Havas Malaysia has been selected to lead the marketing efforts for Proton's new electric vehicle sub-brand e.MAS. This significant win highlights Havas Malaysia's strength in combining creative, media, and public relations expertise to deliver a cohesive marketing strategy.As the lead agency, Havas Malaysia will oversee the strategic planning, creative direction, and social media initiatives for the e.MAS launch. They will be supported by two key partners: Invictus Blue, responsible for media planning and buying, and H/Advisors Klareco, handling public relations efforts.The collaboration between these agencies aims to ensure a successful and impactful introduction of Proton's electric vehicle lineup in Malaysia, a key market for the automotive giant. The launch of e.MAS represents Proton's commitment to innovation and sustainability, as the company positions itself at the forefront of the rapidly growing EV market in the region.Nizwani Shahar, Chief Executive Officer, Havas Malaysia, said: "This is a landmark achievement for Havas Malaysia. To be the integrated marketing partner for our national pride and joy, Proton e.MAS, is a significant responsibility that we are committed to fulfilling with our utmost abilities and capabilities.” The e.MAS launch is anticipated to be a major milestone for Proton as it expands its portfolio into the electric vehicle segment. With growing consumer interest in eco-friendly transportation options, this launch is expected to attract significant attention and set new standards in the Malaysian automotive industry.Havas Malaysia’s integrated approach, supported by Invictus Blue and H/Advisors Klareco, will be crucial in driving the campaign’s success, ensuring that Proton’s e.MAS brand resonates with a broad audience and establishes a strong presence in the competitive EV market.