Abu Dhabi-headquartered marketing and communications agency 9Yards Communications today announced the signing of a co-operation agreement with global B Corp PR agency, Milk & Honey PR, in London.The collaboration brings together two innovative communications agencies with the immediate result being a mutual expansion of their respective geographic reach, knowledge share, and client servicing capabilities across the Middle East, Europe, North America, and Asian regions.An agreement built on shared ambition and complementary services, the benefits to their existing and potential clients include award-winning strategic planning, ESG and purpose communications, PR, innovative digital and social media strategies, creative storytelling, media relations, media buying, and multimedia production.In the immediate term, 9Yards Communications’ clients will benefit from enhanced opportunities for exposure in European, North American, and APAC markets, while Milk & Honey gains access to 9Yards’ presence across the Middle East region. Longer-term plans include the development of existing and new business opportunities, regional client support, and cross-agency skills development.Milk & Honey PR – Global B Corp LeadershipMilk & Honey, with offices in London, New York, Munich, and Singapore, brings its people-first, purpose-driven communications to the partnership. As the world’s highest-scoring B Corp agency, its values-led approach has positioned it as a global leader in the field of ESG, AI, and emerging technologies communications.9Yards Communications – Pioneers of 4D CommunicationsAs a part of NG9 Holding, 9Yards Communications is a rapidly growing marketing and communications force in the UAE and Middle East region, with offices in the UAE, Egypt, Saudi Arabia, and Jordan.The agency’s services extend beyond traditional 360° communications, delivering its proprietary 4D communications model. This approach focuses on building authentic relationships, driving lasting brand engagement, and crafting strategic communications that connect emotionally.The agency has established itself as the go-to partner for top regional and international clients, including many UAE and Abu Dhabi government entities and private sector clients alike – offering a fully integrated scope of innovative, result-driven communications solutions.Hussam Almulhem, Founder and CEO of 9Yards Communications, added: “Driven by shared values and an ambition to provide an ever-greater international reach for our respective clients, this partnership with Milk & Honey is a fantastic opportunity for two creative powerhouses of global talents to flourish together. We look forward to the opportunities this new and complementary dynamic will present.”Today’s announcement marks a key milestone for 9Yards Communications as it further solidifies its position as a leading force in the region’s communications landscape, with greater international capabilities and influence made available through this strategic partnership.Kirsty Leighton, Founder and Group CEO of Milk & Honey, commented: “Our agency is built on the idea that business must be a force for good – for people, the planet, and our purpose-driven clients. In 9Yards Communications, we have found a like-minded partner – a company that shares our desire to challenge, push boundaries, and change the world. Together, we offer true global reach and deep regional expertise, alongside industry-leading communications talent. This is just the beginning of the journey – and we’re excited to see where our partnership takes us.”

Milk & Honey PR, a leading international communications agency, has announced the appointment of Richard Bagnall as Group Non-Executive Director. Bagnall brings a wealth of experience in communications measurement and evaluation to the role, having previously served as the Chair of the International Association for Measurement and Evaluation of Communication (AMEC).Bagnall joins Milk & Honey PR at a pivotal time for the communications industry, as data-driven insights and measurement become increasingly crucial for success. In his new role, he will advise the agency's leadership team across Singapore, the UK, the US, and Germany on best practices in evaluation and data analytics. He will also leverage his expertise in scaling organisations to support Milk & Honey PR's continued global expansion.“Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more importantly, demonstration of return on investment,” said Kirsty Leighton, Founder and Group CEO of Milk & Honey PR. Richard said: “ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can’t wait to get stuck into this exciting new role and be part of Milk & Honey’s ongoing success.” Bagnall's appointment comes on the heels of a series of strategic hires for Milk & Honey PR, including the recent launch of Nu, a dedicated technology and AI division, and the Impact sustainability division. These additions reflect the agency's commitment to providing clients with a comprehensive suite of services to meet their ever-changing communications needs.