Milk & Honey PR, a leading international communications agency, has announced the appointment of Richard Bagnall as Group Non-Executive Director. Bagnall brings a wealth of experience in communications measurement and evaluation to the role, having previously served as the Chair of the International Association for Measurement and Evaluation of Communication (AMEC).Bagnall joins Milk & Honey PR at a pivotal time for the communications industry, as data-driven insights and measurement become increasingly crucial for success. In his new role, he will advise the agency's leadership team across Singapore, the UK, the US, and Germany on best practices in evaluation and data analytics. He will also leverage his expertise in scaling organisations to support Milk & Honey PR's continued global expansion.?Ç£Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more importantly, demonstration of return on investment,?Ç¥ said Kirsty Leighton, Founder and Group CEO of Milk & Honey PR. Richard said: ?Ç£ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can?ÇÖt wait to get stuck into this exciting new role and be part of Milk & Honey?ÇÖs ongoing success.?Ç¥ Bagnall's appointment comes on the heels of a series of strategic hires for Milk & Honey PR, including the recent launch of Nu, a dedicated technology and AI division, and the Impact sustainability division. These additions reflect the agency's commitment to providing clients with a comprehensive suite of services to meet their ever-changing communications needs.