Truescope, a leading global media monitoring and PR measurement company, has announced the appointment of Tressa Robbins as Vice President of Client Success. Robbins joins Truescope from Burrelles, where she served as Vice President of Customer Onboarding & Implementation.In her new role at Truescope, Robbins will be pivotal in managing the company?ÇÖs newly expanded press clipping services for both global and domestic clients. Her extensive background and industry knowledge will be crucial in enhancing client experiences and driving the company?ÇÖs growth.?Ç£I have gotten to know several Truescope leaders over the years. It?ÇÖs been incredible to see the growth and exciting innovations happening within the company. I am excited to join my colleagues in this new role where I will be directly involved in current and future expansion efforts,?Ç¥ said Robbins."Nothing makes me happier than saving someone time and helping them creatively solve problems. From my humble beginnings as a PR account coordinator at a leading St. Louis firm to my 20+years in the media monitoring industry, the duality of my experience helps me to understand clients at an extremely high level. I also keep my finger on the pulse of PR practice to identify emerging trends. This not only helps me to relate to clients better, but it also serves to spark ongoing innovation in media intelligence services,?Ç¥ Robbins explained. "Tressa is a well-known industry expert who regularly donates her time and talent to drive our profession forward. She is often sought out by industry publications and speaks at conferences on best practices and emerging trends. Her vast expertise and experience will greatly benefit our new and existing clients and team,?Ç¥ said Truescope President Todd Murphy. Robbins' expertise in customer onboarding, implementation, and her commitment to industry advancement will be invaluable as Truescope continues to innovate and expand its services.Truescope was founded in Australia in 2019 to better inform communications. Truescope and its technology suite deliver real-time, actionable media intelligence and information to clients across Asia, New Zealand, and North America.