Industry leaders from the country?ÇÖs media, marketing and communications converged for the 4th edition of IMAGEXX Summit and Awards 2024, Adgully?ÇÖs premier PR industry event, which was held on July 18, 2024 at the Holiday Inn, Aerocity, Gurgaon. In a short span of time, IMAGEXX Summit and Awards has been recognized as the PR industry?ÇÖs go-to event.The Summit concluded with a fireside chat between Deepak Jolly, Founder and Director, Consocia Advisory and Deepali Naair, Group Chief Marketing Officer, CK Birla Group. The topic of the discussion was ?ÇÿSynergizing Marketing and Communication: Creating a Unified Strategy for Success?ÇÖ.Deepak Jolly commenced the discussion by speaking about his own experience, and added, ?Ç£When marketing and PR work in tandem, the results are absolutely phenomenal.?Ç¥Sharing her views, Deepali Naair said, ?Ç£I personally believe that marketing and corporate communications should be very well integrated. That?ÇÖs when the brand narrative, the company narrative, the corporate narrative can come together. We have seen this especially in the last ten years, when digital, social, digital assets that you build, are all coming together, and it has become a very interactive world with your audiences. The way we do the narratives, the execution and the amplification of the narrative have completely changed.?Ç¥Speaking about the challenges of maintaining the synergy between marketing and PR, Naair noted, ?Ç£The challenge is that you do not have too many senior people who even think about it or believe it. If you look at the seat on the table, marketing itself may not have a seat on the table. In a lot of boards, in a lot of places, marketing themselves sometimes do not even report into the CEO. And after that the corporate communication professionals, who are hired by the organization may not even have that much seat on the table.?Ç¥According to her, ?Ç£The issue is that you need to create a place in the heart of the marketing professional and then that person also needs to have a seat on the table. I think it?ÇÖs a double whammy in that sense.?Ç¥

Adgully?ÇÖs IMAGEXX Summit and Awards 2024, the premier PR industry event, took place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event brought together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The event witnessed an insightful keynote by Manoj Adlakha, CEO and Founder of RedBeryl Lifestyle Services, on ?ÇÿThe Role of Strategic Communication in Elevating Luxury Lifestyle Brands?ÇÖ.At the outset, Manoj Adlakha highlighted some compelling statistics about the industry. One of the standout figures was the PR market in India, which, as per the latest data, is projected to be worth approximately $20 billion. This figure underscores the significant scale and potential of the PR industry in the country.Adlakha also provided an insightful perspective on the luxury market in India. He noted that the luxury sector is experiencing unprecedented growth. In 2023, the market was valued at $30 billion. According to reports from leading consultancies such as KPMG, Deloitte, and BCG, this figure is expected to triple within the next 3-4 years, reaching $100 billion. This explosive growth reflects a booming sector with vast opportunities.Another key statistic that Adlakha shared was the increase in affluent households in India. Currently, there are about 13,500 to 14,000 affluent households, defined as those with incomes exceeding $30 million (approximately Rs 300 crore). This number is expected to rise to 20,000 in the next 2-3 years, further illustrating the rapid expansion of the luxury market.Adlakha emphasized the pivotal role that PR professionals play in this dynamic market. As the luxury sector continues to evolve, PR and strategic communication are essential in showcasing India?ÇÖs growing prominence on the global stage. This is particularly important given the post-COVID shifts in travel, tourism, and consumer behaviour.Speaking about his own venture, Adlakha introduced RedBeryl Lifestyle Services, a company he founded after a distinguished 30-year career with American Express, where he served as CEO in India. RedBeryl aims to offer a unique blend of luxury lifestyle management, combining the best features of premium credit cards with concierge services. It caters specifically to high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs), offering personalized services through dedicated relationship managers available 24/7.Adlakha clarified that RedBeryl is not a credit card company or a concierge service, but rather a comprehensive lifestyle solution provider. With its Red and Black Cards priced at Rs 7 lakh and Rs 2.5 lakh, respectively, the company is already making strides in six cities. Adlakha expressed optimism about expanding into additional international markets by the end of the year.RedBeryl?ÇÖs services focus on delivering bespoke experiences, tailored to the unique preferences of each client. This includes everything ?Çô from securing reservations at Michelin-starred restaurants to providing access to over 3,000 exclusive social and golf clubs worldwide. Adlakha highlighted the company?ÇÖs commitment to offering flexibility and choice, enabling clients to enjoy premium experiences with minimal hassle.The company?ÇÖs offerings also include access to 62 domestic lounges across 26 cities in India and approximately 1,000 lounges globally. RedBeryl?ÇÖs services extend to expedited airport experiences, such as meet-and-assist services, visa facilitation, and 24/7 concierge support across more than 50 countries.Adlakha also shared some examples of unique requests from clients that RedBeryl has successfully fulfilled, illustrating the company?ÇÖs dedication to delivering on its promises.

Adgully has announced the IMAGEXX Summit and Awards 2024, the premier PR industry event, scheduled to take place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event will bring together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The IMAGEXX Summit and Awards 2024 has been recognised as the PR industry's go-to event. The day-long will feature thought-provoking sessions, including a keynote address by Rahul Shivshankar, Consulting Editor at Network18, on "Redefining Journalism: The Impact of Independent Media on Mainstream News." The event will also include a panel discussion on "The Future of Public Relations in the Age of AI," chaired by Bhaskar Majumdar, Co-Originator of CommsAdda, with distinguished panelists such as Dr. Navneet Anand, Founder & Director of GreyMatters Communications & Consulting, and Dr. Samir Kapur, Director at Adfactors. Additionally, attendees can look forward to insights from a fireside chat on "Navigating Geopolitics: The Role of Public Policy and ESG in Shaping Global Communication Strategies," featuring Sanghpriya Gautam, Director at Speyside, and Sonal Singh, Head of Corporate Communications at Jindal Stainless.The highlight of the day will be the anticipated IMAGEXX Awards, recognizing outstanding achievements and contributions within the PR industry. "We are thrilled to host the IMAGEXX Summit and Awards 2024 in New Delhi. This event is a celebration of the incredible talent and hard work within the PR industry. It provides a unique platform for professionals to come together, share knowledge, and inspire each other," said Bijoya Ghosh, Founder and CEO of Adgully. The IMAGEXX Summit and Awards 2024 promises to be an unforgettable event, fostering collaboration, innovation, and excellence in public relations. Registration is now open, and we invite all PR professionals, agencies, and enthusiasts to join us in celebrating the best in the industry.http://theprpost.com is the latest offering from the house of Adgully. It isn't your ordinary portal of press releases. Instead, it delivers the inside scoop on the PR world, bringing you industry trends, feature stories, hot news on agency acquisitions, leadership shakeups, and exciting new launches. Stay ahead of the curve and stay updated on the latest industry buzz with The PR Post.