Milk & Honey PR has appointed Matthew de Bakker as partner and country lead for Singapore.De Bakker will take on the role as the agency continues to strengthen its presence in the Asia Pacific region. He joins from Mutant Communications, where he spent close to a decade building the agency’s Singapore PR operations. During his time there, he held leadership roles including head of PR and country manager for Singapore, working with clients such as Singapore Sports Hub, Epson and The Walt Disney Company, along with regional startups.Earlier in his career, de Bakker held a senior communications role at Randstad, where he worked on building the company’s brand presence across Singapore, Malaysia and Hong Kong.At Milk & Honey, he will work alongside outgoing Singapore CEO Meilin Wong, who established the agency’s Singapore office and will continue to support the business in a consulting capacity.Commenting on the appointment, Kirsty Leighton said de Bakker brings strong market credibility, brand-building expertise and leadership experience to support the agency’s growth in the region.De Bakker noted that the Singapore market continues to evolve, with increasing demand for senior-level communications counsel, and expressed interest in contributing to the agency’s next phase of growth.Milk & Honey launched its Singapore office in 2023 and has since expanded its international footprint, with offices across London, Munich, New York, San Francisco and Singapore.

Veeam has appointed Milk & Honey PR as its hub agency partner for Asia Pacific and Japan (APJ) following a competitive pitch. The partnership will see Milk & Honey lead PR strategy across the region, including market-focused storytelling, executive profiling, earned media, and content development.The agency will work closely with Veeam’s global, regional, and in-market teams to enhance the company’s visibility and reputation among CXOs, technology leaders, partners, and the wider APJ business community.Veeam provides data resilience solutions that protect businesses from cyber-attacks, natural disasters, and system outages, ensuring continuity of operations. The new PR programme will support the company’s growth and enterprise expansion in the region, while also advancing its SaaS-first and AI-powered solutions strategy.The collaboration reflects a wider trend of tech companies strengthening PR capabilities in APJ, aligning communications to regional business priorities and technology advancements.

Milk & Honey PR, a leading international communications agency, has announced the appointment of Richard Bagnall as Group Non-Executive Director. Bagnall brings a wealth of experience in communications measurement and evaluation to the role, having previously served as the Chair of the International Association for Measurement and Evaluation of Communication (AMEC).Bagnall joins Milk & Honey PR at a pivotal time for the communications industry, as data-driven insights and measurement become increasingly crucial for success. In his new role, he will advise the agency's leadership team across Singapore, the UK, the US, and Germany on best practices in evaluation and data analytics. He will also leverage his expertise in scaling organisations to support Milk & Honey PR's continued global expansion.?Ç£Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more importantly, demonstration of return on investment,?Ç¥ said Kirsty Leighton, Founder and Group CEO of Milk & Honey PR. Richard said: ?Ç£ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can?ÇÖt wait to get stuck into this exciting new role and be part of Milk & Honey?ÇÖs ongoing success.?Ç¥ Bagnall's appointment comes on the heels of a series of strategic hires for Milk & Honey PR, including the recent launch of Nu, a dedicated technology and AI division, and the Impact sustainability division. These additions reflect the agency's commitment to providing clients with a comprehensive suite of services to meet their ever-changing communications needs.