SourceCode unveils AI tool to maximize earned media impact

SourceCode has launched Amplify, an innovative AI-powered tool designed to extend the reach and effectiveness of positive press coverage.Traditionally, earned media success has been measured by the initial article or placement itself. Amplify goes beyond that. This tool utilizes artificial intelligence to analyze media placements and automatically generate additional content specifically tailored for various communication channels. This allows companies to leverage the power of positive press mentions across their entire communication strategy, maximizing its impact.Imagine using positive media coverage to boost employee morale through company-wide emails or social media posts highlighting the recognition. Amplify makes this a reality. Sales teams can create even more compelling content for prospect outreach, featuring media mentions that showcase the brand's value proposition. And for social media managers, Amplify can generate content specifically designed to broaden brand awareness, ensuring earned media coverage resonates across all social media platforms.By automating content creation based on media placements, Amplify tackles a significant challenge for PR professionals: maximizing the return on investment (ROI) from earned media efforts. "Our goal is to ensure each piece of positive press coverage acts as the catalyst for a comprehensive communication strategy," explains Kevin Dulaney, Executive VP and the creator of Amplify.SourceCode isn't just offering Amplify as a tool, they're already using it to benefit their clients. They understand that every company's needs are unique, so they tailor the Amplify process to each client. Factors like the reputation of the media outlet and the messaging reach are considered to personalize the content generated by Amplify.With Amplify, companies can finally turn earned media mentions into a springboard for a strategic and impactful communication campaign, said Robert Tomkinson, CMO at TouchTunes, a current user of Amplify.

Role of senior leadership in driving social impact during crisis

Authored By Aman Gupta, Managing Partner, Health Practice Asia Lead, SPAG/FINN PartnersIn times of crisis, organizations face the daunting task of not only ensuring their survival but also playing a meaningful role in the wider community. Senior leadership has a unique and vital position in driving social impact during these challenging times. Their vision, decision-making, and commitment to corporate social responsibility can make a significant difference in how a company navigates crises and supports society.By setting a clear vision and leading with empathy, C-suite executives can align their organizations with community needs during times of crisis. Through swift decision-making, leaders can mobilize resources for immediate relief and long-term recovery. Ensuring transparent communication also builds trust with both internal and external stakeholders. Additionally, fostering collaboration and strategic partnerships amplifies impact, allowing companies to contribute effectively to crisis management efforts.Fostering unity and resilience by setting the tone at the topSenior leaders are the architects of a company’s culture and values. By setting a tone of empathy, transparency, and ethical behaviour that resonates throughout the company, they can inspire their teams to prioritize social impact. They can also create a supportive environment that acknowledges the diverse challenges individuals face during a crisis. Furthermore, transparency builds trust and encourages collaboration, as everyone understands their role in the larger context and works together towards common goals. The decisions and actions made by senior leaders reflect the company’s values and commitment to social responsibility, enabling the organization to adapt and thrive.Mobilizing resources promptly and decisively for the greater goodIn a crisis, swift and decisive action can make a difference. Senior leaders should be proactive in assessing the situation, understanding the needs of their employees and community, and making prompt decisions. By redirecting resources toward community support, such as funding local initiatives, offering expertise, or volunteering time and talent, organizations can become agents of change and hope. For example, reallocating resources to produce personal protective equipment during a health crisis or donating funds to relief efforts during a natural disaster can provide immediate support.Promoting collaboration to maximize benefits for all involvedSenior leadership can facilitate partnerships with other organizations, government bodies, and non-profits to amplify their impact. Collaboration fosters a sense of solidarity and combines resources and expertise, leading to more comprehensive and impactful solutions. For instance, a business may partner with a non-profit organization that has deep knowledge of community needs, while offering financial support or logistical assistance. Partnerships also enable organizations to extend their reach and influence to deliver support where it is needed most. They not only address immediate needs but also lay the groundwork for long-term recovery and resilience.Communicating effectivelyTransparent and open communication is a cornerstone of strong leadership during crises. Senior leaders should keep stakeholders informed of the company’s actions and plans, as well as the rationale behind their decisions. This builds trust and demonstrates the company’s commitment to its values, ensuring alignment across the organization and beyond. Moreover, clear, honest, and consistent messaging helps reduce uncertainty and anxiety. Additionally, providing open channels for communication allows stakeholders to engage directly with leadership and fosters a sense of inclusivity and collaboration. While it is important to remain hopeful and positive, senior leaders must also maintain a realistic outlook. Communicating potential challenges and uncertainties helps manage expectations and fosters a culture of preparedness and adaptability.Making a positive differenceCrises often expose vulnerabilities and gaps in systems and strategies. Senior leadership should use these moments as learning opportunities, assessing their response, and adjusting plans for future resilience. By fostering a culture of continuous improvement, leaders can better prepare their organizations for future challenges.By embodying empathy, decisiveness, and a commitment to social responsibility, senior leaders can guide their organizations through challenging times while making a positive difference in the world. In doing so, they not only build stronger communities but also establish a lasting legacy for their company and its stakeholders, ultimately shaping a better future for all.DISCLAIMER: The views expressed are solely of the author and does not necessarily subscribe to it.

Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer

Publicis Groupe has appointed Nannette LaFond-Dufour as Chief Impact Officer. In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments. These include Publicis’ ambitious SBTI-approved climate goals, its concrete diversity, equity and inclusion action plans, as well as its flagship initiatives like the Working with Cancer pledge and the Women’s Forum for the Economy & Society. A leading industry figure over the course of her 30-year career, Nannette joins Publicis from McCann Worldgroup where she was Chief Client Officer and McCann’s inaugural Chief Sustainability Officer, responsible for driving sustainability goals across its global environmental footprint. Nannette will head a centralized team in cultivating and partnering with the Groupe’s ESG community around the world. Together, they will design and deploy a consistent strategy on impact, with clear and measurable KPIs, to enhance and expand Publicis’ existing initiatives and implement new ones, at the service of its teams and its clients. Her appointment underscores Publicis’ ongoing commitment to creating positive change through environmental and societal impact. Consistently ranked first in the industry by leading ESG rating agencies, in the past year Publicis was the only holding company in the sector to appear in the S&P Yearbook, which evaluates the sustainability efforts of global businesses. Through the Working with Cancer Pledge, over the last 18 months the Groupe has also rallied more than 1500 of the world’s most iconic companies to commit to erasing the stigma of cancer in the workplace. Nannette will join the Groupe’s Management Committee and report directly to Arthur Sadoun, Chairman & CEO. She will work hand in hand with Agathe Bousquet, President of Publicis France and Directoire+ sponsor for ESG. “With the Directoire+ we are delighted to welcome Nannette to the Groupe” said Arthur Sadoun. “Thanks to our transformation, we have been outperforming the industry on every business and financial KPI for the past four years. But we know that for our growth to be truly sustainable, on every front, it also needs to be responsible. That’s why we have also worked to lead the way through our best-in-class ESG initiatives. With Nannette on board and her proven expertise in delivering impactful change with some of the world’s biggest companies, we are confident we can take our ESG agenda even further, faster, for the good of our people, our clients, and our planet. “ "I deeply admire the work that Publicis has done to transform itself, demonstrating both the ability to anticipate the future, and do the hard work required to prepare for it through tangible environmental and societal commitments. At this moment when evolution is the mandate on every front, I look forward to joining such a visionary, courageous and agile team" added Nannette LaFond-Dufour.

Nestlé Canada selects Citizen Relations for confectionery PR

Nestlé Canada has selected Citizen Relations as the Public Relations Agency of Record (AOR) for its confectionery division. This follows a competitive agency selection process.Citizen Relations will be responsible for:Media Relations: Both traditional media coverage and influencer marketing for Nestlé's confectionery brands, including Aero chocolates and Kit Kat bars.Brand Activations: Creating engaging experiences to promote Nestlé's confectionery products.Citizen Relations will also provide PR support for other Nestlé brands beyond confectionery.Previously, Nestlé Canada collaborated with various agencies on a project-by-project basis for different brands. These included Rethink for Kit Kat, Golin for Essentia Water, Strategic Objectives for Nescafé, and Zeno for Häagen-DazsJenn Duggan, president of Citizen Relations Canada (Ontario & West), said: "There’s so much delicious potential we can unlock for a brand that’s a staple in almost every household. And we’re thrilled for the opportunity to partner with such a talented and passionate group of brand leaders.”

Arneeta Vasudeva: Brands' value mostly intangible

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive column – PR Conversation – Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Arneeta Vasudeva, National Head, PR&I, Ogilvy India, delves into the current trends in the reputation economy, focusing on India in 2024. She explores how the reputation economy has evolved over the years and sheds light on the challenges and opportunities it presents.Additionally, Arneeta discusses the importance and impact of data-driven storytelling in the PR industry, showcasing how Ogilvy PR&I is leveraging data for effective communication strategies.What are the current trends in the reputation economy in India in 2024? How has the reputation economy evolved over the years in India?Speaking of reputation economy, one can see how brands are affected in today’s VUCA world. The intangibles play a huge role in building the value of brands. By ‘intangibles’ I mean factors such as customer endorsements, employee support, validation from industry, governments, and other influencers, that go on to add to the credibility of a brand.These are high value endorsements gained over time and with fast evolving platforms of digital and social, companies and brands must recognize the power and influence these channels have on their long-standing reputation.In the past five to seven years, digital platforms have provided numerous opportunities for businesses and brands to expand. This surely points to the significance of reputation economy in present times.As mentioned earlier, a large part of a brand’s valuation today hinges on intangible factors. This is deeply intertwined with the ongoing digital evolution and the changing social landscape, shaping how brands and individuals are perceived in the market.How does online reputation have real world outcomes for brands and individuals?From a communication standpoint, brands are delivering on their messaging and engaging customers, and a significant part of these interactions are happening through the digital ecosystem, often in real time. The space has indeed evolved into an opportunity to communicate more openly and freely, as well.In such a scenario, it is crucial to understand what you communicate holds great importance. Therefore, one must closely weigh in factors of authenticity, credibility, and genuineness, while putting outcontent. With that, it also becomes equally important to monitor and track online conversations and build an efficient and effective response mechanism.What are some of the best strategies implemented by brands for managing online reputation?As mentioned earlier, diligent monitoring is essential in this fast-paced digital landscape, where everything happens real-time. Having a prompt and efficient response mechanism is the key to managing a lot of the chatter that goes on in this space. On social and digital platforms, maintaining pace is totally vital, alongside being responsive.Some of the ORM tools we use help in building efficiencies, but reading into the overall sentiment and drawing an assessment is very important. It goes without saying, timing and relevance is at the center of creating the right content and response strategy.What are the challenges and opportunities in the reputation economy in India?The opportunity is huge as it opens up new avenues for brands to build their story. However, with this freedom of space and time, digital platforms also throw in a lot of uncertainty. It is difficult to always predict or preempt what may come your way. True for a lot of categories like food delivery and online shopping, for instance, where customer grievances can turn into a big dent in their reputation. While this may have nothing to do with the brand itself, there are consequences and fallouts of how the experience may end up being a negative.These operational challenges are part of everyday business, often affecting a brand’s reputation. In that sense, evaluating the digital ecosystem you work with becomes an important part of the overall customer journey and experience.What are the PR trends for 2024? How is AI being leveraged in the PR industry and where is the PR industry headed in the next five years?In today’s interconnected world, we shouldn’t be operating in silos. The boundaries between PR, advertising, and digital are blurring, with data, digital and AI, shaping our reality. This means being channel agnostic and adopting an idea-led and integrated approach to communications, is the way forward and we must embrace it.What is the importance and impact of data driven storytelling in the PR industry? How is Ogilvy PR&I utilizing the same?The role of data is crucial in supporting facts, credibility, and insights. From a communications and PR lens, this is absolutely key in shaping ideas for our clients and their brands. And even more today, as we get to see the interplay between data, digital and AI. One feeds and supports into the other, which actually amounts to a huge data paradox, if I may say so. There is data in abundance out there, and it is our job to make sense of it and channel this into creating meaningful content and assets for our brands.

Kaizzen appoints Ankita Malik as VP for North Operations

Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as Vice President-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships.Ankita's appointment underscores Kaizzen's commitment to enhancing its presence and service offerings in the Northern markets. In her new role, Ankita will spearhead initiatives to drive growth, expand client engagement, and elevate Kaizzen's standing as a trusted partner for strategic communications solutions across verticals."We are thrilled to welcome Ankita to our team as Vice President for North," said Vineet Handa, CEO, Kaizzen. "Her proven track record of delivering results and her deep understanding of the communications landscape will be instrumental in propelling our North operations to newer heights. Ankita's strategic vision and leadership will undoubtedly reinforce Kaizzen's position as a preferred communications partner in the region."Ankita’s expertise spans technology, telecommunications, auto, and lifestyle sectors. With her dynamic leadership, Ankita is poised to deliver top-notch services and drive competitive advantages for products and services, bolstering Kaizzen's revenue portfolio.Welcoming her to the team, Nikhil Pavithran, Group President, Kaizzen said, “Ankita’s experience will not only help us in growing Kaizzen’s portfolio but will also be instrumental in expanding our other specialized verticals. With her appointment, we reaffirm our commitment to fostering diverse leadership perspectives and working towards a more inclusive organization. I welcome her formally on-board and wish her the best.” "I am excited to embark on this new journey with Kaizzen and contribute to the company's continued success," said Ankita Malik. "The opportunity to lead the North operations presents an exciting challenge, and I look forward to collaborating with the talented team at Kaizzen to deliver unparalleled value to our clients."Ankita has served on senior counsel teams and contributed to renowned PR consultancies such as Zeno Group, MSL Group, and Six Degrees BCW. She has also led marketing communications for notable brands like Intex Technologies and Comio Smartphones. With over 14 years of experience, Ankita has managed brands across India, China, the USA, and APAC regions, showcasing her versatility and global perspective. Based in New Delhi, she brings a wealth of international expertise to her role at Kaizzen.

PR industry faces mental health crisis, new research reveals

There has been in increase in diagnosis of mental health conditions in the PR industry, according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR).The research – conducted by Opinium – revealed that on average, 91% reported poor mental health in the last 12 months. Meanwhile, the proportion of PR professionals that have been diagnosed with a mental health condition has risen from one in four (25%) to a third (33%).The number of PR professionals who find their jobs stressful has stayed consistent year after year. In fact, three out of ten (29%) continue to rate their stress levels within the range of 8-10 (with 10 being extremely stressful). This figure has remained stable since it first rose from 26% in 2021.As in past years, PR professionals continue to have a higher risk of poor mental health than the general UK workforce. In the last year, 63% of UK workers report having poor mental health.Before the pandemic around 70% of UK PR professionals worked from an office all the time. This is now down to 9%. Professionals largely agree that working from home has positive aspects, with 81% appreciating a better work-life balance and 78% finding the lack of commute good for mental health.Other key findings:  An average wellbeing score of 45.3, indicating a slight decrease from the previous year.  60% of respondents have told someone at work that they have struggled with their mental wellbeing, up from 51% last year.  59% said that having too much work to do is the biggest barrier for taking time off to deal with mental health.  58% cited an overwhelming workload as a key source of workplace stress.  60% reported that having too much work is the biggest barrier to taking time off for mental health reasons.PRCA CEO, James Hewes, said: "Amidst the rapid evolution of the PR industry, we must refuse to normalise stress as an inherent part of our culture. The past five years have brought significant change, with more on the horizon. As we navigate the shift to hybrid work environments, it's urgent to grasp the implications for our workflows and communication dynamics. A constant barrage of updates can hinder focus, and an 'always-on' mentality isn't sustainable. It's time for leaders to amplify the conversation on mental health. While progress has been made in acknowledging and addressing mental health challenges, lip service alone won't suffice. We must ensure our actions match our words. By prioritising wellbeing, we pave the way for a healthier, more resilient workforce, benefiting both our businesses and our people."CIPR CEO, Alastair McCapra, said: “I am immensely proud of this partnership and the publication of this year's mental health audit. The findings shed light on the progress we've made and the challenges that still lie ahead. Notably, the data reveals an issue that is both unacceptable and unsustainable, with workload stress remaining the primary culprit.The report marks another pivotal moment in our journey toward creating a healthier, more supportive future for our industry. I encourage our respective members and the wider profession to carefully consider these insights and share them with your teams. By working together and taking decisive action, we can drive meaningful change and build a resilient, future-ready, and thriving PR profession.”

OpenAI unveils upgraded AI model GPT-4o

OpenAI has unveiled a major upgrade to its flagship generative AI technology, GPT-4o. This advanced model, freely available to all, offers enhanced human-like capabilities in understanding and responding to user prompts across voice, text, and image formats.A key highlight is the free availability of GPT-4o to all users. This move reflects OpenAI's commitment to democratizing access to advanced AI tools. Paid tiers will offer additional benefits, but the core functionality is freely available."We are thrilled to bring the power of GPT-4o to a wider audience. This advancement represents a significant leap forward in natural language processing and human-computer interaction" said  OpenAI CTO Mira MuratiThe launch comes amidst a period of rapid innovation in the AI field. OpenAI highlighted its focus on responsible development and collaboration within the industry.GPT-4o's New CapabilitiesThe new model boasts several improvements over its predecessor:Multimodal Understanding: GPT-4o can process information from voice recordings, text prompts, and images.Enhanced Conversation Skills: The model can engage in natural, human-like conversations, including humour and banter.Multilingual Support: GPT-4o sets new standards for understanding and responding in multiple languages.Advanced Problem-Solving: The model can assist with tasks like code generation and complex problem-solving.The FutureOpenAI showcased GPT-4o's capabilities through a live demonstration. The model interpreted user requests, translated languages, and even offered assistance with technical problems.While the focus remains on core AI advancements, OpenAI acknowledges the evolving landscape of generative AI applications. The company emphasized its commitment to responsible development and collaboration within the industry.The launch of GPT-4o underscores the rapid advancements in generative AI. OpenAI remains committed to responsible development and exploring new ways to leverage this technology for positive impact.

Linkin Reps to handle PR for Aurika Hotels & Resorts, Lemon Tree's upscale brand

Linkin Reps is thrilled to announce the newest addition to its esteemed portfolio: Aurika Hotels & Resorts, the upscale brand of Lemon Tree Hotels. This collaboration underscores Linkin Reps' dedication to offering exceptional Public Relations services to its valued clients, with a special focus on the hospitality vertical. Aurika Hotels & Resorts epitomizes sophistication and luxury, presenting a curated collection of distinctive properties that encapsulate the essence of their respective locales. From the majestic grandeur of Aurika, Udaipur nestled amidst the Aravalli Hills to the tranquil beauty of Aurika, Coorg enveloped by verdant coffee plantations, to the vibrant charm of Aurika, Mumbai Skycity, paying homage to the city's cinematic legacy, each property promises unforgettable experiences that transcend the ordinary. "At Aurika Hotels & Resorts, we believe in exceeding expectations and creating memorable experiences for our guests. We currently have three operational properties, which includes the two resorts, Aurika, Udaipur and Aurika, Coorg and the city hotel, Aurika, Mumbai Skycity, which is India’s largest hotel by number of rooms. We also have properties coming up in leisure destinations, including Rishikesh and Kasauli," said Akriti Arora, Director – Communications, Lemon Tree Hotels. She further commented, "We have partnered with Linkin Reps to showcase our properties to the most appropriate audiences and create unique story-telling experiences for the brand. We eagerly anticipate welcoming guests to our distinctive properties and curating moments that leave a lasting impression." Aurika Hotels & Resorts are designed to captivate guests with their impeccable service, exquisite design, and innovative amenities. Each property promises a bespoke experience tailored to cater to the diverse preferences of modern travellers, whether it's hosting a fairy tale destination wedding amidst the opulence of Aurika, Udaipur, indulging in coffee plantation escapades at Aurika, Coorg, or immersing in Mumbai's dynamic culture in the grandeur of Aurika, Mumbai Skycity – India’s largest hotel by number of rooms. "We are excited to welcome Aurika Hotels & Resorts into the Linkin Reps family," said Komal Seth, Founder and Director at Linkin Reps. "Their unwavering commitment to excellence, coupled with an emphasis on providing guests with extraordinary moments, perfectly aligns with our mission of taking Aurika to the world. We are confident that Aurika's distinctive offerings will resonate with travellers seeking destinations that inspires journey."

Porter Novelli taps James Ruane to Lead EMEA corporate and brand practice

As part of a global reorganization driven by CEO Jillian Janaczek's 2024 plan, Porter Novelli has established six key practice areas: Corporate & Brand, Food & Ag & Nutrition, Government, Health, Purpose & Impact, and Tech.James Ruane has been appointed to head the newly formed EMEA Corporate and Brand practice. Ruane brings extensive experience, having served as managing partner at Stonehaven, leading their global communications and campaigns division since 2022. Prior to that, he held leadership roles at National Grid, Edelman, and BAE Systems.Sarah Shilling, recently promoted to CEO of Porter Novelli EMEA, is confident in Ruane's capabilities, said: “James possesses a wealth of impressive client experience, ambition, and commercial smarts. Our Corporate + Brand practice is expanding in EMEA, and I know James is the right leader for its continued growth.”James Ruane's appointment follows other recent senior hires at Porter Novelli, including Sakima Johnson as global chief people officer.

PRA Communications wins 2024 SABRE gold award

PRA Communications (PRA) has been awarded the Gold SABRE Award in the Energy and Natural Resources category for its work on Seabridge Gold KSM Project: Navigating Environmental Assessment and Beyond. The SABRE Awards are the world’s largest PR awards programme dedicated to benchmarking the best PR and communication work from across the globe.“It's truly an honor to receive this prestigious recognition, especially for our PR and communication efforts within the mining industry. Often, the extensive consultation, stakeholder engagement, and communication with rights holders required to successfully navigate provincial and federal environmental assessments, negotiate benefit agreements, and earn social license to operate go unnoticed. This acknowledgment underscores the importance of these efforts,” says Robert Simpson, (pictured), President and CEO of PRA Communications.The KSM Project located in Northwest British Columbia is the world’s largest undeveloped gold deposit and third-largest undeveloped resource of copper. Canada’s provincial and federal Environmental Assessment (EA) process was a rigorous eight-year undertaking that became the largest and most comprehensive ever conducted in North America. It required Seabridge Gold to demonstrate the KSM Project, when built and operational, would not have adverse environmental effects and that it has clear support from the five affected First Nations, three cities and towns, three municipalities and the British Columbia, Canadian, Alaskan and US governments and Tribes. Upon completion of baseline research and perception audits, PRA Communications created and implemented a multi-year communications strategy that encompassed a broad suite of activities.“The PRA team was integral to our success at KSM. Often strategic communication and reputation management is either overlooked during the environmental assessment process or relegated to scientists and engineers. We understood professional, comprehensive, strategic and measurable communication and public relations was critical for our success. PRA stood shoulder to shoulder with us, boots on the ground and professionally guided our whole team to be better communicators, from our executive to our environmental scientists,” says Brent Murphy, Senior Vice President Environment, Seabridge Gold.The KSM Project was granted Environmental Assessment (EA) Certificates by both the British Columbia and the federal government, as well as approval under the terms of the Nisga’a Final Agreement. Upon submission of the Environmental Assessments, community and First Nations supported the KSM Project by a 76 percent approval rating as measured through an inclusive polling and interview engagement model. The Tahltan Nation voted 83 percent in favor of the KSM Project and their negotiated Impact Benefits Agreement. The Province of British Columbia recognized Seabridge Gold's KSM project as an exemplary model for industry-wide consultation, engagement, and external communication, thanks to its strong support from the community.

Luxury PR agency Ellyse Management launches in Dubai

Ellyse Management, a new luxury public relations and communications agency, has officially launched in Dubai. Founded by entrepreneur and former supermodel Elvira Jain, (pictured), the agency aims to fill a gap in the market for innovative and strategic luxury brand representation.Jain brings a wealth of experience to the table. Her illustrious career in the fashion industry, including collaborations with leading brands like Gucci, Dior, and Armani, has provided her with a deep understanding of the luxury market. Additionally, her entrepreneurial spirit, evidenced by owning and selling a business at a young age, positions her well to lead Ellyse Management.Ellyse Management offers a comprehensive suite of services, including luxury PR consultancy, event management, and talent management. The agency leverages a 360-degree marketing approach, combining traditional PR excellence with influencer marketing and tailored strategies to amplify brand presence. This, combined with their access to diverse communities across Dubai, ensures a bespoke and impactful experience for each client.Ellyse Management boasts a global footprint, strategically located in Dubai, Paris, Milan, and Miami. This allows them to offer clients access to key markets in the Middle East, Europe, and the USA.Elvira Jain, Founder of Ellyse Management, states: "The launch of Ellyse Management marks a new chapter in my career and the culmination of my journey in luxury fashion. We aim to bridge the gap between luxury brands and discerning audiences, crafting unique and sophisticated narratives that resonate with them. We are thrilled to be located in Dubai, a city synonymous with ambition and innovation, and look forward to shaping the future of luxury PR and event management."The agency differentiates itself by creating sophisticated narratives that go beyond traditional marketing. They focus on a curated selection of high-profile individuals, offering unique collaboration opportunities and perspectives for their esteemed clientele.Despite being a new agency, Ellyse Management has already secured collaborations with iMaker Group, Alpago Properties, Retail Abu Dhabi, Atlantis The Royal, and Botsi. Additionally, they have participated in prestigious events like the Cannes and Venice Film Festivals and secured cover features on L'Officiel Arabia and Glamour magazine.

PR giant Edelman retains Shell account

Public relations firm Edelman has extended its contract with Shell to provide communication services, according to media reports. This decision comes after a period of public scrutiny regarding Edelman's work with fossil fuel companies.The account is reportedly worth millions, making it one of Edelman's most lucrative clients.This decision extends a relationship that has lasted over a decade. Consequently, Edelman remains a target for environmental groups urging the PR industry to cut ties with fossil fuel companies.Clean Creatives, an industry advocacy group, has been at the forefront of this push. Their efforts include public campaigns, such as posters displayed during Climate Week 2022, urging agencies to drop clients like Shell.

Bud Communications strengthens APAC presence with Australian expansion

Bud Communications, a PR and content agency, has set up shop in Australia to strengthen its regional capabilities across Asia Pacific (APAC). The agency will focus on providing both strategic public relations and content creation services, designed to maximize the impact of earned, owned, and paid media channels to help businesses expand their audience reach.Leading the Australian charge is Richie Kenzie, who has been appointed as the country manager for Bud Communications. Kenzie brings a wealth of experience from senior editorial and strategic roles at major publishers and content agencies. He's tasked with spearheading Bud's growth in Australia and driving success for clients in the region."We're entering the Australian market with a clear vision and unwavering commitment to our core values: creativity, integrity, and collaboration," said Kenzie. "Australia is a breeding ground for innovative and dynamic brands, and we're thrilled to partner with them to amplify their stories and achieve exceptional results."Oliver Budgen, founder and CEO of Bud Communications, emphasized the strategic importance of Australia: "Our core mission is to empower founders, leaders, and visionaries who are transforming industries or creating entirely new ones. Australia has always been a key market for our existing clients, so opening an office here feels like a natural and significant step."Since its launch in Singapore in 2020, Bud Communications has established itself as a go-to agency for challenger brands seeking to make a splash. This expansion into Australia builds upon their existing presence in Singapore, Indonesia, the Philippines, and Malaysia, where they have a team of 15.The agency has also been bolstering its leadership team. Last September, Patricia Malay joined as Client Services Director and Urvashi Raizada as Content Director, both based in Singapore and reporting directly to Budgen. These appointments further solidify Bud Communications' commitment to growth across APAC.Previously, Malay served as Deputy Managing Director at BCW Global, where she oversaw new business development and client acquisition. She also held various leadership roles at FleishmanHillard, including Global Director for Diversity, Equity & Inclusion.

Public Affairs Forum of India (PAFI) announces New Office Bearers for 2024-25

Public Affairs Forum of India (PAFI) is India’s primary platform for corporate public affairs practitioners, with its members leading public policy initiatives for over 100 major Indian and global companies. It is at the forefront of driving ethical and respectful dialogue and interaction amongst stakeholders and serves as a professional resource for public affairs practitioners. PAFI today announced its new office bearers for 2024-25. Deepshikha Dharmaraj took over as the President of PAFI for 2024-25 with immediate effect from Vinita Sethi, who completed her very successful tenure as President for 2023-24. “This is a pivotal year as the world turns its attention to India and its influence in geopolitics, climate change, and business uncertainty," said Deepshikha Dharmaraj, CEO of BCW India Group (soon to be Burson India Group). “With the collective experience and guidance of PAFI’s exceptional past presidents, office bearers and the PAFI Secretariat, I am looking forward to foster meaningful ideas and facilitate dialogue to support the government, policy and corporate decision makers.” Vinita Sethi, the outgoing President of PAFI and Senior Vice President & Chief Public Affairs at the Apollo Hospitals Group, said, “Over the last year, we have implemented steps towards increasing member engagement through sectoral councils, hosted a very well- received 10th Annual Forum, and continued our efforts to build capacity among young public policy professionals. We also initiated a focused initiative towards accelerating the participation of women in the workforce and leadership. Looking ahead, I believe PAFI will continue to deepen this work and lead public policy practitioners across more areas.”Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President. Medha Girotra, Vice President- Communications, Asia Pacific, Mastercard is the new Secretary, and Shivnath Thukral, Director and Head Public Policy, Meta India is the new treasurer.

Ashbury expands to Middle East with Dubai launch

Ashbury, a financial consultancy specializing in sustainability and technology communication for clients in the financial sector, has set up its first office outside of Asia in Dubai. This marks a significant expansion for the firm, which previously operated solely in Hong Kong and Singapore.The Dubai office will begin with a team of two: Audrey Kabilova, formerly the communications VP at Natixis Corporate & Investment Banking in Hong Kong, will serve as associate director. Joining her is Jason Wincuinas, who is relocating from Ashbury's Hong Kong office as associate director and senior writer/editor.Once visa approvals are finalized, both will officially join the new entity. The Dubai team will focus on supporting Ashbury's existing global clients in the Middle East while also advising regional clients on building their reputations and establishing thought leadership on a global and Asia-specific scale.This expansion comes alongside the addition of a new client, Seagrass, a climate finance company based in Abu Dhabi and owned by E.ON. With the launch of the Dubai office, Ashbury now boasts three offices and a total team of 17 employees across Asia and the Middle East."Opening in the Middle East is a natural next step for Ashbury. The region is critical to the global energy transition and financing for innovation from climate technology to AI. It also has increasingly strong trade and investment links with markets in Asia, which is our heartland. We’re excited to work with global clients to articulate their opportunity in the Middle East, and with clients from within the region to illuminate a complex, fast-moving economic transformation that will impact the rest of the world," said Adam Harper, (pictured), founder and managing partner, Ashbury.

When you become a mom, you'll understand - Himani Rautela

Authored by Himani Rautela, Deputy General Manager - Communications Lead at Redington LtdIn the hazy corridors of my childhood memories, echoes of my mother’s words with newfound significance. "When you become a mom, you'll understand," she would often say, her tone combined with a blend of wisdom and knowing. At the time, these words seemed like a distant insight, wrapped in mystery and intrigue. Little did I know that they would serve as the guiding light on my own journey into motherhood.As Mother’s Day approaches, I find myself reflecting on these words, unfolding their layers of meaning like a cherished gift passed down through generations. What once appeared as mere clichés now stand as pillars of truth, anchoring me amidst the turbulent seas of parenthood.With each passing day, I inch closer to resolving the enigma of motherhood, embracing the depths of this role. From the moment life stirred within the confines of my womb, I embarked on an expedition of self-discovery, navigating the muddled waters of love, sacrifice, and boundless devotion.The journey of motherhood is an embroidery woven with threads of joy and sorrow, hope and fear, each moment engraved into the very fabric of our souls. From the exhilarating rush of holding my newborn in trembling arms to the quiet moments of solace amidst the chaos, every experience has shaped me in ways I could never have imagined.Yet, it was in the quiet whispers of the night, cradling my child in tender embrace, that I truly grasped the essence of motherhood. In those stolen moments of intimacy, where the world fades into silence and all that remains is the rhythmic melody of our breaths, I found solace. It is in these moments of vulnerability that the true strength of a mother is revealed. As I navigate through the web of motherhood, I am constantly reminded of the sacrifices my own mother made, the silent battles she fought, and the love that sustained her through it all. Her words, once wrapped in mystery, now serve as beacons of wisdom, guiding me through the darkest of nights and the brightest of days.This Mother’s Day, as I pause to honor the women who have shaped my journey, I am filled with a sense of gratitude and respect. To my own mother, whose love knows no bounds, and to all the mothers who have walked this path before me, I extend my heartfelt thanks.In a world that often measures success by tangible achievements and material possessions, let us not forget the quiet heroism of motherhood – the late-night feedings, the tender lullabies, the whispered prayers into the night. It is in these moments, steeped in love and sacrifice, that the true essence of motherhood is revealed.So, as we celebrate Mother’s Day this year, let us take a moment to pause and honor the women who have shaped us, nurtured us, and loved us unconditionally. For in their strength, their power, and their boundless love, lies the true essence of motherhood – a force unparalleled, a love unmatched.

Burson appoints Adrian Warr as South Asia-Pacific CEO

Burson has appointed Adrian Warr, former Edelman leader, as CEO of South Asia-Pacific, a position initially designated for Matt Stafford, the former president of BCW Asia-Pacific who has departed from the company.Stafford's departure from BCW comes after his tenure as Asia-Pacific president since 2016, having joined BCW's predecessor, Cohn & Wolfe. Additionally, Stafford held the role of BCW global president of practices & sectors since 2022.In February, BCW and H&K had announced Stafford as Burson's CEO of South Asia-Pacific, as part of the initial round of regional leadership appointments. However, details surrounding Stafford's departure were not disclosed by a spokesperson.Warr will be responsible for overseeing Burson's operations in India, Australia, New Zealand, Singapore, Indonesia, Thailand, and Malaysia. His tenure with Burson will commence on September 16, approximately two months after the official launch of Burson on July 1, following the merger of BCW and Hill & Knowlton Strategies.Having spent the past decade with Edelman in Asia, Warr held various roles, including APAC vice chair of practices and sectors. Before that, he served as APAC head of employee experience, CEO of Southeast Asia, and CEO of Hong Kong, Taiwan, and Thailand.Prior to his tenure at Edelman, Warr spent 12 years in London, holding positions such as a partner at Portland and an associate board director at Freuds Communications. Additionally, he served in various roles during his seven-year tenure with H&K.Corey duBrowa, the global CEO of BCW, who will also hold the same title at Burson, expressed confidence in Warr's ability to lead the South APAC business. He highlighted Warr's expertise in blending creativity with innovation to assist clients in navigating challenges and building their reputations amidst geopolitical, social, and commercial complexities.

Milk & Honey PR unveils Nu for ethical AI adoption

Milk & Honey PR is embracing the future of communications with the launch of Nu, a dedicated division focused on integrating new technologies, particularly hybrid human-AI solutions. This move underscores the agency's commitment to responsible AI use, both internally and for their clients.To ensure responsible implementation, Nu will be guided by Milk & Honey's existing AI ethical steering group. This group will oversee the new division and a comprehensive AI roadmap.The roadmap outlines Milk & Honey's commitment to using AI in a way that aligns with their B Corp values, which prioritize social and environmental responsibility.Nu's launch is accompanied by strategic partnerships with key players in the AI space:IntelliAIM: An AI platform that leverages existing client data to develop campaign assets.Lazy Consulting: A team of senior consultants specializing in driving business growth through generative AI.These partnerships will allow Milk & Honey to seamlessly integrate these advanced services into their overall client offerings.The creation of Nu stems from Milk & Honey's ongoing exploration of generative AI, a process that began three years ago and culminated in the publication of their AI Ethical Playbook.Recognizing the mixed client sentiment towards AI, Milk & Honey conducted a survey revealing:An even split (50/50) between those who see AI as a positive force and those who have concerns.Specific concerns include potential job losses (25%), loss of human touch in communication (50%), and data privacy issues (83%).Nu will be spearheaded by Sanjiv Winayak, Client Services Director and newly appointed Head of AI at Milk & Honey. He will report to Manuel Hüttl, CEO of Milk & Honey Germany, who will oversee the division's operations.Winayak emphasizes Nu's focus on a future where AI complements human capabilities, not replaces them. He highlights the importance of human understanding in communication, a core principle guiding Nu and its AI roadmap.Hüttl acknowledges the transformative potential of AI in the communications industry. He positions Nu as a hub for innovation, creative collaboration, and responsible AI adoption, ultimately aiming to inspire positive global change in PR practices.By launching Nu, Milk & Honey PR positions itself at the forefront of responsible AI integration in the communications landscape.

Discord appoints first chief communications officer ahead of IPO

Gaming chat platform Discord has named Stephanie Hess as its first Chief Communications Officer (CCO), signaling a focus on enhanced communication as the company gears up for a possible Initial Public Offering (IPO) later this year.Hess, a seasoned communications leader, will be responsible for:Repositioning Discord as a leading gaming platform: This involves improving communication with various stakeholders, including users (gamers and parents), game developers and publishers, and policymakers. Discord currently boasts over 196 million monthly active users.Protecting brand reputation: Hess' team will tackle the growing concerns around online safety for children and content moderation on the platform.Leading a unified communications strategy: She will oversee internal communications, external communications, and policy communications, working closely with the marketing team.Building the communications and marketing team: Hess is actively recruiting for key positions, including a Global Policy Communications Lead and an Internal Communications Manager.Hess brings a wealth of experience to the role, having previously served as Head of Global Communications and Marketing at Asana, where she played a key role in the company's IPO in 2020. She also held communication positions at Zynga, Sun Microsystems, and Oracle.This appointment by Discord highlights the company's commitment to strengthening its position in the gaming industry and addressing critical issues like online safety. With a robust communications strategy and a seasoned leader at the helm, Discord appears well-positioned for its potential IPO.

Broadcast Revolution launches content production arm

Broadcast Revolution, a Lond-based specialist broadcast PR agency, has expanded its offerings with the launch of BR Studio, a new content production practice.Broadcast Revolution provides broadcast coverage for brands across TV, radio and owned channels.BR Studio will focus on helping brands create and produce content across various platforms, including broadcast television, social media, and their own branded channels.Led by industry veteran Sean-Taylor Williams, BR Studio offers a comprehensive range of services:  Content Strategy Development  Film Production  Video Production  Live Streaming Production  Podcast ProductionWilliams, who joins Broadcast Revolution as Director of Content Strategy, brings extensive experience in advertising and brand strategy for lifestyle and luxury brands, particularly in the drinks sector.His previous work includes campaigns for high-profile clients like the Government of Japan (promoting sake in the UK) and Belmond Hotels (luxury travel brand).Broadcast Revolution CEO Phil Caplin emphasizes the growing demand for integrated broadcast strategies that go beyond traditional media appearances."Our clients are increasingly recognizing the value of broadcast-first approaches," says Caplin. "However, it's not just about getting them on TV shows. BR Studio allows us to create impactful, multi-channel campaigns that leverage the power of broadcasting to connect audiences across different touchpoints."Caplin highlights Williams' creative expertise and brand strategy experience, expressing confidence in his ability to lead BR Studio to success.Williams himself is enthusiastic about joining Broadcast Revolution at this pivotal moment. He sees BR Studio as a powerful tool for clients to achieve real impact and stand out from the competition.Founded in 2019 by former Good Relations broadcast director Caplin, Broadcast Revolution has grown to a team of 18 with a revenue of around £2 million. The agency boasts a diverse client base, including major global brands alongside Bumble, Virgin Media O2, Guide Dogs, and Logistics UK.

The evolving role of PR professionals in the digital age

Authored By Anastasiya Golovatenko, PR Director, Sherpa CommunicationsIn the ever-shifting landscape of public relations, the role of PR professionals has undergone significant transformation. The digital age has reshaped traditional responsibilities, demanding new skills and approaches. Here, we explore the substantial shifts and expanding responsibilities that define modern PR practice.Integration across disciplinesPreviously difficult to define, the role of public relations is becoming more clear as the industry evolves. Nowadays, PR professionals need to break past traditional limits, becoming skilled in various areas from marketing to social and digital strategy. As the boundaries between these fields blur, PR specialists must develop a comprehensive set of skills, enabling them to boost brand visibility and interaction across different verticals. This change has turned PR from a niche role into a broad discipline that is key to an organization's overall strategy.Shift in hiring practicesThe criteria for hiring within PR and marketing fields have also evolved. CVs that once dominated recruitment processesare no longer a key element; the focus is on candidates' soft skills now. Abilities such as quick adaptation, analytical thinking, and multitasking are highly valued.Today’s PR landscape needs professionals who possess a proactive 'go-getter' attitude, who can adapt quickly to the fast changing business landscape.Emphasis on digital proficiencyDigital proficiency is now non-negotiable for PR specialists. The digital age demands more than social media platform proficiency alone; it requires a deep, intuitive grasp of digital tools and strategies. From managing influencer relations to navigating social media algorithms, PR professionals must engage audiences in real-time. This digital savvy enables them to craft compelling narratives and run PR, social, and digital campaigns in sync.Data-driven decision makingAs the whole world is using data, analysis of data is a must now. Modern PR professionals must be adept at analysing and leveraging data to guide their campaigns. Utilizing metrics to gauge campaign effectiveness, monitor brand sentiment, track competitor activities, and identify emerging trends is essential for developing informed, strategic plans that align with business goals. This data-driven approach not only bolsters the impact of PR campaigns but also ensures that they deliver meaningful business outcomes.Strategic role of content creationAs the role of PR professionals expands in the digital space, there is an increasing expectation for them to actively engage in content creation. The ability to craft impactful, SEO-driven content that improves client visibility online has become crucial. PR professionals are now at the forefront of strategic communication, developing messages that not only inform but also engage and persuade the public across various channels. This responsibility covers everything from writing press releases and blog posts to creating video content and podcasts, requiring a blend of creativity, strategic thinking, and media savvy. This evolution has positioned PR specialists not just as facilitators of communication but as key content creators, influencing public perception and brand reputation directly.Crisis managementThe rapid pace of digital communication presents new crisis management scenarios to address. In the UAE, industries such as aviation, FMCG, retail, and F&B may require rapid response capabilities to effectively manage crises, requiring in-house PR teams and their agencies to be ready to handle potential crises quickly and efficiently. In such cases, it's important to develop and regularly update a crisis comms strategy that includes key messaging, communication channels, and especially live monitoring to react fast to online waves. As the digital landscape continues to evolve, so too does the role of PR professionals. These experts are at the forefront, adapting to new technologies and methodologies while upholding the core principles of their profession. The future of PR promises further changes, with professionals continuing to expand their skills and strategies to thrive in this dynamic field.DISCLAIMER: The views expressed are solely of the author and does not necessarily subscribe to it.

Arkreach unveils first contextual media sentiment analysis for communicators

Arkreach, an India-based communications analytics product company that was launched in December 2023 is paving the way in the media world by revolutionising communication analysis with its new AI-powered feature for Contextual Sentiment Analysis. The feature, part of its 4 advanced modules, is developed using a Large Language Model (LLM) – which is trained on a staggering corpus of 60 million articles in over 50 languages – allows communication professionals worldwide to analyse contextual sentiment with unprecedented precision, focusing on specific entities like brand mentions, topics and key spokespeople across multiple languages. Contextual Sentiment plays a vital role in communications where it becomes imminent in recognizing the right tonality to plan and strategize for the issue of interest rather than to work with the basic sentiment of the article. With progress in AI-enabled analysis, this feature launched by Arkreachuses cutting-edge frameworks and tools to help communication analysts and planners across PR agencies and brands access this never-before-available insight. Leveraging its expansive database, available in diverse languages from across the globe – ranging from Sub-Saharan African Swahili, Somali, and Amharic, to Japanese, Cantonese, Kazakh, Gujarati, Marathi, and Hindi in Asia – the latest feature assists in collating accurate contextual insights. Commenting on the success of the new AI feature launch, Mr Vishal Sharma, Chief Strategy Officer at Arkreach, noted, “In the digital era, communications metrics must evolve – the global PR software and media intelligence market is expected to be worth US$17,569 million by 2027, indicating a massive utilisation of the technology advancements. Arkreach's Contextual Sentiment Analysis, powered by Artificial Intelligence, seeks to revolutionise the field of communications analytics. This novel approach transcends conventional metrics by incorporating granular, context-specific understanding derived from News Consumption Behavioural Data.”Commenting on the feature reveal, Mr Neeraj Kumar, Chief Technology Officer, Arkreach, noted, “The significance of contextual sentiment analysis, for a long time, had remained secluded in the conventional tools. Arkreach gives you pinpoint-accurate sentiment on any issue, but that's not all. It also decodes the WHY behind the context. For clients, this translates into rocket-fueled communication strategies ”Presently spanning diverse geographies across US, the UK, Australia, and Europe, Arkreach is poised to enhance its presence by concentrating on partnerships across India and Europe over the next 6 months.

PR Professionals expands its energy portfolio with SAEL and Sunkind India

PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India.SAEL is India's leading renewable energy company, specializing in solar and waste-to-energy projects. With its projects spread across the country, SAEL provides decarbonizing solutions and is set to become the leader in responsibly producing sustainable and affordable energy. Sunkind India, on the other hand, is a leading Solar Engineering, Procurement, and Construction (EPC) company. Speaking about the new client wins Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said "We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector. Both organizations embody a commitment to sustainability and innovation, aligning perfectly with our agency's values. We look forward to leveraging our expertise in strategic communication to elevate their brand presence and amplify their impactful contributions to the renewable energy landscape”PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation (NHPC), Power Finance Corporation (PFC), Power Trading Corporation (PTC), REC Limited, formerly Rural Electrification Corporation Limited, Eastman Auto and Power, Maharashtra State Electricity Board, Suvakstik Solar, ZunRoof, Mysun, UK Based, Intergen Energy Ltd, Panchvakra, Yasasu and Sukam, among others. The addition of SAEL and Sunkind India further solidifies the agency's position as a trusted partner in the energy sector.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

Baidu PR chief exits after row over work culture comments

Qu Jing, head of communications at Chinese search engine giant Baidu, has reportedly left the company following a public backlash against her views on work culture.Qu sparked outrage with a series of online videos where she appeared dismissive of employee well-being. In the videos, she:Claimed she wasn't responsible for employee happiness, stating, "I'm not their mom."Prioritized results over employee well-being.Described the employer-employee relationship as purely transactional.Threatened to sabotage the careers of employees who complained.Criticized an employee for refusing a lengthy business trip during COVID restrictions.These comments fueled existing discontent with China's demanding work culture, known as "996" (working 9 am to 9 pm, six days a week). Qu's remarks gained traction on social media, with many criticizing her lack of empathy.Following the controversy, Qu apologized publicly, admitting her comments caused "serious harm" and did not reflect Baidu's values. However, reports suggest she has since left the company.Qu's departure highlights the growing pushback against grueling work hours in China, particularly among young people. It also serves as a reminder of the importance of company leaders fostering a positive and supportive work environment.

Excellera acquires Barabino & Partners

Barabino & Partners, the corporate and financial communications giant in Italy, has joined forces with Excellera Advisory Group, a rising star in corporate affairs consulting backed by Xenon Private Equity.Launched in November 2022 through the merger of Cattaneo Zanetto Pomposo & Co. (public affairs) and Community (communications and reputation management), Excellera has been on a growth trajectory. Acquisitions of Public Affairs Advisors and Value Relations in the past year solidified their position. With €25 million in fees and a team of 170 spread across Rome, Milan, and Brussels, Excellera was already making waves.This acquisition more than doubles Excellera's size, reaching €60 million and solidifying their leadership in financial communications and M&A. Barabino, ranked number one in M&A communications for Italy (by deal volume) by Mergermarket last year, brings immense expertise.The acquisition expands Excellera's geographical footprint significantly. Barabino's international network adds offices in London, New York, Berlin, Munich, and Paris, complementing Excellera's Italian presence with a Genoa office.Founded in 1985 by Luca Barabino, the company will continue to operate under its own brand, just like other Excellera entities. Luca Barabino remains CEO, and Federico Steiner retains his role as General Manager. Both join the Excellera board."Excellera becomes a central hub for any global company seeking comprehensive support in Italy," says Paolo Zanetto, (pictured), CEO of Excellera. "We offer corporate, financial, brand, communication, and governance affairs expertise, along with reputation building. Our international network empowers us to guide Italian companies in their global expansion."Franco Prestigiacomo (Xenon founding partner) and Gianfranco Piras (Xenon partner and Excellera chairman) highlight the impressive growth: "In just over a year, Excellera has achieved a 14% revenue increase, welcomed valuable additions, and now takes a major step forward with Barabino & Partners."

Baidu PR chief is sorry for workaholic comments

Qu Jing, head of public relations at China's search giant Baidu, issued an apology after sparking outrage with comments glorifying extreme work hours.In videos on Douyin (China's TikTok), Qu dismissed responsibility for employee well-being and threatened to punish those who complained. "I'm not your mother," she said.Her remarks fueled debate about China's infamous "996" work culture (9 am to 9 pm, six days a week). This follows similar comments from Alibaba founder Jack Ma, who called it a "blessing."Qu claimed her dedication was so intense, she didn't know her son's grade level. She also said working weekends and constant phone availability were expected in PR.Baidu has remained silent on the issue. But Qu apologized, stating her views weren't Baidu's and she regretted causing a misunderstanding."I will learn from this and improve communication, while prioritizing colleague well-being," she wrote.The incident has ignited heated discussions on Chinese social media platform Weibo. Chinese social media platform Weibo has seen heated discussion over the incident in the past few days.This was one of the comments: "As the company's vice-president, [Ms Qu] should have known that her comments and attitude would disgust her subordinates, yet she went ahead to make them public. This speaks of how out-of-touch she is."

Samarpita Banerjee Promoted to Sr. Director of Marketing at Havas Creative India

Samarpita Banerjee, previously Director of Marketing & Communications, has been elevated to Senior Director at Havas Creative India. Sharing the news on LinkedIn, she expressed her excitement for the new role wrote, “I’m happy to share that I’m starting a new position as Senior Director – Marketing & Communications at Havas Creative Network India.” With a strong foundation in media and extensive experience in advertising and marketing, she brings a diverse skill set to the table. Starting her career as a Trainee Journalist at Bennett Coleman and Co. Ltd. ?Banerjee has since developed expertise across various sectors including education, health, music, arts, and culture.

Bacchus GCC launches corporate, real estate division, headed by Karim Geadah

Bacchus Agency, a creative communications and digital marketing agency, has launched its corporate and real estate division for the GCC region, led by Karim Geadah, a seasoned PR professional and newest addition to its team, who has joined as Associate Director.  Karim will work with GCC lead, Co-Founder and Senior Vice President, Fiona Wishart overseen by Bacchus Co-Founder Anouschka Menzies.Karim Geadah brings with him over 13 years of experience in public relations across a diverse range of sectors including real estate/property, fintech, finance, cryptocurrencies, luxury lifestyle, automotive, hospitality, aviation, and technology. Throughout his career, Karim has consistently demonstrated his ability to elevate the brands of his clients and deliver exceptional results.With a strong focus on the UAE and KSA markets, Karim's expertise lies in team and client management, business development, strategic planning, crisis communications, content development, media relations, and event management. His wealth of experience has been instrumental in managing high-profile clients over the last decade, including Savills Middle East, Binghatti, OMNIYAT, Uber, Careem, Astra Tech/Botim, Rolls-Royce Motor Cars, Hilton Hotels & Resorts, and Turkish Airlines, among others.From Bacchus’ Dubai office, Karim will work with clients including Discovery Dunes, 888 Brickell by Dolce & Gabbana, SHA Emirates and Lamar Development as well as key Giga projects in KSA.Bacchus Agency boasts a rich history of collaborating with real estate clients on a global scale. Leveraging their profound understanding of Ultra High Net Worth (UHNW) behaviour and the agency's expansive global presence, Bacchus has secured prestigious projects such as The WELL Bay Harbor, an innovative urban wellness community set to debut in December 2024 in Miami in partnership with real estate developers Terra, and The Towers of the Waldorf Astoria, one of Manhattan's most eagerly anticipated residential developments on Park Avenue. Strengthening their portfolio, Bacchus maintains a longstanding relationship with British Land, further enhancing their roster of property clients, which include Chelsea Barracks by Qatari Diar, Lamar Development in Dubai, and the expansion of US-based design and hospitality brand RH into the UK and Europe.“We are delighted to introduce Bacchus' Corporate and Real Estate Division in the GCC," said Anouschka Menzies, Co-Founder of Bacchus Agency. "Karim's exceptional experience and deep understanding of the regional market make him the ideal candidate to spearhead this new department. We are confident that his leadership will further strengthen Bacchus' position as a trusted partner for brands seeking strategic communication solutions in the GCC."In his new role, Karim will be responsible for driving the local division's growth strategy, working alongside Global lead Andrea Covington, expanding Bacchus' footprint in the corporate and real estate sectors, and delivering innovative campaigns tailored to the unique needs of clients in these industries."I am honoured to lead Bacchus' Corporate and Real Estate Division and excited for the opportunities that lie ahead," said Karim Geadah. "The GCC region is witnessing rapid growth in the corporate and real estate sectors, and I look forward to leveraging Bacchus' expertise and resources to help our clients navigate this dynamic landscape and achieve their communication objectives."

Manifest appoints Rowena Vithlani as UK Managing Director

Global brand communications agency Manifest strengthens its UK leadership with Vithlani at the helm.Seasoned industry leader Rowena Vithlani joins Manifest as UK managing director, bolstering the agency's growth ambitions. Vithlani brings a wealth of experience from top ad agencies like BBH, AKQA, and most recently, Uncommon.Her appointment reflects Manifest's commitment to expanding its creative offerings in branding, advertising, and digital marketing. Vithlani will lead the UK team and collaborate with regional leadership across the US, Nordics, and Australia.Ali Maynard James, former UK managing partner, transitions to a new growth-focused role, overseeing multi-brand clients, partnerships, and ventures. The new UK executive committee also includes creative director Daisy Shepherd and associate director Emma Seddon.Vithlani is impressed by Manifest's innovative and client-centric approach. "Manifest is a game-changer, creating groundbreaking work and reinventing the agency model. From tech to social responsibility, they represent the future," she says. "Leading the UK charge is a tremendous opportunity."Founded in London (Vithlani's base), Manifest has a second UK studio in Manchester and a global network spanning New York, Los Angeles, Stockholm, and Melbourne. This "24-hour creative cycle" fuels work for clients like Diageo, WWF, and Reckitt.Global CEO Alex Myers outlines ambitious plans for the UK business to reach £10 million in annual revenue by 2030, significantly up from 2023's £3.1 million."Manifest turns 15 this year," says Myers. "We've grown from a startup to a global force. Now, we aim for continued creative and commercial success. Rowena's appointment is key to our UK evolution."Myers highlights a shift in the marketing landscape. "Today, brands need to stand for something, not just sell something. That's how to make a cultural impact. After Covid, established brands are increasingly seeking this connection. This fuels our UK growth, as disrupted brands adapt quickly."Founded in 2009, Manifest boasts award-winning work for clients like BrewDog, Samsung, and WWF. They achieved B-Corp certification in 2023 and hold the Blueprint diversity mark since 2020. This commitment to social responsibility aligns with their focus on meaningful brand impact.

Arsheen K Jain promoted to Head PR & Communications at ixigo

Arsheen K Jain has been appointed as the Head of PR & Communications at ixigo, marking a new chapter in her illustrious career. With over a decade of experience in the field, Arsheen brings a wealth of expertise and a proven track record of success to her new role.Having joined ixigo over five years ago, Arsheen has played an instrumental role in shaping the company's communications strategy and fostering strong relationships with key stakeholders. Her dedication and passion for the travel industry have been evident throughout her tenure, earning her recognition as a dynamic and influential leader.Prior to her tenure at ixigo, Arsheen served as a Principal Consultant at Integral PR Services Pvt Ltd, where she honed her skills in strategic communication and brand management. She has also held roles at esteemed agencies such as Media Mantra and Avian WE, further solidifying her reputation as a seasoned professional in the field.In her new capacity, Arsheen is poised to lead ixigo's communication efforts to new heights, leveraging her extensive experience and innovative approach to connect with audiences in meaningful ways. Her promotion underscores ixigo's commitment to excellence and reinforces its position as a leader in the travel and aviation industry.Speaking on her appointment, Arsheen expressed her gratitude for the opportunity, stating: "I am thrilled to embark on this new journey as Head of PR & Communications at ixigo. It has been an incredible ride thus far, and I am excited to continue building upon the strong foundation we have established. Together with the talented team at ixigo, I am confident that we will elevate our brand, amplify our story, and forge even deeper connections with our audience."

Rajalakshmi Azaraih joins Lupin India & Global as VP & Head of Communications

Rajalakshmi Azaraih has joined Lupin India & Global as the Vice President & Head of Communications. She started her career in Ramco Systems as a Corporate Communications Executive, later assuming the position of Senior Marketing Communications Executive at Tata Elxsi. She held the position of Senior Account Director at Avian We, besides serving in Mudra Communication, Genesis BCW, Professional Aptitude Council Inc, The PRactice. She was the Group Head at Adfactors PR and the General Manager, Corporate Communications at Himalaya Wellness Company. She worked in DIAGEO India as the Senior General Manager, Corporate & Brand Communications. She is an alumnus of Thiagarajar School of Management and has been contributing to the industry of Strategic Communications for more than two decades, working across sectors like pharma, healthcare, automotive, and technology. She has keen prowess in curating purpose-driven narratives that resonate, forging and sustaining reputation of the brand. Her expertise also lies in digital marketing, where she leverages full-funnel marketing approaches for driving measurable business results which add value to the world. She also oversees managing PR-related crises skillfully, advocating ESG (Environmental, Social and Governance) accomplishments and encouraging multicultural partnership. A mentor, she believes in the empowerment of teams for reaching their potential, and seeking collaborations where strategic communications can be fueling growth, making impactful change.

TEN by TishTash: Polly Williams on tailoring corp comm for the GCC

In the realm of public relations and marketing in the Middle East, TishTash Communications is making waves with its latest endeavor, Ten by TishTash. This new venture marks a strategic move for the company, as it steps into the realm of corporate communications.Ten by TishTash is designed to cater specifically to the intricacies of the Gulf Cooperation Council (GCC) region, covering Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Offering a range of services including digital media, content creation, and crisis management, Ten by TishTash aims to be a reliable partner in reputation building and protection across various sectors such as lifestyle, beauty, wellness, interiors, law, and real estate.In this interview, Polly Williams, the Managing Director of TishTash, sheds light on the rationale behind this initiative in an interview with AdgullyME, discussing its strategic implications for the future of corporate communications in the region.Excerpts: What prompted TishTash Communications to launch TEN by TishTash, and how does it address the evolving needs of corporate clients in the GCC region?As an agency we have consistently worked with many corporate and global clients over the last 12 years. In 2024 we have seen a real shift in the needs of these clients and the balance of the media and stakeholder match. We saw an opportunity to design a purpose-built division that responds to these changes. TEN by TishTash aims to respond to the seismic shift in the PR landscape, created by digital innovation and consumer transparency. Digital touchpoints are inescapably at the forefront, alongside the change in consumer appetite and needs. TEN by TishTash works to amplify businesses and brands looking to connect with impact - be it with stakeholders, employees, clients and consumers in a way that fits this brave and diverse new world. Could you elaborate on the integrated storytelling and authenticity that TEN by TishTash aims to offer? How does it align with modern PR objectives?Corporate comms still carry a stigma of some very old-fashioned troupes. Think men in suits, grey haired C-suite leaders etc. But the truth is the world has evolved and agencies need to evolve with it. Most businesses are not led this way. We have noticed a growing need for the ‘non-traditionally’ corporate businesses, to have a wider, integrated understanding of up to date, joined up thinking on the capabilities around their stakeholder, employee and consumer messaging and we believe corporate, ‘joined up’ storytelling for these businesses can have the impact required - cross platform and cross stakeholder, with the authenticity an audience now demands.With the emergence of digital touchpoints and changing consumer preferences, how does TEN by TishTash plan to navigate and leverage these shifts in the media and stakeholder landscape?Everything we do at TishTash is about creating impact for our client. TEN by TishTash will be no different in its objective and we will compound our success by sharing a fresh thinking approach to integrated marketing and PR that utilises the agency's unparalleled understanding of the regional landscape. The digital first approach from TEN by TishTash takes a keen focus on output that is relevant, modern and creative. This will include strategic thought leadership, profiling, events, whitepapers, trade shows and credible sustainability initiatives, working together, versus in silo, and in the language that the audience of a business, brand or leadership team want to read, listen to and understand. What specific strategies or approaches does TEN by TishTash employ to ensure impactful corporate communications for its clients, especially in areas such as thought leadership, profiling, and B2B coverage?The key starting point is a deep dive into current brand sentiment against business objectives or brand promises. Taking from this, a strategy that combines the identified audience appetite, aligned with the business goals is key. Identifying where stakeholders are now and the topics that are relevant to new audiences are crucial. The lines drawn between what is B2C and what is B2B are blurring and the work we do aims to better bring those two sides together in an authentic way. For example, one of our corporate clients recently unveiled new maternity leave policies for their workforce. This was covered in both B2C and B2B publications (digitally and in print). Historically, you would not consider that such news would have that depth and breadth of coverage, but with the right strategic thinking and storytelling, bridging corporate and social interest, we are able to broaden reach and find new relevant audiences.  How does the leadership team, including yourself, envision the role of corporate communications evolving beyond 2024, and how does TEN by TishTash aim to stay ahead of these changes?The role of corporate communications is no different to the role of consumer communications, and that’s exactly why TEN was created. It’s about people. What they read, listen to and what they are influenced by, when and where. The importance of digital-first, the need for sophisticated storytelling and the increasing role of AI are all essential areas for consideration. The success of TishTash has always been in our agility to respond to the quick changing landscape, and this strategy will continue as we focus on new integrated storytelling and authenticity that match modern PR objectives.

Matrix Public Relations earns Highly Commended title at PRCA MENA Awards

Matrix Public Relations, a boutique PR agency based in Dubai, has secured second place in the 'Small Consultancy of the Year' category at the PRCA MENA Awards 2024, earning the title of Highly Commended winner and adding to its list of accolades for 2023–24.The annual #PRCAMENAAwards celebrated outstanding teams, individuals, and PR & communications initiatives across the Middle East and North Africa.Hilmarie Hutchison, CEO of Matrix Public Relations, said: "Receiving this award is a tremendous honour for Matrix Public Relations. We are sincerely grateful and humbled by this recognition. This achievement is a testament to the dedication and work ethic of our team."This recognition further solidifies Matrix's reputation as a regional communications agency renowned for surpassing client expectations and delivering exceptional results. In addition to recent accolades, Matrix Public Relations has further expanded its portfolio and expertise in key sectors such as technology, finance, and gaming through new client wins, solidifying its position as a trusted advisor for businesses seeking to enhance their brand presence and achieve their communication objectives.With over twenty-five years of experience in developing communication strategies and digital initiatives for clients, Matrix PR is well-equipped to thrive in today's evolving branding and communication environment. Effective communication is paramount, with digital platforms playing a pivotal role in comprehensive and integrated strategies.Looking ahead, Matrix PR remains committed to innovation, excellence, and client satisfaction. With a proven track record of success and a dedicated team driving its vision, the agency is poised to continue its upward trajectory and achieve even greater milestones in the future.

Lightspeed taps Fight or Flight for US PR push

E-commerce leader Lightspeed, listed on the NYSE and TSX (Toronto Stock Exchange), has selected Fight or Flight to handle their US public relations. The Montreal-based company, boasting a 33% revenue increase to $730.5 million in 2023, is seeking to strengthen its US presence.This win adds to Fight or Flight's successful first quarter, securing three other clients:  Arkestro: A predictive procurement platform, Fight or Flight will manage their global messaging and integrated communications for North America, including creative campaigns, executive profiling, social media, and proactive press relations.  Atera: An AI-powered IT management platform, Fight or Flight will handle their creative campaigns and execution.  Deep Genomics: Fight or Flight will support this company with global message development and building their communications function."We deliver on the creative promises we make to clients," said Tim Fry, Chair of Fight or Flight North America. "With B2B brands increasingly using creativity to reach their audience, our expertise can make that happen. We're excited to bring our creative approach to these integrated North American campaigns."

B&K appoints Pitchfork Partners as its strategic communications partner

B&K (Batlivala & Karani), one of the oldest financial services groups in India, has appointed Pitchfork Partners as its integrated communications partner. After a competitive selection process, Pitchfork emerged as the agency of choice to develop and execute a comprehensive communications strategy for B&K. Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach. Jaideep Shergill, Co-founder, Pitchfork Partners, said: “As our economy grows, the need for firms which understand money and can offer suitable research backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums.”Saahil Murarka, Group Managing Director, B&K, commented: "We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."Established in the 1880s, B&K enjoys an undisputed legacy and has built a wide range of offerings with a special focus on Equity Capital Markets and Wealth Services. The group’s current AUA exceed INR 50,000 crores.

Shweta Chawla joins Lionsgate Play as the lead PR and Comms

Shweta Chawla exclusively shared with Adgully that she has joined Lionsgate Play as the lead PR and Communications professional. Before joining Lionsgate Play, Shweta spent almost three years handling Amazon India's Consumer Communications. She has also served as a Corporate & Consumer Communications Specialist at Trell and TikTok.Additionally, Chawla has experience handling PR and Communication for The Viral Fever. In her early career, Shweta worked with Viacom18 Media for over four years, starting as a PR intern and gradually progressing to a Corporate Communication specialist.

Independent comms agency APRW launches training initiative for employees

APRW Pte Ltd (APRW), one of Singapore's earliest and largest independent integrated communications agencies, announces the launch of APRW+, a comprehensive training initiative for its full-time employees. APRW is the first independent communications agency to work with NTUC U SME to build an Operation and Technology Roadmap (OTR). Designed to empower and benefit APRW employees with continuous industry learning and professional development, the programme aims to upskill, upgrade and uplift employees both professionally and personally. It also underscores APRW’s dedication to providing valuable learning resources for its employees to thrive in an ever-evolving industry. Driving value in employees with upskilling and integrated industry skills With nearly 30 years of experience in delivering excellence in communications for clients across the Asia Pacific region, APRW continues its dedication to creating significant media and digital presence for clients. The agency also recognises the importance of nurturing talent, and enabling them to reach their full potential and achieve their career goals.The APRW+ programme aims to fast-track employees' development, offering opportunities for employees to participate in certification programmes, managerial development schemes, and robust hands-on training initiatives. APRW+ offers a comprehensive array of skills-enhancing courses that are conducted in-house as well as by external trainers from accredited organisations and educational institutions for employees at various stages of their careers. It aims to instil a proactive approach to learning and a mindset of continuous development in employees. The programme will also expand employees’ industry knowledge, maintain their relevance in the dynamic professional landscape as well as enabling them to stay abreast of the latest technological advancements.“In the ever-evolving landscape of communication, we embrace the dynamic challenges posed by technology and the rising complexities of modern communication. To remain confident and resilient, we understand the imperative to upskill, staying ahead in anticipation of change. As an agency, we recognise that in today's paradigm, controlling the narrative requires adapting to societal changes such as adopting digital tools, which can be seen as an addition to help with efficiency,” said Cho Pei Lin, Managing Director of APRW.Moulding talents to future leaders of tomorrow with opportunities in Singapore and beyond APRW+ consists of five levels, each representing a step forward in the growth and development of client account servicing employees, starting from executive-level to transitioning into leadership roles. It includes a mix of core and non-core electives ranging from foundational topics to management and managerial-related modules to growth, diversification and adaptability. Employees can also look forward to curated seminars and global engagements via webinars, conferences and training programmes for overseas exposure. This includes partnerships with agencies from IPREX, a leading global communication and public relations network. APRW is the sole IPREX representative in Southeast Asia, representing Singapore, Thailand, Indonesia, the Philippines, Vietnam and Malaysia."As the world becomes increasingly interconnected, opportunities for overseas exposure at work are highly valuable in helping professionals broaden their horizons and gain new perspectives. For instance, at the upcoming IPREX Annual General Conference in Greece later this month, we will be joined by communication experts from around the world, giving us a platform to interact and exchange best practices with them. It is going to be an eye-opening trip and I am grateful to the agency for providing such opportunities for us to step out of our comfort zones and embrace new learning experiences,” said Bijal Doshi, Senior Manager at APRW. Beyond just upskilling and training, APRW+ also serves as a foundational ground for the agency’s future leaders. The Director Mentorship Programme at the final stage aims to ease selected employees into leadership roles and to be owners and part of the business as well, to be well-equipped and familiar with the different functions of running an agency - from HR, business to finance and budgeting.With APRW+, the agency sets a benchmark for empowering its employees to thrive in an ever-evolving landscape, ensuring that they are well-equipped to navigate the challenges and opportunities that lie ahead.

Anasua Mitra moves on from ZEE5, joins Lava International Ltd

Anasua Mitra of ZEE5 has joined Lava International to lead brand’s PR and Corporate Communucations, Mitra confirmed this news with Adgully where she said, "After an exciting journey at ZEE5, I am happy to share I have joined Lava International Ltd. to lead brand’s PR and Corporate Communucations.I will be responsible for brand’s overall communications across traditional, digital and social media platforms."Prior to joining Lava International, Anasua was handling ZEE Entertainment Enterprises Limited's Corporate Communications as Senior Manager Corporate Communications.

Jenny Fieldgate joins The Hoffman Agency as European MD

The Hoffman Agency, a global communications consultancy known for its work in technology, has announced changes to its European leadership team. Jenny Fieldgate, (pictured), formerly of Red Consultancy, takes the helm as the new European Managing Director.Fieldgate brings over 13 years of experience to the role, having most recently led Red Consultancy's corporate and technology practices. Prior to that, she spent nearly five years at B2B technology specialist Whiteoaks.Mark Pinsent, the outgoing European MD, will transition to a senior consultancy role. He expressed satisfaction with the team's progress and his decision to pursue a different path within the agency.Pinsent highlights Fieldgate's extensive experience in corporate communications, complementing his own focus on technology. He looks forward to leveraging his expertise to deliver exceptional results for clients.Fieldgate is excited to join The Hoffman Agency, impressed by their unique approach and collaborative spirit. She aims to build on the strong foundation established by Pinsent and the team to drive further growth across Europe.President and CEO Lou Hoffman confirmed the agency's ambitious plans for Europe, including acquisitions. He sees Fieldgate as a key player in achieving their goals, specifically targeting "smallish indies" seeking a broader platform.The leadership shake-up in Europe is part of a broader global restructuring at The Hoffman Agency. Caroline Hsu's promotion to Chief Global Officer in 2022 marked the beginning of these changes, followed by Gerard LaFond's appointment as North America MD.The agency also recently experienced a change in Asia-Pacific leadership. After a brief tenure, Dominique Rose Van-Winther departed the role. Hoffman acknowledges the setback and plans to re-evaluate the best structure for the region.The Hoffman Agency, with its 14 offices worldwide, is on track to exceed $30 million in revenue this year. Hoffman has set his sights on reaching $40 million in the coming years.This growth strategy combines strategic acquisitions with organic expansion. With a strong foundation in place and Fieldgate's leadership, The Hoffman Agency is poised to become a major force in the global tech communications sector.

Jummar PR joins PRCA MENA as a new corporate member

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced Jummar PR as its latest corporate member.Jummar PR is a local Saudi public relations company based in Riyadh and they provide communication consultancy for organizations, entities, and companies, driven by deep understanding of the local culture and clear insights of social and economic contexts in Saudi Arabia.Head of PRCA EMEA, Monika Fourneaux said:“Jummar PR's addition as a corporate member underscores PRCA MENA's commitment to fostering diverse and culturally attuned communication practices in the region. Their expertise in navigating the intricacies of Saudi Arabia's social and economic landscape aligns seamlessly with our mission to elevate standards of excellence in public relations and communications across the Middle East and North Africa.”Jummar PR’s Co-Founder and Managing Partner, Ibrahim Al-Mutawa, said:"Celebrating our membership with PRCA MENA marks a significant milestone for Jummar PR. We are thrilled to join forces with an esteemed association dedicated to advancing the PR and communications industry in the region. This collaboration reaffirms our commitment to delivering strategic communication solutions tailored to the unique cultural landscape of Saudi Arabia, and we look forward to contributing to PRCA MENA's mission of excellence and innovation."

Francesca Boase joins Sandpiper as MD of Professional Services

The Sandpiper Group has announced the appointment of Francesca Boase as Managing Director, Professional Services. Sandpiper, renowned as one of the foremost independent communications, public affairs, and research groups in the Asia Pacific region, is set to leverage Boase's extensive expertise to further elevate its specialized Professional Services practice on a global scale.Based between the bustling metropolises of Hong Kong and Sydney, Francesca Boase brings over two decades of invaluable experience to her new role. Her career trajectory spans both agency and in-house positions, where she has collaborated closely with executive teams and boards, carving out a niche in reputation strategy, corporate communications, and crisis and issues management.Prior to joining Sandpiper, Boase held the prestigious position of Director of Communications for Oceania at EY. During her tenure, she spearheaded corporate affairs, issues management, and external communications initiatives, leaving an indelible mark on the firm's strategic landscape.Boase's appointment comes at a pivotal moment for Sandpiper, coinciding with the burgeoning expansion of its professional services reputation advisory endeavors across the Asia Pacific and the Middle East regions. The consultancy's unwavering commitment to excellence has earned it prestigious accolades, including recognition as an Asia Pacific Agency of the Year by esteemed industry voices such as PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA). Furthermore, Sandpiper has emerged as a trailblazer in ESG (Environmental, Social, and Governance) and Sustainability realms, cementing its position as a frontrunner in the ever-evolving communications landscape.Emma Smith, Chief Executive Officer, Sandpiper, said: “As one of the region’s most experienced advisers in reputation management for professional services, Fran brings a wealth of valuable knowledge and experience to our clients across Asia Pacific, the Middle East, and beyond. Her appointment coincides with the growth of Sandpiper’s professional services reputation advisory work across Asia Pacific and the Middle East. Over the past 12 months, Sandpiper has been named Asia Pacific Agency of the Year by PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA), as well as PRCA’s 2024 Specialist Consultancy of the Year.”Francesca Boase, Managing Director, Professional Services, Sandpiper, said: “This is an exciting and challenging time for the professional services industry, and Sandpiper’s global reach and deep expertise in corporate and public affairs makes it ideally positioned to partner with clients across the corporate spectrum. I’m looking forward to collaborating with an international team of dynamic and dedicated professionals to lead the practice globally. I’m excited about the opportunities ahead.”With Francesca Boase at the helm of its Professional Services division, Sandpiper is poised to navigate new horizons, delivering innovative solutions and unparalleled expertise to its diverse clientele, and solidifying its status as a powerhouse in the realm of communications and public affairs.

Rethinking Public Relations for the Digital era – Best practices and tools

The rapid transition to digital has brought about immense transformation in every sphere of the industry. Public Relations has seen significant transformations as new opportunities emerge in this digital era. No longer is PR seen as mere media relations, as it is increasingly integrated with the marketing and advertising functions to give a whole new dimension to the brand communication space.According to Statista reports from December 2023, around 68% of surveyed public relations professionals worldwide identified artificial intelligence (AI) as most impactful in research and list building. Of these professionals, 68% found AI useful for research list building, 47% for monitoring and measuring, and 36% for strategy and planning.The report also indicates that nearly two-thirds (64%) of PR professionals globally are using generative AI solutions like ChatGPT or DALL-E in their work, a significant increase from the 33% reported earlier in April of the same year. Moreover, the percentage of PR professionals not planning to explore AI tools decreased from 15% to 5%.Girish Balachandran, Founder, ON PURPOSE, emphasized the importance of crafting authentic narratives that resonate across platforms while maintaining transparency and agility. He highlighted the use of multimedia content and building strong relationships with stakeholders to amplify PR efforts.On the other hand, Shibani Kumar, Founder, Properganda, stressed on the need for digital literacy among PR professionals and integrating tech tools like social media monitoring platforms and analytics software for targeted communication strategies.Speaking about effective techniques for managing and leveraging data analytics in PR campaigns, Shibani Kumar mentioned the invaluable insights data analytics offer in refining strategies and predicting trends. Meanwhile, Girish Balachandran emphasized on leveraging data-driven insights and emerging technologies like generative AI to streamline processes and foster authentic connections with audiences.Managing & leveraging data analytics to enhance PR campaignsSpeaking about the key techniques, Shibani Kumar shared, “Data analytics has become invaluable in modern PR operations, offering insights that can significantly enhance campaign effectiveness. By leveraging data analytics, we can precisely target desired audience segments, measure the impact of campaigns in real-time, and iteratively refine strategies for optimal results. From tracking media mentions to monitoring social media engagement metrics, the power of data analytics enables us to make data-driven decisions that drive tangible outcomes. Predictive analytics can anticipate trends, identify potential crises, and tailor PR strategies accordingly, inspiring proactive and strategic decision-making.”Balachandran felt that the evolution of public relations in the digital era has been nothing short of transformative. “We, as PR professionals, today navigate a complex web of social media, online forums, and digital outlets to effectively communicate key messaging. It’s no longer just about issuing press releases, but about creating content that is engaging, sparks conversations and drives action.Embracing data-driven insights to inform PR strategies will continue to remain key while we leverage emerging technologies like generative AI and automation to streamline processes, and foster authentic connections with audiences through personalised communication.”Building strong relationshipsSpeaking on some effective ways in which PR professionals can engage with consumers, influencers and media, Balachandran said, “The first and most crucial step is to identify and understand the unique preferences and behaviours of each stakeholder group, whether it is consumers, influencers, or the media. From there, we tailor messaging and communication channels to effectively reach and resonate with each audience group.”He further said, “It is important to build authentic relationships based on trust and transparency in order to foster credibility and loyalty. Actively listening to stakeholder feedback and engaging in meaningful conversations is one of the best ways to cultivate strong relationships to drive long-term success.”According to Shibani Kumar, PR professionals can achieve this by tailoring messages to resonate with different audience segments based on their interests, preferences, and communication channels. “But above all, maintaining transparency and authenticity in communications, including admitting mistakes, addressing concerns openly, and providing accurate information, is the key to building trust with stakeholders,” she added.The rapid transition to digital has brought about immense transformation in every sphere of the industry. Public Relations has seen significant transformations as new opportunities emerge in this digital era. No longer is PR seen as mere media relations, as it is increasingly integrated with the marketing and advertising functions to give a whole new dimension to the brand communication space.According to Statista reports from December 2023, around 68% of surveyed public relations professionals worldwide identified artificial intelligence (AI) as most impactful in research and list building. Of these professionals, 68% found AI useful for research list building, 47% for monitoring and measuring, and 36% for strategy and planning.The report also indicates that nearly two-thirds (64%) of PR professionals globally are using generative AI solutions like ChatGPT or DALL-E in their work, a significant increase from the 33% reported earlier in April of the same year. Moreover, the percentage of PR professionals not planning to explore AI tools decreased from 15% to 5%.Girish Balachandran, Founder, ON PURPOSE, emphasized the importance of crafting authentic narratives that resonate across platforms while maintaining transparency and agility. He highlighted the use of multimedia content and building strong relationships with stakeholders to amplify PR efforts.On the other hand, Shibani Kumar, Founder, Properganda, stressed on the need for digital literacy among PR professionals and integrating tech tools like social media monitoring platforms and analytics software for targeted communication strategies.Speaking about effective techniques for managing and leveraging data analytics in PR campaigns, Shibani Kumar mentioned the invaluable insights data analytics offer in refining strategies and predicting trends. Meanwhile, Girish Balachandran emphasized on leveraging data-driven insights and emerging technologies like generative AI to streamline processes and foster authentic connections with audiences.Managing & leveraging data analytics to enhance PR campaignsSpeaking about the key techniques, Shibani Kumar shared, “Data analytics has become invaluable in modern PR operations, offering insights that can significantly enhance campaign effectiveness. By leveraging data analytics, we can precisely target desired audience segments, measure the impact of campaigns in real-time, and iteratively refine strategies for optimal results. From tracking media mentions to monitoring social media engagement metrics, the power of data analytics enables us to make data-driven decisions that drive tangible outcomes. Predictive analytics can anticipate trends, identify potential crises, and tailor PR strategies accordingly, inspiring proactive and strategic decision-making.”Balachandran felt that the evolution of public relations in the digital era has been nothing short of transformative. “We, as PR professionals, today navigate a complex web of social media, online forums, and digital outlets to effectively communicate key messaging. It’s no longer just about issuing press releases, but about creating content that is engaging, sparks conversations and drives action.Embracing data-driven insights to inform PR strategies will continue to remain key while we leverage emerging technologies like generative AI and automation to streamline processes, and foster authentic connections with audiences through personalised communication.”Building strong relationshipsSpeaking on some effective ways in which PR professionals can engage with consumers, influencers and media, Balachandran said, “The first and most crucial step is to identify and understand the unique preferences and behaviours of each stakeholder group, whether it is consumers, influencers, or the media. From there, we tailor messaging and communication channels to effectively reach and resonate with each audience group.”He further said, “It is important to build authentic relationships based on trust and transparency in order to foster credibility and loyalty. Actively listening to stakeholder feedback and engaging in meaningful conversations is one of the best ways to cultivate strong relationships to drive long-term success.”According to Shibani Kumar, PR professionals can achieve this by tailoring messages to resonate with different audience segments based on their interests, preferences, and communication channels. “But above all, maintaining transparency and authenticity in communications, including admitting mistakes, addressing concerns openly, and providing accurate information, is the key to building trust with stakeholders,” she added.Challenges and complexities of the digital landscapeAddressing the difficulties faced by PR practitioners, Shibani Kumar said, “Some of the major challenges now are managing the vast amount of information available online, including monitoring multiple channels, analysing data, staying updated on trends and conversations, and handling online reputation crises and social media backlash when audiences are more aware than ever while maintaining brand integrity and credibility and demonstrating the ROI of PR efforts in the digital realm, including tracking and attributing outcomes such as brand awareness, engagement, and conversion.”She added, “We can proactively invest in robust analytics tools to track and analyse digital data, derive actionable insights, and accurately measure PR campaign effectiveness.”For Balachandran, it is imperative to stay vigilant and monitor online conversations, pre-emptively address potential issues before they escalate, and be transparent and responsive as much as possible in all communications. Investing in continuous learning and development, and staying alert on emerging trends and technologies is essential for staying ahead of the curve in today’s rapidly evolving digital landscape.

Visa Inc appoints Vidisha Chatterjee as Sr Director, Head of Corp Comm

Vidisha Chatterjee, formerly the Communications Director at WhatsApp India, has joined Visa Inc as Senior Director and Head of Corporate Communications for India & South Asia (INSA). After departing from WhatsApp last year, Chatterjee has now announced her new role with Visa Inc.With over 20 years of experience, Vidisha Chatterjee has made significant contributions in scaling businesses and building trust for global brands across various domains including business, marketing communications, and content creation. Notably, she served as WhatsApp India's inaugural Director of Communications.Chatterjee is recognized as a strategic advisor in team-building, leadership training, and business transformation. Her previous roles include Head of Communications at Colgate-Palmolive India, as well as positions at Apollo International, India Today, Star TV, Genesis Burson Marsteller, among others.

Minor Hotels appoints BrandsWeLove as its PR agency for India

Global hospitality group Minor Hotels has selected BrandsWeLove (BWL) as its public relations agency in India ahead of the debut of its flagship modern luxury brand Anantara Hotels, Resorts & Spas in Jaipur, India, later this year. The appointment follows a competitive pitch, effective from 15 April 2024. BWL will partner with Minor Hotels to increase awareness of its global portfolio of properties among Indian travellers, especially for its flagship luxury Anantara Hotels, Resorts & Spas and upscale lifestyle Avani Hotels & Resorts brands. The agency will support the hospitality group through strategic communications, including media relations, influencer engagement and on-ground activations. BWL will also promote Minor Hotels’ expansion in India, first with the Anantara Jaipur Hotel in Q3 this year and future new openings in the pipeline. Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, commented: “India is becoming an outbound travel superpower as more Indian travellers broaden their horizons by heading overseas. India is one of Minor Hotels’ fastest-growing international source markets, and the country is an essential piece of our global expansion plan to capture a portion of the expanding domestic travel market, too, with the target of 50 new openings in India within the next decade. BrandsWeLove joins our team at a significant time for Minor Hotels as we gear up for the opening of the Anantara Jaipur Hotel, the first of many of our flagship brand in India. We are excited to tap into the agency’s luxury hospitality experience and the team’s strategic and creative thinking to tell authentic stories that build upon strong recognition of our brands among Indian travellers.” Deepa Harris, Founder of BrandsWeLove, further confirmed how pleased they are to work with Minor Hotels, a globally recognised organisation with a legacy of impeccable hospitality. “Our focus will be to build on their already strong and differentiated positioning with brand narratives that command deeper affinity and desire.’’ BrandsWeLove is a boutique marketing and PR representation company. It operates in the ultra-luxury category and has expertise in the hospitality, tourism and lifestyle sectors. It has a client roster of marquee brands that aredifferentiated by their brand purpose, personalised and connected experiences and customer-centric excellence. BrandsWeLove has successfully established and positioned these brands for success in this market via a deep understanding and network of the media and influencer landscape. BWL has a history of delivering on clients’ visions and ambitions by focusing on the parts that truly provide value.

Burson announces global leadership appointments

Burson has appointed Chad Latz, Grant Toups, and Chris Kief as the global heads of innovation, digital and intelligence, and technology respectively.Chad Latz, (pictured), currently serving as the global chief innovation officer at BCW, will maintain this role after the merger with Hill & Knowlton, forming Burson. He will spearhead Burson's innovation endeavors, particularly focusing on AI-driven solutions, and continue to cultivate a team of AI specialists spanning data, technology, and academia.Toups, the current global chief technology officer at H&K, will transition to the role of global chief digital and intelligence officer at Burson. Tasked with streamlining digital-first client solutions, Toups will lead a global team specializing in digital and social communications, reputation management, technology advisory, and advanced intelligence services.Additionally, Kief, currently holding the position of BCW's global chief technology officer, will maintain his role at Burson. He will oversee the enterprise technology strategy, including investments, deployments, and governance, while also driving product development through engineering teams.BCW global CEO Corey duBrowa, who will assume the role of global CEO at Burson, emphasized the significant impact of artificial intelligence and digital technologies on the communications sector. He highlighted Burson's commitment to leveraging these technologies to deliver innovative communication solutions, citing tools like Decipher and Sonar for predictive analytics and message testing. duBrowa expressed confidence in the appointed team's ability to uphold Burson's reputation as a leader in the industry.

Leveraging Influencers to Amplify Brand Messaging

- Authored by Komal Rukhana, Founder at Mint and Milk PRIn today's digital age, where social media reigns supreme, leveraging influencers has become a powerful tool for brands to amplify their messaging in order to reach a wider audience. Influencers, with their dedicated following and authentic voice, have the ability to connect with consumers on a personal level, making them valuable partners in any brand's marketing strategy. The consumer's attention spans are shrinking and delivering the right message in short, crisp and engaging ways are now taking precedence. Leveraging the brand voice for companies that can’t be openly marketed over other mediums also becomes a priority when it comes to influencer marketing. In the rapid rise of the digital age, news is first broken online through digital campaigns and then it transcends to traditional media. So the conversation has now altered for brands which peg themselves as a digital first company. As a PR company we weigh engagement, reach, impressions, click through rate, sentiment analysis of the content along with comments even before even suggesting or recommending influencers to our clients. Each campaign is well thought through. For a brand like MyMuse within the Intimate wellness industry- funny and engaging content has been leveraged with influencers to mold the conversation. Two years ago the brand was budding in the space and with a targeted as well as amiable approach the brand has really managed to leverage the conversation using influencer marketing to change the narrative around sexual wellness and educate the customer. Over the last 3 years, their product portfolio has grown from 4 to 25+, spanning personal massagers, high quality lubricants and massage oils, games and journals to wellness products such as libido gummies and wipes. Messaging and brand perception can be monitored and tweaked based on the audience response and the brand has a larger say in what’s being communicated and perceived. The risk of miscommunication within messages is also reduced.AuthenticityWhen it comes to leveraging influencers, authenticity is key. Consumers are savvy and can easily spot inauthentic endorsements. By partnering with influencers whose values align with the brand's, companies can ensure that the messaging is genuine and resonates with their audience. In addition to authenticity, choosing the right influencers is crucial. Micro-influencers, with smaller but highly engaged followings, can often yield better results than macro-influencers. Their niche audiences are more likely to trust their recommendations, leading to higher engagement and conversion rates.Geographic libertyCollaborating with influencers also allows brands to tap into new markets and demographics. Influencers have the ability to reach audiences that may be difficult for brands to access through traditional advertising channels. By diversifying their influencer partnerships, brands can expand their reach and connect with a broader range of consumers. Some of our clients have interest in tying up with influencers with an NRI dominance and that can only be achieved through influencer marketing. It lets you cut borders in a way that wasn’t possible a few years ago. We represented a restaurant brand in Goa recently where the brand's videos would garner a reach of 3k on its feed however by engaging the right influencers we saw the video reach expand to garner 1M+ views thereby drawing immense awareness and reach for the brand. Furthermore, influencers can provide valuable insights into consumer trends and preferences. By monitoring the engagement and feedback generated by influencer campaigns, brands can gain a better understanding of their target audience and tailor their messaging accordingly.Building a community and collaboratingCollaborative reels with multiple creators within a campaign has become the need of the hour now to leverage the reach of all within a single reel to boost virality and generate a larger viewership. Engaging with the same influencers that have worked for the brand from time to time helps create a strong community with them and their audiences.Building micro-influencers from the get go -With budding and boot strapped brands affordability becomes a key challenging factor however this can be mitigated through working with micro- influencers which grow with your brands profile. Collaborating with budding influencers fosters mutual growth for brands as well as creators within the space thereby giving both something to benefit from. By leveraging influencers to amplify brand messaging is a powerful strategy we recommend for brands looking to connect with consumers in a meaningful way. By prioritizing authenticity, choosing the right influencers, and diversifying partnerships, brands can effectively leverage influencers to reach new audiences, drive engagement, and ultimately, boost brand awareness and loyalty.

Rajiv Banerjee joins Standard Chartered as India & South Asia Comms Head

Rajiv Bannerjee has started a new role at Standard Chartered India as the Head of Communications for India & South Asia. He posted on his Linkedin: “Excited to be given the responsibility to shape and execute the communication strategy of one of the marquee financial services brands that has a long association with the Indian sub-continent. The Bank's association with India now spans more than 150 years. The brand promise hashtag#hereforgood, along with the values of hashtag#neversettle hashtag#dotherightthing and hashtag#bettertogether, I believe, reflects amongst its employees, customers, clients and other key stakeholders.”He started his career as the Field Correspondent, Unit Director at Beacon Television and served in the Executive Programming department at Hinduja Media. He was the Senior Executive Teleshopping Network at United Television (UTV). He was the Senior Executive – Content at NetScribes and the Senior Correspondent at Financial Express. He was also the Editor at ET Brand Equity and the Senior Vice President & Vertical Head, Corporate Communications at HDFC Bank. He held the position of Group Head – Corporate Communications at Piramal Enterprises Limited. He is a seasoned strategic communications professional with experience in television, print, digital for 15 years and was a reputation management expert at HDFC Bank for the last nine years. He is a law graduate and have done an Advanced Management Programme in Public Policy from ISB Hyderabad.

Navigating virtual PR challenges and opportunities

-Authored by Komal Rukhana, Founder at Mint and Milk PR With global connectivity being the need of the hour, the landscape of public relations has undergone a profound transformation. Traditional office settings are giving way to virtual and remote work environments, presenting both challenges and opportunities for PR professionals. As the industry adapts to these changes, navigating this new terrain requires agility, creativity, and a keen understanding of the emerging trends.Embracing FlexibilityOne of the primary advantages of virtual PR work environments is the flexibility they offer. Constraints of physical location are eliminated through remote work, allowing professionals to collaborate seamlessly across geographical boundaries. This flexibility not only enhances work- life balance but also enables PR teams to tap into a diverse talent pool, fostering creativity and innovation.Overcoming Communication BarriersEffective PR relies heavily on clear and timely communication, which can be hindered by the absence of face-to-face interaction. To overcome this, PR professionals must leverage a variety of communication tools and platforms, such as video conferencing, instant messaging, and project management software. Establishing regular check-ins and maintaining open lines of communication are essential for ensuring that team members stay connected and aligned on objectives.Harnessing TechnologyTechnology plays a pivotal role in facilitating virtual PR work environments. From media monitoring and analytics tools to social media management platforms, the PR industry is awash with technology-driven solutions that streamline workflows and enhance productivity. Embracing these tools enables PR professionals to adapt to the evolving media landscape, identify emerging trends, and measure the impact of their efforts with greater precision.Cultivating CreativityCreativity lies at the heart of effective PR, and virtual work environments offer ample opportunities for innovation. Without the confines of traditional office spaces, PR professionals have the freedom to explore new approaches and experiment with different strategies. Virtual brainstorming sessions, collaborative digital whiteboards, and online ideation platforms empower teams to generate fresh ideas and develop creative campaigns that resonate with target audiences.Maintaining ProfessionalismWhile remote work provides flexibility, it also requires a high degree of professionalism and self- discipline. PR professionals must set boundaries between work and personal life, establish a dedicated workspace, and adhere to deadlines rigorously. Additionally, maintaining a professional online presence is paramount, as virtual interactions often shape perceptions of credibility and reliability.Adapting to ChangeIn a rapidly evolving digital landscape, adaptability is key to success in virtual PR work environments. PR professionals must stay abreast of emerging technologies, social media trends, and industry developments to remain competitive. Continuous learning and professional development are essential for staying ahead of the curve and delivering impactful PR strategies that drive results.ConclusionAs virtual and remote work environments become increasingly prevalent in the PR industry, professionals must embrace the challenges and opportunities they present. By leveraging flexibility, harnessing technology, cultivating creativity, and maintaining professionalism, PR teams can navigate this new terrain with confidence and achieve success in the ever-changing media landscape. With adaptability and innovation as guiding principles, the future of PR holds boundless possibilities in the virtual realm.DISCLAIMER: The views expressed are solely of the author and does not necessarily subscribe to it.

Elev8 Venture Partners taps The Media Manifest as PR partner

Elev8 Venture Partners, India's first pro-rata fund venture capital firm, has chosen The Media Manifest as its strategic communication partner. The Media Manifest will handle Elev8's PR, with the aim of amplifying Elev8's brand presence and industry position in the startup investment landscape.Elev8 Venture Partners is a Bengaluru-based venture capital firm that focuses on investing in growth-stage, technology-driven companies. Backed by KB Investment, South Korea's largest financial conglomerate, and Venture Catalysts (VCats), Elev8 has a $200 million fund that allows investors to maintain their ownership stake in subsequent funding rounds. The firm invests in 12-14 tech-enabled, sector-agnostic startups in Series B and C funding rounds, with investments ranging between $10-15 million.Kinjal Shah, Co-founder, The Media Manifest, said: “As India's startup and venture capital landscape is rapidly evolving, it has become important for VC firms to stand out not only in terms of their investment vision but also in how they communicate and connect with their target audience. Through strategic PR initiatives, we aim to position Elev8 as a groundbreaker in the venture capital space, enabling them to reach their relevant audience and amplify their impact."The Media Manifest is a Public Relations and Digital Media agency, founded by Kinjal Shah and Nupur Maheshwari in September, 2021. Having a focused approach in the new age space, TMM offers tailored public relations and digital solutions in the rapidly shifting ecosystem by driving the brand narrative to achieve maximum impact. Their expertise lies in strategic analysis, collaborations, and creative outlook from the brand’s perspective.Headquartered in Mumbai, the agency provides solutions like Reputation Management, Crisis Communication, Strategic Consultation, and Influencer Marketing. The practices are centred around Fintech, BFSI, wealth management, personal finance, technology, startups and venture capital amongst others.

ZENO Group appoints Prashant Subramanian as India National Corporate Lead

 Zeno has announced the appointment of Prashant Subramanian as the National Practice Lead - Corporate. With more than 18 years of experience across sectors, Prashant will play a vital role in expanding Zeno India’s corporate practice. Based in Gurugram, Prashant will work closely with Rekha Rao, Managing Director for Zeno India.“The addition of Prashant with his wealth of experience across sectors coupled with Zeno’s unique corporate offerings will help deliver strategic thinking and real impact to clients in India,” said Rekha Rao, MD, Zeno Group India. “Zeno is known for keeping in step and leveraging timely developments in the communications sector to innovate and provide real business impact. Prashant will also be integral in delivering our latest technology-backed integrated marketing services to the market.”Prashant’s expertise extends across various industries, including , public health, pharma, healthcare, FMCG, media & entertainment, consumer technology, ed-tech, health-tech, ai, robotics, banking, and financial services, among others. With a strong foundation in public relations, strategy development, advocacy, campaign, and project management, he has consistently delivered impactful communication solutions that align with organizational objectives.On his move to Zeno, Prashant said "I am enthusiastic about joining Zeno during this crucial phase of the organization's progression. Zeno's distinguished global perspective coupled with its use of innovative contemporary methods to provide effective communications for clients, has consistently defined its identity. I look forward to partnering with the skilled team at Zeno to cultivate robust corporate practice. I am confident that my background and expertise will contribute significantly to Zeno's success and enable us to leverage emerging opportunities and realizing our long-term vision."Prashant occupied pivotal agency positions including Vice President – North at Kaizzen prior to joining Zeno. Additionally, he made notable contributions while working with corporate giants like Ansal Properties and Infrastructure Limited, a prominent real estate conglomerate; and SG Cricket, the world's largest cricket equipment manufacturer, where he served as the Brand & Category Head.To learn more about Zeno and its capabilities visit or on social media at LinkedIn, Facebook and Instagram.