1 Play Group has appointed PR entrepreneur Rachna Baruah to advise on the firm?ÇÖs strategic communications as the startup charts its next phase of growth and global expansion.In this role, Baruah will help align the company?ÇÖs ambitious growth trajectory with relevant strategic inlays in the Indian market. Baruah will focus on structuring 1 Play Group?ÇÖs India team and drive the company?ÇÖs business narrative in the country.This will enable the company to chart meaningful marketing and partnership opportunities along with structuring its communication efforts. She will also work to streamline operations and explore new opportunities in the market to strengthen the company?ÇÖs presence.Mohit Lalvani, Founder of 1 Play Group, said: ?Ç£Rachna?ÇÖs strategic inputs, storytelling prowess, and leadership make her a natural fit for this role. With her impressive track record in building Madchatter and countless communication strategies for the brands that she has worked with, we are confident she will contribute significantly to our mission of scaling 1 Play?ÇÖs vision to empower the content ecosystem as a global leader. We are thrilled to have her join us during this transformative period.?Ç¥Lalvani, a media and tech entrepreneur, educator, and Harvard Business School alumnus, has built 1 Play Group into a fast-emerging technology company with multiple tech stacks which include its pillar platform PlayMersiv. PlayMersiv collaborates with governments, global educational institutions, and enterprises, to provide video apps in rapid time and at low set-up costs. Rachna Baruah, Founder & CEO of Madchatter Brand Solutions, brings with her over a decade of experience in building brands and helping organizations establish credibility through communication. Under her leadership, Madchatter has worked with a diverse array of startups and emerging businesses, establishing itself as a trusted name in the PR and communications space.On her appointment, Baruah said: ?Ç£I am excited to join 1 Play at such a pivotal point in its journey. The company?ÇÖs vision of innovation and impact resonates deeply with me. I look forward to collaborating with Mohit and the team to build compelling narratives, strengthen partnerships, and establish a strong identity for the brand in India.?Ç¥This partnership marks an exciting chapter for 1 Play Group, which is poised for accelerated growth in India and beyond. As a part of this association, Baruah will play a critical role in driving the company?ÇÖs strategic agenda, ensuring it remains a trusted partner for stakeholders globally.(Image: From L-R - Rachna Baruah, Founder & CEO, Madchatter Brand Solutions and Mohit Lalvani, Founder of 1 Play Group.)

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Akanksha Jain, Assistant Vice President ?Çô PR and Communications, Swiggy, discusses her transition to the foodtech industry, key PR strategies, and the evolving role of communications in a content-saturated digital space. She shares insights on maintaining brand consistency, crisis communication, integrating CSR into Swiggy?ÇÖs PR efforts, leveraging data analytics to drive impactful campaigns, and more.You have recently joined Swiggy as Assistant Vice President ?Çô PR and Communications. How has the transition been so far, and what excites you the most about working with a leading player in the food delivery space?Foodtech is a fast-paced and highly evolving space and it has been an exciting journey in the last 3+ months. Swiggy has a team of very talented and dynamic professionals and the scope of PR and Communications is immense. The agile work culture and razor-sharp focus on the brand purpose is what is exciting and I look forward to building positive and impactful narratives for the brand.Swiggy has evolved into a household name in India. What are the key strategies that you?ÇÖre focusing on to enhance Swiggy?ÇÖs PR and communications efforts, and how do you ensure they align with the brand?ÇÖs mission?I am focusing on building an integrated communications strategy ?Çô one that leverages paid, owned, earned and digital media to communicate the stories across all kinds of stakeholders, including restaurant partners, consumers, delivery partners and investors. Today, reputation building needs a 360 degree approach ?Çô one that leverages various channels, and communicates/ connects with various audiences across a wide range of touch points. My objective is to build an impactful reputation management strategy so as to build Swiggy as one of the most trusted new-age brands in the country ?Çô one that is committed to make a positive impact.Today, the communications strategy is not complete without having a digital leg to it. With the digital space flooded with content, how can a communications professional ensure your brand message stands out, maintains consistency, and keeps audiences engaged across platforms?We are living in a digitally connected world where brands are fighting to get the attention of the customers, who are mostly overloaded with information across channels. For brands, having a distinct messaging that is consistent across channels is key to building a cohesive narrative and ensuring a higher brand recall. Here are some recommendations on how a communications pro can cut through the noise and keep their brand message shining:Know Your Audience Inside and Out: It is important to have an in-depth understanding of your audience- which platforms they prefer, what content works for them, what are their challenges etc. Also, brands should invest in active listening - monitor social media tools, read reviews and engage in conversations to better understand the customers?ÇÖ sentiment.Content is King, But Context is Queen: Tailor content for a specific platform. Understand the nuances of each platform and create content that resonates with its users. Leverage various formats of content- videos, images, infographics, stories etc to keep the audience engaged. Also, it is important to create valuable, consumable and informative content that resonates with the audience.Consistency is Key: Ensure your messaging is aligned to the brand tone and overall brand vision and purpose. In order to build trust and brand credibility, consistency in messaging is essential.Engage: The era of one-way communication is over. Today, brands need to be interactive and open to feedback from consumers. They are expected to be responsive and solve any issues that customers highlight quickly. Also, they should participate in conversations to build better relationships with the audience. It is also important to keep track of the engagement metrics to better understand what is working and what is not, and revisit the approach accordingly.The PR industry often requires quick action, especially in crisis situations. How do you handle crisis communication, and what?ÇÖs your approach to ensuring a brand maintains trust and transparency during challenging times?Crisis communication is a critical aspect of any communications strategy, and it requires a delicate balance of speed, accuracy, and empathy. Here?ÇÖs how I approach crisis communication to help brands maintain trust and transparency during challenging times:Preparation is Key: It is important to be prepared for a crisis before it hits you. A crisis communication plan with key stakeholders, channels and processes to be followed needs to be defined well in advance. Also, it is recommended to identify potential risks for a brand and develop strategies to mitigate the same. Also, it is good to establish strong relationships with media outlets, influencers, and other stakeholders who can help the brand communicate effectively during a crisis.Act Quickly and Decisively: In times of crisis, time is critical. In case of a crisis, the Communications team should gather all the facts and information before deciding on the communication approach and messaging.Be transparent: We live in the times of social media and it is advisable that brands do not hide or ignore a crisis. In case of a mistake, brands should acknowledge the same promptly, express empathy and also talk about the corrective measures being put into place to ensure that it does not happen again. If your brand is at fault, take responsibility and apologize sincerely. Avoid making excuses or blaming others.Leverage stakeholders and brand handles to control the narrative: Communication teams should focus on controlling the narrative. An identified spokesperson can be used to speak to the media and reinforce the brand message. Also, brand channels like the website and social media should be leveraged to share the message with a larger set.Before Swiggy, you?ÇÖve worked in PR roles across several sectors, including at BharatPe, VLCC, and MobiKwik. How have your experiences at these companies shaped your approach to PR and corporate communications strategy?I have worked across a wide range of sectors during my professional journey of 18+ years. These include technology, e-commerce, SMEs, retail and manufacturing, and fintech. Having worked in different industries gives me insights into the unique perspectives, needs, and motivations of various kinds of audiences. This also enables me to tailor the communication strategies and messages to resonate with specific groups and in turn, drive impactful campaigns.It has been more than a decade that I have worked with new-age companies and I have a great rapport with senior journalists, influencers and other Key Opinion Leaders across diverse backgrounds.Additionally, diverse experience has enabled me to see the bigger picture and understand how different industries and trends interconnect. This knowledge, in turn, helps me develop more strategic and holistic Reputation campaigns.My extensive exposure to various forms of challenging situations and crises has helped me keep a cool head in any situation. I have a problem solving approach to challenges and crises which works well.Also, having held various portfolios beyond PR and Communications and working with the best of leaders in the industry, I have an in-depth understanding of new-age tools of reputation building and management as well as driving thought leadership for brands.In your previous roles, you handled CSR initiatives as well. How do you integrate CSR into Swiggy?ÇÖs PR strategy, and what role do you believe CSR plays in enhancing the brand?ÇÖs public image?I used to lead the CSR mandate at BharatPe and a couple of other organizations in the past. CSR is an important element in the overall PR strategy as the customers today prefer brands who have a clear purpose and are committed to making social impact.In my view, CSR dovetails well with the overall reputation building for a brand. It is a great medium to reinforce the brand purpose and showcase how the brand is committed to empowering lives/ doing good to the society and not only there to sell its products.In my previous stints, I had spearheaded and forged partnerships with government bodies/ initiatives that synced well with the overall brand purpose. This helped us further build on the brand purpose and position the brand as a trusted name in the industry ?Çô one that is committed to making a positive impact to the society at large.Also, one can leverage various forms of content as well as brands?ÇÖ social channels to showcase real-life stories of how the brands?ÇÖ CSR initiatives are making an impact on the ground. This can go a long way in enhancing the brands?ÇÖ public image.Data has become integral in shaping marketing and PR strategies. How do you leverage data analytics to enhance decision-making in PR campaigns, and what key metrics do you consider most important in measuring success?Data is key to devise PR strategies in today?ÇÖs times. There are numerous ways in which we can leverage data analytics to enhance decision making in PR campaigns. These include:Real-time monitoring: Real-time monitoring helps understand the impact of a news announcement. Also, during a crisis, data analytics helps monitor online conversations and sentiment to understand public reaction and adjust communication strategies accordingly.Sentiment analysis: This is very effective both in case of a big positive announcement or a crisis. Sentiment analysis helps one understand how the positive announcement is faring across social channels (is it generating positive conversations or not). In case of a crisis, sentiment analysis over a period of time helps to understand better if the crisis communication strategy is working well.Content performance: Data on website traffic, social media engagement, and response to various forms of content helps understand which types of content resonate most with your audience.Share of Voice (SOV): Data helps measure your brand's SOV compared to competitors, identifying areas for improvement in media outreach.Measuring influencer impact: Tracking metrics like website traffic, social media engagement, and conversions helps assess the effectiveness of influencer collaborations.Some of the metrics that I have considered in the past are campaign effectiveness, messaging impact, sentiment analysis, social media engagement (reach/ impressions, etc.), impact on downloads/ website traffic, and a comprehensive metric that takes into account publication type/ reach/ circulation/ and messaging effectiveness.

The Malaysian government is engaged in urgent discussions with TikTok after the social media platform suspended 18 accounts belonging to prominent Malaysian media outlets. Communications Minister Fahmi Fadzil revealed that the suspensions, attributed to TikTok's artificial intelligence (AI) moderation systems, are believed to be linked to the outlets' coverage of an alleged sexual assault case.The incident, involving a young girl at a mosque in Batang Kali, Selangor, has garnered significant public attention. CCTV footage of the alleged assault circulated widely on social media, prompting extensive media coverage.Minister Fahmi Fadzil expressed concern over the AI's interpretation of journalistic content, stating that it "can sometimes go too far and not understand that media organisation reporting is different from the content produced by ordinary people." He made these remarks during the launch of the "AI in the Newsroom" program organized by Bernama in Kuala Lumpur.Among the affected media outlets are national news agency Bernama and television news outlet Buletin TV3. The government has demanded that TikTok restore the suspended accounts and provide a detailed explanation."Sexual assault cases are usually reported by media organisations and should not become an issue," Fahmi said, emphasizing the importance of responsible reporting.The 19-year-old suspect in the alleged assault is currently under police remand, and the case is being investigated under Section 14 of the Sexual Offences Against Children Act 2017.This incident highlights the growing tension between content moderation policies and freedom of the press, particularly as AI plays an increasing role in online platforms. The Malaysian government's response underscores its commitment to ensuring that journalistic practices are not unduly hindered by automated systems.The Malaysian government has recently placed regulations regarding social media platforms operating within the country. This situation is happening within that regulatory framework.

The Energy Market Authority (EMA) of Singapore has chosen WE Communications (WE) as its communications agency of record. WE will spearhead a two-year campaign to raise public awareness and understanding of Singapore's energy transition, including the challenges of balancing affordability, security, and sustainability.Juliana Chow, EMA's Director of Corporate Communications, praised WE's integrated and creative approach, emphasizing their grasp of the complexities involved in energy transformation. Daryl Ho, Managing Director of WE Singapore, expressed enthusiasm for contributing to Singapore's sustainable energy vision.This partnership comes at a crucial time as Singapore strives to achieve net-zero emissions by 2050. WE will develop strategic communications programs and social media campaigns focused on Singapore's energy transition.

Brazen MENA has been selected as CFI?ÇÖs strategic partner for all public relations needs following a competitive pitch. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI?ÇÖs global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms.A pioneering financial services provider, CFI prides itself on delivering exceptional value to traders worldwide. With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities, ensuring a secure and trusted trading environment. Brazen MENA?ÇÖs role will be to strengthen CFI?ÇÖs brand presence and expand its recognition in global financial markets.With a commitment to superior trading conditions, CFI provides commission-free trading, zero-pip spreads, ultra-fast execution, and world-class support. Brazen MENA will focus on promoting CFI?ÇÖs advanced platforms, educational resources, and market-leading tools that make trading more accessible, flexible, and reliable.In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI?ÇÖs powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions.Ziad Melhem, CFI Chief Marketing Officer, comments: ?Ç£At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA?ÇÖs creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.?Ç¥Louise Jacobson, Managing Partner of Brazen MENA, added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset?Çövalues that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI?ÇÖs brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we?ÇÖre set to deliver high-impact results."

PR Professionals, a leading integrated communications firm and the flagship of PRP Group, has been awarded the Public Relations and Digital Media mandate for the Department of Revenue and Land Reforms, Government of Bihar. This mandate marks another milestone in PRP?ÇÖs expanding presence within Bihar?ÇÖs government sector, reinforcing its position as a trusted communications partner for multiple state departments.In addition to these new mandates, PRP has served key institutions in Bihar, including the Bihar State Education Board (BSEB), Bihar Agricultural Management & Extension Training Institute (BAMETI), Bihar Water Development Society, Software Technology Parks of India, Bihar Vidhan Sabha, Bihar Business Connect, Bihar State Food Corporation, Soil Conservation Board, Patna Metro, and GSTN, among others.Sarvesh Tiwari, Founder & Managing Director ?Çô PR Professionals ?Ç£Winning the Public Relations and Digital Media mandate for the Department of Revenue and Land Reforms is a significant milestone in our journey of expanding our presence in Bihar. With this mandate, we are honored to work with four key ministries in the state, further solidifying our role as a trusted communications partner for government institutions. We look forward to continuing our efforts in enhancing public engagement, fostering transparency, and driving meaningful communication initiatives across Bihar?Ç¥With a strong track record in executing high-profile government campaigns, PRP recently managed the publicity and event execution for the prestigious 85th All India Presiding Officers' Conference (AIPOC) held in Patna. The event, which brought together key legislative leaders from across the country, was a landmark occasion, and PRP played a crucial role in ensuring its widespread media visibility and seamless execution.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

Brand Talkeez, an emerging name in strategic public relations, proudly announces its collaboration with Ramagya Group as its official PR partner. This partnership marks a significant step towards amplifying Ramagya Group?ÇÖs vision and achievements across education, sports and philanthropy.Known for its trailblazing innovation and commitment to quality, Ramagya Group has consistently redefined excellence across various sectors. With its prestigious educational institutions and world-class sports academies, the group has been instrumental in shaping the future of young minds and nurturing champions on a global stage.Speaking on this collaboration, Utkarsh Gupta, Managing Director, Ramagya Group, said "At Ramagya, we believe in the power of vision, and every vision needs a voice. Brand Talkeez team brings the perfect synergy of creativity and strategy to amplify our story, ensuring that our impact resonates far and wide. "We are thrilled to be the voice behind a brand that transforms lives in education. This partnership with the Ramagya Group is more than just PR?Çöit?ÇÖs about storytelling that inspires action," said Saloni Sood Mehra, Founder, Brand Talkeez.This collaboration aims to elevate Ramagya Group?ÇÖs presence and brand awareness, highlighting its contributions and pioneering initiatives in education. As both organizations embark on this journey, the focus remains steadfast: building a legacy of excellence, innovation, and positive change.

Adfactors PR has bolstered its Capital Market Communications Group (CMCG) by appointing five top-notch industry professionals. The CMCG is a market-leading practice that delivers a range of specialist services to India Inc. ?Çô ranging from mid-market businesses to the nation?ÇÖs largest conglomerates.The senior professionals are: Ajaya Sharma, former Senior Editor-Markets and Anchor at Times Network (ET NOW and ET NOW Swadesh); Prosenjit Ghosh, former Director, Key Account Management and Business Development at CRISIL, and former Group Chief Business Officer at Acuit?? Ratings & Research; Himanshu Sharma, former Director, M&A at Ernst & Young; Anisha Jain, former Senior News Anchor, Deputy Editor and Head of Research at ET NOW; and Lalit Jaisingh, former Senior Vice-President and Team Lead at Concept Public Relations.Adfactors PR CEO and Head of CMCG Nijay N Nair said, ?Ç£The strengthening of the Capital Market Communications Group is part of a continuing effort to enhance our competencies and scale. This is critical to address the diverse and complex requirements of our clients in an ever-evolving Indian capital market landscape.?Ç¥Adfactors PR Co-Founder and Managing Director Madan Bahal said, ?Ç£As India?ÇÖs largest public relations firm, we consider it our responsibility to proactively prepare to serve the needs of India Inc. Our long-range vision is based on the firm?ÇÖs sustained relevance to address the needs of fast-growing Indian capital market and the larger economy.?Ç¥Adfactors PR is confident that the new leaders, with their rich mix of experience across media, public relations, credit rating, research, investment banking and consulting will add tremendous value to its clients.

KYN, (Know Your Neighbourhood), a leading neighbourhood discovery and connectivity app, by KYNHOOD technologies has appointed Lavina Rodrigues as the Assistant Vice President of Brand Communications, effective immediately. In the new role, Lavina Rodrigues will work closely with the leadership and founding members to define KYN?ÇÖs go-to-market and communication strategy. With over 9 lakh downloads post its launch in February 2024, KYN is a bootstrapped startup that has witnessed rapid growth within a short period of one year. With ambitious growth and expansion plans, KYN is looking to scale new heights and expand its marketing efforts with Lavina playing a significant role in strengthening the brand?ÇÖs narrative. Gayathri Thyagarajan, CEO and Founder of KYNHOOD TECHNOLOGIES extends her heartfelt congratulations to Lavina Rodrigues in driving the brand to even greater heights in her new leadership role.Lavina Rodrigues has more than 15 years of multi-dimensional experience in the field of B2B marketing, public relations, corporate communications and internal communications spanning diverse sectors like Tech, Media, Travel, Hospitality, entertainment and financial services. She has a proven track record in employer branding, leadership communications, building thought leadership. Lavina has held senior positions in Cleartrip, Collinson, Everymedia Technologies, PVR Limited and Network18 Media & Investments Ltd. Lavina Rodrigues is a distinguished alumna of Kingston University, London having completed her Master of Science in Marketing, after a graduation degree in commerce from University of Mumbai. 

KBS Strategies (KBS) and Marlow Global announced a strategic partnership to enhance their joint offerings across the GCC and African markets. This collaboration brings together the expertise and resources of both firms to deliver innovative solutions tailored to address global challenges across key sectors, including economic expansion, infrastructure, energy, shipping, logistics, artificial intelligence, and aviation. KBS Strategies brings extensive expertise and insights into the UAE, GCC region, and African markets, while Marlow Global offers deep experience on the international stage. Together, the partnership is uniquely positioned to empower clients by providing comprehensive tailored strategies with innovative solutions that address critical challenges such as political interference, regulatory issues, and reputational challenges. With a strong focus on sustainability, the evolving energy landscape, and the political climate, this partnership will support both local and international stakeholders in driving sustainable growth in complex markets.Kawthar Bin Sulayem, Founder and CEO of KBS Strategies, stated: ?Ç£At KBS Strategies, we are passionate about connecting global stakeholders with the GCC and African markets, ensuring they deliver genuine value to entities across both regions. Our dedication to the vision and goals of the Abu Dhabi and UAE Governments enables us to provide globally informed strategies tailored to the unique needs of local and federal government entities, private sector organizations, and international entities in the UAE. Partnering with Marlow Global marks a milestone for KBS as one of the first Emirati agencies to offer geopolitical communications as a dedicated service. Together, we aim to create lasting benefits for stakeholders across the GCC, Africa, Europe, and the United States, equipping them with the expertise to navigate complex global markets with precision and resilience.  She added: ?Ç£In today's interconnected world, where economic stability is heavily influenced by international relations, expert geopolitical communication is essential. This partnership enhances our ability to keep stakeholders informed and empowered, fostering cooperation and sustainable development on a global scale. We are proud to continue contributing to the UAE's global standing by offering unparalleled expertise and strategic advisory services to our partners and clients.?Ç¥Simon Wolfe, Managing Partner at Marlow Global, stated: ?Ç£This partnership with KBS Strategies is an exciting development in our long-term commitment to the UAE, strengthening our offering for our clients in Abu Dhabi and globally. It will allow us to better align with the interests and perspectives of outward investment from the UAE to many of the markets in which we are concerned. Marlow Global exists to help protect politically exposed investments and to foster better economic and corporate diplomacy. Both of which build business resilience for our clients, and hopefully lead to lasting impacts both economically for our clients but also the countries in which they invest.?Ç¥He added: ?Ç£We see global growth predominantly coming from the global south, and the UAE is clearly becoming the leading hub through which trade is increasing and strategic investment outflows are the most significant. The UAE?ÇÖs global diplomatic leadership role, its focus on future energy, technology and concern with international issues such as food security, infrastructure investment and development make it an obvious choice to build on our profound connection to the country.?Ç¥KBS Strategies and Marlow Global are committed to delivering innovative approaches that empower clients to navigate geopolitical complexities with confidence. Together, the two entities will establish a foundation for long-term value creation, reinforcing Abu Dhabi?ÇÖs reputation as a global hub for strategic partnerships and innovation while delivering transformative results across industries.(Image: Kawthar Bin Sulayem, Founder and CEO of KBS Strategies, and Simon Wolfe, Managing Partner at Marlow Global. Courtesy: KBS Strategies)

PRCO Group has been appointed by Red Sea Global to manage communications for The Red Sea and AMAALA, two pioneering tourism developments in Saudi Arabia. This collaboration aims to elevate global awareness and position these destinations as benchmarks for ultra-luxury and regenerative tourism. The Red Sea project encompasses an archipelago of over 90 pristine islands, offering unparalleled diving experiences among vibrant coral reefs. AMAALA, with wellness at its core, is redefining coastal luxury by promoting deep connections to nature, self, and community. Both projects are integral to Saudi Arabia's Vision 2030, aiming to diversify the economy and establish the nation as a premier global tourism hub. In addition to appointing PRCO Group, Red Sea Global has recently launched its first Health & Safety Training Academy, following a pilot phase that trained 1,000 workers. This initiative underscores the company's commitment to safety and excellence in its developments. Furthermore, Red Sea Global has unveiled Red Sea Residences, offering exclusive luxury homes along the Red Sea coast. This move caters to the growing demand from affluent investors seeking unique residential opportunities in the region. These developments highlight Red Sea Global's dedication to creating world-class, sustainable tourism destinations that align with the kingdom's broader economic and cultural objectives.(Image: Red Sea Global residence)

Flint Culture has announced the expansion of its operations in the UAE with the launch of a new base in Abu Dhabi. This move underscores the company?ÇÖs commitment to supporting the region?ÇÖs rapidly evolving Cultural and Creative Industries, further strengthening its strategic communications and consultancy services in the Middle East.Located in M_39, at the heart of the MiZa neighbourhood in the historic Mina Zayed district, the Abu Dhabi hub places Flint Culture in close proximity to the city?ÇÖs key cultural and creative institutions. This strategic positioning allows the company to deepen its engagement with the region?ÇÖs dynamic arts and heritage ecosystem.Since establishing a presence in the UAE in 2019, Flint Culture has played a pivotal role in supporting high-profile cultural initiatives, including the Abu Dhabi International Book Fair, the Sheikh Zayed Book Award, and the forthcoming launch of the Zayed National Museum and the Saadiyat Cultural District. With the opening of the Abu Dhabi base, the company reaffirms its dedication to delivering culturally informed strategies that resonate with local and international audiences.To lead this expansion, Flint Culture has appointed two seasoned professionals to its MENA team:?Çó Dernagh O?ÇÖLeary joins as Director ?Çô Abu Dhabi, bringing over 15 years of cross-sector experience in strategic communications across the UAE, UK, and Ireland. O?ÇÖLeary has extensive expertise in arts, culture, and heritage projects, having worked closely with the Department of Tourism and Culture ?Çô Abu Dhabi, among other key initiatives.?Çó Mohammed Al Daqqaq joins as Associate Director, leveraging his 15+ years of communications experience in Abu Dhabi and the broader MENA region. Al Daqqaq will play an instrumental role in crafting tailored communication strategies that enhance client engagement and visibility.The establishment of the Abu Dhabi base marks a significant milestone in Flint Culture?ÇÖs regional growth strategy. As the company continues to expand, it remains committed to fostering meaningful cultural narratives that shape the industry and contribute to the UAE?ÇÖs vision for a thriving creative economy.

Amidst all this noise of brands seeking attention, a new truth (not really) is universally accepted: impact communication is not a market segment anymore; it is the backbone of marketing today. Being a communication leader in the impact sector, I have seen how purpose-driven storytelling changes brand perception, creates trust, inspires loyalty, and manifests change. This is not a passing trend but a movement that reshapes the interaction of business with the world. The Rise of Conscious ConsumersToday's consumers may be the most informed, connected, and purposeful cohort of buying power yet. A survey conducted in 2024 reveals that 78% of U.S. shoppers considered a sustainable lifestyle important, and more than 60% were willing to pay a premium for products with sustainable packaging. Further studies estimate that about 44% of global consumers are "purpose-driven," thus making the communication of a sense of purpose imperative for brands. These consumers want to see brands back up their intentions with actions. They demand authenticity, transparency, and measurable impact. And since the consumers are no longer accepting superficial CSR campaigns or a hastily appended sustainability tagline, they have begun firing questions at brands: What do you stand for? How are you making a difference? And brands that can't answer these questions credibly will be quickly dismissed.Impact communication: A paradigm shiftImpact communication offers an opportunity to tell why marketing really matters in the new era. Impact communication speaks about how actions of a brand get converted into positive changes-environmental stewardship, community investment, or systemic transformation. What differentiates impact communications is that it is not storytelling for the sake of it; rather, it is based on accountability, measurable results, and commitment to durable change. The marketing world has always thrived on emotional connection, and impact communications occur when this emotional connection is related to some form of mobilization toward an action. The relationship changes from being transactional to being relatable. When brands draw attention to their actions and demonstrate the difference their initiatives have made?Çöthrough initiatives such as trees planted, lives touched, or ceilings brought down on emissions-they earn the trust and leave an impression where it counts.The Business Case for Impact CommunicationMany skeptics believe that prioritizing purpose undermines profit. However, this couldn't be more inaccurate. The Kantar Purpose 2020 study, which surveyed over 20,000 global consumers and conducted interviews with 100 leading brands, revealed that companies viewed as having a strong positive impact, or those recognized for their purpose, saw a growth rate of 175% over 12 years. In contrast, brands considered to have low or medium purpose only grew by 70% to 86%. Additionally, purpose-driven brands resonate more deeply with consumers' functional and emotional needs than their counterparts, resulting in greater brand loyalty and enhanced business performance. Moreover, effective impact communication attracts top talent, sparks innovation, and builds resilience. Just like consumers, employees prefer to work for organizations that align with their values. A compelling story of positive impact serves as one of the most effective recruitment and retention tools in today?ÇÖs competitive job landscape. To succeed in the era of impact communication, brands must broaden their mission beyond mere profit. They need to discover their ?Ç£why?Ç¥ and ensure it is authentic and actionable. Furthermore, consumers are eager to learn everything about a brand?ÇÖs journey?Çöits successes, failures, and future plans. Therefore, fostering transparency is essential for building trust. Data has always been, and continues to be, a brand?ÇÖs strongest ally. Brands should highlight the real-world impact of their efforts and let the numbers speak for themselves. Most importantly, brands need to cultivate communities of like-minded individuals who believe in their mission and are eager to support it. Ideas for Impact Communication.But what if, instead, we pushed the envelope even more? The phrase "offset the negative" is something we?Çösustainability communicators?Çöshould refuse to accept too easily, thus compelling ourselves to create cutting-edge strategies that have the potential to engage consumers and bring about positive, lasting change. What follows are the as-yet-underexplored ideas for communication in the sustainability sector:1. Sustainability Transparency with BlockchainWhat about using blockchain for real-time transparency of a brand's sustainability claims? Imagine a platform where a consumer scans a QR code on the packaging and views the life cycle of the product in its entirety-from raw material sourcing, manufacturing, and transportation, to carbon footprint mitigation efforts. The verification of every transaction would ensure that the environmental or social impact of a brand would be traceable in an authentic and real-time manner.2. Impact NFTs for Social GoodNFTs are not just about digital art. What if brands used NFTs to support the causes where each purchase of NFT goes toward defined social or environmental cause? Consumers could 'own' a slice of the movement while brands could link their impact activities on the blockchain for full transparency. These NFTs could include perks like discounts, exclusive access to content, or even real-world perks tied to the positive impact the NFT supports.3. Virtual Reality (VR) Experience for CSR ImpactInstead of merely reading about a brand?ÇÖs CSR activities, brands could create immersive VR experiences that allow customers to ?Ç£experience?Ç¥ the impact firsthand. For instance, a brand focused on environmental sustainability could offer a virtual journey through a forest restoration project, allowing users to ?Ç£walk?Ç¥ through newly planted forests, experiencing the growth of trees and wildlife firsthand. This emotional connection could drive greater consumer investment in a brand?ÇÖs purpose.4. Crowdsourced Impact ChallengesBrands could leverage crowdsourcing to directly involve their consumers in the creation of impactful solutions. For example, a brand could launch a competition asking consumers to submit their innovative ideas for reducing carbon footprints in the product?ÇÖs lifecycle. Winners could receive funding or collaboration opportunities to bring their ideas to life, creating a sense of collective ownership in the brand?ÇÖs sustainability efforts.5. AI-Powered Personalized Impact JourneysWhat if brands could use AI to create personalized impact journeys for each consumer? Based on data about their preferences, habits, and values, AI could craft a tailored impact communication strategy that highlights how the brand?ÇÖs efforts align with the consumer?ÇÖs values and how they can make a difference together. These personalized narratives could strengthen the emotional bond between consumer and brand, driving deeper commitment.The Future Outlook The future of marketing is reserved for those who are bold enough to align profit with purpose, product with impact, and messaging with meaning. Impact communication is not merely a strategy; it is a moral obligation and a competitive edge. As brands rise to meet the challenges of a swiftly evolving world, the leaders will be those who understand that their voice can transform lives, shift paradigms, and create a brighter future.

Rosewood Abu Dhabi has appointed Aynur Mamedova as its new Director of Communications, reinforcing the hotel?ÇÖs commitment to excellence in luxury hospitality and impactful brand storytelling.In her new role, Mamedova will lead media relations, brand partnerships, and digital strategies, ensuring that Rosewood Abu Dhabi?ÇÖs initiatives align seamlessly with the global vision of Rosewood Hotels & Resorts. With over two decades of experience in marketing and communications, she brings a passion for hospitality that is deeply rooted in storytelling and creating meaningful connections.?Ç£Luxury hospitality goes beyond exceptional service?Çöit?ÇÖs about creating lasting impressions. At Rosewood Abu Dhabi, I am excited to craft authentic narratives, develop strategic campaigns, and enhance our guests?ÇÖ journeys,?Ç¥ Mamedova shared on her appointment.Prior to joining Rosewood Abu Dhabi, Mamedova served as Director of Marketing at Waldorf Astoria Kuwait, where she played a key role in positioning the hotel as a market leader, driving innovative F&B concepts, forging strategic partnerships, and achieving record-breaking social media engagement. She has also led pre-opening and marketing strategies for Four Seasons Hotel Kuwait, Four Seasons Hotel Baku, and Waldorf Astoria Seychelles.Her appointment comes at a pivotal time as Rosewood Abu Dhabi continues to elevate its luxury offerings in the region. Mamedova believes in fostering a creative and collaborative work environment, where bold ideas are encouraged, and communication is transparent and strategic. She is committed to building strong relationships, embracing continuous learning, and taking calculated risks to drive innovation in luxury hospitality.

Communications agency Sling & Stone has won a competitive pitch to amplify awareness of Moonpig in Australia, the market-leading global greetings cards and gifts platform.Moonpig revolutionised the British greetings card market in the 2000s, focusing on cards that shoppers could personalise with photos and text. Now a one-stop-gift shop, the brand continues to innovate, developing an easy-to-use card design app, plus new features such as video messaging.?Ç£Sling & Stone?ÇÖs deep experience and passion in consumer retail and tech innovation complements our marketing programme for Australian shoppers. The creativity showcased in the pitch, their deep local networks and genuine passion for the brand confirms that we couldn?ÇÖt have found a better partner; they are a true extension of our in-house team.?Ç¥ said Mary Liu, International Director at Moonpig.?Ç£Moonpig is a pioneering, market leading brand, forging connections to positively impact users, and doing it all with a sense of humour, making it the perfect pairing for Sling & Stone,?Ç¥ said Kelly Owens, Director of Consumer at Sling & Stone.Moonpig joins an expansive portfolio of global brands who have sought out Sling & Stone?ÇÖs expertise in localising, launching and amplifying brands in the Australian market, with current international clients including Krispy Kreme, Domino?ÇÖs, Levi?ÇÖs, Lush and Too Good To Go.

The 2024 WE USC Report, a collaborative study by WE Communications and USC Annenberg?ÇÖs Center for Public Relations, highlights how AI is reshaping the communications industry. Surveying over 600 communications professionals, the report underscores a growing embrace of AI, shifting the narrative from initial fears to enthusiasm and tangible benefits.AI?ÇÖs Role in Enhancing Workplace ValueThe study reveals a major shift in how communicators perceive AI. Not only are professionals increasingly integrating AI into their workflows, but they also report higher job satisfaction. According to the findings:?Çó Communicators who frequently use AI are 93% more likely to feel valued in their work.?Çó Two-thirds of professionals report frequent AI usage, with 95% holding a positive outlook on its impact.?Çó 70% believe AI enhances the quality of their work, while 73% say it helps them work more efficiently.These findings suggest that AI is not just a tool for automation but a catalyst for professional fulfillment and increased efficiency.Fostering an AI-Forward Workplace CultureThe study highlights that AI adoption success depends on an organization?ÇÖs culture. The strongest predictors of success include leadership encouragement, AI training, and integration into performance goals. Notably:?Çó 50% of respondents have AI-related performance goals, linking AI usage to broader business objectives.?Çó 77% of directors and above report autonomy in deciding how AI supports their work, compared to 67% of lower-level professionals.?Çó 73% of communicators express a desire for more AI training opportunities.Encouraging AI exploration and investing in education can bridge knowledge gaps and maximize AI?ÇÖs potential across teams.AI?ÇÖs Expanding Role in CommunicationsThe report identifies content creation (54%), data analysis (40%), and background research (37%) as AI?ÇÖs most common applications in communications. However, several high-value areas remain underutilized:?Çó Media relations (24%)?Çó Coverage reporting (20%)?Çó Measuring PR impact (16%)By leveraging AI for media tracking, briefing preparation, and PR impact measurement, organizations can unlock new efficiencies and elevate strategic communications.Evolving AI Perceptions and ChallengesWhile initial fears of AI replacing jobs have subsided, expectations of AI eliminating tedious tasks have also diminished. The study found:?Çó Communicators?ÇÖ fears about AI have significantly decreased compared to last year.?Çó Optimism about AI removing repetitive tasks has dropped by 50%.?Çó Concerns about the financial costs of AI adoption have risen by 73%.Additionally, 45% of professionals cite "keeping up with AI advancements" as their top challenge. Although 76% report being more knowledgeable about AI than a year ago, 64% struggle to keep pace with the rapid technological evolution.Building an AI-Ready FutureTo harness AI?ÇÖs full potential, organizations must:1. Build an AI-Ready Culture ?Çô Foster an environment where innovation and experimentation thrive.2. Develop AI Habits ?Çô Encourage professionals to integrate AI into daily tasks and workflows.3. Create an AI-Adoption Infrastructure ?Çô Collaborate with IT and legal teams to streamline AI integration and best practices.4. Expand AI Use Cases ?Çô Identify new ways AI can enhance communications beyond automation.As the industry continues to evolve, AI is set to play an even greater role in driving efficiency, creativity, and job satisfaction. The WE USC Report underscores the importance of proactive AI adoption, positioning communicators to stay ahead in a rapidly transforming landscape.

PR and communications agency Roarrr Media has announced a strategic collaboration with GNH India Pharmaceuticals, a company renowned for its commitment to trust, quality, and innovation in healthcare. As part of this partnership, Roarrr Media will spearhead GNH India?ÇÖs social media strategy and brand communication, further cementing its expertise in the healthcare sector.With a strong track record of working with leading healthcare organizations such as Medtech Life, Suburban Diagnostics, Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media has consistently demonstrated its proficiency in healthcare communication. This collaboration will focus on expanding GNH India?ÇÖs reach through engaging and impactful digital content that reflects the company?ÇÖs values.Sonali Ramaiya, Founder of Roarrr Media, expressed her enthusiasm about the partnership:"We are thrilled to collaborate with GNH India, as their core values truly align with our vision. As GNH stands for ?ÇÿGood N Honest,?ÇÖ we look forward to bringing this philosophy to life through their communication. This partnership strengthens our position as a specialized healthcare PR agency, and we are excited about the opportunities for growth in this sector."Piyush Gupta, Founder of GNH India Pharmaceuticals, also shared his optimism:"Our mission has always been to build trust in Indian healthcare and establish a strong global reputation for the country. Working with Roarrr Media?Çöa team that shares our commitment to excellence?Çöwill help us ensure that our customers, stakeholders, patients, and vendors all experience growth, satisfaction, and progress. This collaboration will not only enhance GNH?ÇÖs global presence but also contribute to showcasing India?ÇÖs true potential on the world stage."As Roarrr Media continues to redefine healthcare PR and communications, this partnership is expected to set new industry benchmarks. By aligning with GNH India?ÇÖs visionary and humanitarian approach, Roarrr Media aims to amplify trust, honesty, and innovation in every aspect of brand communication.

Arunima Singh has been appointed as the Chief Operating Officer (COO) of Urja Communications Pvt. Ltd., effective immediately. With an illustrious career spanning over 23 years in marketing and 13 years in digital and social media, Singh brings extensive expertise in brand experience and communications.Her vast portfolio includes collaborations with leading brands such as Pidilite, Godrej Group, Essar, Parle, HCC, Magma Fincorp, Force Motors, Kotak Mahindra, HUL, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, Kellogg?ÇÖs, HSBC, Colgate, Tata MD, Tata Mutual Fund, Novartis, Novo Nordisk, Zydus, Viatris, Aegon Life Insurance, Google, and YouTube.

Siemens AG has appointed Christiane Ribeiro Guimar?úes H??fer (47) as the new global Head of Communications at Siemens AG. She will report to Roland Busch, President and CEO of Siemens AG, effective March 1. Ribeiro succeeds Lynette Jackson, who has held the role since October 2021 and has decided to leave the company to pursue a new opportunity. ?Ç£I would like to thank Lynette for her strong contribution to Siemens, protecting and building our reputation and leading the function across the enterprise for the last three and a half years. I wish her personally and professionally all the best,?Ç¥ said Roland Busch, President and CEO of Siemens AG.?Ç£We are very pleased to appoint Christiane Ribeiro as Siemens?ÇÖ new global head of communications,?Ç¥ said Roland Busch. ?Ç£Having been with Siemens for almost 25 years, she brings a deep understanding of our company, our culture, and our global footprint. Her leadership across multiple regions and her pivotal role in positioning Siemens as a leading technology company over the last years make her uniquely suited for this role. As we continue to transform and shape the industries of the future, her expertise and passion will be invaluable in strengthening our brand and engaging stakeholders around the world.?Ç¥?Ç£Together with my colleagues, I look forward to supporting the continued growth of Siemens through high-impact communications. It is a privilege to tell the amazing stories of our customers and partners, our people, and the impact our technology has on the world. I am excited to do this with outstanding teams around the globe,?Ç¥ said Christiane Ribeiro. Christiane Ribeiro is currently Head of CEO communications, strategic messaging and thought leadership. She also leads communications for the newly launched "ONE Tech Company", a company program for accelerated growth. She joined Siemens Brazil in 2001 and has held roles including Head of Communications and Government Relations for Siemens Australia and New Zealand, Head of Innovation Communications and Communications Business Partner to Roland Busch as Chief Technology Officer and Deputy CEO.

Edelman has announced two new leadership appointments in Southeast Asia. Delicia Tan, currently CEO for Hong Kong and Taiwan, will expand her role to include CEO of Singapore. This appointment follows Julia Wei's departure from Edelman at the end of February 2025 to pursue a new opportunity. Tan, who joined Edelman in Singapore in 2006, brings extensive experience leading integrated teams and serving major clients across Asia Pacific.In Thailand, Vorasit (Gigg) Turongsomboon has been appointed Managing Director. With over 16 years of experience, including a decade at Procter & Gamble and most recently serving as Managing Director of MSL, Turongsomboon will lead Edelman's Thailand operations and growth.Rakesh Thukral, Edelman?ÇÖs CEO for Asia Pacific, expressed confidence in Tan and Turongsomboon's leadership, stating that these appointments strengthen Edelman's ability to provide top-tier communications solutions across the region. He also thanked Wei for her contributions. Both appointments are effective immediately.

PR Professionals, India?ÇÖs leading integrated communications firm, the flagship of PRP Group announced that it has bagged the public relations mandate for Heritage Aviation, one of India?ÇÖs largest and fastest-growing helicopter and aircraft charter companies. This partnership comes at an exciting time as Heritage Aviation continues to expand its footprint and raise its profile as a leader in the aviation sector.Founded in 2009, Heritage Aviation began its journey with a small helipad at Guptakashi, offering helicopter services for pilgrims visiting the Kedarnath temple. Over the years, the company has grown into a pioneer in the helicopter industry, gaining expertise in complex missions such as search and rescue operations, disaster relief efforts, aerial work, and providing pilgrimage and leisure tours. Heritage Aviation operates a diverse private aircraft fleet, offering clients seamless air travel solutions tailored for major corporations and dynamic businesses. With a reputation built on reliability, comfort, and efficiency, the company continues to set new benchmarks in aviation.?Ç£As we continue to grow, we are excited to collaborate with PR Professionals to enhance our brand visibility and connect with key audiences more effectively. This partnership aligns with our vision to lead the aviation industry by setting new standards for service, safety, and customer satisfaction?Ç¥ said Rohit Mathur, CEO and Managing Director of Heritage Aviation.Sarvesh Tiwari, Founder & Managing Director shared ?Ç£We are excited to partner with Heritage Aviation, a company that has demonstrated exceptional leadership in the aviation industry. We look forward to working closely with their team to enhance their communication strategy, raise awareness of their diverse services, and solidify their position as a trusted name in aviation?Ç¥Established in 2011, PR Professionals is a leading integrated communications firm known for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

In a city like Mumbai, talent is abundant. Walk down any street, and you are likely to encounter individuals who can sing, dance, or act with remarkable skill. So, how does one stand out to casting directors, producers, filmmakers, financiers, celeb management agencies, music producers, and other key decision-makers? The answer lies in building a strong personal brand on the internet. PR could serve as the branding iron that shapes and defines that brand. While talent may open the door, it is not the sole determinant of success. What truly sets apart the stars from the struggling artists? What makes some shine brighter than others? ?Ç£PR can be likened to planting a seed. Consistent nurturing, akin to maintaining a strong media presence, allows it to grow into a robust and enduring brand. Many artists mistakenly view PR as an expendable cost, something to cut back on during tough times. This is a critical error. PR is the fuel that propels a career forward. Neglecting it is akin to driving a car with an empty tank,?Ç¥ says Bollywood publicity professional Dale Bhagwagar. Dale Bhagwagar, often referred to as the Father of Bollywood PR, pioneered the first Bollywood PR agency, Dale Bhagwagar Media Group, bringing organization and structure to entertainment PR in the 1990s ?Çö a time when the industry was fragmented with independent publicists. With a proven track record of transforming unknown artists into celebrities through strategic PR, crafting compelling narratives, and securing consistent media coverage, he has become an industry leader.Having handled more than 300 celebrities over an almost three-decade-long career in PR, Bhagwagar has cemented his reputation as a master of the craft. He has been quoted in most Indian media as well as international publications like The New York Times, The Guardian, and The Washington Post, making him Bollywood's only PR guru. He also runs BollywoodPR.in, the premier authoritative PR website of the Indian entertainment industry, and consistently influences the industry's best practices and approaches. According to Bhagwagar, familiarity breeds favour in this industry. People are drawn to credibility. "Online media coverage isn't just about getting your name in the news; it's about building trust, establishing authority, and becoming a name people recognize and respect," explains the Bollywood publicist. Some of his clients refer to Dale Bhagwagar as a "luck magnet," but Bhagwagar dismisses this notion. "PR does create opportunities where none existed before. But it's not luck; it's strategy," asserts the PR expert. ?Ç£See, Bollywood PR opens doors to stardom, but strategy with a vision is always the key,?Ç¥ he specifies. In current times, an individual's online presence serves as their calling card. Failing to dominate Google search results means losing out on opportunities. PR is not merely about curating perceptions; it is about controlling your narrative and owning your online space. ?Ç£The reality is stark; talent alone is insufficient. In the current market, having no brand often equates to having no work. PR is not about self-promotion; it is about creating a powerful and enduring brand that commands attention,?Ç¥ remarks Bhagwagar. True that! In a world where everyone is vying for attention, PR acts as a megaphone. Used wisely, it can propel a career to new heights. Ignored, it can lead to obscurity. The choice is clear. Dale Bhagwagar, Father of Bollywood PR, Bollywood?ÇÖs only PR guru

PR Professionals (PRP), an integrated communications firm and the flagship of PRP Group, has redefined Valentine?ÇÖs Day celebrations with a unique, heartwarming, and humorous video. Titled ?Ç£Valentine?ÇÖs at PRP: The Office Edition,?Ç¥ this mockumentary-style video, inspired by the cult-favorite sitcom The Office, hilariously captures the essence of workplace camaraderie, the small yet meaningful moments that make colleagues feel like family, and the quirks of office life. From confessional interviews to awkward encounters and shared laughter, the video presents a relatable and entertaining take on love that extends beyond romance?Çöcelebrating teamwork, friendships, and the bonds that make workspaces feel like home.As the video unfolds, it reinforces the message: ?Ç£This Valentine?ÇÖs Day, we celebrated everything that we love about our office?Ǫ even the awkward moments,?Ç¥ emphasizing that workplace relationships go beyond professional ties, fostering an environment of warmth and connection. Unlike conventional Valentine?ÇÖs Day theory, this video offers a refreshing perspective?Çölove isn?ÇÖt just about romantic relationships; it?ÇÖs found in shared coffee breaks, inside jokes, and the little moments that shape workplace culture.<iframe width="560" height="315" src="https://www.youtube.com/embed/s360yDEUoMQ?si=C-VpPwLTy-heXFoU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>Sarvesh Tiwari, Founder & Managing Director, PR Professionals, shared, "At PR Professionals, we believe that a workplace is more than just a space where people work?Çöit?ÇÖs an ecosystem where friendships flourish, laughter is shared, and strong bonds are built. With Valentine?ÇÖs at PRP: The Office Edition, we wanted to celebrate the essence of togetherness in a way that resonates with everyone. Through humor and relatable moments, this video is our way of showcasing the love and camaraderie that make PRP not just a company, but a family."Conceptualized and produced internally, the video campaign features PRP team members not just behind the scenes but also stepping up as actors, making it an authentic and engaging celebration of office life.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

Asia Group Advisors (AGA) has announced the appointment of Jessica J. Lee as Vice-President, Strategy. A seasoned regional business leader, Jessica brings a wealth of expertise in corporate communications, issues management, and strategic planning across Asia-Pacific and the United States."Asia?ÇÖs fluid business operating environment means that companies will need to be creative and flexible in how they interact with governments and other stakeholders. It also means consistent and deep local market engagement will be required to capture the many opportunities that continue to emerge in this region," said Adam Schwarz, Founder & CEO of Asia Group Advisors. "Jessica's expertise will be invaluable as we continue to provide strategic, impact-focused advice to our clients."Jessica?ÇÖs appointment underscores AGA?ÇÖs commitment to driving strategic growth and innovation across its operations. Her extensive experience will play a pivotal role in shaping AGA?ÇÖs future initiatives.Jessica has a distinguished career spanning the technology, healthcare, and philanthropy sectors. She has built high-performing, multi-country teams, fostered public-private partnerships, and executed impactful campaigns for multinational corporations. Her leadership has been instrumental in addressing complex geopolitical issues and advancing sustainability initiatives globally.Prior to joining AGA, Jessica served in regional leadership roles at APCO Worldwide, as Managing Director Southeast Asia, and WE Communications, as Vice President Regional Healthcare Lead, where she advised clients on market entry strategies for Korea and Australia and provided strategic counsel to C-suite executives on investment and risk management. She has also spearheaded award-winning communications campaigns for major healthcare brands, focusing on areas such as health economics and digital transformation. "I?ÇÖm excited to join AGA and contribute to the firm's mission of helping clients navigate the complexities of the Asian market," said Jessica J. Lee. "I look forward to working with Adam and the talented team at AGA to deliver innovative solutions and create value for our clients."Earlier in her career, she contributed to the rollout of the Affordable Care Act in the United States as a healthcare consultant at Wilson Strategic. Additionally, she served as a Visiting Professor at the Korea Development Institute, training civil servants and advancing global development initiatives.Jessica holds a Master of Arts in Regional Studies-East Asia from Harvard University, where she received the Joseph M. Fletcher Memorial Award, and a Bachelor of Arts from the University of California, Irvine.

Aman Dhall, a Gurgaon-based PR & Comms Tech entrepreneur and strategic investor,  has been honored with the ?ÇÿIndia-UK Outstanding Achiever?ÇÖ award in the Arts, Culture, Entertainment & Sports category. This recognition celebrates his contributions as a journalist, publicist, entrepreneur, sportsperson, and an angel investor, along with his influential role in shaping the startup storytelling landscape.The award ceremony in London on Thursday honored 35 achievers in the Class of 2025, including six in his category.Some of the prominent names this year include Ananya Birla, Entrepreneur; Radhika Apte, Theatre and Film Actor; Mirra Sondhi, Managing Director at Deutsche Bank; Natasha Poonawalla Executive Director of Serum Institute of India; Nitish Mishra, Minister of Industries & Tourism, Govt of Bihar; Keshav Suri, Executive Director of The Lalit Suri Hospitality and Siddhartha Khastgir, UKRI Future Leaders Fellowship & Forbes 30 Under 30.Aman?ÇÖs journey has traversed multiple fields?Çöfrom a talented sports person to a distinguished journalist, and now a visionary entrepreneur and strategic investor. He is currently the Founder of CommsCredible, which he established in 2020.With this honour, he joins an esteemed league of past achievers, including Dr. Manmohan Singh, former Prime Minister of India; Adar Poonawalla, CEO, Serum Institute of India; Raghav Chadha, Member of Parliament, Rajya Sabha; Parineeti Chopra, National Award-winning actor; Aditi Chauhan, Goalkeeper, Indian Football Team; Rahul Kanwal, News Director, India Today Group; Urvashi Prasad, Director, NITI Aayog and Chaitanya Marpakwar, Two-time Ramnath Goenka award-winning journalist.Organized by the National Indian Students and Alumni Union (NISAU) UK, in partnership with the British Council in India, the UK Government Department for International Trade (DIT), and the UK Parliament, the awards celebrate the outstanding achievements of Indian professionals and alumni from British universities.At the grand ceremony, Aman expressed gratitude to the organizers, highlighting the strengthening India-UK ties driven by innovation, education, and cultural exchange. ?Ç£These awards recognize the influence of Indian professionals in shaping global narratives. In today?ÇÖs world, story making is a powerful force?Çöshaping brands, driving perceptions, and building trust. I hope this recognition inspires communicators, entrepreneurs, and changemakers to harness the power of strategic storytelling to create lasting impact,?Ç¥ he said.The journalist turned PR & Comms Tech entrepreneur has been at the forefront of storytelling and strategic communication for nearly two decades. During his journalism career (2005-2010), Aman was recognized as one of India?ÇÖs top financial journalists, renowned for his in-depth coverage of the financial sector. Transitioning from journalism, he played a pivotal role in Policybazaar?ÇÖs growth, leading the brand without external PR support. Under Aman?ÇÖs leadership, its valuation surged from $100 million in 2014 to over $2 billion in 2020, setting a benchmark for young leaders.Reflecting on his student days at Loughborough in the UK, he said that it was a transformative experience that extended far beyond academics. ?Ç£Loughborough University is more than just a world-renowned institution- it?ÇÖs a place that gives you the chance to collaborate with people from different cultures, offering invaluable global exposure.?Ç¥Despite having 5-6 years of professional experience, he found this aspect of his Master's in Sport Management truly enriching. Aman also expressed his deep gratitude to Loughborough for not only shaping his career but also giving him the opportunity to be part of the London Games, an experience he will cherish forever. ?Ç£Volunteering across various projects helped me gain insights into the sports industry at both grassroots and global levels. But the most defining moment was returning to competitive sports- being selected for the university?ÇÖs premier team and reigniting my passion for table tennis after years away from the game,?Ç¥ he recalled. Aman earned his MSc in Sport Management from Loughborough University in 2010-11. The event series celebrated the India-UK relationship with a gathering at the UK Parliament on February 12, followed by the India-UK Education Conference on February 13, and concluded with the prestigious Achievers Honours Gala Ceremony. 

Zeno Group has named David Lian Regional President, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests. Lian was most recently Managing Director for Growth and Innovation in APAC, where he pioneered Zeno?ÇÖs data-driven strategic approach and played a leading role in the development of the firm?ÇÖs adoption of AI technologies, in addition to anchoring several client relationships. Prior to that, David established and led Zeno Malaysia, where he grew the business to a team of 40+ people over a five-year period. Lian will continue to be based in Singapore and will report to Zeno global Chief Executive Officer, Barby K. Siegel. Mottram will remain with Zeno through January 2025 to ensure a smooth transition. ?Ç£David has been a pillar of Zeno APAC for more than a decade, a capable and visionary leader and staunch champion of our culture, said Barby K. Siegel, global CEO. Together with the region?ÇÖs talented team of leaders, I am confident in David?ÇÖs ability to take Zeno forward ?Çô building and innovating in ways that will advance our now and next ambition.?Ç¥ ?Ç£Meanwhile I would like to thank Paul Mottram for his many contributions over the past five years, helping to guide us through the challenges of the pandemic, providing valuable counsel to our clients, and playing a significant role in establishing Zeno China Consulting, our new venture in Mainland China,?Ç¥ she continued. Commenting on his promotion, David Lian said, ?Ç£I?ÇÖve seen Zeno evolve significantly since our beginnings in Asia Pacific in 2012 to become one of the region?ÇÖs most progressive communications firms. As I look ahead with my trusted leaders and colleagues, we will be focused on ensuring that we are well positioned to help our clients solve business challenges with modern communications and sharp business acumen while also preparing for what?ÇÖs to come.?Ç¥  Mottram has led Zeno in Asia Pacific since early 2020. ?Ç£I?ÇÖm honoured to have been given the opportunity to work with such talented global, regional, and local teams in my time with Zeno. The company has an ethos and approach that?ÇÖs unique and perfectly suited to help clients in the region deliver tangible outcomes, across brand and corporate reputation. As David and his team continue to develop and grow the business, I?ÇÖm going to be cheering loudly from the sidelines,?Ç¥ he said.

Value 360 Communications, one of India?ÇÖs leading integrated communications firms, has successfully closed its pre-IPO investment round, securing interest from key investors, including Bollywood actor Huma Qureshi. As part of its transition towards becoming India?ÇÖs first publicly listed PR firm, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.With this development, Value 360 Communications is set to file its Draft Red Herring Prospectus (DRHP) as it advances toward an SME IPO. This milestone comes at a time when India?ÇÖs economy and corporate landscape are rapidly evolving, creating a growing demand for strategic communications expertise. Over the years, the firm has built a robust client portfolio, working with industry leaders such as Tata Motors, Pernod Ricard, POCO, Skoda, FedEx, Digi Yatra, Kia Motors, and Zupee, among others.The pre-IPO investment will enable the company to broaden its service capabilities, introduce technology-driven innovations, expand leadership strength, and extend its geographic footprint. In addition to organic expansion, Value 360 Communications is actively exploring inorganic growth opportunities, including strategic acquisitions, to accelerate its vision of becoming a future-ready communications powerhouse.A Five-Year Growth Vision: Scaling to 5XIndia's economy continues to present significant opportunities for communications-driven business transformation. As brands prioritize reputation management, audience engagement, and digital-first storytelling, the demand for integrated, data-led PR and marketing solutions is at an all-time high.In response to this market shift, Value 360 Communications aims to scale fivefold over the next five years, driven by a strategy that combines:?Çó Enhanced capacity and capability building across core and emerging service areas?Çó Investment in technology and automation to drive measurable outcomes in communications?Çó Expansion into new markets and industry verticals?Çó Strategic acquisitions to diversify service offerings and strengthen market leadershipKunal Kishore, Group CEO & Co-Founder, Value 360 Communications, commented: "As India's business environment matures, the role of public relations is evolving from a traditional function to a strategic business enabler. Our decision to go public aligns with our long-term vision to not just grow but to set new industry benchmarks in innovation, scalability, and impact. This pre-IPO investment brings us closer to that goal, equipping us with the resources to build a company that is five times our current scale over the next five years. Our focus is on creating a next-generation communications ecosystem that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling to redefine how brands engage with their audiences.?Ç¥Driving Innovation & Market LeadershipFounded in 2009, Value 360 Communications has continuously evolved to meet the changing dynamics of media and brand engagement. Beyond traditional PR, the company has expanded into high-growth areas, including digital creative agency Popkorn and investment in influencer marketing platform ClanConnect, reinforcing its integrated marketing and communications ecosystem.As technology increasingly shapes brand reputation management and audience engagement, Value 360 Communications is investing in:?Çó AI-driven media intelligence for data-backed PR strategies?Çó Advanced analytics and automation tools for campaign measurement and impact?Çó Integrated storytelling solutions that merge traditional PR with emerging digital formats?Çó With its planned IPO, Value 360 Communications is positioning itself at the forefront of India?ÇÖs fast-evolving communications industry, offering businesses a scalable, tech-enabled, and insight-driven approach to brand-building in one of the world?ÇÖs most dynamic and high-growth markets.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Atul Malikram, Founder of PR 24x7, speaks at length about his decision to establish PR 24x7, the evolution of the PR industry?Çöespecially in Hindi-speaking markets?Çöand the distinct approaches required for Political PR and corporate communications. He also shares insights on navigating both effectively, the unique challenges regional PR campaigns face compared to metro markets, and the major trends that will shape the future of PR and communications in India.What made you decide to establish PR 24x7? What is your vision for the agency?The conception of PR 24x7 was rooted in the belief that PR should not be confined to Indian metro cities and a strong desire to expand the reach of brands to the regional markets of India. I wanted the brand messaging to percolate into deeper regions of our country, where brands were equipped to connect with a wider audience and to augment its presence, and the people had access to a greater number of choices as well as the knowledge to make informed decisions. My vision is to make PR 24x7 the best regional PR agency in India and ensuring Tier 2 and Tier 3 cities benefit from strategic public relations.With nearly two decades in PR, how has the industry evolved, especially in the Hindi-speaking markets?Talking about the evolution of public relations industry, the awareness around PR was, and to some extent still, remains low. Traditional advertising and related terms such as ATL (Above the Line), and BTL (Below the Line), are concepts that people recognize easily and are usually familiar with, especially in the Hindi-speaking markets. However, public relations and the nature of roles relating to PR still remains elusive. However, I do find a lot more people entering and exploring the industry compared to 20 years ago, but the hotspots today still are the metro cities. We have a long way to go, and I am optimistic about it.PR 24x7 has a strong presence across diverse sectors. What key strategies have helped build credibility in regional markets?There is one key strategy which surpasses all, and that is strong and meaningful media relations. PR in regional India cannot operate without proactive associations with media, as it is fundamental to each pivotal component that make up public relations, such as media intelligence, crisis management, sentiment analysis, and more. Our ability to maintain long-standing connections with the media has allowed us to effectively establish PR 24x7 as synonymous to regional PR excellence, which has ultimately helped us satisfy the brands we work with, independent of the sector they belong to.Political PR and corporate communications require different approaches. How do you navigate both effectively?The strategies for Political PR and corporate communications differ significantly. In Political PR, content is the primary focus, and strategies are often shaped by personal ideologies, opinions, and public sentiment. On the other hand, corporate communications involve products, services, their USPs, brand language and messaging, and planned strategies. Understanding these distinctions help us cater both with precision and effectiveness.With digital PR on the rise, how do you see the role of traditional media evolving in today?ÇÖs communication landscape?I believe even in the era of algorithm-driven content creation economy, traditional media still remains highly relevant. The credibility and trust that newspapers and magazines have, far exceed that of online platforms. While digital media may have the advantage of rapid dissemination and consumption of information, they also make it difficult to distinguish between real and fake news.On the contrary, traditional media, especially print media was, is, and will remain an authentic and a reliable source of information.Crisis management is crucial in PR. What are the key principles that you follow when handling brand or public figure crises?Effective crisis management in regional markets depends greatly on media intelligence, which in turn is built on proactive media relationships. A strong media network is critical to gather real time insights and crises preparedness. Our strength lies in our ability to anticipate, employ and analyze media monitoring insights, make assessments, and generate prompt, effective responses. This approach enables us to stay ahead of challenges, ensuring swift and strategic action when it matters most. We also strive to uphold transparency wherever possible and applicable.Many brands are focusing on purpose-driven PR. How can meaningful storytelling go beyond just promotional messaging?Meaningful storytelling has the potential to turn a brand into a movement. Empowering customers and elevating them from passive consumerism to active participation, showing measurable positive impact, building trust and maintaining transparency, are few ways brands are adopting purpose-driven PR. The future belongs to authenticity, and slowly but surely, more the audience will shift towards ethical consumerism. It is an exciting time, and we are here for it!You have worked extensively in regional PR. What unique challenges do regional campaigns face compared to metro markets?A challenge that we frequently face has to be that considering the diversity within and across regional markets, one size fits all does not work. Where metro markets are a few select and comparatively more homogenous, regional diversity calls for that extra mile to strategically tailor campaigns that resonate with the unique needs of each given region.Another challenge is the heavy reliance on advertising, particularly for smaller publications. Since their revenue or circulation isn?ÇÖt as competitive as that of metro-based publication houses, they depend significantly on advertising to sustain their operations.Looking ahead, what major trends will shape the future of PR and communications in India?The future of PR and communications in India will be shaped by influencer marketing, especially the ones committed to a niche and authentic to their audience. Podcasts will also emerge as a key platform for delivering brand messages, and an engaging way to connect with the listeners.As the industry evolves, assimilation will be crucial to leverage these and other ubiquitous omni-channels effectively. Transparency, sustainability, and purpose-driven PR will gain momentum, prompting a shift in campaigns towards a more local and hyper-local approach, with a stronger emphasis on creating meaningful impact.

FTI Consulting, Inc. has announced the appointment of Usman Javed as a Senior Director - Strategic Communications. In his role at FTI Consulting, Javed will support the growth of the firm?ÇÖs capabilities in the Middle East, providing strategic and policy advisory services, with a particular emphasis on the financial services and energy sectors.Javed, who is based in Riyadh, brings a decade of experience as a British diplomat and economist to FTI Consulting. He has established strong relationships with key institutions and influential entities within the Kingdom. Javed previously served as First Secretary and Head of Economic Diplomacy at the British Embassy in Riyadh, where he led policy, trade and investment initiatives between the UK and Saudi Arabia. Whilst at the British Embassy, he also spearheaded the UK?ÇÖs support of Saudi Arabia?ÇÖs Vision 2030 agenda to deliver economic diversification, launching various initiatives across priority sectors including clean energy, financial services, technology and critical minerals.  ?Ç£Usman?ÇÖs appointment is one of several recent investments that demonstrate FTI Consulting?ÇÖs commitment to its business in the Kingdom,?Ç¥ said Oliver Williams, Head of FTI Consulting?ÇÖs Strategic Communications segment in the Middle East.?Ç£As Vision 2030 enters its next phase, we?ÇÖre committed to enhancing our presence here to help our clients implement its delivery. Usman brings a deep understanding of that agenda, as well as extensive relationships across government and industry. He is a key hire for us and we are delighted to welcome him to the firm.?Ç¥The appointment of Javed underscores FTI Consulting?ÇÖs continued commitment to strengthen its presence across the Gulf Cooperation Council, following the launch of its operations in Riyadh in 2022. The firm?ÇÖs Middle East team supports clients in addressing an array of business-critical issues that contribute to the development of the region?ÇÖs capital markets and business landscape. FTI Consulting has advised on several landmark IPOs, including Modern Mills?ÇÖ record-breaking listing on the main market of the Saudi exchange.Commenting on his appointment, Javed said: ?Ç£I am delighted to join FTI Consulting at a pivotal moment as it expands its presence in Saudi Arabia ?Çô undoubtedly one of the most transformative markets in the world. With the firm?ÇÖs global platform, the opportunity to partner across different business segments, and its clear commitment to investing in the Kingdom, we are uniquely positioned to support our clients through the exciting developments under Vision 2030.?Ç¥

Boutique PR agency Shakespeare Communications is now providing its suite of specialised PR services to Eyal Ashur, one of Dubai?ÇÖs most dynamic real estate professionals, known as "Mr Jumeirah".As a sales consultant at AQUA Properties, Eyal specialises in high-end waterfront residences in some of Jumeirah?ÇÖs most sought-after areas, including Port de La Mer, La Mer South, Jumeirah Bay, Pearl Jumeirah, City Walk, and The World Islands. With a background in luxury hospitality and sales, Eyal has built a reputation for his deep market knowledge, strong client relationships, and ability to navigate Dubai?ÇÖs evolving property landscape with precision and expertise.Eyal says: ?Ç£Throughout my career, I?ÇÖve cultivated strong client relationships, exceeding sales targets and delivering exceptional service. I?ÇÖm excited to work with Shakespeare Communications to elevate my personal brand, share insights into Dubai?ÇÖs luxury real estate market, and help more clients find their dream homes. My journey in real estate continues to evolve, and I look forward to the opportunities ahead.?Ç¥Ananda Shakespeare, CEO of Shakespeare Communications, adds: ?Ç£Eyal has a natural talent for building connections and delivering results in the highly competitive Dubai property market. His expertise in Jumeirah?ÇÖs waterfront properties, paired with his commitment to excellence, makes him a standout professional. We?ÇÖre thrilled to be working with him and can?ÇÖt wait to share his story with a wider audience.?Ç¥Ananda and her team will be working closely with key media to position Eyal as a leading voice in Dubai?ÇÖs real estate sector, securing interviews, editorial features and industry insights.

Bhaswati Chakravorty has been appointed as the Senior Vice President, Corporate Communications at Bank of America. She shared the news of her new role on LinkedIn.Prior to this, she served as Vice President, Corporate Communications at Global Business Services, Bank of America, where she led communications and industry engagement for the bank?ÇÖs global capability center in India. She played a key role in strategizing, designing, and executing communication and outreach initiatives in collaboration with Global Technology and Global Operations teams.With a rich background in corporate communications, Bhaswati brings extensive experience in crafting impactful campaigns and managing communications for leading global organizations. Her career includes leadership roles at renowned firms such as Capgemini India, HCL Corporation & Shiv Nadar Foundation, Max Life Insurance, and Tata Consultancy Services.

PR Professionals (PRP), India?ÇÖs leading integrated communications agency and the flagship of PRP Group, recently onboarded two new clients in Andhra Pradesh, deepening and expanding its presence in the state.  The agency has partnered with MIC Electronics Limited and Stonecraft Group. MIC Electronics Limited (MICEL), a Hyderabad headquartered listed company, is renowned for its pioneering contributions to Railways, Power Electronics, Medical Electronics, and LED Displays & Lighting. With over three decades of expertise, MIC has built a diverse portfolio of innovative projects spanning transportation, public infrastructure, and smart city initiatives. Stonecraft Group, on the other hand, is a trailblazer in eco-conscious real estate and infrastructure development, is recognized for its biophilic design principles and commitment to sustainability. With over 17 years of expertise and a successful track record of selling over one million sq. yds. of plots in Hyderabad, the group?ÇÖs projects span luxury residential, commercial, and recreational spaces designed to promote well-being and harmony with nature.This comes on the heels of PRP?ÇÖs ongoing mandate with the Department of School Education, Andhra Pradesh. The integrated mandate involves designing and executing impactful digital and media communication strategies for transformative educational programs such as the World Bank-funded Supporting Andhra?ÇÖs Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme. ?Ç£We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic communication solutions. We look forward to leveraging our expertise to enhance their visibility and impact while continuing to expand our footprint in this thriving market?Ç¥ said Sarvesh Tiwari, Founder and Managing Director, PR Professionals.PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

Steelcase has appointed Michelle Cockrill as its new director of brand communications for Asia Pacific (APAC). In this role, she will lead brand strategy, storytelling, and communications across the region, reinforcing Steelcase?ÇÖs commitment to creating high-performance workspaces that support people and organizations.Cockrill joins Steelcase from BNP Paribas, where she served as head of marketing and communications for Asia Pacific for seven years. With extensive experience in strategic brand growth, she specializes in developing narratives that align business goals with human-centered communication. Her background also includes roles at J.P. Morgan and United Technologies.The appointment comes as Steelcase continues its expansion in APAC. The company sees the region?ÇÖs evolving business landscape and the increasing adoption of hybrid work models as both challenges and opportunities for workplace design. Research from Steelcase shows that 56% of meetings now include remote participants, emphasizing the need for smarter, more adaptable workspaces that enhance collaboration and productivity.Peter Lewchanin, president of Steelcase APAC, highlighted Cockrill?ÇÖs expertise in marketing and brand communications as a key asset in strengthening the company?ÇÖs connection with businesses and consumers. He believes her leadership will further elevate Steelcase?ÇÖs position as a trusted partner in workplace innovation.Cockrill expressed enthusiasm for her new role, noting that workplaces are undergoing another transformation and that Steelcase is at the forefront of helping organizations navigate these changes. She is particularly excited to join a company that not only designs high-performance spaces but also prioritizes sustainability and human-centric design. She sees Steelcase?ÇÖs commitment to research-driven insights and innovative solutions as a unique and valuable opportunity.Steelcase?ÇÖs announcement follows a similar move by ASICS, which recently appointed Caroline Fisher as its global brand communications director. Fisher will focus on integrating ASICS?ÇÖ founding philosophy into its brand communications.

Western Digital, a leading data storage firm, has appointed The Hoffman Agency as its PR agency of record for the Asia-Pacific region, PRovoke Media reports. The partnership will cover key markets, including Singapore, Hong Kong, Japan, Korea, Taiwan, China, Australia, and Thailand.The Hoffman Agency will manage Western Digital?ÇÖs PR and digital communications, reinforcing the company?ÇÖs brand presence in the region.This announcement follows Western Digital?ÇÖs ongoing plans to separate its HDD and Flash businesses into two independent, publicly traded companies. The company believes this strategic split will enhance innovation, optimize market-specific opportunities, strengthen leadership positions, and improve operational efficiency with distinct capital structures. The separation plan was first revealed in 2023.Meanwhile, The Hoffman Agency has been expanding its presence in Southeast Asia through strategic promotions and new hires.In Singapore, Vanessa Lee has been promoted to associate account director, digital, to drive integrated marketing communications (IMC) growth across the region, while Vivien Law will focus on key accounts and client service excellence. Both will report to Akansha Rai, deputy general manager.In Malaysia, Chee Kun Tan has joined as account director, working alongside Vicky Wong, general manager, to expand the firm?ÇÖs presence in this rapidly growing technology market.Indonesia sees the promotions of Shinta Widianti to account director and Panji Pratama to associate account director, supporting Niko Radityo, deputy general manager.In Thailand, Prangthong Jitcharoenkul has stepped into the role of associate account director, while Jennine Aremanapong has joined as an account executive. Both will work with Clarence Lim, director of Southeast Asia, to drive business growth in the country.

Ace turtle, a technology-native retail company, has appointed seasoned business journalist Rasul Bailay as its Chief Communications Officer. In this role, Bailay will spearhead the company?ÇÖs corporate communications strategy, manage public relations, and lead strategic initiatives aligned with ace turtle?ÇÖs vision.With a distinguished career spanning over 26 years in business journalism, Bailay brings unparalleled expertise in covering India?ÇÖs consumer economy and retail sector. He has held key positions at globally renowned publications such as The Wall Street Journal, Mint, The Economic Times, and Financial Express, where he extensively reported on industries including retail, technology, telecom, and politics. Notably, he was the Founding Editor of ETRetail.com and, in his most recent role, served as the Group Managing Editor of Images Group, overseeing a ten-member editorial team producing high-impact print and digital content.Nitin Chhabra, CEO of ace turtle, welcomed Bailay?ÇÖs appointment, stating: ?Ç£Rasul?ÇÖs deep understanding of the Indian retail landscape and his ability to craft compelling narratives will be crucial in strengthening ace turtle?ÇÖs corporate communications strategy. As we continue to drive transformation in retail through our technology-led solutions, his expertise will enhance our engagement with key stakeholders and amplify our brand story.?Ç¥Expressing his enthusiasm, Bailay said: ?Ç£I am excited to join ace turtle at a time when the company is revolutionizing the retail sector with cutting-edge technology and industry-leading solutions. Having observed the industry?ÇÖs evolution closely, I look forward to working with ace turtle?ÇÖs leadership team to further its vision and communicate its story effectively.?Ç¥Since 2023, ace turtle has been expanding its leadership team to support rapid and sustainable growth. The company holds exclusive licensing rights for global brands such as Lee, Wrangler, Toys?Ç£R?Ç¥Us, Babies?Ç£R?Ç¥Us, and Dockers in India and other South Asian markets, reinforcing its position as a leader in the retail sector.

KAOH Media has welcomed new CEO Brad MacAfee, as the renewable energy communications firm continues to expand with portfolio clients in project host communities across the nation and beyond."Founded by Kelly O'Neil and myself in 2014 and recently marking its first decade of bringing "good energy" to the world, KAOH Media has now reached an expansion point where bringing additional seasoned executive agency leadership to the team is a logical step to help us move to the next level," says KAOH Co-Founder and current CEO Allan Hug, "In Brad we have found the ideal mix of deep experience, wisdom and clear vision that can help guide us to new opportunities as we continue to serve our utility-scale renewable energy clientele in local host communities and support all aspects of the clean energy transition.""... it is rare to find leaders like Allan and Kelly, who care so deeply about their team and clients that they are willing to take on new roles that align with their expertise and passions while also having the courage to bring in an outside leader" ~ Brad MacAfeeMacAfee's background in leadership and mission-focused corporate culture includes a nearly 20-year stint at Porter Novelli, where he spent his last four years as CEO and Sr. Partner. He helped transform the agency from a generalist agency to one focused on purpose and social impact consulting. More recently, he founded Mission + Cause, a consultancy and executive search firm aimed at assisting public relations agencies and in-house communications departments in aligning workplace culture for purpose-driven and results-oriented expansion."When I was initially introduced to KAOH Media, I was immediately struck by the strong leadership, innovation and rapid growth that the agency has achieved in the renewable energy industry," says MacAfee, "Upon further exploration, I became even more intrigued and excited by the level of creativity and dedication of the KAOH team, and their singular expertise in the space. KAOH Media is driving societal impact at the local and community level. What's impressive is the agency has figured out how to get hyper-local at scale."Employee owned and operated, KAOH offers disciplined project managers and experienced storytellers with a passion for clean energy technology, positive community engagement and impactful messaging. The multi-talented remote team hails from every corner of the country and comes from a variety of backgrounds: politics, digital marketing, journalism, media, events, technology, environmental law, design, lobbying, and energy development.With Brad's appointment to CEO, KAOH Media's founders, Allan Hug and Kelly O'Neil will be taking on new roles in the organization. Allan Hug, former CEO, will shift to the role of Chief Growth & Innovation Officer where he will be responsible for driving agency growth and expansion as well as its focus on development of new technologies, products and services to elevate KAOH clients in the market. Kelly O'Neil, currently President, will now become President & Chief Client Officer. In her role, Kelly will be responsible for ensuring that KAOH is bringing the best people, approach and service principles to the agency's growing list of clients. Both Allan and Kelly will continue their roles and responsibilities serving on the agency's Board of Directors."I have worked with a lot of communications agency founders during the last several years, and it is rare to find leaders like Allan and Kelly, who care so deeply about their team and clients that they are willing to take on new roles that align with their expertise and passions while also having the courage to bring in an outside leader," said Brad. "Even better, both founders want to stay and continue to grow the agency's impact in energy and other areas of social impact. Having the opportunity to collaborate with these founders and the team they have assembled and grown is inspiring.""KAOH Media's singular dedication to the learning the renewable energy space over the past decade has sharply honed the agency's ability to quickly and effectively assess local community growth opportunities, and help lead and support development teams in project areas through every phase from leasing through construction", says KAOH Co-Founder and President Kelly O'Neil, "We look forward to benefiting from Brad's expertise in agency management to help us assess how to best navigate the next chapter of growth for KAOH Media."

Apollo Hospitals, the Indian multinational healthcare group, has appointed Sushmita Bandopadhyay as Vice President - Corporate Communications. Announcing her new role, she shared, ?Ç£A testimony of faith! Back to my love for healthcare. Back in the corporate communications role. Settling in a new city and a new playground. Salute to one month in my new role at Apollo Hospitals.?Ç¥With over 23 years of experience, Sushmita has expertise in integrated communication campaigns, crisis strategies, employer branding, internal communications, CSR, advocacy, and brand storytelling. Before joining Apollo Hospitals, she served as Executive Vice President at Weber Shandwick for three years. Her career also includes key roles at Good Relations, Perfect Relations, BD India, and more.

Concept PR has unveiled Concept X, a transformative AI-led digital first initiative. This strategic move further strengthens Concept PR?ÇÖs presence in the digital ecosystem, offering clients powerful and integrated digital-first solutions to engage audiences, build reputation, and deliver exceptional visibility across all touchpoints.Concept PR has been a leader in offering comprehensive PR and digital services. Recognizing the surge in demand for specialized digital-first approaches, Concept X has been created to help clients build reputation using digital-first data driven targeting strategies. Concept X will create strategic and creative content using most advanced tools for research, insights, development, production and amplification?Ç£Concept Group continues to invest heavily in data, content, digital first initiatives, AI labs, production and technology to stay ahead of the curve in all communication solutions,?Ç¥ said Vivek Suchanti, Chairman & MD, Concept Group.Concept X empowers brands with transformative, data-driven digital strategies to build a robust reputation and foster meaningful connections with their target audience. Leveraging precision targeting, compelling content, and cutting-edge technology, Concept X crafts digital-first solutions that drive engagement, enhance visibility, and deliver measurable impact.?Ç£With the launch of Concept X, we are redefining the digital communications landscape with a data-driven, precision-led approach. In today?ÇÖs dynamic environment, content is at the heart of audience engagement, and we are committed to crafting impactful narratives that build strong, future-ready reputations. While continuing our collaboration with Concept PR?ÇÖs clients, Concept X will also drive independent, transformative digital strategies tailored to the evolving needs of modern brands. It?ÇÖs a commitment to innovation, compelling storytelling, and measurable growth.,?Ç¥ said Omer Syed, CEO, Concept X.

Havas Thailand has strengthened its leadership team through key  appointments, reinforcing its commitment to delivering integrated and innovative solutions in  the Thai market.  Carlo Herold has been appointed as Managing Director, where he will oversee media operations  and spearhead strategic initiatives aimed at driving client engagement and elevating market  presence. With a proven track record in performance marketing and digital innovation, Carlo?ÇÖs  expertise will play a pivotal role in strengthening Havas Thailand?ÇÖs media offerings. Joining alongside Carlo is Siamrit Wongvichitara, who takes on the role of Chief Growth and  Commercial Officer, Havas Thailand. Siamrit will focus on driving business development,  expanding client partnerships, and enhancing the agency?ÇÖs commercial capabilities. His  extensive understanding of the Thai market and experience in crafting impactful growth  strategies will further bolster the agency?ÇÖs leadership. Both Carlo and Siamrit will report to Aga  Giedroyc, CEO of Havas Thailand.  Rana Barua, Group CEO, India, SEA & North Asia shared, ?Ç£Thailand is a key growth market for  Havas, and strengthening our leadership here is a top priority. Carlo and Siamrit bring a wealth  of expertise and a deep understanding of the local market, which will be invaluable in driving our  strategic goals. As the Thai market continues to evolve with new opportunities and challenges,  Carlo and Siamrit will play a pivotal role along with Aga, in navigating these shifts and  accelerating our growth in the region. Their leadership will be instrumental in reinforcing Havas  Thailand?ÇÖs position as a forward-thinking, innovative partner to our clients.?Ç¥  Speaking about the leadership appointments, Aga Giedroyc, CEO Havas Thailand shared, ?Ç£These appointments mark a significant step in strengthening our capabilities and aligning with  the evolving needs of the Thai market. With Thailand ranking among the top globally for mobile first behavior and social commerce, it is crucial to strengthen our digital capabilities to stay  ahead of evolving consumer trends. By helping our clients navigate this dynamic landscape, we  aim to achieve sustainable growth while building meaningful brands that deeply resonate with  audiences. Together, we will continue to innovate and deliver impactful solutions that resonate  across the market." Carlo and Siamrit shared, ?Ç£We are both excited to take on these roles and work together to lead  Havas Thailand through its next phase of growth. We look forward to collaborating with Aga and  the entire team to drive impactful strategies that not only elevate our market presence but also  create lasting value for our clients. Together, we are committed to strengthening Havas  Thailand?ÇÖs position as a forward-thinking, solutions-driven partner in this dynamic and evolving  market.?Ç¥ 

The Middle East Public Relations Association (MEPRA) has announced the re-election of Kate Midttun, Founder & CEO of Acorn Strategy, as Chairperson for a second consecutive term. Jon Barber, Vice President of Marketing & Communications at TECOM Group Dubai, has also been re-elected as Vice Chair. Both leaders were first elected in 2022 and will continue to drive MEPRA?ÇÖs vision for growth, excellence, and industry advancement across the region for the next two years.Under their leadership, MEPRA has gone from strength to strength, expanding its influence and impact across the Middle East. The association has seen a significant increase in membership, welcoming more agencies, corporates, and individual professionals into its growing community. Key industry partnerships have been strengthened, with MEPRA establishing a strong presence in Kuwait through its participation in the Kuwait Summit in 2024 and expanding its footprint in Qatar with the inaugural MEPRA Qatar Leadership Majlis set to take place on 26 February in Doha.The past year marked MEPRA?ÇÖs most successful awards ceremony to date, with a record-breaking number of entries and attendees. In a major milestone, MEPRA also launched its Artificial Intelligence Guidelines in both Arabic and English, further solidifying its role as a thought leader in the industry.?Ç£Leading MEPRA over the past two years has been an honour, and I am delighted to continue in this role. Our industry is evolving rapidly, and MEPRA remains committed to driving excellence, fostering innovation, and supporting PR professionals across the region. With our continued growth and ambitious plans for 2025, we are excited to build on this momentum and make an even greater impact,?Ç¥ said Kate Midttun, Chairperson of MEPRA.Alongside the reappointment of the Chair and Vice Chair, MEPRA has also announced the promotion of Dalya Mohamed to General Manager. Over the past three years, Dalya has played a pivotal role in driving MEPRA?ÇÖs growth and success, working closely with the board to expand the association?ÇÖs reach and deliver impactful initiatives.Jon Barber, Vice Chair of MEPRA added, ?Ç£The past two years have been a period of significant growth and transformation for MEPRA. From record-breaking events to deeper regional engagement, we have made great strides in strengthening our industry. As we look to the future, our focus remains on expanding MEPRA?ÇÖs reach, providing valuable opportunities for our members, and ensuring that the PR and communications profession in the Middle East continues to thrive.?Ç¥With strong leadership in place, MEPRA is set to build on its successes and continue shaping the future of public relations and communications in the region.

Amit Gujral, former Chief Marketing Officer at JK Tyre & Industries Ltd. and LG Electronics India Ltd., has joined Aarambh Communications as an Advisory Board member. With nearly three decades of experience in branding, advertising, and product marketing, Gujral will provide strategic guidance to the firm as it expands its services.At Aarambh Communications, Gujral will work closely with founders Sukriti Vajpayee and Himanshu Upadhyay. The firm specializes in PR and marketing for sectors including fintech, healthcare, lifestyle, NBFCs, martech, real estate, and edtech.During his tenure at JK Tyre, Gujral led campaigns such as "JK Tyre Desh Ka Tyre ?Çô Jab Hindustan Mile Hindustan Se." His time at LG Electronics included several branding initiatives that strengthened the company?ÇÖs market position.Commenting on his new role, Gujral said, ?Ç£Marketing and branding have always been my passion. I look forward to mentoring businesses and contributing to Aarambh Communications?ÇÖ efforts in building strong brand narratives.?Ç¥Sukriti Vajpayee, Founder of Aarambh Communications, stated, ?Ç£Amit?ÇÖs expertise in marketing aligns with our goal of helping brands achieve long-term success. His insights will add significant value to our strategic direction.?Ç¥Co-founder Himanshu Upadhyay added, ?Ç£Amit?ÇÖs understanding of consumer behavior and multi-channel marketing will help us integrate innovative marketing and PR strategies for our clients.?Ç¥Aarambh Communications provides PR and marketing solutions focused on brand visibility, media relations, digital marketing, and thought leadership. The firm works with brands to enhance reputation, engage consumers, and drive business growth.

Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand?ÇÖs narrative, and highlight its platform offerings and industry expertise. The agency?ÇÖs focus will be on driving awareness, building trust, and reinforcing the brokerage?ÇÖs mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers?ÇÖ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications?ÇÖ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.

Axicom has appointed its first managing director in Germany to drive the WPP specialist tech agency?ÇÖs expansion across Germany and Europe.Eric Claassen, who brings 15 years of experience in integrated brand and corporate communications, has held roles at agencies including FleishmanHillard and MSL. Most recently, he developed and led the PR unit at German digital, data analytics, and content agency Looping Group, working with clients such as BMW, Tiffany & Co, Allianz, Netflix, Asus, and the Marine Stewardship Council.Claassen will join Axicom?ÇÖs European leadership team and report directly to new EMEA president Isobel Coney. His appointment marks the first major leadership change under Coney, who joined the agency in October after Kate Stevens transitioned into a global chief experience officer role.As part of Axicom?ÇÖs European growth strategy, Claassen will collaborate with colleagues across the agency?ÇÖs six other European offices in London, Stockholm, Paris, Milan, Amsterdam, and Madrid. His focus will include employee development and expanding the agency?ÇÖs service offerings in data, analytics, AI, content creation, and creative services.The previous leader in Germany, Martina Brembeck, has been with Axicom for nearly 30 years and is now in her final year before retirement. She will remain in the company during a transition period.Coney highlighted Axicom?ÇÖs rapid growth and the significance of attracting a leader of Claassen?ÇÖs caliber. She also expressed appreciation for Brembeck?ÇÖs long-standing contributions to the agency.Claassen emphasized the vast potential for technology communication in Germany, noting Axicom?ÇÖs ability to create new opportunities for clients through a blend of enthusiasm and expertise. He looks forward to shaping the agency?ÇÖs next phase of growth alongside an ambitious team and within a strong network.Axicom experienced double-digit growth in 2024 and is targeting a similar performance this year. The agency was also recognized as PRovoke Media?ÇÖs EMEA and Global Technology Agency of the Year in 2024.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Ameet Rele, Head of Communications & CSR, Nuvoco Vistas Corp, shares insights on aligning corporate communications and CSR with business objectives. Drawing from his experience across manufacturing, energy, and building materials, he discusses the evolution of corporate communication, impactful CSR initiatives, and key trends shaping the industry?ÇÖs future, and more.Nuvoco is one of the leading cement manufacturing groups in India. What has been your strategy in aligning its corporate communications and CSR efforts with the company?ÇÖs business objectives?Nuvoco drives Corporate Social Responsibility (CSR) with a profound sense of purpose, guided by its core value of Care. This commitment extends far beyond business, reflecting a genuine desire to uplift communities in the areas of its operations and contribute to a more sustainable world.In strategic alignment with its business objectives, Nuvoco focuses on enhancing and reinforcing its existing programs to maximize their impact. These efforts are brought to life through five strategic pillars: Saksham Bharat for livelihood and skill development, Sangrahit Bharat for natural resource conservation, Shikshit Bharat for education, Swasth Bharat for healthcare, and Sanrachit Bharat for infrastructure development.In line with our business goals, we integrate corporate communications with a strategic blend of reputation management for the mother-brand NUVOCO, through employer branding, digital initiatives, and SEO/SEM. By highlighting our company?ÇÖs core values and diverse opportunities, we establish Nuvoco as an employer of choice while ensuring our messaging remains impactful across every digital channel. Enhanced SEO boosts our visibility, and targeted SEM efforts ensure that our communications effectively reach and engage the right audiences.Having worked across diverse industries like manufacturing, energy, and now building materials, how do you perceive the evolution of corporate communication in these sectors?Over the past two decades, corporate communications in the B2B sector have undergone a dramatic shift. The era of traditional press releases and one-way messaging is over, replaced by integrated, digital strategies that redefine stakeholder engagement. Today, we don?ÇÖt just share information - We forge meaningful connections.Social and digital media, alongside content marketing, are indispensable for real-time engagement and long-term relationship building. Content reigns supreme, with messaging tailored to align with business objectives, elevate brand reputation, and enhance market competitiveness. Facts and figures alone fall short; compelling storytelling is the game-changer that creates an immersive, authentic experience across all platforms.Could you share an instance where your CSR initiatives made a measurable impact on the community and the company?ÇÖs stakeholders?At Nuvoco, we?ÇÖre all about creating meaningful change through our CSR initiatives, and these projects highlight the difference we?ÇÖre making in communities:Our flagship program, NUVO Mason, has empowered over 500 individuals across states of Rajasthan, Chhattisgarh, and West Bengal. Through 300+ hours of training in tile masonry, participants earn NSDC certification and gain direct access to job opportunities. The program?ÇÖs focus on inclusivity helps people from vulnerable communities take charge of their futures and contribute to local economic growth.Our Project Daksh has also made a significant impact by training over 200 girls as Sewing Machine Operators. With 180 of them now employed in garment manufacturing, the initiative has empowered these women, increased their income, and contributed to the financial stability of their families.Through the SMART Class initiative under Shikshit Bharat, we?ÇÖve impacted over 12,000 students across 48 government schools. By introducing interactive Smart Boards, we?ÇÖve made learning more engaging and effective, giving students the tools to succeed and build brighter futures for themselves.Through our Swasth Bharat initiative for healthcare, Nuvoco installed a 5KVA off-grid solar power system at a hospital, ensuring a reliable power supply for essential surgeries and care. Additionally, we provided around 100 solar lights to nearby villages, improving safety and quality of life for local residents.Through these programs, Nuvoco is not just giving back to the community but creating lasting, sustainable change that lifts individuals and entire communities toward a brighter, more inclusive future.What trends in corporate communications and CSR do you believe will shape the building materials industry in the coming decade?In the next decade, Corporate Communications, particularly in the building materials industry, will be revolutionized, becoming hyper-digital, further transparent, and explicitly purpose-driven. Stakeholders, from customers to investors and communities, are no longer looking for just quality products?Çöthey want genuine proof of sustainability, innovation, and tangible impact. AI-driven content, immersive experiences, and interactive platforms will set the new standard, with real-time analytics, SEO, SEM, and advanced digital tools driving faster, smarter, and highly personalized communication. Social media will evolve beyond a mere marketing tool, becoming a platform for trust-building and meaningful engagement, where authentic conversations hold greater significance than ever.Corporate Social Responsibility (CSR) is evolving from a mere obligation to a fundamental leadership imperative. Companies will need to prioritise social commitments and cultivate a strong reputation through responsible social engagement. Sustainability will become indispensable for success and a positive brand image. Businesses will be compelled to deeply integrate sustainability into their operations. Only those organizations that proactively adopt innovative CSR strategies will lead the way in a future where environmental and social responsibility are the true measures of success.

 Kaizzen, a global award-winning integrated communications consultancy, launches Public Affairs Advisory Services as a new business vertical. This strategic portfolio expansion reinforces Kaizzen?ÇÖs commitment to providing a comprehensive solution that addresses the evolving needs of businesses and institutions operating in a dynamic regulatory and policy landscape. The Public Affairs vertical has been established to address the growing need for dedicated policy advisory services and to support organizations in navigating the ever-evolving policy landscape, facilitating effective engagement with key stakeholders, and fostering an environment conducive to sustainable business growth. With India's rapid socio-economic development and rising global stature, there is an increasing demand for well researched representation to support business continuity and growth. In view of this, the Public Affairs vertical will offer services such as stakeholder mapping, government engagement, policy advisory & advocacy, issue management, legislative tracking, research, and narrative building."I strongly believe policy formation will play a pivotal role in India?ÇÖs vision of becoming the third-largest economy by 2030 and in achieving our net-zero goals. With Kaizzen?ÇÖs Public Affairs practice, we aim to enable policy formation by bringing leaders, experts, industry, government, and think tanks together," said Vineet Handa, Founder and CEO of Kaizzen.Handa further added, "With the launch of Kaizzen Public Affairs, Kaizzen will complete its service offerings and further strengthen its growth trajectory."To lead the newly launched vertical, Kaizzen is excited to welcome two eminent professionals. Jitendra Lall comes on board as a Senior Director, bringing over 27 years of experience in managing compliance, approvals, business continuity, and policy amendments across various sectors. Additionally, Kalyan Ranjan joins as an Advisor, with over 32 years of expertise in Public Relations, Corporate Communication, Public Affairs, CSR, and Sustainability. An alumnus of Jawaharlal Nehru University and the Indian Institute of Mass Communication, Mr. Ranjan has held leadership positions, including at Hindustan Coca-Cola Beverages, and is known for his philosophy, "Together, we grow." Their combined expertise will immensely enhance Kaizzen's capabilities in navigating and influencing policy formulation."I am elated to join Kaizzen and contribute to the inception of the Public Affairs vertical. With our collective experience and a shared vision, we aim to create a robust platform to support the sustainable growth of businesses and innovation. We will collaborate towards cultivating meaningful stakeholder outreach and engagement, aligned with the government?ÇÖs aim to enhance ease of doing business,?Ç¥ said Ranjan.

Leading global airline Air Canada, that provides direct services to six continents, boasting a state-of-the art fleet of over 350 aircraft, has signed on Actimedia PR & Digital for its pan-India communications mandate. This mandate comes to Actimedia through The PC Agency - the world?ÇÖs luxury travel consultancy, that has been appointed by leading global airline, Air Canada, to support its PR and communications across EMEA and India. Actimedia PR & Digital is a leading boutique lifestyle agency that has successfully strengthened the market presence of both local and global brands for over 26 years, through its personalized 360-degree communications approach. As Canada?ÇÖs largest airline and flag carrier with hubs in Montreal, Toronto and Vancouver, and transatlantic services to six airports in Canada, Air Canada offers customers not only the ability to connect to the largest domestic network to reach virtually everywhere in Canada, but also to an extensive network of 190 destinations across 58 countries. Its global network enables Air Canada to offer international customers convenient options to connect via Canada to destinations worldwide, including in the US, Caribbean, South America India and Mexico. Those flying through Air Canada?ÇÖs hubs to the U.S. also benefit from US customs preclearance, allowing travellers to pre-clear all US immigration and customs formalities pre-departure, and therefore arrive in the US as a domestic passenger. ?Ç£We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students, leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms,?Ç¥ said Amitabh Saksena, Founder and Director, Actimedia PR & Digital. Air Canada currently flies from Delhi and Mumbai to and from key Canadian hubs like Toronto and Montreal providing seamless travel options for passengers. The airline runs up to 11 weekly flights from Toronto to Delhi and Mumbai, daily flights from Montreal to Delhi, and daily flights to Delhi from Western Canada via London Heathrow. This news comes as Air Canada gears up to operate one of its busiest ever summer schedules, allowing more visitors to experience Canada?ÇÖs cosmopolitan cities and beautiful landscapes. This year?ÇÖs expanded schedule will offer over 100,000 weekly seats from 30 destinations across Europe and North Africa in the peak of Summer 2025. It will feature new routes from the Italian city of Naples and Portugal?ÇÖs second city, Porto, taking off in summer 2025, bound for Air Canada?ÇÖs Montreal hub. It also includes expanded capacity on existing routes and the relaunch of flights from London Heathrow to Ottawa and Prague to Toronto. 

Flags Communications has bagged the PR mandate for the 24th Edition of India Fashion Forum (IFF), India?ÇÖs largest and most influential event dedicated to transforming the fashion retail industry. The event held on January 28-29, 2025, in Grand Sheraton Whitefield Bangalore, brought together key industry leaders, fashion innovators, and retail professionals to explore the latest trends, innovations, and strategies driving the future of fashion in India. With an impressive line-up of speakers, panel discussions, and workshops, the event provided valuable insights into the ever-evolving landscape of fashion in India.Ayush Nambiar, Director of Flags Communications said, we are thrilled to collaborate with the India Fashion Forum, a key event in India?ÇÖs fashion retail landscape. This partnership aligned with our strategic vision to expand our presence in the fashion and lifestyle sectors, and we are proud to contribute to the event's success and enhance its reach and impact.Flags Communications played a pivotal role in managing media outreach, driving engagement and ensuring widespread coverage in key publications. The efforts were aimed at amplifying the forum?ÇÖs message and ensuring that its valuable discussions reached a global audience of fashion professionals, brands, and thought leaders. This collaboration marks a significant milestone in Flags?ÇÖ growing portfolio, further solidifying the agency?ÇÖs expertise in creating impactful PR strategies for major industry events.

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and T??rkiye (MENAT) region, effective 1 February 2025.In this role, Farah will lead the development and implementation of HSBC?ÇÖs communications strategy across the MENAT region, leveraging the bank?ÇÖs long-established history and presence in the region and the role it continues to play in supporting the world?ÇÖs most ambitious economic transformation agendas undergoing in the Middle East.Farah will help to position the MENAT region as a crucial driver of the bank?ÇÖs internationalism, highlighting the region?ÇÖs significance as a strategic economic, trading, and wealth hub bridging East and West.Based in Dubai, Farah will report functionally to Jessica Lee, HSBC?ÇÖs Interim Group Head of Communications, Businesses & Markets at HSBC, and to Selim Kervanc, Chief Executive Officer of HSBC MENAT, on an entity basis.Farah brings more than 20 years?ÇÖ experience across financial services. She is a seasoned leader with experience in building and enabling high performing teams. Farah has been with HSBC for 14 years, overseeing communications for business lines and markets across the Middle East and European regions. Most recently as Head of Communications for the UAE, Farah has helped shape and share the bank?ÇÖs growth story.Prior to joining HSBC, Farah set up the financial communications practice for Weber Shandwick in the Middle East, leading a strong team servicing key government, financial services, multilateral banks, and investment agency clients.

Gambit Communications has kicked off the year with the announcement of six new hires, as it continues its expansion following further multinational client wins and an awards season that saw them win ?Çÿfive agency of the year?ÇÖ titles. The new additions come from the UAE, UK, Palestine, India and Jordan, and are based across Dubai and Riyadh, adding further fuel to the agency?ÇÖs roster following prestigious client wins over the past few months including Samsung, Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group. The new team members include: ?Çó Shalaka Paradkar, Senior Content Strategist: Architect-turned-award-winning communicator, Shalaka brings 23 years of experience at the region?ÇÖs leading agencies and media houses to the Gambit team. As a sustainability and tech specialist, she has led comms content for global leaders, including Amazon Devices, DHL, KPMG, Proofpoint, Sony, and Wasl. A former journalist and editor, she has worked with Khaleej Times, Gulf News, and ITP.   ?Çó Hope Smith, Account Manager: Headhunted from the UK, where she specialized in retail, leisure, and entertainment venues, Hope has worked on high-profile projects with renowned brands such as STABILO, Eldon Square, Gravity Max and Thorpe Park as well as BMW, MINI, Panasonic and Bell UK, bringing her expertise to a wide range of industries.?Çó Nadine Al Natour, Junior Account Executive: Nadine is a Palestinian Mass Communication fresh graduate from American University of Sharjah with fantastic academics including graduating with Cum Laude honors and being recognized on the Dean?ÇÖs List and Chancellor?ÇÖs Distinguished List. She joins the agency?ÇÖs Riyadh team handling brands such as Uber, Aramex and MAF Shopping Malls. ?Çó Hana Sabri, Junior Integrated Communications Executive: Hana is a Palestinian graduate of the American University of Sharjah with a BA in Media Communications and a minor in Luxury Marketing. A successful internship at Gambit last summer earned her an immediate job offer upon her graduation last month. Hana was the valedictorian of her graduating class and has a passion for design and photography.  ?Çó Mohammed Mardood, Account Executive: Mohammad is an Emirati national and a graduate of Masar Godolphin, an esteemed program conducted under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum. He also holds a Bachelor of Applied Science in Aviation Maintenance Technology from HCT. An accomplished flat racehorse trainer, Mohammad further showcases his expertise as a racing analyst on the Dubai Racing Channel.?Çó Ahmad Ramadan, Junior Account Executive: Ahmad is a fresh graduate from Rochester Institute of Technology, with a bachelor?ÇÖs degree in Global Business Management. With over three years of experience in events, sales, and marketing, Ahmad is a huge automotive enthusiast and joins Gambit to work on brands such as McLaren and Lexus. Gambit Communications picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named agency of the year five times: Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.  The Dubai-born independent communications agency handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental and more.

PRCA Mena, the regional arm of the largest public relations and communications association in the world, has welcomed Publsh as its newest member, further strengthening the region?ÇÖs growing network of PR and communications professionals.According to its website, Publsh is a full-service experiential agency that specializes in crafting impactful brand narratives, events, public relations, media buying, social media and influencer campaigns. With over 1,000 successful campaigns, the agency continues to help brands connect with their audiences and drive meaningful engagement.Conrad Egbert, Head of PRCA Mena, said: "We welcome Publsh into the fold of the PRCA Mena and are thrilled to have another member sign up to our code of conduct, further raising standards and ethics within the wider industry. We look forward to seeing the team engage with the community and contribute to the region?ÇÖs thriving PR and communications landscape."Kushal Desai, COO and Co-Founder of Publsh, added: ?Ç£PRCA Mena is the gold standard for PR and communications in the region, bringing together the best in the industry to drive innovation and excellence. Its role in shaping industry conversations, advocating for best practices, and providing a platform for collaboration is unmatched. Joining this prestigious network is an important step for us at Publsh, and we look forward to learning from and contributing to this thriving community.?Ç¥Publsh?ÇÖs membership with PRCA Mena reflects its commitment to industry best practice, reinforcing its position as a responsible member within an evolving media and communications landscape.

Glad U Came, a leading PR and influencer marketing agency, has secured the PR mandate for La Pink, a premium personal care brand that offers toxin-free, natural, and effective skincare solutions. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement. The account was won following a multi-agency pitch.Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency?ÇÖs key responsibilities will include strategic counseling and planning, an integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.La Pink is a revolutionary personal care brand that blends nature with innovation to create high-quality, toxin-free products. With a strong commitment to clean beauty, La Pink formulates its skincare and haircare products with natural, science-backed ingredients that are safe, effective, and cruelty-free. Their products are infused with Pink Algae Complex, a unique formulation that provides intense hydration, nourishment, and long-lasting results, ensuring consumers experience the best of nature?ÇÖs goodness while maintaining an eco-conscious approach.On winning the mandate, Maddie Amrutkar, founder of Glad U Came, said: "La Pink?ÇÖs dedication to clean, toxin-free beauty aligns perfectly with the evolving consumer preference for safe and effective skincare. Our PR strategy will focus on educating consumers about these innovative formulations and positioning La Pink as a leader in the personal care industry."