Consumer lifestyle PR veteran Dani Lombard has announced a new chapter for her agency, with a rebrand to Stark Raven. This move signals a renewed focus on offering a broader range of services while staying true to its core expertise in public relations.Previously known as Dani Lombard Public Relations, the agency was established in 2007. Over the past 17 years, it has built a strong reputation for successful campaigns across diverse sectors such as beauty, health, food & beverage, parenting, sustainability, and lifestyle. The impressive client list includes names like Swedish electric carmaker Polestar, Benefit Cosmetics, Pukka Herbs, GO Healthy Vitamins, and Victoria's Secret.Located in Sydney's Mosman neighborhood, Stark Raven, with its new name inspired by the intelligence and communication skills of ravens, will carry forward the legacy of its predecessor. The agency will continue to deliver strategic PR campaigns for its clients. However, it will also expand its offerings by collaborating with a network of partners to provide additional services. These expanded services include: Media Training  Video Content Creation  Reputation Analysis  Media Buying  Brand StrategyDani Lombard, Managing Director, Stark Raven, said: "After a five-year partnership with Soda Communications Melbourne, we?ÇÖve decided to continue our journey independently. As Stark Raven, we will continue to evolve our business strategy, focusing on our own unique brand identity and service offering. Stark Raven embodies the belief that exceptional public relations demands a blend of sharp intellect and creative eccentricity, especially at a time where budgets are being squeezed but impact remains paramount." By offering a wider range of services under the Stark Raven banner, the agency aims to provide clients with a more comprehensive and integrated approach to communications.Stark Raven looks poised to continue its successful trajectory under Dani Lombard's leadership, offering a smarter and more strategic approach to client communication needs.

Carlsberg, the iconic beer brand, has named Hope&Glory its new global PR and influencer marketing agency following a competitive selection process.The agency will be responsible for developing and executing strategic communication plans for Carlsberg's brand on a global scale, with a focus on the upcoming launch of a new creative platform and brand positioning: "Do the best things begin with curiosity? Probably." This tagline reflects Carlsberg's commitment to sparking consumer interest and engagement.Previously, Carlsberg's brand and corporate PR were handled by Golin, but the partnership ended in late 2023. This appointment comes alongside the recent selection of Richmond & Towers to manage PR and social media for Carlsberg's Brooklyn Brewery brand.Lynsey Woods, Carlsberg's Global Brand Director, expressed her enthusiasm about the new partnership: "We were impressed by Hope&Glory's capabilities, creativity, and ability to deliver exceptional results across both global and UK markets. We're confident they'll help us share captivating stories that bring joy to our consumers, and we're eager to see how they elevate our brand in the coming years."Dominique Daly, who will lead the Carlsberg account at Hope&Glory, echoed the excitement: "Carlsberg is the most iconic brand in its category. Probably. So, we jumped at the opportunity to bring a new platform of curiosity to life for today?ÇÖs consumers, helping them not just fall in love with the brand but also understand the richness of its brand story."Carlsberg joins a roster of clients who rely on Hope&Glory as their central creative hub, including major brands like Polestar (automotive), Pepsi, The Pokemon Company International, and adidas.