Shree Cement Limited, one of India’s leading cement producers, has partnered with popkorn, the creative digital agency under V360 Group, to strengthen its brand storytelling and build a more distinctive presence across the digital ecosystem.With an overall installed cement capacity of 76.3 MTPA across India and the UAE, Shree Cement is among India’s top three cement producers and continues to expand its footprint and capabilities. The company’s growth trajectory, geographic expansion and increasing focus on premiumisation, sustainability, innovation and operational excellence present a significant opportunity to build a brand narrative that goes beyond the traditional codes of the cement category.This opportunity sits at the heart of the partnership with popkorn. Popkorn will work as Shree Cement’s creative partner, bringing together strategic thinking, creative storytelling, content and digital brand building to shape how the brand participates in contemporary conversations.The partnership will span creative strategy, communication territories, campaign ideation, content creation and platform-specific storytelling across social platforms, supported by quarterly communication roadmaps and always-on content planning.Bharati Dadbhawala, Head - Corporate Communications, Shree Cement Limited, said, “Shree Cement has grown from a single plant in Beawar to becoming one of India’s leading cement producers, and that journey has always been driven by a willingness to think differently and continuously raise the bar. As the business enters its next phase of growth, there is a tremendous opportunity to tell that story in modern and more meaningful ways. Our partnership with popkorn is about bringing a sharper creative lens to our communication and finding new ways to connect our business, our people and our larger role in India’s growth story with diverse audiences.”For popkorn, the opportunity is equally about the scale of the business and the creative headroom within the category.Vishal Mehra, Chief Executive Officer, popkorn, said, “When you look at a business of Shree Cement’s scale, the opportunity is much bigger than making better social content. You have decades of stories, thousands of people, massive manufacturing capabilities, engineering, innovation, sustainability and, most importantly, a business that is constantly evolving. The creative opportunity is to take all of that and build a brand world that people want to engage with.”The partnership reflects popkorn’s belief that the most interesting creative opportunities often sit inside the business itself. Rather than treating digital as a collection of platforms or content formats, the agency will work with Shree Cement to identify the stories, tensions, innovations and human truths within the business and turn them into distinctive brand communication.

Value 360 Communications, one of India?ÇÖs leading integrated communications firms, has successfully closed its pre-IPO investment round, securing interest from key investors, including Bollywood actor Huma Qureshi. As part of its transition towards becoming India?ÇÖs first publicly listed PR firm, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.With this development, Value 360 Communications is set to file its Draft Red Herring Prospectus (DRHP) as it advances toward an SME IPO. This milestone comes at a time when India?ÇÖs economy and corporate landscape are rapidly evolving, creating a growing demand for strategic communications expertise. Over the years, the firm has built a robust client portfolio, working with industry leaders such as Tata Motors, Pernod Ricard, POCO, Skoda, FedEx, Digi Yatra, Kia Motors, and Zupee, among others.The pre-IPO investment will enable the company to broaden its service capabilities, introduce technology-driven innovations, expand leadership strength, and extend its geographic footprint. In addition to organic expansion, Value 360 Communications is actively exploring inorganic growth opportunities, including strategic acquisitions, to accelerate its vision of becoming a future-ready communications powerhouse.A Five-Year Growth Vision: Scaling to 5XIndia's economy continues to present significant opportunities for communications-driven business transformation. As brands prioritize reputation management, audience engagement, and digital-first storytelling, the demand for integrated, data-led PR and marketing solutions is at an all-time high.In response to this market shift, Value 360 Communications aims to scale fivefold over the next five years, driven by a strategy that combines:?Çó Enhanced capacity and capability building across core and emerging service areas?Çó Investment in technology and automation to drive measurable outcomes in communications?Çó Expansion into new markets and industry verticals?Çó Strategic acquisitions to diversify service offerings and strengthen market leadershipKunal Kishore, Group CEO & Co-Founder, Value 360 Communications, commented: "As India's business environment matures, the role of public relations is evolving from a traditional function to a strategic business enabler. Our decision to go public aligns with our long-term vision to not just grow but to set new industry benchmarks in innovation, scalability, and impact. This pre-IPO investment brings us closer to that goal, equipping us with the resources to build a company that is five times our current scale over the next five years. Our focus is on creating a next-generation communications ecosystem that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling to redefine how brands engage with their audiences.?Ç¥Driving Innovation & Market LeadershipFounded in 2009, Value 360 Communications has continuously evolved to meet the changing dynamics of media and brand engagement. Beyond traditional PR, the company has expanded into high-growth areas, including digital creative agency Popkorn and investment in influencer marketing platform ClanConnect, reinforcing its integrated marketing and communications ecosystem.As technology increasingly shapes brand reputation management and audience engagement, Value 360 Communications is investing in:?Çó AI-driven media intelligence for data-backed PR strategies?Çó Advanced analytics and automation tools for campaign measurement and impact?Çó Integrated storytelling solutions that merge traditional PR with emerging digital formats?Çó With its planned IPO, Value 360 Communications is positioning itself at the forefront of India?ÇÖs fast-evolving communications industry, offering businesses a scalable, tech-enabled, and insight-driven approach to brand-building in one of the world?ÇÖs most dynamic and high-growth markets.