Fashion and luxury lifestyle magazine Tatler Asia has announced that it will launch Tatler in Vietnam this August. This venture, through exclusive licensing partnership with House of MOCO, will see Tatler?ÇÖs digital and print content available in Vietnamese, with digital content hosted on TatlerAsia.com and new social media accounts specifically for Tatler Vietnam launching concurrently. The first print issue for Tatler Vietnam is scheduled for October 2024. Additionally, the company announced, Tatler?ÇÖs renowned community and events portfolio will extend into Vietnam, with the Tatler Ball, Vietnam, set to debut in 2025.This partnership with House of MOCO underscores Tatler?ÇÖs continuing expansion across Southeast Asia and promises to bring its award-winning content and event concepts to the vibrant Vietnamese market. Michel Lamuni?¿re, Chairman & CEO of Tatler Asia, said: ?Ç£We are thrilled to launch Tatler in Vietnam, a country renowned for its vibrant culture. This expansion allows us to bring our innovative content and events to a discerning audience that values quality and exclusivity. Vietnam's dynamic economy and growing appetite for premium products make it an ideal destination for our continued growth."Leading the venture as Managing Director for Tatler in Vietnam is Hami Tran, a well-known name in the fashion industry with over a decade of experience in fashion, media, retail, marketing, e-commerce and education. Tran has previously launched Elle and L?ÇÖOfficiel magazines in Vietnam and has held positions at The Walt Disney Company, Gucci and CHANEL. ?Ç£I am delighted to be bringing Tatler?ÇÖs award-winning content and experiences to Vietnam and sharing impactful stories from Vietnam?ÇÖs most influential communities. We are very much looking forward to connecting with luxury brand marketers and thought leaders who are looking to engage Vietnam?ÇÖs thriving HNW and emerging affluent audience segments,?Ç¥ said Hami Tran, Managing Director, Tatler Vietnam.Tatler will hold roadshows throughout September in Vietnam to present the initiatives and content plan for 2024-2025. Stay tuned.

London-based independent PR agency W Communications has taken a unique step towards its future by selling a majority stake to its employees through a government-backed Employee Ownership Trust (EOT). This move fuels the agency's ambition for further global expansion.Financial details are under wraps, but industry estimates value the fast-growing firm at around ?ú40 million. W boasts impressive revenue, exceeding ?ú16 million in 2023, with established operations in London, New York, Singapore, and Riyadh."As one of the most sought-after independent PR agencies, I have received many offers to buy this business. I only wanted to pursue a sale if it meant enabling the agency to unlock another level of value to ensure my W colleagues benefited in the long term. The option of an EOT was clearly the best way to benefit all parties and set the foundation for another 15 years of growth," said founder and CEO Warren Johnson.This new ownership model fosters direct employee participation and a stronger voice in shaping the agency's direction. Additionally, staff can enjoy tax-free bonuses of up to ?ú3,600.Johnson, W's mastermind for 15 years, remains at the helm as CEO, collaborating with the agency's senior leadership team. W will stay committed to strategic mergers and acquisitions, following successful acquisitions like Lotus and Franses. Additionally, W Capital, their internal incubator, will continue to nurture businesses in hospitality, digital retail, and sustainability.The agency's expansion plans target the broader GCC region beyond Riyadh, as well as solidifying their presence in North America and Southeast Asia.W's impressive client list encompasses consumer brands, tech giants, and corporate leaders like Unilever, Sony, Disney, Spotify, Adidas, Chanel, Speedo, Tinder, Nobu, British Airways, and Levi's.