Dubai-headquartered luxury communications agency Maison Ellyse has expanded its international footprint with the launch of its first full-scale European office in Paris, alongside the appointment of Sabrina Saad as PR and Communications Director, Paris.The move marks a strategic milestone for the agency, which has established a presence across the GCC, including the UAE, Saudi Arabia, Qatar and Kuwait. The Paris office is designed to strengthen Maison Ellyse's cross-market luxury communications offering, creating a bridge between European fashion and luxury brands and the rapidly growing Middle East market.The new office will provide services spanning media relations, influencer and talent management, celebrity partnerships, brand collaborations, event communications and strategic PR. It will also support GCC-based luxury brands seeking greater visibility in France and Switzerland through media engagement, retail activations and partnership opportunities, while helping European brands expand their presence across the Gulf region.“This is not simply a new office. It is a commitment, to our clients, to the markets we are entering and to the vision we have held since the very first day we opened our doors. To our existing clients — this means greater reach, deeper access and expanded capability across the markets that matter most to your global ambitions. To the French and Swiss markets — we look forward to building something meaningful together,” announced the agency in its LinkedIn page.Leading the Paris operation is Sabrina Saad, who brings more than a decade of luxury communications experience from agencies including KCD and Karla Otto. Throughout her career, she has worked with global brands such as Valentino, Ashi Studio, Gianvito Rossi, Delvaux and Nike.In her new role, Saad will work closely with Founder and CEO Elvira Jain and Global Group Director Tina Mateen to establish Maison Ellyse's European operations and grow its client portfolio across the region."Paris felt like the right next step, not just strategically, but personally," said Elvira Jain, Founder and CEO of Maison Ellyse."We have been working across both markets for some time and the connection between our GCC world and the French luxury landscape has always been a natural one. Having a proper home here allows us to serve that connection with the attention and commitment it deserves."Tina Mateen, Global Group Director, said the expansion reflects the agency's long-term international growth strategy."Paris is a natural next step for us. We have spent years building the relationships and the reputation that make this move meaningful. Having Sabrina lead this chapter gives us enormous confidence—she is exactly the right person for this moment."The Paris launch comes as luxury brands increasingly seek integrated communications strategies spanning Europe and the Middle East, with demand rising for cross-border PR, influencer marketing and brand partnerships as fashion, beauty and luxury businesses accelerate global expansion.
