In a city like Mumbai, talent is abundant. Walk down any street, and you are likely to encounter individuals who can sing, dance, or act with remarkable skill. So, how does one stand out to casting directors, producers, filmmakers, financiers, celeb management agencies, music producers, and other key decision-makers? The answer lies in building a strong personal brand on the internet. PR could serve as the branding iron that shapes and defines that brand. While talent may open the door, it is not the sole determinant of success. What truly sets apart the stars from the struggling artists? What makes some shine brighter than others? ?Ç£PR can be likened to planting a seed. Consistent nurturing, akin to maintaining a strong media presence, allows it to grow into a robust and enduring brand. Many artists mistakenly view PR as an expendable cost, something to cut back on during tough times. This is a critical error. PR is the fuel that propels a career forward. Neglecting it is akin to driving a car with an empty tank,?Ç¥ says Bollywood publicity professional Dale Bhagwagar. Dale Bhagwagar, often referred to as the Father of Bollywood PR, pioneered the first Bollywood PR agency, Dale Bhagwagar Media Group, bringing organization and structure to entertainment PR in the 1990s ?Çö a time when the industry was fragmented with independent publicists. With a proven track record of transforming unknown artists into celebrities through strategic PR, crafting compelling narratives, and securing consistent media coverage, he has become an industry leader.Having handled more than 300 celebrities over an almost three-decade-long career in PR, Bhagwagar has cemented his reputation as a master of the craft. He has been quoted in most Indian media as well as international publications like The New York Times, The Guardian, and The Washington Post, making him Bollywood's only PR guru. He also runs BollywoodPR.in, the premier authoritative PR website of the Indian entertainment industry, and consistently influences the industry's best practices and approaches. According to Bhagwagar, familiarity breeds favour in this industry. People are drawn to credibility. "Online media coverage isn't just about getting your name in the news; it's about building trust, establishing authority, and becoming a name people recognize and respect," explains the Bollywood publicist. Some of his clients refer to Dale Bhagwagar as a "luck magnet," but Bhagwagar dismisses this notion. "PR does create opportunities where none existed before. But it's not luck; it's strategy," asserts the PR expert. ?Ç£See, Bollywood PR opens doors to stardom, but strategy with a vision is always the key,?Ç¥ he specifies. In current times, an individual's online presence serves as their calling card. Failing to dominate Google search results means losing out on opportunities. PR is not merely about curating perceptions; it is about controlling your narrative and owning your online space. ?Ç£The reality is stark; talent alone is insufficient. In the current market, having no brand often equates to having no work. PR is not about self-promotion; it is about creating a powerful and enduring brand that commands attention,?Ç¥ remarks Bhagwagar. True that! In a world where everyone is vying for attention, PR acts as a megaphone. Used wisely, it can propel a career to new heights. Ignored, it can lead to obscurity. The choice is clear. Dale Bhagwagar, Father of Bollywood PR, Bollywood?ÇÖs only PR guru