Luxury magazine Tatler Asia ventures into Vietnam

Fashion and luxury lifestyle magazine Tatler Asia has announced that it will launch Tatler in Vietnam this August. This venture, through exclusive licensing partnership with House of MOCO, will see Tatler’s digital and print content available in Vietnamese, with digital content hosted on and new social media accounts specifically for Tatler Vietnam launching concurrently. The first print issue for Tatler Vietnam is scheduled for October 2024. Additionally, the company announced, Tatler’s renowned community and events portfolio will extend into Vietnam, with the Tatler Ball, Vietnam, set to debut in 2025.This partnership with House of MOCO underscores Tatler’s continuing expansion across Southeast Asia and promises to bring its award-winning content and event concepts to the vibrant Vietnamese market. Michel Lamunière, Chairman & CEO of Tatler Asia, said: “We are thrilled to launch Tatler in Vietnam, a country renowned for its vibrant culture. This expansion allows us to bring our innovative content and events to a discerning audience that values quality and exclusivity. Vietnam's dynamic economy and growing appetite for premium products make it an ideal destination for our continued growth."Leading the venture as Managing Director for Tatler in Vietnam is Hami Tran, a well-known name in the fashion industry with over a decade of experience in fashion, media, retail, marketing, e-commerce and education. Tran has previously launched Elle and L’Officiel magazines in Vietnam and has held positions at The Walt Disney Company, Gucci and CHANEL. “I am delighted to be bringing Tatler’s award-winning content and experiences to Vietnam and sharing impactful stories from Vietnam’s most influential communities. We are very much looking forward to connecting with luxury brand marketers and thought leaders who are looking to engage Vietnam’s thriving HNW and emerging affluent audience segments,” said Hami Tran, Managing Director, Tatler Vietnam.Tatler will hold roadshows throughout September in Vietnam to present the initiatives and content plan for 2024-2025. Stay tuned.

Communications agency launches in the UAE, a UAE based creative & communications consultancy, has officially launched operations across the country. Founded by seasoned and senior PR and communications professional Omar Khan, is a new service that offers bold, creative ideas, bespoke communication strategies and highly professional PR consultation to small-medium is a service curated for entrepreneurs, start-ups and SME’s to support with ideas, strategies and consultation related to brand awareness, PR or marketing strategies, events, product or service launches, social media campaigns and other creative communication tactics. The nature of the service allows a client to purchase bespoke and creative proposals based off a given brief, whilst retaining full autonomy and rights to bring the idea to life themselves, or through partnering with one of’s preferred and recommended partners. At the helm of the new consultancy is Founder and CEO Omar Khan. With over a decade of professional experience within the PR and communications industry in the UAE, Omar brings together strategic-thinking and highly creative campaign ideas across a range of consumer-focused industries, including hospitality, F&B, luxury fashion and lifestyle.The concept of is simple. Ideas have value. Whether they’re part of an overall brand strategy, cool concepts for a new business proposal, or part of an internal brainstorm that leads to a fully-fledged executable experience, these all take time, effort and creative insight to develop and deliver. believes that it’s important to remunerate agencies, freelancers and creative professionals for the work involved with producing an idea. While most current agency models include these services as part of their overall fee structure, offers the choice of a more affordable ‘pay as you go’ model, where clients can purchase bespoke strategies with creative ideas on an ad hoc basis. Each client is provided with an idea that is meticulously produced with relevance to the brief, taking into consideration current trends, insights and data from reputable and locally relevant sources. is suited to entrepreneurs, start-ups and SME’s who want creative ideas and professional consultancy to help elevate their businesses, but may not necessarily be able to afford hefty retainer fees for communications and related services.Founder-CEO Omar Khan commented: “The PR and Communications industry needs a shake-up. With Dubai alone seeing a 550% annual rise in global SMEs attracted to the emirate, we need to be able to provide affordable communication services to a phenomenally fast-growing market segment that wants big, bold and creative ideas to help take their businesses to the next level. However, with hefty retainer fees predominantly the only option provided by reputable agencies in the Middle East, many SME’s are unfortunately unable to afford the investment. This is where comes into the picture. We provide individual project and tailored rates depending on the scale of the brief, offering more cost-friendly alternatives for clients whilst still ensuring strategic, creative and relevant thinking at its highest level. I’m very excited to be launching in the market and look forward to working together with clients, the industry and the region on bringing big ideas to life that are both memorable and impactful.” also acts as a conduit to leaders within the communications and creative industry. Placing emphasis and value on the quality of its creative ideas, the service works seamlessly with its network of professionals to ensure flawless execution of the ideas it produces. Whatever the client brief may be, is able to give brands the professional guidance and direction they need to drive awareness to new audiences, delivering satisfaction to clients and contributing to the overall success of the regions flourishing SME ecosystem.Raised in the UAE, Omar’s background draws extensive experience across a range of consumer-focused industries, particularly across hospitality, F&B, luxury fashion and lifestyle. He began his career managing operations for several leading establishments in London, before transferring his many years of knowledge and skills to handle PR and communications for global and local brands in the Middle East.Throughout his career, he has worked with International brands including Marriott International, The Hyatt Group, Four Seasons, Rixos, Taj Hotels, World’s 50 Best, Deliveroo, McDonald’s UAE, Dyson, General Motors, Loro Piana, GUCCI, Hugo Boss, Patek Philippe, LINDBERG, VIACOM and many more.