APRW Pte Ltd (APRW), a leading integrated communications agency in Singapore, has announced expansion of its client portfolio with the addition of several prominent, home-grown brands across multiple industries. At the forefront of the home and lifestyle industry, APRW welcomes Sterra as part of its repertoire of consumer clients. With the addition of clients including Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group), APRW reinforces its position as a trusted partner for delivering innovative communications solutions tailored to the unique needs of each client.  APRW to collaborate with Sterra to enhance everyday living Sterra, a local brand that specialises in air and water purifiers designed to elevate Singaporeans?ÇÖ quality of life, has appointed APRW as its PR agency. Known for offering high-quality, eco-friendly products, Sterra aims to improve the well-being of individuals by providing clean air and pure water solutions. Their range of products is crafted with cutting-edge technology to effectively eliminate harmful pollutants, allergens, and contaminants, making them suitable for homes, offices, and other indoor environments. APRW will be managing Sterra?ÇÖs publicity efforts on a retainer basis. APRW opens a new chapter in dating with Lunch Actually Paktor GroupAPRW has provided strategic counsel for the merger of Lunch Actually and Paktor. Both brands will continue to operate independently, with the holding entity as the Lunch Actually Paktor Group. The agency crafted the narrative for the announcement, advised on key angles and the release of the Singles Dating Survey 2024 to offer deeper insights into dating trends, behaviours, and current dating dynamics.    ?Ç£We?ÇÖre delighted to have played a part in helping Lunch Actually and Paktor ?Çÿtie the knot?ÇÖ as they come together to form the Lunch Actually Paktor Group. This union reflects both brands' dedication to enriching the dating journey and helping singles find their perfect match. As they combine their strengths and expertise, singles across Asia can look forward to even more opportunities to connect and find love,?Ç¥ said Cho Pei Lin, Managing Director of APRW. APRW supports local brand Mathilde in its mission to craft purposeful luxury APRW will be spearheading the publicity efforts for the upcoming launch of Mathilde, a Singaporean luxury handbag brand that combines traditional craftsmanship with modern, sophisticated design. Mathilde Singapore was born from the desire to merge heritage, craftsmanship, and modern luxury into creations that embody both personal stories and timeless elegance. Through bespoke PR activities and Key Opinion Leaders (KOL) partnerships, APRW hopes to reflect Mathilde?ÇÖs commitment to excellence, sustainability, and individuality.APRW works with Envoku to redefine event engagementEnvoku, part of Live Group, a global events and engagement agency, is working with APRW for its launch in Singapore. With its AI-driven AudienceDNA profiling tool, Envoku revolutionises how businesses connect with their audiences by providing deep insights for hyperpersonalised, impactful engagement strategies. With this partnership, APRW will help Envoku establish itself as a leader in event management and communications. ?Ç£We are thrilled to be working with Sterra, Envoku, and Mathilde Singapore, three brands that are committed to delivering value and innovation in their respective industries. At APRW, our goal is to help our clients build stronger connections with their audiences by delivering thoughtful, strategic PR solutions. We look forward to helping them navigate their journeys and elevate their presence in meaningful ways,?Ç¥ said Julie Chiang, Director, APRW.

APRW Pte Ltd (APRW), one of Singapore's earliest and largest independent integrated communications agencies, announces the launch of APRW+, a comprehensive training initiative for its full-time employees. APRW is the first independent communications agency to work with NTUC U SME to build an Operation and Technology Roadmap (OTR). Designed to empower and benefit APRW employees with continuous industry learning and professional development, the programme aims to upskill, upgrade and uplift employees both professionally and personally. It also underscores APRW?ÇÖs dedication to providing valuable learning resources for its employees to thrive in an ever-evolving industry. Driving value in employees with upskilling and integrated industry skills With nearly 30 years of experience in delivering excellence in communications for clients across the Asia Pacific region, APRW continues its dedication to creating significant media and digital presence for clients. The agency also recognises the importance of nurturing talent, and enabling them to reach their full potential and achieve their career goals.The APRW+ programme aims to fast-track employees' development, offering opportunities for employees to participate in certification programmes, managerial development schemes, and robust hands-on training initiatives. APRW+ offers a comprehensive array of skills-enhancing courses that are conducted in-house as well as by external trainers from accredited organisations and educational institutions for employees at various stages of their careers. It aims to instil a proactive approach to learning and a mindset of continuous development in employees. The programme will also expand employees?ÇÖ industry knowledge, maintain their relevance in the dynamic professional landscape as well as enabling them to stay abreast of the latest technological advancements.?Ç£In the ever-evolving landscape of communication, we embrace the dynamic challenges posed by technology and the rising complexities of modern communication. To remain confident and resilient, we understand the imperative to upskill, staying ahead in anticipation of change. As an agency, we recognise that in today's paradigm, controlling the narrative requires adapting to societal changes such as adopting digital tools, which can be seen as an addition to help with efficiency,?Ç¥ said Cho Pei Lin, Managing Director of APRW.Moulding talents to future leaders of tomorrow with opportunities in Singapore and beyond APRW+ consists of five levels, each representing a step forward in the growth and development of client account servicing employees, starting from executive-level to transitioning into leadership roles. It includes a mix of core and non-core electives ranging from foundational topics to management and managerial-related modules to growth, diversification and adaptability. Employees can also look forward to curated seminars and global engagements via webinars, conferences and training programmes for overseas exposure. This includes partnerships with agencies from IPREX, a leading global communication and public relations network. APRW is the sole IPREX representative in Southeast Asia, representing Singapore, Thailand, Indonesia, the Philippines, Vietnam and Malaysia."As the world becomes increasingly interconnected, opportunities for overseas exposure at work are highly valuable in helping professionals broaden their horizons and gain new perspectives. For instance, at the upcoming IPREX Annual General Conference in Greece later this month, we will be joined by communication experts from around the world, giving us a platform to interact and exchange best practices with them. It is going to be an eye-opening trip and I am grateful to the agency for providing such opportunities for us to step out of our comfort zones and embrace new learning experiences,?Ç¥ said Bijal Doshi, Senior Manager at APRW. Beyond just upskilling and training, APRW+ also serves as a foundational ground for the agency?ÇÖs future leaders. The Director Mentorship Programme at the final stage aims to ease selected employees into leadership roles and to be owners and part of the business as well, to be well-equipped and familiar with the different functions of running an agency - from HR, business to finance and budgeting.With APRW+, the agency sets a benchmark for empowering its employees to thrive in an ever-evolving landscape, ensuring that they are well-equipped to navigate the challenges and opportunities that lie ahead.