Brazen MENA, a leading PR agency in the Middle East with offices in Dubai and Riyadh, today announced a bold new rebrand as it celebrates its milestone: 10-year anniversary. The rebrand sees the launch of the agency?ÇÖs new, brand platform ?ÇÿB Ahead, B Brazen?ÇÖ and reflects Brazen MENA?ÇÖs evolution from PR agency to reputation consultancy and the best female owned in the Middle East* . With a view to driving greater Visibility, Reputation and Impact for its clients, ?ÇÿB Ahead, B Brazen?ÇÖ reflects a future-facing, client-first positioning, built around clear service specialisms. Created especially for the challenges brand?ÇÖs face in today?ÇÖs world ?Çô from fragmented attention, rising scepticism, and pressure to deliver ROI ?Çô the new positioning has been shaped in line with today?ÇÖs consumer who expects more; they?ÇÖre selective, sceptical and constantly choosing who to trust.  As such, brands must earn attention, shape narrative and prove value. ?ÇÿB Ahead?ÇÖ is Brazen MENA?ÇÖs solution ?Çô and serves to help clients move faster and think sharper, whilst staying one step ahead.The rebrand launches in silo with the agency?ÇÖs redefined, three-powered service model: B Social, B Lifestyle, B Corporate ?Çô specialised offerings ultimately designed to move the needle on visibility, sentiment and business results:  B Social ?Çô Strategy-led, insight-driven, social-first campaigns that convert attention into action. B Lifestyle ?Çô Consumer and culture-connected campaigns for lifestyle and experience-led brands. B Corporate ?Çô Reputation-first communications that build trust, credibility and influence across sectors.Managing Partner, Louise Jacobson, who is also a Provoke Innovator 25 ?Çô EMEA, and a Global Women in PR MENA Board Member comments: ?Ç£For the last decade, Brazen MENA has enjoyed numerous accolades. In that time, we?ÇÖve looked after 400+ brands across consumer, corporate and government sectors, won 70+ industry awards, and built long-term client partnerships based on our values of trust, performance and relevance.  ?Ç£The 10 year mark is not just an exciting milestone, but also a turning point ?Çô a chance not just to reflect, but a reset for what?ÇÖs next. We know the challenges brands face in today?ÇÖs complex, consumer driven world ?Çô and ?ÇÿB Ahead B Brazen?ÇÖ enables us to pinpoint them head on.  ?ÇÿB Ahead?ÇÖ is not just a brand line ?Çô it will serve as the lens for every strategy, every campaign and every result. Combined with our redefined, three-powered service offering, we?ÇÖre confident this rebrand will propel us forward for the next decade as we continue to expand across the GCC and beyond.?Ç¥Operating across the GCC with offices in Dubai and Riyadh servicing clients in the UAE, Qatar, KSA and the UK, Brazen MENA offers deep regional insight and bilingual team delivery. With proven results in building strategies for global and local brands, delivering press office, influencer and content execution across Gulf markets, the agency is not only the region?ÇÖs top 10 PR consultancies, but also recognised as the number one female-owned PR agency in the region.*

Brazen MENA has been selected as CFI?ÇÖs strategic partner for all public relations needs following a competitive pitch. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI?ÇÖs global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms.A pioneering financial services provider, CFI prides itself on delivering exceptional value to traders worldwide. With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities, ensuring a secure and trusted trading environment. Brazen MENA?ÇÖs role will be to strengthen CFI?ÇÖs brand presence and expand its recognition in global financial markets.With a commitment to superior trading conditions, CFI provides commission-free trading, zero-pip spreads, ultra-fast execution, and world-class support. Brazen MENA will focus on promoting CFI?ÇÖs advanced platforms, educational resources, and market-leading tools that make trading more accessible, flexible, and reliable.In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI?ÇÖs powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions.Ziad Melhem, CFI Chief Marketing Officer, comments: ?Ç£At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA?ÇÖs creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.?Ç¥Louise Jacobson, Managing Partner of Brazen MENA, added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset?Çövalues that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI?ÇÖs brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we?ÇÖre set to deliver high-impact results."

Multi-award-winning PR agency Brazen MENA is enhancing its regional growth strategy through a series of new hires and promotions. These additions bolster the team, solidifying Brazen MENA?ÇÖs position as a top-tier PR and social media powerhouse across the GCC.With seven promotions and eight new hires, Brazen MENA is accelerating its presence in key markets including the UAE, Saudi Arabia, and Qatar, setting the stage for even greater success.Among the promotions, Middle East PR Association?ÇÖs Young Communicator of the Year, Khyati Megchiani has been promoted from Account Manager to Senior Account Manager. Additionally, Aarzoo Chogl?? has grown from Account Director to Senior Account Director, while Ada Teodoro steps up from Senior Account Manager to Junior Account Director. Rising star Kristina Fernandes takes on the title of Junior Account Manager, having served as Senior Account Executive, while Aya Khaddam and Devi Prakash both move from Account Executive to Senior Account Executive. Finally, Edhielou Cabillan assumes the role of Senior PR Coordinator.Brazen MENA has injected fresh energy into its team with the appointment of Catherine Salter as Social Media Manager, leading ?ÇÿSocial B?ÇÖ, the agency?ÇÖs refreshed social media offering with clients such as DoubleTree by Hilton Dubai - Jumeirah Beach. Hibba Khan joins as People & Culture Executive, supporting Brazen?ÇÖs commitment to nurturing its dynamic team culture. Meanwhile, L??a Allam joins as Growth Director, Sharanya Paulraj as Junior Account Director, Salma Elsaadany as Account Manager, Lana Alomar as Senior Account Executive, and Chirag Harjani and Gazala Parker as Account Executives, taking the team to 28.Boasting a client roster that includes industry heavyweights such as Dubai Economy & Tourism, Atlantis Dubai, Daimler, and Marriott International, Brazen MENA has cemented its reputation as one of the region?ÇÖs leading lifestyle PR agencies. The agency's momentum is further amplified by the opening of its new Riyadh office, a key milestone in its GCC expansion plan, which enhances its regional footprint. With client relationships in Qatar, Saudi Arabia and ongoing success in the UAE, Brazen MENA is poised for continued regional growth.Louise Jacobson, Managing Partner at Brazen MENA, shared her excitement: ?Ç£At Brazen MENA, the team always comes first, and we are deeply committed to nurturing homegrown talent. I?ÇÖm incredibly proud to have awarded so many well-deserved promotions this year as well as significantly expanded the team. With the opening of our Riyadh office, we?ÇÖre entering a pivotal phase in our expansion, and I?ÇÖm confident that with the right people in place, we will continue to grow and thrive across the region. This is just the beginning of what?ÇÖs to come.?Ç¥