Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand?ÇÖs narrative, and highlight its platform offerings and industry expertise. The agency?ÇÖs focus will be on driving awareness, building trust, and reinforcing the brokerage?ÇÖs mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers?ÇÖ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications?ÇÖ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.