https://theprpost.com/post/7488/

Case Western Reserve names Erica Starrfield VP, Marketing & Communications

Case Western Reserve University has appointed Erica Starrfield as the new Vice President for Marketing and Communications, effective August 1, 2024. Starrfield joins the university after a distinguished 19-year career at Nestl?? USA, where she served as Director of Strategy & Development for Marketing.At Nestl?? USA, Starrfield played pivotal roles in brand management, overseeing some of the company?ÇÖs most iconic brands, including Stouffer?ÇÖs, Lean Cuisine, and Buitoni. Her extensive experience in driving brand growth and innovation will be instrumental in her new role at Case Western Reserve University.Reporting directly to President Eric Kaler for overall strategy and to Vice President, Chief of Staff, and Strategic Advisor to the President Katie Brancato for day-to-day operations, Starrfield is expected to lead the University Marketing and Communications team with a fresh perspective and strategic vision.?Ç£Erica brings the experience we need to elevate awareness of the remarkable work being done at Case Western Reserve. She will be ready to lead a talented team in University Marketing and Communications to ensure our brand becomes better known across the U.S. and beyond,?Ç¥ said President Kaler. Starrfield?ÇÖs appointment marks a significant step in enhancing the university?ÇÖs national and international presence, leveraging her expertise to build on the university's strengths and propel its reputation forward.