PROI Worldwide has announced that Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been honoured with the Founders Award.Jeff Lambert, Global Chair of PROI Worldwide and CEO of US-based Lambert by LLYC, stated: "Madan Bahal exemplifies the spirit and vision that our community of independent communications agencies stands for. His dedication to innovation, excellence, and collaboration has significantly enriched the PROI network and the broader industry. We are thrilled to recognize his remarkable achievements with the Founders Award." Madan Bahal shared his gratitude, saying: "I am grateful to the Board of PROI Worldwide for considering me worthy of the coveted Founders Award. It is particularly heartening because the recognition comes from a peer group of Founders/CEOs, representing nearly a hundred PR firms spread around the world. This award is only the icing on the cake. Over the last 15 years, I have benefitted immensely in terms of learning, insights and best practices from this wonderful partnership of leading independent PR firms worldwide." In Bahal?ÇÖs honour, PROI made a US$1,000 donation to the Yoga Institute in Mumbai. Bahal?ÇÖs involvement with PROI spans over a decade and a half, during which time he has played crucial roles within the organisation, including serving on various committees and contributing to strategic initiatives that have propelled PROI's mission forward. Under his leadership, Adfactors PR has not only grown to become one of India's largest independent PR firms but has also actively participated in PROI's global endeavours, sharing knowledge and expertise across markets. Adfactors alignment with PROI's values and objectives has long been an asset to the network, fostering a culture of continuous improvement and collaboration. Bahal's recognition serves as a testament to his unwavering commitment to the principles of excellence and innovation that define PROI Worldwide.

RICE Communications, a Singapore-headquartered independent communications consultancy, has been accepted into the Public Relations Organisation International (PROI) network. PROI brings together over 90 PR and communications agencies from 65 countries around the world.?Ç£Since our founding in 2009, RICE has been people-led and recognised for its culture, which has helped us grow into one of the largest, most successful independent communications consultancies in Asia. We are eager to join PROI Worldwide and benefit from the deep knowledge of Partners throughout the world,?Ç¥ said James Brasher, (pictured), Managing Partner, RICE Communications.  RICE Communications is known for its award-winning work in B-to-B technology, corporate communications, and consumer marketing. The firm emphasizes a commitment to "stewardship," aiming to create positive impacts for its clients, employees, the industry, and the communities it serves.?Ç£RICE is an award-winning consultancy with deep expertise in B2B technology, corporate and consumer industries. With a vision centered on stewardship, RICE continually seeks to positively impact its clients, employees, the industry and communities in which it operates. They are a powerful addition to our global partnerships," said Jeff Lambert, Global Chair of PROI Worldwide and Chair of Lambert by LLYC.