Abu Dhabi-headquartered marketing and communications agency 9Yards Communications today announced the signing of a co-operation agreement with global B Corp PR agency, Milk & Honey PR, in London.The collaboration brings together two innovative communications agencies with the immediate result being a mutual expansion of their respective geographic reach, knowledge share, and client servicing capabilities across the Middle East, Europe, North America, and Asian regions.An agreement built on shared ambition and complementary services, the benefits to their existing and potential clients include award-winning strategic planning, ESG and purpose communications, PR, innovative digital and social media strategies, creative storytelling, media relations, media buying, and multimedia production.In the immediate term, 9Yards Communications?ÇÖ clients will benefit from enhanced opportunities for exposure in European, North American, and APAC markets, while Milk & Honey gains access to 9Yards?ÇÖ presence across the Middle East region. Longer-term plans include the development of existing and new business opportunities, regional client support, and cross-agency skills development.Milk & Honey PR ?Çô Global B Corp LeadershipMilk & Honey, with offices in London, New York, Munich, and Singapore, brings its people-first, purpose-driven communications to the partnership. As the world?ÇÖs highest-scoring B Corp agency, its values-led approach has positioned it as a global leader in the field of ESG, AI, and emerging technologies communications.9Yards Communications ?Çô Pioneers of 4D CommunicationsAs a part of NG9 Holding, 9Yards Communications is a rapidly growing marketing and communications force in the UAE and Middle East region, with offices in the UAE, Egypt, Saudi Arabia, and Jordan.The agency?ÇÖs services extend beyond traditional 360?? communications, delivering its proprietary 4D communications model. This approach focuses on building authentic relationships, driving lasting brand engagement, and crafting strategic communications that connect emotionally.The agency has established itself as the go-to partner for top regional and international clients, including many UAE and Abu Dhabi government entities and private sector clients alike ?Çô offering a fully integrated scope of innovative, result-driven communications solutions.Hussam Almulhem, Founder and CEO of 9Yards Communications, added: ?Ç£Driven by shared values and an ambition to provide an ever-greater international reach for our respective clients, this partnership with Milk & Honey is a fantastic opportunity for two creative powerhouses of global talents to flourish together. We look forward to the opportunities this new and complementary dynamic will present.?Ç¥Today?ÇÖs announcement marks a key milestone for 9Yards Communications as it further solidifies its position as a leading force in the region?ÇÖs communications landscape, with greater international capabilities and influence made available through this strategic partnership.Kirsty Leighton, Founder and Group CEO of Milk & Honey, commented: ?Ç£Our agency is built on the idea that business must be a force for good ?Çô for people, the planet, and our purpose-driven clients. In 9Yards Communications, we have found a like-minded partner ?Çô a company that shares our desire to challenge, push boundaries, and change the world. Together, we offer true global reach and deep regional expertise, alongside industry-leading communications talent. This is just the beginning of the journey ?Çô and we?ÇÖre excited to see where our partnership takes us.?Ç¥

Milk & Honey PR is embracing the future of communications with the launch of Nu, a dedicated division focused on integrating new technologies, particularly hybrid human-AI solutions. This move underscores the agency's commitment to responsible AI use, both internally and for their clients.To ensure responsible implementation, Nu will be guided by Milk & Honey's existing AI ethical steering group. This group will oversee the new division and a comprehensive AI roadmap.The roadmap outlines Milk & Honey's commitment to using AI in a way that aligns with their B Corp values, which prioritize social and environmental responsibility.Nu's launch is accompanied by strategic partnerships with key players in the AI space:IntelliAIM: An AI platform that leverages existing client data to develop campaign assets.Lazy Consulting: A team of senior consultants specializing in driving business growth through generative AI.These partnerships will allow Milk & Honey to seamlessly integrate these advanced services into their overall client offerings.The creation of Nu stems from Milk & Honey's ongoing exploration of generative AI, a process that began three years ago and culminated in the publication of their AI Ethical Playbook.Recognizing the mixed client sentiment towards AI, Milk & Honey conducted a survey revealing:An even split (50/50) between those who see AI as a positive force and those who have concerns.Specific concerns include potential job losses (25%), loss of human touch in communication (50%), and data privacy issues (83%).Nu will be spearheaded by Sanjiv Winayak, Client Services Director and newly appointed Head of AI at Milk & Honey. He will report to Manuel H??ttl, CEO of Milk & Honey Germany, who will oversee the division's operations.Winayak emphasizes Nu's focus on a future where AI complements human capabilities, not replaces them. He highlights the importance of human understanding in communication, a core principle guiding Nu and its AI roadmap.H??ttl acknowledges the transformative potential of AI in the communications industry. He positions Nu as a hub for innovation, creative collaboration, and responsible AI adoption, ultimately aiming to inspire positive global change in PR practices.By launching Nu, Milk & Honey PR positions itself at the forefront of responsible AI integration in the communications landscape.