The IMAGEXX Summit and Awards 2024, a premier event in the public relations industry organised by Adgully, concluded successfully yesterday (July 18) at the Holiday Inn, Aerocity, Gurgaon. This year marked a remarkable increase of over 35% in entries, highlighting the growing recognition of PR excellence across agencies and corporates nationwide.The event celebrated outstanding achievements with Adfactors PR being honored as the PR Agency Of The Year. Kaizzen took home the PR Agency Of The Year (Jury?ÇÖs Choice) award, while PR Professionals received the accolade for PR Agency Of The Year (Adgully?ÇÖs Choice).Media Mantra was recognized as the Best Independent PR Agency Of The Year, and The Right PR was named Emerging PR Agency Of The Year. Candour Communications secured the Specialist Consultancy/Firm Of The Year award, with Teamwork Communications Group and Genesis BCW winning the Jury?ÇÖs and Adgully?ÇÖs Choice awards respectively in the same category.Delivering his keynote address, Rahul Shivshankar, Consulting Editor at Network18, emphasized why mainstream news maintains an edge over independent media. He noted the rise of opinionated independent outlets, like YouTubers, challenging traditional media's viewership. Shivshankar questioned the true independence of these platforms, suggesting their freedom might exclude obligations for accuracy and factual reporting. He highlighted the potential hidden funding influences on independent media and acknowledged their role in diversifying news perspectives. However, he asserted that mainstream media, bound by rigorous standards, offers verified content and faces stricter accountability, which ultimately serves the audience better.A highlight of the event was a dynamic panel discussion on ?ÇÿThe Future of Public Relations in the Age of AI,?ÇÖ chaired by Bhaskar Majumdar of CommsAdda. Panelists, including industry leaders like Dr. Navneet Anand, Dr. Samir Kapur, and Manu Kumar, explored how AI is reshaping the PR landscape. They emphasized that AI enhances creativity and efficiency while maintaining the irreplaceable human touch in communication.Another engaging session focused on ?ÇÿNew Paradigms in PR Metrics,?ÇÖ led by Madhurima Bhatia from Ipsos. The panelists, including experts from Amazon India and Shell, discussed innovative ways to measure PR success, moving beyond traditional metrics to more impactful measures like Share of Influence and Media Impact Scores.The IMAGEXX Summit and Awards 2024 underscored the evolving dynamics of the PR industry, offering insights into leveraging technology for enhanced communication strategies. The event concluded with a commitment to foster innovation and excellence in public relations.?Ç£IMAGEXX Awards 2024 has once again proven to be a cornerstone event for the PR industry, celebrating the remarkable achievements and innovative strides made by our peers. The increased participation this year underscores the dynamic growth and evolving nature of public relations. As we continue to embrace new technologies and methodologies, our commitment remains steadfast?Çöto elevate the standards of communication and to inspire excellence across the industry. Congratulations to all the winners and nominees for their outstanding contributions. Together, we are shaping the future of PR,?Ç¥ said Bijoya Ghosh, founder and CEO, Adgully.

Adgully has announced the IMAGEXX Summit and Awards 2024, the premier PR industry event, scheduled to take place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event will bring together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The IMAGEXX Summit and Awards 2024 has been recognised as the PR industry's go-to event. The day-long will feature thought-provoking sessions, including a keynote address by Rahul Shivshankar, Consulting Editor at Network18, on "Redefining Journalism: The Impact of Independent Media on Mainstream News." The event will also include a panel discussion on "The Future of Public Relations in the Age of AI," chaired by Bhaskar Majumdar, Co-Originator of CommsAdda, with distinguished panelists such as Dr. Navneet Anand, Founder & Director of GreyMatters Communications & Consulting, and Dr. Samir Kapur, Director at Adfactors. Additionally, attendees can look forward to insights from a fireside chat on "Navigating Geopolitics: The Role of Public Policy and ESG in Shaping Global Communication Strategies," featuring Sanghpriya Gautam, Director at Speyside, and Sonal Singh, Head of Corporate Communications at Jindal Stainless.The highlight of the day will be the anticipated IMAGEXX Awards, recognizing outstanding achievements and contributions within the PR industry. "We are thrilled to host the IMAGEXX Summit and Awards 2024 in New Delhi. This event is a celebration of the incredible talent and hard work within the PR industry. It provides a unique platform for professionals to come together, share knowledge, and inspire each other," said Bijoya Ghosh, Founder and CEO of Adgully. The IMAGEXX Summit and Awards 2024 promises to be an unforgettable event, fostering collaboration, innovation, and excellence in public relations. Registration is now open, and we invite all PR professionals, agencies, and enthusiasts to join us in celebrating the best in the industry.http://theprpost.com is the latest offering from the house of Adgully. It isn't your ordinary portal of press releases. Instead, it delivers the inside scoop on the PR world, bringing you industry trends, feature stories, hot news on agency acquisitions, leadership shakeups, and exciting new launches. Stay ahead of the curve and stay updated on the latest industry buzz with The PR Post.