Integrated communications firm SGA PR has strengthened its North India leadership with two senior appointments. Divyata Kalhans joins as Senior Vice President & Head – North, while Nehha Gupta takes on the role of Vice President – Client Delight. The consultancy firm, which partners closely with the founders’ team to solve business challenges through strategic communications and bespoke narratives that shape companies’ brand image and perception, aims to scale its presence in new-age emerging sectors like Fintech, Deeptech, Traveltech, Travel & Tourism, among others. Divyata Kalhans brings over 18 years of experience in strategic communications. She spent a decade at Adfactors PR, driving strategic storytelling and reputation-building for leading fintech, edtech and other technology brands. Her career includes stints at Edelman, Ogilvy PR, and Hindustan Times, where she began her journey in communications. At SGA PR, she will head North India operations and spearhead the firm’s expansion along with focus on strengthening fintech and new economy technology brands.Nehha Gupta, with nearly 18 years of experience in public relations and strategic communications, joins from Value 360 Communications, leading high-impact campaigns along with focus on driving strategic storytelling for consumer, travel, VCs and technology brands across sectors. Her career spans reputed organizations including Weber Shandwick, IKEA India, Citi. At SGA PR, Nehha will focus on client strategy, delivery excellence, and strengthening stakeholder engagement across the North India region.Commenting on the appointments, Rahul Jain, Partner and Joint CEO at SGA PR, said: “SGA PR is growing significantly owing to its consultative thought process and bespoke, business-led approach. Today SGA PR partners with over 60 clients across fintech, BFSI, technology, chemicals, pharma, real estate, auto-ancillary PE/VC and new-age sectors. The firm has delivered industry-first narratives for its clients. Divyata and Nehha bring the right mix of experience and sector expertise to help clients navigate complex business challenges through problem-solving communication strategies. Their leadership will be key to scaling SGA PR’s operations in North India.”With a growing client base and experienced talent joining the team, SGA PR remains focused on building a new-age communications firm that combines strategic insight, sector expertise, and creativity to deliver real business impact across India. 

Bombay Chartered Accountants?ÇÖ Society (BCAS), India's largest and oldest voluntary professional body of Chartered Accountants, has joined hands with SGA PR, one of the fastest growing communication consultancies in India, to create further awareness about the pivotal role it is playing in the fields of accounting, tax and finance thereby strengthening the economic fabric of India.SGA PR, as an exclusive communications partner for BCAS, has been entrusted with the role of positioning BCAS as the key industry voice representing the community of chartered accountants in the country besides highlighting all the developmental programmes that the body does to strengthen the Indian financial ecosystem and shape the future of the professionals.SGA PR is part of the 14-year-old Strategic Growth Advisors Group which has pioneered investor relations and compliance communications practices in India. BCAS is yet another marquee name in the BFSI portfolio of SGA PR which already manages some leading corporates across mutual funds, housing finance, NBFCs and fintechs among others.?Ç£Our association with BCAS started during their 75th anniversary celebrations as we were privileged to be the communications partner for one of the biggest congregations of chartered accountants in India ?Çô Reimagine 2024. The association has today fructified into a strong partnership between the two organisations. Our endeavour will be to bring to the fore some of the pioneering work that BCAS has been undertaking that will shape the future of finance in the country.?Ç¥ says Rahul Jain, Partner & Jt. CEO, SGA PR.BCAS is a not-for-profit professional body that is led by a team of practicing chartered accountants with many of them being regarded as stalwarts in their respective domains. It constitutes of 10 different committees across Direct Tax, Indirect Tax, Accounting & Auditing, Internal Audit, Corporate & Allied Laws and International Taxation among others. For the last 75 years, the body has been working closely with the central government and various state governments, academia and industry professionals to further strengthen the financial ecosystem of the country.CA Anand Bathiya, President at BCAS, said, ?Ç£Ever since its foundation, BCAS has supported the Government of India and the various state governments with research backed inputs and expert opinions on several financial policy parameters. Over the years, we have been playing a distinct role in shaping the financial policy of the country besides also working tirelessly towards the professional development of our young CA colleagues. In SGA PR, we have found the perfect partner to convey our unique story to the broader community that will strongly highlight the ethos and legacy of our great organisation. SGA?ÇÖs expertise in compliance communications has further reinforced our confidence in them and we look forward to a long partnership.?Ç¥

The country?ÇÖs largest low-income housing finance company (HFC), Aadhar Housing Finance Limited (AHFL) has selected SGA PR, India?ÇÖs fastest growing mid-size communications consultancy, as its integrated communications partner. SGA PR won the mandate in a multi-agency pitch, which saw participation from leading PR agencies in the country. SGA PR will work with AHFL to build a comprehensive programme across brand communications, media relations, capital market PR and digital assets.AHFL is committed to making the dream of home ownership come true for low and middle-income segment. The HFC with the largest AUM in the sector aims to strengthen its market position by building a deep connection with its customers, engaging them through a personalized approach to storytelling and creating brand experiences at touchpoints that are relatable to the community. The goal requires AHFL to win the trust of its customers in an extremely competitive market of home loans which has the entire spectrum of national and regional players. SGA PR?ÇÖs unique proposition to capture the heart and mind of the customers in every aspect of lives through bespoke experiences stood out as the winning idea. Rishi Anand, Managing Director & CEO, AHFL said, ?Ç£With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India?ÇÖs mission of ?ÇÿHousing for All.?ÇÖ  We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.?Ç¥Rahul Jain & Sudhir Shetty, Partners & Jt. CEOs, SGA PR, shared, ?Ç£Having the faith of the largest player in the low-income housing finance segment is yet another validation of SGA PR?ÇÖs unique application of PR to achieve business goals instead of only plain vanilla solutions that are ?Çÿcoverage driven.?ÇÖ We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.?Ç¥ With this win, SGA PR further strengthens its BSFI portfolio that now consists of well-known NBFCs, mutual fund houses, listed and unlisted fintechs. SGA PR also works with traditional and new economy brands across industries. SGA PR is part of the 14-year-old communications group, Strategic Growth Advisors (SGA), which also houses India?ÇÖs largest Investor Relations firm, the country?ÇÖs second largest Corporate Reporting business and a fast-growing Brand & Design vertical. 

 SGA PR, one of the fastest growing consultancies in India to offer new-age business-oriented communications services, has announced a partnership with The Sleep Company (TSC), a leading Comfort-tech brand thereby further strengthening the former?ÇÖs position in the D2C brand communications space. SGA PR will be a strategic partner for TSC, managing all aspects of their communications strategy as it steers the brand through their next phase of big leap growth. TSC, is one of the fastest growing comfort-tech companies that aims to provide innovative sleeping and sitting solutions, thereby disrupting the D2C market with its science backed range of product portfolio. SGA PR has now created a distinction as being one of the few consultancies in the country that offers ?ÇÿGo-To- Market?ÇÖ communications solution for a wide range of companies across traditional and new economy sectors like D2C, FinTech, HealthTech, B2B Saas, Web 3.0 and Blockchain among others. ?Ç£We are thrilled to welcome The Sleep Company into the SGA PR family,?Ç¥ says Rahul Jain, Partner & Jt. CEO, SGA PR. ?Ç£TSC's dedication to provide world class comfort-tech solutions and their commitment to growth aligns perfectly with our expertise in crafting innovative, creative and engaging communication strategies for consumers. SGA PR understands the unique challenges and opportunities faced by D2C brands and we leverage our knowledge to create bespoke communications programs that resonate with target audiences.?Ç¥ India's D2C market is experiencing exponential growth and is projected to reach a staggering $100 billion by 2025. This surge positions India as the world's third-largest online shopping base, fueled by a tech-savvy population and a growing desire for convenience. TSC, an example of this D2C boom, is well-poised to become one of India?ÇÖs most preferred consumer brands. Ripal Chopda, CMO of The Sleep Company, expressed enthusiasm saying ?Ç£SGA PR impressed us with their strategic thinking and creative consumer-focused approach. We believe they are the ideal partner to help us communicate our exciting next chapter of growth and solidify our position as a leading comfort-tech brand.?Ç¥