Malaysian integrated consultancy firm Invictus Blue Group has appointed Jo Yau as its new Group CEO. Yau takes the helm, assuming responsibility for all public relations efforts alongside her broader leadership duties. She brings over two decades of experience working with prestigious international brands like Maybank Group, Toyota, Emirates, American Express, HSBC, and Volvo.Yau expressed her excitement about the role: "It's truly an honour to come back home as the new Group CEO. With the solid foundation laid by our late President Gerald Miranda over the past 30 years, I see this as an opportunity to lead the team into the next chapter. I'm excited to apply my experience and expertise towards fostering innovation, driving growth, and facilitating transformation within the company. Our vision is to cultivate an agency that prioritizes people, be it our employees or clients, at every step of the way." Yau's proven track record in media ownership, integrated agencies, creative agencies, and fintech startups positions her well to implement Invictus Blue's transformation agenda, emphasizing women in leadership, client focus, and a pivot towards technology and artificial intelligence.