Amidst the ever-evolving digital advertising landscape, Concept Group, India's largest independent agency network, has partnered with Numb3r Impact Agency, led by Rishi Kishnani and Tanmay Bahulekar, to revolutionise traditional advertising paradigms and introduce a new era of creativity and innovation. Concept Group's industry expertise, combined with Numb3r Impact Agency's proficiency in audio and video solutions, creates a potent combination poised to deliver highly effective campaigns.By pooling their resources, knowledge, and creative capabilities, both Concept Group and Numb3r Impact Agency aim to push the boundaries of traditional advertising models and introduce fresh, impactful approaches to engage audiences. Together, they seek to establish new standards for creativity, effectiveness, and impact in the digital advertising landscape.This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and data-driven insights. Clients can expect campaigns that capture attention and drive tangible results, including increased brand visibility, enhanced audience engagement, and higher conversion rates.Vivek Suchanti, Chairman of Concept PR, expressed his enthusiasm about the partnership, stating, "I'm thrilled to partner with Numb3r, an agency that resonates with my belief in adaptable creative video solutions. It's refreshing to be part of a fluid, new-age agency where learning and the development of AI tools are at the core of our innovative approach."Tanmay Bahulekar, Founder-Partner of Numb3r Impact Agency, also shared his vision for the partnership, "As a keen observer of the evolving video solutions landscape, our aim at Numb3r is to create tangible impact for our clients. Staying ahead of the learning curve and collaborating with passionate minds fuel our journey towards redefining industry standards."Rishi Kishnani, Co-Founder and Partner at Numb3r, reflected on the new alliance, "Joining forces with Concept Advertising marks an exciting new chapter for Numb3r. Their trust not only validates our innovative approach to digital advertising but also propels us towards greater heights. We're thrilled to collaborate with Vivek Suchanti and his team, leveraging their expertise and resources to drive even more impactful campaigns. Together, we're poised to redefine the digital advertising landscape and deliver unparalleled results for our clients."Beyond a mere business alliance, the partnership represents a convergence of shared values and a relentless pursuit of excellence. With a focus on innovation, creativity, and client-centric solutions, both Concept Group and Numb3r Impact Agency are poised to deliver measurable results that drive business success.

 Indoco Remedies has launched an innovative marketing campaign for its Sensodent K brand, a toothpaste specially formulated for individuals with sensitive teeth. This nationwide launch is supported by a 360? multi-channel media strategy. Created by Concept Communication, this campaign offers a humorous take on our interest in trivial matters, which makes us miss the important ones.The campaign has created a fictional world called the “Mangalverse”, showcasing their lives, their eccentricities, their quirks, while asking a very profound poignant question “Pata hai kyun?”. Sensodent K’s promise of “tooth ka current gone toh life ka current on”. A toothpaste so effective in managing tooth sensitivity, that highlights Sensodent K’s commitment to manage tooth sensitivity, allowing you to embrace life without discomfort and inconvenience.The campaign challenges all the known dogmas of the category and creates a new lexicon for the category. The 360 campaign that rolled out on the 7th of November takes into account the context of today’s consumer and understanding their needs for the category and its communication. The conversations around the brand will be very distinct ensuring better efficacy leading to greater affinity.“Our task revolved around establishing a robust presence for the Sensodent brand within a category largely characterized by problem-solving advertisements. As a challenger brand, we faced the imperative of devising a compelling communication strategy that not only stands out amidst the competitive clutter but also delivers exceptional effectiveness. Our goal was to craft a campaign that maximizes the impact of our limited budget to its fullest potential”, said Ms. Aditi Kare Panandikar, Managing Director – Indoco Remedies Ltd.Vivek Suchanti, Chairman and Managing Director; Concept India, said “The creative challenge was to create a campaign that builds on the brand promise but delivers it in an unexpected way. This would ensure conversations around the brand Sensodent K and make sure it resonates with the current expectations of the consumer”.The film was shot by Puppet Films, Directed by Naren Multani and Produced By Hozefa Alibhai.