https://theprpost.com/post/7512/

MHP Group bolsters tech expertise with acquisition of Tuva Partners

MHP Group continues its growth trajectory in 2024, acquiring UK-based tech communications and branding consultancy Tuva Partners. This marks their second acquisition this year.The 10-member Tuva team will join MHP Group to form a new specialist unit, MHP Technology. This team will leverage MHP Group's broader capabilities in creative, digital, reputation management, capital markets, and public affairs to deliver integrated solutions for clients.Tuva Partners, co-founded in 2018 by industry veterans Julian Tanner and James Kennedy, boasts experience across cleantech, fintech, telecoms, and enterprise IT. Their client list includes Veon, Marqeta, and ESS.Following the acquisition, Tanner will assume the role of Executive Chairman of MHP Technology, while Kennedy will lead the unit as its Head and join MHP Group's leadership team. MHP Technology joins MHP Financial Services and MHP Health as the group's third sector-focused specialist team.This acquisition, financial terms undisclosed, aligns with MHP Group's accelerated growth strategy since its acquisition by Next15 in 2022. Further mergers and acquisitions are expected as the group expands its reach.MHP Group CEO Alex Bigg said: ?Ç£The Tuva team have built an enviable reputation as expert advisors to companies that are redesigning the global economy. From day one, MHP Technology will have leading positions in fast-growth areas, including cleantech, AI and quantum computing. Most importantly, we can now offer clients across MHP Group deep tech expertise.Kennedy said: ?Ç£Over the past six years, we?ÇÖre proud to have partnered with some incredible technology brands ?Çô from established industry giants to the disruptive pioneers opening our eyes to new markets or reshaping our perspectives about existing ones. It?ÇÖs been a great ride up to this point, and we now look forward to continuing our journey with MHP Group.?Ç¥The addition of Tuva strengthens MHP Group's roster of tech clients, which already includes Wayve (Europe's leading AI company), Breakthrough Energy (cleantech investor), and Oxford Instruments. This acquisition brings the total team size to 230 communications specialists, following MHP Group's acquisition of the 30-person creative agency La Plage in March 2024.
https://theprpost.com/post/5753/

MHP Group acquires creative content agency Studio La Plage

MHP Group, a London-headquartered integrated communications consultancy, has acquired Studio La Plage, the award-winning multidisciplinary creative agency.The move builds on the success of its existing Studio team and creates a market-leading creative content capability as part of a full-service communications offer.Studio La Plage began as a Shoreditch gallery, before launching as a Studio that combines art and data science to deliver outstanding creative work.The team specialise in four sectors, which are highly complementary to MHP Group?ÇÖs client portfolio, including Health, Financial Services, Technology and Luxury. Their clients include Johnson & Johnson, AstraZeneca, BlackRock and Pottermore Publishing.The acquisition is part of MHP Group?ÇÖs accelerated growth strategy, which last year saw the agency invest in new specialist capabilities, including Change and Employee Engagement and Brand Strategy team ?ÇÿReverb?ÇÖ.The combined Group will have annual revenues of approximately ?ú40million and a portfolio of 220 clients. The teams have already worked successfully together on projects including the national recruitment campaign ?Ç£Destination Nuclear?Ç¥, which launched last month.The agency will rebrand as ?ÇÿLa Plage, part of MHP Group?ÇÖ. The 30-strong team will relocate to MHP Group?ÇÖs Great Portland Street offices.Commenting on the deal, MHP Group CEO Alex Bigg said: ?Ç£I?ÇÖm excited to welcome the La Plage team to MHP Group. They are an exceptionally talented group of people, and share our belief in craft, collaboration and client focus.?Ç£Creativity has been at the heart of our growth story in recent years, and this deal accelerates our evolution as a business. By combining our expertise in earned, brand strategy, digital strategy and behavioural science with their world-class creative storytelling capabilities and data-led planning approach, we can offer clients something truly unique.?Ç¥Head of La Plage, Matthew Francis, added: ?Ç£For over a decade, La Plage has grown in recognition as a creative partner to some of the world?ÇÖs most forward-thinking organisations. It?ÇÖs now time to take La Plage to the next level and MHP Group?ÇÖs focus on behavioural science and creative execution makes them the perfect home for us.?Ç£Joining MHP Group enables us to offer clients even greater depth, scale and creative diversity. MHP has industry-leading specialists in our key verticals, including Health and Finance, while the Mischief team?ÇÖs reputation for connecting brands with passionate communities will enhance our work in luxury, tech and the creative industries.?Ç¥