Renowned Burgundy winemaker Louis Latour has selected Three Cheers, a leading 360PR+ agency specializing in adult beverages, as its new communications and marketing partner for the US market. This news comes as Louis Latour itself undergoes a leadership transition, with the 12th generation of the Latour family taking the reins.Three Cheers?ÇÖ first order of business was to announce key executive appointments at Louis Latour. El??onore Latour, a 12th generation family member, has been named Vice President of Maison Louis Latour. Francois Beall has been appointed Vice President of Sales for Louis Latour Inc., the company?ÇÖs wholly owned US subsidiary. Both will report directly to CEO Florent Latour."The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines," said Florent Latour.Three Cheers recently hosted a successful ?Ç£Summer in Burgundy?Ç¥ event for Louis Latour at Little Prince, a popular New York City restaurant. The event brought together wine, culinary, and lifestyle journalists for an immersive experience showcasing the unique character of Louis Latour wines and their Burgundian heritage.Louis Latour is a historic family-owned winery in Burgundy, France, dating back to 1797. They are renowned for producing some of the world's most highly rated Chardonnays and Pinot Noirs, with five of their wines recently receiving recognition at the Sommeliers Choice Awards. Louis Latour is known for its commitment to sustainable viticulture and traditional winemaking practices.