Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand?ÇÖs narrative, and highlight its platform offerings and industry expertise. The agency?ÇÖs focus will be on driving awareness, building trust, and reinforcing the brokerage?ÇÖs mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers?ÇÖ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications?ÇÖ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.

Dating app Bumble has promoted Lucille McCart to the role of Director of Corporate Communications. This global position will be based out of the company's headquarters in New York City. McCart will be relocating to New York after spending the past five years with Bumble's team in Sydney, where she most recently served as the Director of Communications for the Asia-Pacific (APAC) region.In her new role, McCart is tasked with overseeing Bumble?ÇÖs corporate communications strategy, working closely with senior leadership to enhance the company?ÇÖs global brand presence and stakeholder engagement. Her appointment comes at a pivotal time as Bumble continues to expand its global footprint and introduce innovative features aimed at improving user experience and safety.Before joining Bumble, McCart honed her skills at leading Sydney-based PR agencies Hausmann and the former Map and Page. During her tenure at these agencies, she developed comprehensive communication strategies for a diverse range of clients, demonstrating a keen ability to navigate the evolving media landscape.Bumble, known for its commitment to creating a safe and empowering platform for its users especially women, has recently made headlines with several key initiatives. The company has introduced new features aimed at combating online harassment and promoting respectful interactions, reinforcing its stance on user safety and well-being.In her previous role as Director of APAC Communications, McCart played a crucial role in expanding Bumble's presence in the region, leading impactful campaigns that resonated with local audiences. Her strategic insights and leadership have been instrumental in establishing Bumble as a trusted and innovative brand in the highly competitive dating app market.