Prasidha Menon has taken on a new role as the Regional Head of Communications, Brand, and Product, Asia Pacific at Airbnb. This follows her tenure of over two and a half years as the Regional Head of Communications for Airbnb in India and Southeast Asia (SEA).Sharing her excitement with Adgully, Prasidha said, "I am thrilled to share that after spending more than two and a half years as the Regional Head of Communications for Airbnb in India and SEA, I am taking on a new role as Regional Head of Communications, Brand, and Product, Asia Pacific at Airbnb. It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb's growth and expansion globally, and I am excited to play an integral role in this journey."Prior to joining Airbnb, Prasidha served as the Director & Head of Brand, Marketing, and Communications at Optum and as the Vice President and Global Head of Communications in her previous roles.

Yuliani Setiadi has been appointed Head of Digital for Southeast Asia at Edelman. Based in Singapore, she will oversee the firm's digital strategy across the region, focusing on innovative solutions that build trust and drive long-term growth for clients.Previously, Setiadi served as Head of Digital for Hong Kong and Taiwan at Edelman. She will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.With over 18 years of experience in brand planning, digital, and integrated marketing, Setiadi has worked across Asia and the Netherlands. Before joining Edelman in 2022, she held leadership roles at Ogilvy, where she led client relationships and expanded the agency's digital offerings in Indonesia and Hong Kong."She brings a well-rounded perspective, with deep experience not only in digital but also in integrated marketing across a wide range of industries - from CPG, retail, and automotive to B2B and healthcare. Her creative and human-centric approach, combined with her extensive regional expertise, will be crucial as we continue to scale our digital capabilities in Southeast Asia," said Jamshed Wadia."In this region, where digital maturity varies widely, there is a unique opportunity to lead by example- creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to collaborate with our talented teams across SEA to push the boundaries of what’s possible in digital," Yuliani said.