PRCO Group has been appointed to lead communications for the launch of W Riyadh – KAFD, marking the debut of the W Hotels brand in Saudi Arabia. The property is located within Riyadh’s King Abdullah Financial District (KAFD).The appointment covers integrated communications and media relations across the GCC, supporting the hotel’s pre opening and launch phases. PRCO Group’s remit includes strategic storytelling, executive profiling and brand positioning to introduce the hotel and W Hotels’ refreshed global identity to regional audiences.W Riyadh – KAFD is positioned as a landmark opening for the region, combining expressive architecture, interior design, and a culinary and social offering aligned with the brand’s global focus on design, music, culture and wellness.The launch of W Riyadh – KAFD forms part of W Hotels’ international expansion and represents the brand’s entry into the Saudi Arabian market.PRCO Group will work closely with the W Riyadh – KAFD team in the lead up to the hotel’s opening in 2026, supporting communications around upcoming experiences, design elements, dining concepts and programming.

PRCO Group has been appointed by Red Sea Global to manage communications for The Red Sea and AMAALA, two pioneering tourism developments in Saudi Arabia. This collaboration aims to elevate global awareness and position these destinations as benchmarks for ultra-luxury and regenerative tourism. The Red Sea project encompasses an archipelago of over 90 pristine islands, offering unparalleled diving experiences among vibrant coral reefs. AMAALA, with wellness at its core, is redefining coastal luxury by promoting deep connections to nature, self, and community. Both projects are integral to Saudi Arabia's Vision 2030, aiming to diversify the economy and establish the nation as a premier global tourism hub. In addition to appointing PRCO Group, Red Sea Global has recently launched its first Health & Safety Training Academy, following a pilot phase that trained 1,000 workers. This initiative underscores the company's commitment to safety and excellence in its developments. Furthermore, Red Sea Global has unveiled Red Sea Residences, offering exclusive luxury homes along the Red Sea coast. This move caters to the growing demand from affluent investors seeking unique residential opportunities in the region. These developments highlight Red Sea Global's dedication to creating world-class, sustainable tourism destinations that align with the kingdom's broader economic and cultural objectives.(Image: Red Sea Global residence)