https://theprpost.com/post/11281/

Sapience Communications launches new consumer?ápractice

Sapience Communications introduces its new Consumer Practice, a strategic initiative dedicated to providing tailored communication support for beauty and wellness brands. A key focus of this practice will be guiding companies through international market entry, specifically between the UK, India, and the UAE.Sapience Communications is delighted to announce the official launch of its Consumer Practice, with a strong focus on the fast-growing beauty and wellness sector. With its headquarters in London, the beauty hub of Europe, and a growing footprint in India and the UAE, Sapience is uniquely positioned to help brands navigate the complex consumer landscapes across these dynamic markets. The new Practice will be led by Shubhi Grover, Head of Consumer at Sapience, who brings 14 years of rich sector experience in the consumer, beauty, and wellness space, having worked with both global and local brands. In a saturated and fast-evolving global beauty and wellness industry, standing out is critical. The new Consumer Practice at Sapience is designed to help brands break through the noise, offering a full suite of services including product launches, strategic media placements, creative campaign execution, influencer engagement, and social media management.?Ç£The launch of our consumer vertical marks a pivotal moment for the business,?Ç¥ says Richard Morgan Evans, CEO of Sapience Communications. ?Ç£Our work with high-profile corporate clients has built our reputation, but the momentum in the consumer arena, particularly in the beauty and wellness segments, is something we?ÇÖre very excited to be a part of. Shubhi?ÇÖs leadership and deep understanding of cross-market brand storytelling will be instrumental as we scale our work across India, the UAE, and the UK and she brings with her a decade of experience working with both international and domestic consumer brands.?Ç¥?Ç£India is a unique and incredibly exciting market for us,?Ç¥ says Grover. ?Ç£With the consumer economy booming, especially in wellness and beauty, we see a real opportunity to help Indian and UAE-based brands expand into the UK and, equally, support British brands that are eager to tap into the growing appetite for premium and heritage products in India and the UAE. Our mission is to be the bridge for cross-market consumer growth.?Ç¥This strategic expansion positions Sapience to deliver targeted, creative, and strategically results-driven campaigns for consumer brands seeking global traction.According to the British Beauty Council, the UK beauty industry grew by 11% last year alone, contributing over ?ú27.2 billion to the national GDP. Meanwhile, India?ÇÖs wellness market is expected to reach $26.55 billion by 2029, and the UAE?ÇÖs beauty and wellness sector is projected to soar from $5.1 billion in 2022 to $12.5 billion by 2030 - all pointing to rich opportunities for brand expansion and innovation.Sapience's new Consumer Practice blends editorial storytelling, digital PR expertise, and influencer relations to craft unique brand voices and drive engagement across borders. The agency is committed to building brand trust and loyalty in a sector where consumer relationships are everything.As the beauty and wellness industry experiences a global resurgence, Sapience Communications is geared up to step into this space with a clear vision: to support brands on their journey to becoming household names, whether in London, Mumbai, or Dubai.
https://theprpost.com/post/8032/

Sapience Communications opens Dubai office

Sapience Communications, a London-based corporate communications and digital marketing agency, has opened a new office in Dubai Media City. This move supports the agency's expansion in the Gulf, the broader Middle East, and India.Dubai Media City, a hub for digital and creative industries, is home to several global and local media brands, making it an ideal location for Sapience's growth strategy in the region. The new office will be led by Irina Bond, who brings experience from Barclays Capital, the European Bank of Reconstruction and Development (EBRD), and a successful healthcare consultancy business.Iain Allison, a board advisor based in Dubai, is a former broadcast media marketing executive with experience running Indian operations for an international investment bank and co-founding a successful payments business that became Xoom, acquired by PayPal.Leading Sapience's Indian clients, including DLF, is Shubhi Grover, an award-winning PR and brand management professional with a master's in public communications from the London School of Economics. She is supported by Sanjana Chawla, the digital marketing lead specializing in influencer marketing, lead generation, and digital strategies.Co-founder and CEO Richard Morgan Evans, who has strong ties to the Middle East, regularly visits the region to support the company's presence. Sapience?ÇÖs notable clients in the region include Zayed Sustainability Prize, Qatar Insurance Group, and SISCO Holding.Richard Morgan Evans commented: "We are pleased to announce the opening of our Dubai office, a strategic commitment to our clients in the Gulf and Middle East markets. Our Dubai office will also enhance our ability to support clients from India in achieving their growth goals. I am also happy to be able to capitalise on my long association with the Middle East and the network of strong relationships I have established. India too is increasingly a country where we are building up a presence and our Dubai office allows us to better help our clients from India achieve their growth goals.?Ç¥Irina Bond, senior consultant Middle East and India at Sapience Communications, commented: ?Ç£I am excited to help Sapience pursue its growth ambitions and use my business and marketing experience to assists its clients in the region with their own expansion plans. I have thoroughly enjoyed all the meetings I have had with a variety of businesses from a broad range of sectors in recent months and I look forward to further strengthening our bonds with them and forging new partnerships and relationships among companies in the UAE, India and beyond.?Ç¥