Value 360 Communications Limited, one of India?ÇÖs leading integrated public relations and communications agencies, has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), marking a historic step for the Indian marketing services industry. With this move, the firm is poised to become the first Indian-origin PR and digital-first communications company to go public.The proposed Initial Public Offering (IPO) comprises a fresh issue of equity shares worth ?240 crore and an Offer For Sale (OFS) of up to 1.59 crore equity shares by existing shareholders, including the company?ÇÖs promoters. The IPO is being managed by Axis Capital, JM Financial, and IIFL Securities, who are acting as the Book Running Lead Managers (BRLMs).Founded in 2003 by Kunal Kishore, Manish Tewari, and Umesh Kumar, Value 360 has steadily evolved from a traditional public relations consultancy into a full-stack communications agency. Today, it offers a wide range of services including media relations, influencer marketing, digital and social media campaigns, brand storytelling, reputation management, content production, and public affairs advisory.The net proceeds from the fresh issue are proposed to be used for funding the company?ÇÖs working capital requirements, investments in technology infrastructure to enhance automation and analytics capabilities, and pursuing strategic acquisitions. A portion will also be allocated toward general corporate purposes, according to the DRHP.Value 360?ÇÖs business model is underpinned by its ability to deliver integrated communications campaigns across earned, owned, and paid media channels. The agency has partnered with over 500 brands across sectors such as technology, consumer goods, fintech, healthcare, education, startups, and lifestyle ?Çö with a focus on high-growth and digitally active categories.What sets Value 360 apart is its digital-first mindset. The agency has been early to adopt tools and platforms that blend performance marketing with content and community building. Its offerings include AI-driven dashboards, media monitoring solutions, influencer intelligence systems, and proprietary content formats designed to deliver measurable impact for clients.The IPO comes at a time when India?ÇÖs advertising and communication industry is witnessing robust momentum, with more brands prioritizing storytelling, trust, and engagement alongside traditional performance metrics. As the PR and content ecosystem becomes more data-driven and result-oriented, Value 360?ÇÖs listing could redefine how the communications business is perceived ?Çö not just as a creative function but as a strategic growth partner.Post-listing, the company aims to expand its national and international footprint, particularly in Southeast Asia and the Middle East, deepen its capabilities in regional communications, invest in ESG and crisis management solutions, and selectively acquire boutique agencies to bolster service depth in niche categories.In the long term, Value 360?ÇÖs move could help bridge the valuation and visibility gap between India?ÇÖs creative services sector and its global counterparts. It also signifies the increasing convergence between PR, digital marketing, and advertising ?Çö with clients now seeking integrated solutions across channels.By aligning capital with creativity and combining digital agility with storytelling expertise, Value 360 is not just preparing for its next phase of growth ?Çö it is also laying the foundation for how the future of communications in India might look: data-backed, investor-driven, and globally scalable.

Kinetic Group, a leading automotive engineering and manufacturing conglomerate, today announced its partnership with Value 360 Communications as its PR partner to lead its integrated communications strategy. This partnership marks a pivotal step as Kinetic reignites its legacy with bold innovations and a renewed vision for the future of Indian mobility.As part of the mandate, effective 5th May, 2025, Value 360 Communications will drive the communication programme for the company and its product portfolio. The agency will play a key role in strengthening the brand in media. Ajinkya Firodia, Vice Chairman, Kinetic Group, stated, ?Ç£Kinetic is more than a brand, it?ÇÖs an emotion deeply woven into the collective memory of India. Our journey from creating the beloved Luna to delivering future-ready automotive solutions is a story of passion, resilience, and reinvention. We are pleased to partner with Value 360 Communications, whose strategic insight and creative approach will help us re-engage with our audiences and strengthen our brand narrative.?Ç¥Kunal Kishore, Group CEO & Co-Founder, Value 360 Communications, added, ?Ç£For decades, Kinetic has been the heartbeat of Indian streets and homes, a symbol of aspiration and everyday freedom. It?ÇÖs a privilege to work with a brand that carries such profound emotional value. At Value 360, we believe in the power of purpose-led storytelling, and our track record of building meaningful narratives for brands gives us a strong foundation to support Kinetic?ÇÖs transformation. We are excited to bring this iconic brand closer to the hearts of today?ÇÖs consumers and tell its story with reverence and impact.?Ç¥ 

As Value 360 Communications advances toward its planned IPO, the firm has strengthened its leadership with the appointment of Naina Bhalla as Executive Vice President ?Çô Growth & Strategy. Based in Mumbai, Naina will lead Western India operations and drive growth initiatives across key markets, contributing to the company?ÇÖs next phase of scale.With over 20 years of experience at global firms including GCI Health, Weber Shandwick, Madison PR, and Burson, Naina brings deep strategic expertise and a proven track record in managing complex communications mandates for global brands such as Pfizer, GSK, Merck, Marriott, PUMA, Colgate, HUL, and Swarovski.Kunal Kishore, Group CEO & Co-Founder, V360 Group, said: ?Ç£At V360 Group, we?ÇÖre building a collective of future-facing companies that redefine how brands communicate, create, and connect. Value 360 Communications is at the forefront of this transformation?Çöscaling both its impact and ambition. As we continue to engineer our ongoing period of hypergrowth, we recognise that our intellectual capital is the cornerstone of our continued success. Welcoming a luminary of Naina?ÇÖs calibre represents a bold, strategic move that will add to our expansion blueprint. Her insight-driven strategies have redefined several campaigns, making her an invaluable addition to our leadership team.?Ç¥At Value 360, Naina will lead cross-regional growth strategies while deploying platform-driven, stakeholder-specific solutions powered by analytics. While anchoring Western operations from Mumbai, her strategic expertise will extend nationally, driving Value 360?ÇÖs growth momentum across high priority markets. She will also play a key role in strengthening client relationships and scaling capabilities across sectors.Naina Bhalla said, ?Ç£Joining Value 360 Communications at this inflection point in its journey represents an exciting convergence of vision and opportunity. My leadership philosophy ?Çô centred on building scalable communications frameworks that supports the multiple business objectives of our client portfolio, is absolutely in sync with the firm?ÇÖs proven approach. I?ÇÖm excited to work alongside our exceptional talent to build a team that champions innovation, fuels business growth and consistently upholds communication excellence.?Ç¥The announcement comes as Value 360 continues to onboard high-impact clients including Kia Motors, Digi Yatra, Skoda, Aston Martin, ResMed, Tata Motors, and Pernod Ricard. The firm is also expanding its creative and tech ecosystem through its group entities?ÇöPopkorn (creative & media) and ClanConnect (influencer-tech platform).With a strong leadership bench and a clear growth vision, Value 360 is poised to become India?ÇÖs most future-ready communications firm as it moves towards its IPO milestone.

Value 360 Communications, one of India's leading integrated communications firms, has announced the appointment of veteran financial strategist Keshav Shanbhag as Chief Financial Officer (CFO). In his role, Shanbhag will be responsible for overseeing the organization's financial health, enhancing access to finance, and managing the overall financial strategy and operations as Value 360 Communications moves towards becoming a publicly listed company.This strategic appointment comes at a pivotal moment as the company has successfully closed its pre-IPO investment round, securing interest from prominent investors including Bollywood actor Huma Qureshi, and prepares to file its Draft Red Herring Prospectus (DRHP) for its SME IPO.As Value 360 Communications positions itself to become India's first publicly listed PR firm, Shanbhag will spearhead the company's financial strategy and investor relations initiatives. With over 17 years of distinguished experience across investor relations, IPOs, mergers & acquisitions, and business turnarounds, Shanbhag brings exceptional expertise from his successful tenures at industry leaders including MCX, IN10 Media, and Dentsu Aegis Network.At MCX, Shanbhag played an instrumental role in leading the exchange's IPO, which earned recognition as the 'Best Mid-cap Equity Deal' in the APAC region and garnered him the prestigious "Most Valuable Player" accolade.Kunal Kishore, Group CEO & Co-founder of Value 360 Communications, commented: "Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his leadership will be instrumental in creating substantial value for our stakeholders as we work toward scaling our operations exponentially as we complete 20 years of operations in 2027.?Ç¥The appointment comes as part of Value 360 Communications' strategic restructuring as a listed entity, reinforcing its commitment to governance, scalability, and long-term value creation. Expressing his vision for the role, Keshav Shanbhag said: "I'm honored to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company's financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications position as the market leader in integrated communications, while delivering exceptional value to our clients, stakeholders, and future shareholders."Value 360 Communications?ÇÖ five-year growth vision focuses on scaling operations through enhanced capacity building, technology investment, market expansion, and strategic acquisitions. The firm has built an impressive client portfolio that includes market leaders such as Tata Motors, Pernod Ricard, Kia Motors, Skoda, FedEx, Digi Yatra, POCO, Zupee, Mondelez, Audi India, and EaseMyTrip, among others.As the demand for integrated, data-led PR and marketing solutions reaches unprecedented levels, Value 360 Communications is strategically positioned to capitalize on market opportunities through its comprehensive offering that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling.

Value 360 Communications, one of India?ÇÖs leading integrated communications firms, has successfully closed its pre-IPO investment round, securing interest from key investors, including Bollywood actor Huma Qureshi. As part of its transition towards becoming India?ÇÖs first publicly listed PR firm, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.With this development, Value 360 Communications is set to file its Draft Red Herring Prospectus (DRHP) as it advances toward an SME IPO. This milestone comes at a time when India?ÇÖs economy and corporate landscape are rapidly evolving, creating a growing demand for strategic communications expertise. Over the years, the firm has built a robust client portfolio, working with industry leaders such as Tata Motors, Pernod Ricard, POCO, Skoda, FedEx, Digi Yatra, Kia Motors, and Zupee, among others.The pre-IPO investment will enable the company to broaden its service capabilities, introduce technology-driven innovations, expand leadership strength, and extend its geographic footprint. In addition to organic expansion, Value 360 Communications is actively exploring inorganic growth opportunities, including strategic acquisitions, to accelerate its vision of becoming a future-ready communications powerhouse.A Five-Year Growth Vision: Scaling to 5XIndia's economy continues to present significant opportunities for communications-driven business transformation. As brands prioritize reputation management, audience engagement, and digital-first storytelling, the demand for integrated, data-led PR and marketing solutions is at an all-time high.In response to this market shift, Value 360 Communications aims to scale fivefold over the next five years, driven by a strategy that combines:?Çó Enhanced capacity and capability building across core and emerging service areas?Çó Investment in technology and automation to drive measurable outcomes in communications?Çó Expansion into new markets and industry verticals?Çó Strategic acquisitions to diversify service offerings and strengthen market leadershipKunal Kishore, Group CEO & Co-Founder, Value 360 Communications, commented: "As India's business environment matures, the role of public relations is evolving from a traditional function to a strategic business enabler. Our decision to go public aligns with our long-term vision to not just grow but to set new industry benchmarks in innovation, scalability, and impact. This pre-IPO investment brings us closer to that goal, equipping us with the resources to build a company that is five times our current scale over the next five years. Our focus is on creating a next-generation communications ecosystem that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling to redefine how brands engage with their audiences.?Ç¥Driving Innovation & Market LeadershipFounded in 2009, Value 360 Communications has continuously evolved to meet the changing dynamics of media and brand engagement. Beyond traditional PR, the company has expanded into high-growth areas, including digital creative agency Popkorn and investment in influencer marketing platform ClanConnect, reinforcing its integrated marketing and communications ecosystem.As technology increasingly shapes brand reputation management and audience engagement, Value 360 Communications is investing in:?Çó AI-driven media intelligence for data-backed PR strategies?Çó Advanced analytics and automation tools for campaign measurement and impact?Çó Integrated storytelling solutions that merge traditional PR with emerging digital formats?Çó With its planned IPO, Value 360 Communications is positioning itself at the forefront of India?ÇÖs fast-evolving communications industry, offering businesses a scalable, tech-enabled, and insight-driven approach to brand-building in one of the world?ÇÖs most dynamic and high-growth markets.

As part of its ambitious expansion strategy for 2025, Value 360 Communications, a leading PR and communications firm, has announced the appointment of Archana Hindocha as Head of its Bangalore operations. This strategic move marks the first in a series of key leadership appointments aimed at driving the company?ÇÖs next phase of hypergrowth, geographic expansion, and diversification into new industry practices and capabilities.With over two decades of experience in corporate communications, public relations, and marketing strategy, Archana brings a wealth of expertise to Value 360. Throughout her career, she has successfully led communication strategies for an impressive portfolio of brands across consumer, lifestyle, and technology sectors. Her experience spans working with industry giants such as Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell, and AWS, among others. Archana?ÇÖs deep understanding of business development, marketing, and corporate communications will play a pivotal role in strengthening Value 360's foothold in South India.Speaking on the appointment, Kunal Kishore, Group CEO & Co-Founder and Joint CEO, V360 Group, said, "Value 360 Communications is at a critical inflection point as we prepare to unlock our next phase of accelerated growth. The year 2025 will witness our hypergrowth strategy in action, with a sharp focus on geographical expansion, industry diversification, and capability building. Archana?ÇÖs appointment is a strategic step in this journey, and we are confident that her experience and leadership will drive our Bangalore operations to new heights.?Ç¥Expressing her excitement, Archana Hindocha said, "I am thrilled to join Value 360 Communications at such a transformative time in the company's journey. The firm's vision, client-centric approach, and innovative strategies resonate deeply with my professional values. I look forward to leveraging my experience to contribute to the company?ÇÖs ambitious growth plans and deliver impactful communication solutions for our clients in South India.?Ç¥Value 360 Communications has set the stage for an ambitious 2025, with plans to expand its regional footprint and strengthen its capabilities across various industry verticals. The company's growing clientele includes renowned brands such as Kia India, Tata Motors, Pernod Ricard, Audi India, Mondelez, and EaseMyTrip, among others. With offices across major Indian metros and a commitment to innovation, Value 360 Communications continues to redefine excellence in the PR and communications landscape.