Microsoft has appointed Vero to spearhead its public relations strategy for artificial intelligence (AI) in the Philippines, aiming to drive greater adoption of its AI technologies in the region.Research conducted by Microsoft reveals that 86% of Filipino knowledge workers are already utilizing AI, presenting a significant opportunity for the company to promote its own AI tools in the market. As part of this effort, Vero will focus on promoting Microsoft Copilot, highlighting its capabilities in streamlining workflows and enhancing decision-making processes.Vero will promote Microsoft's AI solutions through media roundtables, influencer partnerships, and professional workshops. Additionally, Vero will support Microsoft's public sector collaborations, establishing the company as a trusted partner and contributing to policy development for long-term economic and environmental benefits.?Ç£About 40% of our teams across Southeast Asia are already utilising Microsoft Copilot, and we have seen increased productivity and creativity. We believe Microsoft?ÇÖs technological power and influence will significantly enhance the Filipino workforce?ÇÖs capabilities, preparing them for a future shaped by digital advancements,?Ç¥ says Raphael Lachkar, COO, Vero.  This partnership builds on Vero's experience in the Filipino market, where it has previously led research on attitudes toward AI education and knowledge sharing.

Strategic communications consultancy Vero has named Paulus Soriano as Director for the Philippines, leading the Reputation+ team. With a diverse background in tech, FMCG, real estate, hospitality, and tourism, Paulus will drive creative solutions for clients and expand Vero's impact on initiatives promoting positive change locally and globally.He will also play a key role in advancing Vero's sustainability communications, working closely with Lin Kuek, Managing Director in Singapore and Head of Sustainability Communications for the region."I am grateful and excited to work with Vero and spearhead the expansion of our capabilities to meet the evolving needs of businesses in the Philippines and Southeast Asia. Through our work at Vero, we aim to address diverse client challenges, drive business success, and contribute to the Philippines and the region?ÇÖs," said Paulus.Vero CEO, Brian Griffin, said: ?Ç£We are thrilled to welcome Paulus to our team as we strengthen our presence and expand our capabilities in the Philippines. Paulus brings a unique set of skills that will be instrumental in achieving our business objectives, securing new clients, and broadening our service offerings across the Philippines and Southeast Asia.?Ç¥

Vero, a strategic communications consultancy serving Southeast Asian clients, recently announced leadership appointments and staff promotions that advance the firm?ÇÖs communications consulting ambitions in Southeast Asia.Vero appointed Supreeyaporn Sihawong as Chief People Officer, Sasha Alwani as Chief Strategy Officer, Thanpitcha Suksawad as Chief Finance Officer, and Umaporn Whittaker-Thompson as Chief Commercial Officer to fortify the management team and complement the leadership of current Chief Executive Officer Brian Griffin and Chief Operating Officer Raphael Lachkar.Sihawong joined Vero in 2021, managing HR as the team in Thailand grew from 50 to more than 120 team members today.With over 13 years of communications consulting experience across Asia, Alwani has played a pivotal role in expanding Vero?ÇÖs client portfolio and significantly enhancing the capabilities of the firm?ÇÖs strategy team across the region.Suksawad, who joined Vero from a Big Four accounting firm, brings 10 years of finance experience to the business and supports Vero?ÇÖs growth ambitions via M&A.Whittaker-Thompson, a 10-year Vero veteran who leads commercial, brand communications, and influencer marketing initiatives, will be instrumental in forging new top-tier partnerships between Vero and the region?ÇÖs leading content creators and business organizations.Two Vero team members will take on additional roles: Lin Kuek, who serves as Managing Director for Vero in Singapore, is taking the lead in the firm?ÇÖs new Sustainability Communications Advisory, while Pham Hoai Anh is helping expand Vero?ÇÖs Vietnam presence to Hanoi, where she will focus on enhancing brand partnerships.?Ç£Today, more than ever before, we have a clear view of what Vero can achieve in the industry as a consultancy, employer, and member of society. Supreeyaporn, Sasha, Thanpitcha, and Umaporn have each been critical in shaping this vision, and in their new roles they will help us execute it,?Ç¥ said Raphael Lachkar, Chief Operating Officer.?Ç£Reflecting on where we were, where we are, and where we?ÇÖre going ?Çô the journey has been rapid, the growth has been substantial, and the vision we share is inspiring. I?ÇÖm excited to take everything I?ÇÖve learned over the years to deliver both a creative and strategic lens in my new role for our clients, our leadership, and most importantly, our people, to implement our collective aspirations,?Ç¥ says Sasha Alwani, Chief Strategy Officer.?Ç£Aligning with Vero?ÇÖs core values, we embark on this new chapter with a firm commitment to innovation and excellence in delivering communication solutions across the region. In my new role, I?ÇÖm excited to harness my expertise and vision to pioneer solutions that empower our teams, enhance client experience, and forge impactful partnerships that will help elevate Southeast Asia?ÇÖs influencer marketing landscape,?Ç¥ says Umaporn Whittaker-Thompson, Chief Commercial Officer.Vero has appointed a total of 28 team members across its offices in the region. The firm currently has 260 PR and creative experts in Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Myanmar.