Annabella, a pioneering Israeli femtech brand, has appointed Scout Lab as its Agency of Record (AOR) for communications. Scout Lab, renowned for its expertise in human and planetary health, will spearhead Annabella's communications strategy as the brand expands its product line.The partnership follows Scout Lab's successful handling of Annabella's US launch of its innovative breast pump in January 2024. The agency's efforts garnered significant media attention, securing features in prominent publications like Glamour, Axios, The Strategist, and The Cut. Additionally, Scout Lab played a key role in communicating Annabella's successful closure of its $8.5M seed funding round.Sharon Dover, Annabella's global VP of marketing, expressed her enthusiasm for the partnership: "From day one, we knew Scout Lab was the perfect communications partner for Annabella?ÇÖs US launch. Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.?Ç¥ Scout Lab will now leverage its deep understanding of the femtech industry to elevate Annabella's brand visibility and thought leadership. This collaboration marks a significant milestone for both Annabella and Scout Lab as they work together to shape the future of women's health and wellness.

New York-based communications agency Rubenstein Public Relations (RPR) is now the Agency of Record for EdgeRunner AI, a pioneering company in artificial intelligence. EdgeRunner has signed with RPR to manage its brand development and facilitate the upcoming launch of its groundbreaking AI technology. This collaboration marks RPR's continued expansion into the innovative technology sector, further solidifying its position as a leader in public relations for high-tech industries, including artificial intelligence, enterprise software, clean energy, and biotech.EdgeRunner AI's revolutionary platform is designed to be non-bias and safe, offering advanced capabilities that are essential for modern military planning, the energy sector, telecommunications, and finance. The company's technology aims to provide robust and secure AI solutions that meet the stringent demands of national security and defense.RPR will spearhead an extensive public relations and marketing initiative to refine EdgeRunner AI's messaging, positioning, and corporate identity within the U.S. market. The campaign's goal is to establish EdgeRunner as a leading player in the AI industry, leveraging its commitment to developing ultra-efficient, task-specific AI models for edge devices."Partnering with EdgeRunner AI underscores our commitment to promoting companies that are at the forefront of technological innovation," said Richard Rubenstein, President of Rubenstein Public Relations. "EdgeRunner's unique approach to AI development is poised to set new standards in the industry, particularly in the realm of military applications and beyond."This partnership aims to highlight EdgeRunner's focus on delivering cutting-edge AI solutions that address critical needs in various sectors, ultimately contributing to the advancement and security of our society.

Marriott Vacations Worldwide has recently appointed Slide Nine as its corporate communications Agency of Record (AOR). This decision followed a rigorous evaluation of agencies through a competitive Request for Proposal (RFP) process aimed at enhancing external communications. Slide Nine will focus on areas such as business performance, community investment, corporate responsibility, and industry outlook, as stated in their announcement.The RFP process occurred late last year, with Slide Nine being selected in January and commencing collaboration in March. Their partnership aims to amplify corporate narratives that bolster Marriott Vacations Worldwide's market standing. The goal is to showcase the company as the leading provider of vacation ownership and an exceptional workplace, according to the statement.

Nestl?? Canada has selected Citizen Relations as the Public Relations Agency of Record (AOR) for its confectionery division. This follows a competitive agency selection process.Citizen Relations will be responsible for:Media Relations: Both traditional media coverage and influencer marketing for Nestl??'s confectionery brands, including Aero chocolates and Kit Kat bars.Brand Activations: Creating engaging experiences to promote Nestl??'s confectionery products.Citizen Relations will also provide PR support for other Nestl?? brands beyond confectionery.Previously, Nestl?? Canada collaborated with various agencies on a project-by-project basis for different brands. These included Rethink for Kit Kat, Golin for Essentia Water, Strategic Objectives for Nescaf??, and Zeno for H?ñagen-DazsJenn Duggan, president of Citizen Relations Canada (Ontario & West), said: "There?ÇÖs so much delicious potential we can unlock for a brand that?ÇÖs a staple in almost every household. And we?ÇÖre thrilled for the opportunity to partner with such a talented and passionate group of brand leaders.?Ç¥