shared his gratitude, saying: "I am grateful to the Board of PROI Worldwide for considering me worthy of the coveted Founders Award. It is particularly heartening because the recognition comes from a peer group of Founders/CEOs, representing nearly a hundred PR firms spread around the world. This award is only the icing on the cake. Over the last 15 years, I have benefitted immensely in terms of learning, insights and best practices from this wonderful partnership of leading independent PR firms worldwide." In Bahal?ÇÖs honour, PROI made a US$1,000 donation to the Yoga Institute in Mumbai. Bahal?ÇÖs involvement with PROI spans over a decade and a half, during which time he has played crucial roles within the organisation, including serving on various committees and contributing to strategic initiatives that have propelled PROI's mission forward. Under his leadership, Adfactors PR has not only grown to become one of India's largest independent PR firms but has also actively participated in PROI's global endeavours, sharing knowledge and expertise across markets. Adfactors alignment with PROI's values and objectives has long been an asset to the network, fostering a culture of continuous improvement and collaboration. Bahal's recognition serves as a testament to his unwavering commitment to the principles of excellence and innovation that define PROI Worldwide.

The past two decades have seen the public relations industry in India undergoing a fascinating transformation. Global PR giants are no longer bystanders, but active participants, shaping the narrative through strategic acquisitions and independent ventures. Economic liberalization opened new gates of opportunities and partnerships for global giants to test the Indian waters. This influx of international players, flush with cash and an eagerness to tap into one of the ever-growing markets, has changed the face of Indian PR.In this two-part series, Adgully will delve into the dynamic shifts in India?ÇÖs PR industry as international giants enter the playing field through strategic acquisitions and ventures. We will explore the impact on the industry, the opportunities and challenges it presents, and what it means for the future, particularly for mid-sized firms.Major dealsLet?ÇÖs take a look at the noteworthy deals in the past two decades:2005: Burson Marsteller?ÇÖs acquisition of Genesis PR. This was one of the early significant acquisitions, marking the entry of a major international player into the Indian market.2005: Edelman?ÇÖs acquisition of a 50% stake in R&PM. Led by Roger Pereira, this move was significant for Edelman?ÇÖs strategy in India.2007: MSL?ÇÖs acquisition of Hanmer and Partners. Another major deal that helped an international firm expand its footprint in India. In 2012, Hanmer MSL re-branded itself as MSL India to better align with its parent company. This re-branding coincided with the company's expansion plans for the next three years, focusing on strategic communication, digital communications, and talent development.2008: Sampark Public Relations formed a strategic partnership with New York-headquartered Ketchum. This collaboration enabled Sampark to leverage Ketchum?ÇÖs extensive global network while maintaining its strong local expertise.2014: Ketchum increased its stake in Ketchum Sampark, acquiring a majority interest in the firm.2013: Sixteen years after initially acquiring a 40% stake, Weber Shandwick, a global PR firm under the Interpublic Group (IPG), acquired the remaining 60% stake in Corporate Voice from MAA.2015: Cohn & Wolfe?ÇÖs acquisition of 6 Degrees PR. This acquisition further illustrates the trend of international firms seeking growth through local partnerships.2016: Dentsu Aegis Network, a global media and communications company, acquired Perfect Relations Group. This acquisition strengthened Dentsu?ÇÖs PR offerings in India.2018: WE Communication?ÇÖs acquisition of Avian WE. This acquisition allowed WE Communications to strengthen its presence in the Indian market.2022: Marketing and communications agency Finn Partners acquired SPAG.2023: Havas, a global communications network, acquired Indian PR firm PR Pundit. This expanded Havas?ÇÖ PR capabilities in India and marked the entry of Havas Red, Havas?ÇÖ global PR network, into the Indian market. PR Pundit was rebranded as PR Pundit Havas Red.2023: Kaizzen secured an undisclosed funding from Maven Corporate Advisors in 2023. This investment has reportedly led to a shift in the company?ÇÖs ownership structure.<img src='https://erp.adgully.me/artical_image\3587bb7423d940bcc585637359875879.jpeg' class='content_image'>A double-edged swordThe recent acquisitions by international PR firms in India are a double-edged sword for the industry, presenting both opportunities and challenges, especially for mid-sized firms.The acquisition of Indian PR firms by international entities has been a consistent trend for over two decades, reflecting the long-standing recognition of India?ÇÖs vibrant market potential, points out Vikram Kharvi, CEO, Bloomingdale PR.Despite this, Kharvi adds, the largest PR agency of India continues to be an independent Indian firm, showcasing the robustness of local expertise and the ability to cater to the unique nuances of the Indian market. He reckons that the influx of global players will further expand the PR landscape, bringing in advanced methodologies, global best practices, and a broader appreciation for strategic communications across various industries.?Ç£Maven Corporate Advisors?ÇÖ recent investment in Kaizzen highlights an intriguing development: advisory firms are now valuing PR as a vital component of their service offerings. This move can be transformative for the industry, signaling a shift towards more integrated and comprehensive business solutions. For mid-sized firms like Kaizzen, this presents an opportunity to leverage additional resources, enhance their service portfolio, and compete more effectively on a larger scale,?Ç¥ says Vikram Kharvi.However, he adds, this also introduces challenges. Mid-sized firms must navigate increased competition from both established international giants and newly empowered local firms. Maintaining competitive differentiation will require a focus on deep local insights, agility, and the ability to deliver personalized, high-touch service. Additionally, these firms will need to invest in talent and technology to stay ahead in an increasingly sophisticated market.There is certainly no doubt that Indian PR firms?ÇÖ acquisitions by foreign firms help bring global processes, perspectives, knowledge and expertise to the former, opines Rishi Seth, Founder and CEO, Evoc Communications.?Ç£Over a period of time, these advancements permeate through their peers including independent agencies as well, and end up raising the service delivery benchmarks for the entire PR industry. For independent mid-tier firms with adequate capital, perhaps a big opportunity lies in building world-class systems and processes through partnerships with academia and third-party consulting firms. This approach can help build some unique and differentiated capabilities that are necessary to compete effectively with the global network firms,?Ç¥ Rishi Seth adds.Acquisitions by global networks are hardly a new phenomenon in the Indian PR industry; we?ÇÖve been witnessing them for at least a couple of decades, says Ashraf Engineer, Head of Strategy, Ideosphere. Having said that, the fact that networks are still looking to invest in the Indian market shows how vital it is to the global PR industry.According to Engineer, these investments certainly impact the dynamics here because it means the further introduction of global best practices, more multinational clients extending their partnerships through the buyers to India, and it means more money for skills enhancement and exposure to international markets. It also means more jobs and geographies within India being serviced.?Ç£Just look at what acquisitions in India did for global giants like Publicis Groupe and WPP. At a time when global growth was slowing a few years ago, it was the Indian and Chinese agencies in their portfolio that kept the networks growing. Simultaneously, the firms these networks acquired grew from strength to strength. The acquisitions also facilitated and accelerated the shift towards digital and data. As far as investments in mid-sized firms are concerned, it?ÇÖs what will fuel their evolution and expansion. As the Indian economy expands, marketing services ?Çô I regard the PR industry to be part of this sector ?Çô will play an increasingly vital role for brands. The demand for strategy formulation, messaging structures and outreach in the form of PR, advertising, below-the-line offerings and activation will only balloon. So, we need more sizable players in this space for the market to expand and evolve. The investments in small and mid-sized firms will fuel that,?Ç¥ he explains.The Indian PR landscape has been witnessing a surge in acquisitions by international firms, which has significantly impacted the industry?ÇÖs dynamics, says Akshara Lalwani, Founder and CEO, Communicate India.According to her, these acquisitions present a mixed bag of opportunities and challenges, especially for mid-sized firms like Kaizzen, which recently secured funding from Maven Corporate Advisors.According to Lalwani, the opportunities include:Enhanced capabilities and global reach: With international firms bringing in advanced tools, global best practices, and a wider network, mid-sized firms can leverage these resources to enhance their capabilities and reach. This funding and the potential partnerships it brings can help firms like Kaizzen expand their service offerings and client base.Innovation and learning: International acquisitions often introduce new perspectives and innovative strategies. Mid-sized firms have the opportunity to learn from these global players, adopt new technologies, and stay ahead of industry trends.Market expansion: The influx of international firms underscores India's growing importance in the global PR market. This can attract more international clients to Indian PR firms, providing opportunities for growth and diversification.The entry of international PR firms through acquisitions is certainly impactful, says Kulpreet Freddy Vesuna, Founder & Managing Director, Impact Public Relations. The effect largely depends on the service packages these international firms introduce, he adds.?Ç£Indian clients typically seek comprehensive, cost-effective solutions. If these international firms can provide this balance, it could pose significant competition for local firms. That said, there is also a positive side. Indian PR firms are innovating and putting their best foot forward to drive change and evolve with the market. The industry will likely see consolidation, but it will remain dynamic, requiring Indian firms to stay agile and cautious. Ultimately, the presence of international firms could drive higher standards and push local firms to continuously improve and adapt, shaping a more robust and competitive PR landscape in India,?Ç¥ Kulpreet Freddy Vesuna says.(Tomorrow: Part 2 of the report will delve into how the entry of international PR firms through acquisitions is impacting independent and mid-sized PR firms in India. It will also explore how this consolidation wave is shaping the future of the Indian PR industry.)

Fashion and luxury lifestyle magazine Tatler Asia has announced that it will launch Tatler in Vietnam this August. This venture, through exclusive licensing partnership with House of MOCO, will see Tatler?ÇÖs digital and print content available in Vietnamese, with digital content hosted on TatlerAsia.com and new social media accounts specifically for Tatler Vietnam launching concurrently. The first print issue for Tatler Vietnam is scheduled for October 2024. Additionally, the company announced, Tatler?ÇÖs renowned community and events portfolio will extend into Vietnam, with the Tatler Ball, Vietnam, set to debut in 2025.This partnership with House of MOCO underscores Tatler?ÇÖs continuing expansion across Southeast Asia and promises to bring its award-winning content and event concepts to the vibrant Vietnamese market. Michel Lamuni?¿re, Chairman & CEO of Tatler Asia, said: ?Ç£We are thrilled to launch Tatler in Vietnam, a country renowned for its vibrant culture. This expansion allows us to bring our innovative content and events to a discerning audience that values quality and exclusivity. Vietnam's dynamic economy and growing appetite for premium products make it an ideal destination for our continued growth."Leading the venture as Managing Director for Tatler in Vietnam is Hami Tran, a well-known name in the fashion industry with over a decade of experience in fashion, media, retail, marketing, e-commerce and education. Tran has previously launched Elle and L?ÇÖOfficiel magazines in Vietnam and has held positions at The Walt Disney Company, Gucci and CHANEL. ?Ç£I am delighted to be bringing Tatler?ÇÖs award-winning content and experiences to Vietnam and sharing impactful stories from Vietnam?ÇÖs most influential communities. We are very much looking forward to connecting with luxury brand marketers and thought leaders who are looking to engage Vietnam?ÇÖs thriving HNW and emerging affluent audience segments,?Ç¥ said Hami Tran, Managing Director, Tatler Vietnam.Tatler will hold roadshows throughout September in Vietnam to present the initiatives and content plan for 2024-2025. Stay tuned.

Asian PR and communications agency COMPANION has announced a strategic partnership with Andart Global, a prominent Arabian Gulf advisory firm. This collaboration aims to create a tourism powerhouse, offering comprehensive services for businesses in the hospitality, cultural, and tourism sectors across Asia and the GCC (Gulf Cooperation Council) region.COMPANION and Andart Global will combine their expertise to deliver impactful and cohesive strategies. The joint offerings will encompass a wide range of services, including public relations, marketing communications, strategic consulting, storytelling, event and content creation, and crisis support.Established in 2019, COMPANION boasts a senior-led approach to communications across Asia, specializing in travel, dining, and property industries. They currently operate offices in Hong Kong and Singapore, with teams dedicated to strategic PR, corporate communications, content development, and social media.Ben Baseley-Walker, Managing Partner, Andart Global, said: ?Ç£At Andart Global, our frank, pragmatic, and nuanced counsel delivers workable solutions for clients who operate in complex environments. We are excited to be extending our reach into Asia with our partnership with COMPANION, which we feel offers us insight and relationship development in a region that has many similarities to the Arabian Gulf."Dominique Backhouse, Managing Director of COMPANION, said: ?Ç£COMPANION believes first and foremost in a senior-led approach to communication strategies?Çöwe understand how local knowledge and a deep understanding of trends and nuances can help give clients an edge.?Ç¥As a bespoke consultancy firm Andart Global works closely with governments, corporations, and high-profile individuals in the Arabian Gulf. Their expertise lies in tackling complex challenges related to strategy, reputation management, and communications.This partnership between COMPANION and Andart Global, effective today, July 15, 2024, signifies a significant step forward for tourism and hospitality businesses seeking growth and engagement opportunities across Asia and the GCC region.

The Singapore Press Club celebrated its 53rd anniversary with a gala Press Ball on July 15, 2024, where seven awards were presented to rising stars and a sustainability champion in the media industry.Young PR Professionals Take Center StageThe Singapore Press Club Rising Stars Young PR Professional Awards, sponsored by Telum Media, recognized two outstanding young professionals:  Aginaya Mae Abbugao, Account Manager at The Hoffman Agency (Singapore)  Saeful Hakim, Senior Manager at RICE CommunicationsRising Journalists Impress with Impactful WorkThe Singapore Press Club Rising Stars - Young Journalist Awards highlighted the achievements of two dedicated journalists:  Hariz Baharudin, Indonesia Correspondent for The Straits Times, impressed with his coverage of the Indonesian presidential election's social media strategies.  Matthew Loh, Senior Breaking News Reporter at Business Insider, was recognized for his impactful breaking news reporting.Digital Storytelling Takes the SpotlightThe Singapore Press Club Rising Stars - Young Digital Journalist Awards acknowledged the creative talents of two individuals:  Gwyneth Cheng, Assistant Editor at Kontinentalist, was awarded for her captivating visual storytelling.  Wang Yuchen, Digital Designer at Chinese Media Group Newshub, SPH Media, received recognition for her stunning digital design work.Sustainability Reporting Champion HonouredThe CDL-Singapore Press Club Sustainability Journalism Award, sponsored by City Developments Limited (CDL), was presented to Jovi Ho, Assistant Editor at The Edge Singapore. Ho's consistent and insightful reporting on corporate sustainability practices, environmental, social, and governance (ESG) strategies, and the impact of sustainability on financial markets earned him this prestigious award.This recognition highlights the Singapore Press Club's commitment to fostering excellence and recognizing the valuable contributions of young media professionals and sustainability champions who are shaping the future of the media landscape.

Anna O'Young has been promoted to Director of PR & Marketing for the Asia-Pacific (APAC) region at INVNT GROUP, a global brand storytelling agency. Based in Singapore, she will continue to work closely with the company?ÇÖs teams in both Sydney and Singapore.Anna joined INVNT GROUP in August 2022 as Senior Marketing and PR Manager, APAC, bringing a wealth of experience from various international markets. Her career has spanned roles at organisations such as Rebel and Soul, Imagination, W Hong Kong, and NinthDecimal in New York City. Her appointment comes as INVNT GROUP continues to expand its presence and influence in the APAC region, notably through high-profile events like SXSW Sydney and partnerships with leading brands like Netflix and Ferrari.Her promotion aligns with INVNT GROUP?ÇÖs ongoing efforts to enhance its PR and marketing strategies, especially in the dynamic and diverse markets of the Asia-Pacific region. The company is known for its innovative approach to experiential marketing, blending live, digital, and content-driven experiences to tell compelling brand stories?.

VelvetVoice PR, a public relations agency in the US, has announced the launch of its new TV PR Interview Services, designed to help brands achieve exceptional visibility and credibility through high-profile television appearances. This innovative service aims to connect clients with top TV networks and shows, ensuring their stories are broadcast to millions of viewers.With a focus on strategic media placement and expert interview coaching, VelvetVoice PR's new service is poised to redefine how brands engage with their audiences on television. The agency's team of experienced PR professionals leverages extensive media connections to secure coveted TV spots, enabling clients to reach a wider audience and establish themselves as industry thought leaders."We are thrilled to introduce our TV PR Interview Services," said Aidan Sowa, Founder and CEO of VelvetVoice PR. "Television remains one of the most powerful mediums for building brand recognition and trust. Our goal is to provide our clients with the opportunity to share their messages on influential TV platforms, driving impactful results and elevating their public profiles."Key Features:Strategic Media Placement: VelvetVoice PR identifies and secures TV interview opportunities on major networks and popular shows that align with clients' target audiences and business objectives.Expert Interview Coaching: The agency provides personalized coaching to help clients deliver compelling and confident TV interviews, ensuring they make a lasting impression on viewers.Comprehensive Media Training: Clients receive in-depth training on media best practices, including message development, effective communication techniques, and handling challenging questions.Customized Pitch Development: VelvetVoice PR crafts tailored pitches that highlight clients' unique value propositions, increasing the likelihood of securing TV appearances.Post-Interview Amplification: The agency maximizes the impact of TV interviews by promoting them across digital and social media channels, driving further engagement and visibility.Client Success StoriesVelvetVoice PR said in a release that it has already achieved significant success with its TV PR Interview Services, helping clients secure appearances on major networks such as CNN, CNBC, and ABC. These high-profile interviews have resulted in increased brand awareness, enhanced credibility, and significant business growth for the clients involved.(Image, by Michel Labatut from Pixabay, for representation purpose only)

Shagun Sharma is a key member of Teamology PR, a premier public relations and digital marketing firm. With a keen eye for detail and a strategic mindset, Sharma plays a pivotal role in crafting and executing effective communication strategies that elevate brand presence and drive engagement. Her expertise in media relations, content creation, and digital outreach has significantly contributed to the success of numerous high-profile campaigns.In conversation with Adgully, Shagun Sharma, Branding and Communication Head, Teamology PR, speaks about the evolving landscape of public relations and digital marketing, the importance of strategic communication in building brand reputation, and the impact of digital media in today?ÇÖs business environment. She shares insights on how businesses can leverage PR to achieve their goals, navigate media relations, and create compelling content that resonates with their target audience.What motivated you to pursue a career in PR, and how did you initially break into the industry?I was always fascinated with the work that PR agencies do in terms of branding and reputation management. I joined Teamology because of their positive work culture, opportunities for growth and learning, and their openness to fresh ideas. This environment gives me the freedom to learn, make mistakes, and grow both personally and professionally.How do you approach leadership and mentorship within your teams, and what qualities do you believe are essential for effective leadership in corporate communications?Leadership is more than just guidance; it?ÇÖs a way of thinking, learning, and, most importantly, communicating. At Teamology, I approach leadership by fostering an environment of collaboration and open dialogue. I believe that effective leadership in corporate communications requires empathy, transparency, and the ability to inspire and motivate the team. By encouraging team members to share their ideas and take risks, we promote creativity and innovation. Mentorship is about nurturing talent and providing the support needed for growth. I strive to lead by example, demonstrating a commitment to continuous learning and adaptability in an ever-evolving industry.Could you describe a pivotal moment or project in your career that significantly contributed to your growth and success in the field of branding and communication strategy?The fact that we have served more than 5,000 startups and brands to date gives me immense pleasure. Helping these small-scale businesses gain the visibility they deserve has been life-changing. This project not only highlighted the impact of inclusive and innovative strategies, but also reinforced my vision of supporting entrepreneurs and emerging startups. Seeing the tangible results of our work, such as increased brand recognition and business growth for our clients, has been incredibly rewarding and has significantly contributed to my professional development and success in branding and communication strategy.Looking ahead, where do you see yourself and your career in the next five years, and what new goals or aspirations do you have for your professional journey?In the next five years, I see myself continuing to grow within Teamology, taking on more leadership responsibilities and contributing to the digital revolution in PR. I aspire to spearhead initiatives that further democratise access to PR services and enhance our technological capabilities. My goal is to drive significant industry changes and ensure Teamology remains at the forefront of innovation.What are some of the biggest challenges that you have faced in your role, and how have you navigated these complexities to achieve successful outcomes?Challenges in terms of technological shifts are significant, as technology evolves rapidly with new trends emerging daily. To stay ahead of the competition, we have a team of professionals constantly working to achieve desired results. Teamology, being a leading PR tech firm, provides the necessary resources and support, enabling us to navigate these complexities and deliver exceptional services to our clients.How do you stay updated with the latest trends and innovations in branding, content creation, and media planning to ensure your strategies remain relevant and impactful?To stay updated with the latest trends and innovations, I engage in continuous learning and professional development. This includes attending industry conferences, participating in webinars, and conducting research on ongoing trends in the industry. I also actively network with other professionals to exchange insights and ideas. By staying informed, I can provide brands with the best PR guidance they need to build a successful brand and create an impact among audiences. This commitment to staying current ensures that I will keep on learning to ensure seamless communications and positive outcomes for our clients at Teamology.

Media Corridors, a PR & online reputation management agency, has announced its appointment by Ergospace, a pioneering leader in ergonomic office solutions, as its communications and public relations partner in India. This strategic collaboration aims to elevate Ergospace?ÇÖs brand visibility and fortify its position within the innovative ergonomic solutions market.Ergospace has been at the forefront of transforming workplaces with cutting-edge ergonomic furniture designed to enhance comfort, productivity, and overall well-being. Ergonomic furniture refers to office products that are designed to provide optimal support for the human body, reducing strain and discomfort during prolonged use. These products include adjustable chairs, sit-stand desks, and supportive accessories that adapt to various work environments and individual needs.?Ç£We are thrilled to join forces with Media Corridors, a team that truly understands our vision and possesses the expertise to elevate our brand story,?Ç¥ said Mr. Prashant Garg, Founder of Ergospace. ?Ç£Their strategic insights and impressive track record in the PR industry make them the ideal partner as we continue to expand and innovate in the ergonomic solutions sector.?Ç¥?Ç£We are delighted to welcome Ergospace to our portfolio and are committed to delivering impactful PR campaigns that drive brand awareness and engagement,?Ç¥ said Ms. Ayushi Arora Gulyani, Founder & CEO of Media Corridors. ?Ç£Ergospace?ÇÖs commitment to innovation and quality aligns seamlessly with our objective of promoting brands that make a significant impact in their industries. We are excited to contribute to their growth and success.?Ç¥Through this partnership, Media Corridors and Ergospace aim to build a robust and positive brand presence that attracts new clients while fostering a sense of community among existing customers. Both companies are enthusiastic about the opportunities this collaboration presents and are dedicated to achieving outstanding results.

London-headquartered Bacchus Agency, an independent, female-founded creative communications & digital marketing agency with offices in New York, Miami and Dubai, has announced the expansion of its VIP and Partnerships division. Bacchus has done this through the addition of a new Head of VIP, Drew Naylor, to further enhance personalised talent services and strategic collaborations. This demonstrates Bacchus's commitment to providing unparalleled experiences for its clients, as well as forging impactful partnerships within the industry.Naylor brings a wealth of knowledge and a proven history of success to Bacchus, having previously worked at luxury fashion house John Smedley where he served as Global Head of VIP, and in various agencies as Head of VIP for brands including The Crown Estate and The Royal Exchange, and LVMH (Veuve Clicquot and Dom Perignon) where he curated exclusive VIP experiences and fostered valuable partnerships.?Ç£Our VIP and Partnerships division is going through a period of growth, with this being an ever increasing requirement across our global offices. Although we have always offered this service, we?ÇÖve now consolidated the team to be spearheaded by Drew, whose expertise and passion for cultivating exceptional talent experiences aligns perfectly with Bacchus?ÇÖs ethos," said Anouschka Menzies, Co-Founder of Bacchus Agency. Supporting Naylor, in the GCC is Mary-Joe Srouji who will head up all partnerships and influencer activity across the region. Srouji brings a wealth of experience in influencer relations and partnerships, specialising in the dynamic markets of Dubai and KSA. She has successfully forged and managed high-impact collaborations with top talents, brands, and organisations, building a network of A-list celebrities and a diverse portfolio of influencers. Her experience includes managing influencer relations for esteemed clients such as Estee Lauder Companies, Bayer, and the Saudi Sports for All Federation. Notably, she led the influencer and VIP scope for two key clients at LEAP KSA, the world's most attended tech event. 0Most recently, the Bacchus VIP division attended the 77th Cannes Film Festival and Monaco Grand Prix to support RH?ÇÖs presence and existing client Lucia Cannes. The RH THREE yacht saw celebrity attendance from supermodels Amelia Gray, Candace Swanepoel, Shanina Shaik and Rom??e Strijd. The post-premier after-party of ?ÇÿOh Canada?ÇÖ with Richard Gere, Uma Thurman and Jacob Elordi took place at Lucia Cannes.  Previous successful partnerships have included a Naomi Campbell performing her first ever DJ set in collaboration with Perrier-Jou?½t, Jack Whitehall fronting a campaign for Ketel One and charity The Felix Project, the late Iris Apfel promoting glassware for Nude, and Deliciously Ella?ÇÖs takeover of British Land?ÇÖs Broadgate Circle. The VIP division also hosted a celebration of Supriya Lele?ÇÖs AW24 LFW show at Manzi?ÇÖs, in partnership with Katie Grand, and supported the openings of One&Only Hotel Group?ÇÖs high-profile openings in Dubai and Athens.  The VIP and Partnerships division will continue to focus on providing bespoke services tailored to the unique needs of high-profile individuals, celebrities, and luxury brands. Services offered will include talent strategy and procurement, campaign management, VIP event guest list, brand seeding to VIPs. Services will also include community building across industries such as music, fashion and film as well as influencer collaborations, red carpet management, ambassador programmes, and exclusive access to Bacchus Agency's extensive network of partners and resources. Bacchus has offices in key locations including London, New York, Miami and the GCC with a global reach and a track record of dynamically executing projects on an international scale.

The rise of artificial intelligence (AI) is revolutionizing various industries, and public relations (PR) is no exception. From automating routine tasks like media monitoring to enhancing content creation, AI promises to transform the way PR professionals operate. However, with these advancements come important ethical considerations that need to be addressed.As PR professionals integrate AI into their workflows, they must navigate challenges related to transparency, data privacy, and maintaining human creativity and judgment. The balance between leveraging AI for efficiency and preserving the authenticity of communication is delicate yet crucial.In this article, Adgully explores how AI is reshaping the communications industry, particularly PR. We delve into the ethical considerations, challenges, and strategies for ensuring the responsible use of AI technologies.Ethical considerations for PR professionalsAccording to Deepak Jolly, Founder & Director, Consocia Advisory, ?Ç£AI is revolutionizing the PR industry by enhancing tasks such as content creation and media monitoring. Tools like ChatGPT provide inspiration, draft notes for clients on unique topics, and ensure information accuracy, making LinkedIn responses more cohesive and impromptu. AI assists in video content management, audience analytics, media analysis, and predictive analytics, offering valuable insights for strategic decisions. Additionally, AI aids in budgeting, speech-to-text applications, and influencer identification, streamlining PR processes. However, PR professionals must prioritize ethical considerations, such as data privacy, transparency in AI use, and avoiding biases in AI-generated content, to maintain trust and integrity in their communications.?Ç¥Overcoming ethical hurdles in AI integration for PRChetan Mahajan, Founder & CEO, The Mavericks, pointed out, ?Ç£AI is a double-edged sword in PR. While it offers incredible potential, untrained and inexperienced teams can misuse it, leading to suboptimal outcomes. It can replace inefficiencies, but is not a substitute for storytelling and creativity. AI provides speed and ideation, allowing our teams to focus more on building relationships and client servicing.?Ç¥Mahajan further said, ?Ç£One challenge we faced was ensuring the confidentiality of client data. To address this, we use only enterprise versions of AI tools, ensuring robust data security. Additionally, we train our large language models (LLMs) with proprietary knowledge to operate within strict guidelines of originality and creativity.?Ç¥For Deepak Jolly, one major challenge in using AI responsibly within PR is ensuring data accuracy and security. He warned, ?Ç£Inaccurate data can lead to misguided decisions, and data breaches can compromise client trust. AI dependency poses a risk, as over-reliance on AI can hinder critical thinking and lead to poor decision-making. For example, solely relying on predictive analytics could result in inaccurate predictions, as seen in the scenario of the World Cup?ÇÖs last 30 balls of India VS South Africa. To navigate these challenges, PR professionals should adopt agnostic AI tools and develop their own guidelines to maintain control over decision-making. This balanced approach will help integrate AI effectively while upholding ethical standards.?Ç¥Balancing AI efficiency with human creativity in PRJolly noted, ?Ç£Balancing AI efficiency with human creativity in PR requires a strategic approach. AI tools can draft initial content, generate ideas, and analyze audience engagement, allowing PR professionals to focus on refining and personalizing messages. It is essential to view AI as a supportive tool rather than a replacement. For instance, AI can handle media monitoring and predictive analytics, while humans infuse content with creativity and emotional intelligence. Developing clear guidelines on AI usage and encouraging collaboration between AI outputs and human insights ensures authentic and engaging content. By leveraging AI for routine tasks and preserving human judgment for creative decisions, PR professionals can maintain this crucial balance.?Ç¥Speaking about how his agency maintains this balance, Chetan Mahajan said, ?Ç£At Mavericks, we view AI as an augmentative tool that enhances our capabilities. While AI can replicate certain aspects of creativity, its true value lies in its ability to support human ingenuity by providing data-driven insights and speeding up routine tasks. We ensure AI tools complement rather than replace human creativity by granting access to only experienced and creative team members first. This allows them to get accustomed to AI?ÇÖs speed and ideation capabilities. Meanwhile, we continuously train our LLMs to be productive and not distractive.?Ç¥He further said, ?Ç£A key strategy is maintaining a learning and adaptive environment. Regular training sessions and workshops help our team stay proficient in both AI technologies and creative strategies. By fostering an environment where technology and human ingenuity coexist harmoniously, we can deliver content that is both efficient and profoundly engaging.?Ç¥Citing an example, Mahajan said, ?Ç£In a recent PR campaign, we used AI to analyze audience sentiment and identify trending topics. Our creative team then used these insights to craft compelling narratives, resulting in a highly successful campaign that resonated deeply with our audience. This synergy between AI and human creativity exemplifies our approach to leveraging technology while maintaining our core values of trust, transparency, and innovation.?Ç¥

London-based independent PR agency W Communications has taken a unique step towards its future by selling a majority stake to its employees through a government-backed Employee Ownership Trust (EOT). This move fuels the agency's ambition for further global expansion.Financial details are under wraps, but industry estimates value the fast-growing firm at around ?ú40 million. W boasts impressive revenue, exceeding ?ú16 million in 2023, with established operations in London, New York, Singapore, and Riyadh."As one of the most sought-after independent PR agencies, I have received many offers to buy this business. I only wanted to pursue a sale if it meant enabling the agency to unlock another level of value to ensure my W colleagues benefited in the long term. The option of an EOT was clearly the best way to benefit all parties and set the foundation for another 15 years of growth," said founder and CEO Warren Johnson.This new ownership model fosters direct employee participation and a stronger voice in shaping the agency's direction. Additionally, staff can enjoy tax-free bonuses of up to ?ú3,600.Johnson, W's mastermind for 15 years, remains at the helm as CEO, collaborating with the agency's senior leadership team. W will stay committed to strategic mergers and acquisitions, following successful acquisitions like Lotus and Franses. Additionally, W Capital, their internal incubator, will continue to nurture businesses in hospitality, digital retail, and sustainability.The agency's expansion plans target the broader GCC region beyond Riyadh, as well as solidifying their presence in North America and Southeast Asia.W's impressive client list encompasses consumer brands, tech giants, and corporate leaders like Unilever, Sony, Disney, Spotify, Adidas, Chanel, Speedo, Tinder, Nobu, British Airways, and Levi's.

Sreedhanya Shanmughan has been appointed as Vice President & Lead for Communications, Diversity, Equity, and Inclusion (DEI), and Corporate Social Responsibility (CSR) at AXA. In her new role, Shanmughan will focus on building an employer brand for AXA GBS in India and Morocco and enhancing communication strategies to elevate employee experience. Additionally, she will drive change management communication for key strategic projects and serve as an advisor to business leadership during their transformation journey.Shanmughan's responsibilities will also include leading DEI and CSR initiatives in alignment with AXA Group Strategy to uphold the company's purpose of acting for human progress. Expressing her enthusiasm for the role, she thanked Michele and Isabelle for their sponsorship, leadership, and trust. Shanmughan looks forward to contributing to an environment that values trust, transparency, and performance while exploring new opportunities for growth.Previously, Shanmughan was Vice President, Head of Corporate Brand, Communications, and Marketing at Mindsprint. In that capacity, she established the foundations for the brand's growth, transitioning it from a GCC of Olam to an independent third-party technology services provider. Her role encompassed customer communication, brand awareness, industry relationships, media relations, marketing and events, internal communication, and executive communication.With over 18 years of experience in corporate communications, branding, marketing, and leadership communications, Shanmughan is an alumna of the Indian Institute of Journalism and New Media, Bangalore. She has worked with several Fortune 50 companies, helping to establish their brand presence through integrated communications strategies.

Authored by Neha Gour, President , PR24x7In the dynamic and fast-paced world of public relations (PR), creativity and innovation are not just advantageous?Çöthey are essential. PR professionals are expected to think outside the box, crafting unique strategies that will help their clients?ÇÖ brands stand out in a crowded marketplace. However, this creative process can be stifled by undue pressure, leading to outcomes that are less than ideal. Striking the right balance between innovation and client expectations is crucial for the success of any PR campaign. This article explores how PR professionals can foster creativity, manage pressure, and build strong partnerships with their clients.The Essence of Creativity in PRThinking Outside the BoxCreativity is the driving force of PR. It is what allows professionals to develop compelling narratives, build unique campaigns, and execute strategies that capture the Audience attention. Whether it?ÇÖs a viral social media campaign, a informative press release, or an innovative event, creativity is what makes a PR campaign memorable and effective.For instance, consider the "Share a Coke" campaign by Coca-Cola. By replacing the brand's logo with popular names on bottles, Coca-Cola created a personalized experience for consumers, encouraging them to share their own stories and photos. This campaign not only increased sales but also boosted brand engagement and loyalty.The Impact of PressureWhile creativity is crucial, it thrives best in an environment free from excessive pressure. When professionals are overwhelmed with stress, their ability to think fruitful can be significantly hindered. This can lead to uninspired ideas, missed opportunities, and even negative outcomes for clients.Research has shown that high levels of stress can impair cognitive function, making it difficult for individuals to generate creative ideas and solutions. In the PR industry, where the stakes are often high and deadlines are tight, finding ways to manage and mitigate stress is essential.Building Strong Client PartnershipsUnderstanding Client NeedsOne of the most important aspects of successful PR work is understanding the client?ÇÖs needs and aspirations. This requires more than just listening to what the client says; it involves digging deeper to uncover their true goals, challenges, and opportunities.For example, when PR professionals work with a startup, they need to understand the company's vision, target audience, and competitive landscape. By doing so, they can develop strategies that align with the startup's objectives and help them achieve their growth targets.The Symbiotic RelationshipWhen PR professionals and clients work together collaboratively, they can form a symbiotic relationship that enhances the brand?ÇÖs image and reputation. This partnership approach allows for a more holistic view of the brand?ÇÖs journey, enabling the PR team to craft strategies that are both impactful and aligned with the client?ÇÖs goals.Take the collaboration between Airbnb and its PR team, for example. When the company faced regulatory challenges and public skepticism, the PR team worked closely with Airbnb to develop a strategy that highlighted the positive economic impact of home-sharing on local communities. This not only helped improve public perception but also supported the company's regulatory efforts.Strategies for Balancing Creativity and PressureCreating a Supportive Work EnvironmentTo foster creativity, PR agencies need to create a supportive work environment that encourages innovation and minimizes stress. This can involve providing employees with the resources they need, promoting a healthy work-life balance, and encouraging open communication and collaboration.For instance, Google is known for its supportive work environment that fosters creativity and innovation. The company offers flexible work hours, numerous employee wellness programs, and an open office layout that encourages collaboration. These initiatives have helped Google maintain its reputation as one of the most innovative companies in the world.Setting Realistic ExpectationsManaging client expectations is another crucial aspect of balancing creativity and pressure. PR professionals need to set realistic timelines and deliverables, ensuring that both parties are on the same page from the outset. This can help prevent last-minute rushes and reduce the stress associated with tight deadlines.Encouraging CollaborationCollaboration is key to fostering creativity and managing pressure. When PR professionals work together, they can share ideas, provide feedback, and support each other through challenging tasks. This collaborative approach can lead to more innovative solutions and a more cohesive team dynamic.For example, the PR team behind the ALS Ice Bucket Challenge worked collaboratively to create a viral campaign that raised awareness and funds for ALS research. By encouraging participants to film themselves dumping ice water over their heads and challenging others to do the same, the team created a movement that spread rapidly across social media, raising millions of dollars for the cause.The Role of TechnologyLeveraging Digital ToolsTechnology can play a significant role in enhancing creativity and managing pressure in PR. Digital tools such as social media analytics, content management systems, and project management software can streamline processes, provide valuable insights, and facilitate communication.Staying Updated with TrendsThe PR industry is constantly evolving, with new trends and technologies emerging regularly. Staying updated with these trends can help PR professionals remain innovative and competitive. This can involve attending industry conferences, participating in webinars, and following relevant publications and thought leaders.For example, the rise of influencer marketing has transformed the PR landscape. By partnering with social media influencers, brands can reach new audiences and build credibility in a way that traditional advertising cannot. PR professionals who stay ahead of this trend can leverage it to create impactful campaigns for their clients.At the end would like to say that balancing creativity and pressure in public relations is essential for delivering successful campaigns and building strong client partnerships. By fostering a supportive work environment, setting realistic expectations, encouraging collaboration, and leveraging technology, PR professionals can enhance their creative output and manage stress effectively.Ultimately, the key to success in PR lies in the partnership approach. When PR professionals and clients work together as partners, they can achieve remarkable results, proving themselves invaluable assets to each other. By fostering a culture of creativity and collaboration, the PR industry can continue to innovate and drive excellence in brand enhancement.

Edelman Singapore has announced the appointment of Daniel Ko as its new Executive Creative Director. Ko will join the leadership team under CEO Julia Wei and will be a part of Edelman?ÇÖs regional creative community led by APAC Chief Creative Officer Tim Green.In his new role, Ko will leverage his extensive expertise to enhance Edelman?ÇÖs brand of earned creative value for a diverse client portfolio. His career highlights a unique blend of storytelling, branding, and business transformation, which are vital in today's environment where earning and maintaining trust is critical.Said Tim Green: ?Ç£We are thrilled to welcome him aboard Edelman as we forge ahead to unlock the power of earned creativity to change the world. Ko?ÇÖs impressive creative career involves a unique blend of storytelling, story-doing, branding and business transformation ?Çô all skills critical in an era of ?Çÿtrust in crisis', when attention alone isn?ÇÖt enough to mobilise audiences.."?Ç£I am thrilled to join Edelman Singapore to contribute to its continued innovation and growth. Edelman has consistently pushed the boundaries of creative excellence and set new standards for earned creative. I look forward to joining this talented community to craft compelling, transformative and effective programmes that help our clients win with their audiences," said Ko. Before joining Edelman, Ko was the Creative Director at Accenture Song for two years, where he led campaigns addressing business challenges through integrated solutions, including advertising, branding, digital, PR, marketing strategy, and innovation. His previous roles include Group Creative Director at 72andSunny, Creative Director at The Secret Little Agency, and Creative Group Head at iris Worldwide. Ko has also held significant positions at agencies such as BBH Asia-Pacific, DDB Singapore, Publicis Singapore, Lowe Asia-Pacific, and Crush Advertising.Throughout his career, Ko has worked with major brands such as Income, Google, POSB, DBS, Heineken, Tiger Beer, GIC, and the Health Promotion Board.In other news, Edelman recently named Nia Pratiwi as Managing Director for its Indonesia operations in March. Reporting to Mazuin Zin, CEO of Edelman Malaysia and SEA Regional Advisor, Pratiwi will collaborate with clients to evolve, promote, and protect their organizational and brand reputations amid increasingly challenging times .

Insurtech company Qoala has appointed Audrey Wijaya as the new PR & Communications Lead in Indonesia. Wijaya brings nearly a decade of communications experience to her new role, having previously worked at prominent companies such as Bosch Indonesia, Porsche, Gojek, and most recently, Giladiskon.In her new position at Qoala, Wijaya will be responsible for shaping and executing the company?ÇÖs PR and communication strategies, enhancing brand visibility, and fostering stakeholder engagement across Indonesia. Her extensive background in the communications field is expected to significantly contribute to Qoala?ÇÖs mission of revolutionizing the insurance industry through technology and innovation.This appointment comes as Qoala continues to expand its footprint in the Indonesian market, aiming to offer innovative insurance solutions and improve financial inclusivity across the region.

The country?ÇÖs largest low-income housing finance company (HFC), Aadhar Housing Finance Limited (AHFL) has selected SGA PR, India?ÇÖs fastest growing mid-size communications consultancy, as its integrated communications partner. SGA PR won the mandate in a multi-agency pitch, which saw participation from leading PR agencies in the country. SGA PR will work with AHFL to build a comprehensive programme across brand communications, media relations, capital market PR and digital assets.AHFL is committed to making the dream of home ownership come true for low and middle-income segment. The HFC with the largest AUM in the sector aims to strengthen its market position by building a deep connection with its customers, engaging them through a personalized approach to storytelling and creating brand experiences at touchpoints that are relatable to the community. The goal requires AHFL to win the trust of its customers in an extremely competitive market of home loans which has the entire spectrum of national and regional players. SGA PR?ÇÖs unique proposition to capture the heart and mind of the customers in every aspect of lives through bespoke experiences stood out as the winning idea. Rishi Anand, Managing Director & CEO, AHFL said, ?Ç£With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India?ÇÖs mission of ?ÇÿHousing for All.?ÇÖ  We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.?Ç¥Rahul Jain & Sudhir Shetty, Partners & Jt. CEOs, SGA PR, shared, ?Ç£Having the faith of the largest player in the low-income housing finance segment is yet another validation of SGA PR?ÇÖs unique application of PR to achieve business goals instead of only plain vanilla solutions that are ?Çÿcoverage driven.?ÇÖ We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.?Ç¥ With this win, SGA PR further strengthens its BSFI portfolio that now consists of well-known NBFCs, mutual fund houses, listed and unlisted fintechs. SGA PR also works with traditional and new economy brands across industries. SGA PR is part of the 14-year-old communications group, Strategic Growth Advisors (SGA), which also houses India?ÇÖs largest Investor Relations firm, the country?ÇÖs second largest Corporate Reporting business and a fast-growing Brand & Design vertical. 

Coda Payments has promoted Liz Adam to the role of Senior Director of Communications, Global. Based in Singapore, Liz will lead the communications team across all verticals, encompassing corporate affairs, crisis management, consumer engagement, and more for the fintech business.Liz Adam brings a wealth of experience from her previous roles in-house, consultancy, and the legal sector. Her promotion reflects her significant contributions and the strategic importance of communications within the company as it continues to expand its global footprint.Coda Payments is a leading provider of secure payment solutions for digital products and services, operating in numerous markets worldwide. Under Liz?ÇÖs leadership, the communications team is set to drive the company?ÇÖs narrative forward, ensuring effective and cohesive messaging across its diverse operations.

Client Associates (CA), India's premier Multi Family Office and Private Wealth Management firm, headquartered in Gurgaon, has onboarded Kaizzen to amplify financial awareness in Tier 2 cities across India. Over the past 22 years, CA has established a significant presence in major metropolitan cities, including Gurugram, Mumbai, Kolkata, Hyderabad, Chennai, Bengaluru, Patna, Kochi, and Ahmedabad. This partnership signifies a joint commitment to fortify the brand's presence through strategic communications support and corporate reputation management, which will enhance both brand and spokesperson visibility. By leveraging Kaizzen's expertise, CA aims to expand its reach and impact in Tier 2 cities, ensuring more individuals and families benefit from informed wealth management practices.Through a series of exclusive knowledge sessions, CA will address topics pertinent to High-Net-Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs) families, including Estate Planning, Immigration, Tax, Alternate Investments, Private Wealth Management, Alternate Investments and more. These initiatives are designed to ensure that HNIs and UHNIs are well-informed and financially savvy. In recent years, CA has partnered with many leading industry bodies dealing with HNIs and UHNIs, conducting Client Engagement Programs (CEP) and webinars. These efforts have helped families gain valuable insights into wealth management, estate planning, and investment strategies, thereby enhancing their financial well-being.Amit Chauhan, Associate VP ?Çô Marketing & PR, Client Associates stated, " "With the growing number of HNIs and UHNIs in Tier 2 cities, there lies a tremendous opportunity to enhance financial awareness and literacy. Client Associates (CA) is a one-stop platform for the financial needs of HNIs and UHNIs. With a 22-year legacy of handling over 1100+ families, our expertise in wealth preservation and creation should be accessible to individuals across all regions of India.?Ç¥?Ç£CA is committed to creating experiences that are not only engaging but also memorable for our clients. We believe that financial education should go beyond mere information dissemination; it should involve interactive and immersive experiences that resonate on a personal level. By combining data-driven insights with personalized interactions, we ensure our clients not only understand their financial options but also feel deeply connected to their financial strategies. This approach empowers our clients to make informed decisions and builds long-term trust and loyalty. With this partnership with Kaizzen, we aim to achieve this goal and extend our reach to these emerging markets." ?Çô Chauhan added.Vineet Handa, Founder and CEO of Kaizzen, added, "We are incredibly excited for this partnership and look forward to the execution of innovative and high-impact communication strategies. Over the past sixteen years, Kaizzen has catered to the BFSI segment and established itself in the segment. The current mandate will help build our strengths in this vertical even further.?Ç¥ By combining their strengths, Client Associates and Kaizzen are poised to make a substantial impact on financial awareness and spread awareness across India.

Weber Shandwick has promoted Harsh Sinha to the position of Director of Media Relations. Sinha has been associated with Weber Shandwick for over 14 years, having joined the firm as a Senior Manager. He announced his promotion on LinkedIn.Prior to joining Weber Shandwick, Sinha worked as a Senior Associate in Client Servicing and Media Relations at Sampark Public Relations Pvt. Ltd. for over two years.

The Secret Little Agency (TSLA), a Singapore-based independent creative agency, has expanded its experiential and advocacy arm, PPurpose, to include comprehensive PR services. These new offerings encompass media outreach, communications strategies, PR, crisis communications, event management, and more. Founded in 2016, PPurpose has managed projects for clients like Netflix and Hugo Boss. The expansion aims to lead with creativity and cultural impact, emphasizing authentic storytelling and long-term brand narratives. New hires and promotions have been made to support this growth, including roles in business development, production, and PR leadership.

Norwegian adventure travel group Hurtigruten Group has announced the appointment of Christina Koullas as the new PR & Communications Manager for the Asia-Pacific (APAC) region. Based in their Melbourne office, Koullas will oversee communications for the company's two brands, Hurtigruten and Hurtigruten Expeditions.Koullas brings over two decades of experience in travel, lifestyle, and event communications to her new role. Her extensive background includes running her own PR agency, CK PR, for 13 and a half years, as well as holding significant positions at Callie Rose Communications, Melbourne Convention Bureau, and Spirit of Tasmania.Christina?ÇÖs expertise in public relations and communications will be instrumental in enhancing Hurtigruten Group?ÇÖs presence in the APAC market. Her appointment underscores the company?ÇÖs commitment to expanding its reach and strengthening its brand in the region.