Nestlé Canada has selected Citizen Relations as the Public Relations Agency of Record (AOR) for its confectionery division. This follows a competitive agency selection process.Citizen Relations will be responsible for:Media Relations: Both traditional media coverage and influencer marketing for Nestlé's confectionery brands, including Aero chocolates and Kit Kat bars.Brand Activations: Creating engaging experiences to promote Nestlé's confectionery products.Citizen Relations will also provide PR support for other Nestlé brands beyond confectionery.Previously, Nestlé Canada collaborated with various agencies on a project-by-project basis for different brands. These included Rethink for Kit Kat, Golin for Essentia Water, Strategic Objectives for Nescafé, and Zeno for Häagen-DazsJenn Duggan, president of Citizen Relations Canada (Ontario & West), said: "There’s so much delicious potential we can unlock for a brand that’s a staple in almost every household. And we’re thrilled for the opportunity to partner with such a talented and passionate group of brand leaders.”