Lightspeed taps Fight or Flight for US PR push

E-commerce leader Lightspeed, listed on the NYSE and TSX (Toronto Stock Exchange), has selected Fight or Flight to handle their US public relations. The Montreal-based company, boasting a 33% revenue increase to $730.5 million in 2023, is seeking to strengthen its US presence.This win adds to Fight or Flight's successful first quarter, securing three other clients:  Arkestro: A predictive procurement platform, Fight or Flight will manage their global messaging and integrated communications for North America, including creative campaigns, executive profiling, social media, and proactive press relations.  Atera: An AI-powered IT management platform, Fight or Flight will handle their creative campaigns and execution.  Deep Genomics: Fight or Flight will support this company with global message development and building their communications function."We deliver on the creative promises we make to clients," said Tim Fry, Chair of Fight or Flight North America. "With B2B brands increasingly using creativity to reach their audience, our expertise can make that happen. We're excited to bring our creative approach to these integrated North American campaigns."