H/Advisors Klareco has promoted Sherilyn Yang to Associate Director, Financial Communications, reinforcing its leadership team as demand for strategic financial and corporate communications continues to grow across the Asia-Pacific region.Based in Singapore, Yang will lead the firm's financial communications team, advising clients across a range of industries on investor relations, financial communications and transaction-related communications. In her expanded role, she will provide strategic counsel on corporate reputation and stakeholder engagement during key business milestones.Yang has extensive experience advising companies on high-profile corporate transactions, including initial public offerings (IPOs), mergers and acquisitions (M&A), capital markets activities and other strategic corporate situations. Her expertise spans financial messaging, investor engagement and communications strategies designed to support companies through complex corporate events.She joined H/Advisors Klareco as a Senior Consultant in 2024 and has since worked closely with clients on financial communications mandates, helping businesses navigate evolving market conditions and maintain effective engagement with investors, regulators and other stakeholders.Her promotion comes as organisations across the region place greater emphasis on transparent financial communications amid heightened investor scrutiny, regulatory developments and increased capital market activity. Financial communications has become an increasingly important component of corporate strategy, particularly for companies undertaking fundraising, restructuring or cross-border transactions.H/Advisors Klareco is the strategic communications and public affairs consultancy within the H/Advisors global network in Southeast Asia, advising corporations, financial institutions and government-linked organisations on corporate reputation, crisis management, public affairs, financial communications and transaction support. The firm is part of the broader H/Advisors network, which operates across Europe, Asia, the Middle East and the Americas.

Havas Malaysia has been selected to lead the marketing efforts for Proton's new electric vehicle sub-brand e.MAS. This significant win highlights Havas Malaysia's strength in combining creative, media, and public relations expertise to deliver a cohesive marketing strategy.As the lead agency, Havas Malaysia will oversee the strategic planning, creative direction, and social media initiatives for the e.MAS launch. They will be supported by two key partners: Invictus Blue, responsible for media planning and buying, and H/Advisors Klareco, handling public relations efforts.The collaboration between these agencies aims to ensure a successful and impactful introduction of Proton's electric vehicle lineup in Malaysia, a key market for the automotive giant. The launch of e.MAS represents Proton's commitment to innovation and sustainability, as the company positions itself at the forefront of the rapidly growing EV market in the region.Nizwani Shahar, Chief Executive Officer, Havas Malaysia, said: "This is a landmark achievement for Havas Malaysia. To be the integrated marketing partner for our national pride and joy, Proton e.MAS, is a significant responsibility that we are committed to fulfilling with our utmost abilities and capabilities.?Ç¥ The e.MAS launch is anticipated to be a major milestone for Proton as it expands its portfolio into the electric vehicle segment. With growing consumer interest in eco-friendly transportation options, this launch is expected to attract significant attention and set new standards in the Malaysian automotive industry.Havas Malaysia?ÇÖs integrated approach, supported by Invictus Blue and H/Advisors Klareco, will be crucial in driving the campaign?ÇÖs success, ensuring that Proton?ÇÖs e.MAS brand resonates with a broad audience and establishes a strong presence in the competitive EV market.