Megha Bhatia has joined KFC India as Head - Social PR & Purpose. Prior to this she was the Associate Vice President at Edelman and PR Consultant at PR Pundit. She has more than 13 years of experience as a Communications specialist with expertise in conceptualization of earned-centric integrated campaigns.She is skilled in strategic campaign planning & execution, reputation & crisis management,talent development, influencer strategy, stakeholder engagement, brand partnerships and has a demonstrated track record of delivering award-winning campaigns across Travel, Food & Beverage, Hospitality and Lifestyle brands in the last decade.She is an alumnus of Symbiosis Institute of Media and Communication.

Authored by Aakanksha Gupta, Founder and CEO of The Other Circle In the bustling heart of Mumbai, a young girl dreamed of stories - not just telling them, but shaping  them. Little did she know that her journey would lead her to rewrite the narrative of an entire  industry.  Fresh out of Xavier Institute of Communications in 2009, Aakanksha dove headfirst into the world of  copywriting and PR. But it wasn't long before she felt the itch - the nagging sense that something was  missing in the polished corridors of established PR firms.  "I saw a gap," Aakanksha recalls, her eyes twinkling with the memory. "A space where creativity was  suffocating, where fresh ideas went to die. I knew there had to be another way."  That "other way" became The Other Circle (TOC), Aakanksha's brainchild born in 2013. More than  just a PR firm, TOC emerged as a rebellion against the status quo - a place where out-of-the-box  thinking wasn't just encouraged, it was the norm. As CEO, Aakanksha quickly proved herself a master of many trades. Strategy, crisis management,  lateral thinking - she wore these hats with the ease of a seasoned performer, seamlessly switching  roles as each new challenge demanded. But it was the COVID-19 pandemic that truly showcased Aakanksha's prowess. When the crisis hit in  2020, decimating TOC's core clientele in the hospitality sector, she didn't just pivot - she pirouetted.  "We could have played it safe," she says with a grin. "Instead, we decided to dance." And dance they  did. Aakanksha's lateral thinking kicked into high gear, leading TOC to expand into entertainment,  lifestyle, real estate, and more.  Her strategic foresight and crisis management skills turned potential disaster into opportunity. "In  times of crisis, people need clear, creative communication more than ever," Aakanksha explains. "We  became that beacon for many brands struggling to find their voice."  This agile response didn't go unnoticed. As industries grappled with unprecedented challenges,  TOC's innovative approach made them the go-to choice for numerous players across sectors.  Aakanksha's ability to think on her feet and craft unique strategies for each client solidified TOC's  reputation as a versatile powerhouse. Today, Aakanksha stands at the helm of not just TOC, but also Cavalry Media, her latest venture into  entertainment PR. Her journey is a testament to the power of adaptability and creative problem solving in leadership.  But what truly sets Aakanksha apart isn't just her business acumen. It's her philosophy that kindness  and success aren't mutually exclusive in the cutthroat world of PR.  "People remember how you make them feel," she muses. "In PR, in business, in life - it all comes down  to genuine connections."  When she's not reshaping narratives in the boardroom, you might find Aakanksha lost in a book,  dancing to her own rhythm, or meditating to find her center. It's this blend of sharp business sense,  versatile leadership, and soulful approach that makes her a unicorn in the industry.  Aakanksha Gupta isn't just changing the game - she's creating a whole new playbook. And if her  journey so far is any indication, the next chapter promises to be nothing short of extraordinary.

Estelar, the beauty brand redefining sass and empowerment, is thrilled to announce its collaboration with Team Pumpkin. Known for its unapologetically bold approach, Estelar celebrates the fierce, fearless you with a stunning range of six vibrant shades that speak the language of bold femininity. Team Pumpkin will undertake Estelar's social media, e-commerce, and influencer marketing efforts, propelling the brand's mission to inspire and empower women everywhere.Estelar isn?ÇÖt just a brand?Çöit?ÇÖs a movement for all the goddesses out there who embrace their inner strength. Each shade is meticulously crafted to enhance your unique beauty, reflecting the powerful, radiant woman you were always meant to be. Whether you're commanding a room or conquering your day, Estelar?ÇÖs collection is designed to complement the fierce energy you bring to the world.Team Pumpkin shares Estelar?ÇÖs vision of celebrating and empowering women. "We are beyond excited to join forces with Estelar. Their commitment to bold femininity and their innovative approach to beauty perfectly align with our passion for creating dynamic, impactful campaigns. We believe this partnership will resonate with women who are ready to embrace their inner goddess and showcase their unique strength", said Swati Nathani, Co-Founder of Team Pumpkin.Rashmi Arun, Founder of Estelar also commented ?Ç£The collaboration with Team Pumpkin will further elevate Estelar?ÇÖs mission to inspire and empower women everywhere. Together, we are set to create a buzz that highlights the essence of Estelar?ÇÖs vibrant, bold spirit. We are also excited to announce that additional ranges of our cosmetics will be launched in the near future, expanding our offerings and continuing to celebrate bold femininity?Ç¥The Estelar account will be managed by Team Pumpkin's Bangalore branch, leveraging the expertise of individual agencies within the Team Pumpkin ecosystem. D2C Pro, Team Pumpkin's dedicated e-commerce agency, will oversee marketplace management, while HypeSquad, their influencer marketing specialists, will curate strategic influencer partnerships.

PRCA Mena, the regional arm of the largest public relations and communications association in the world, has announced the agenda for its annual conference. Scheduled for November 14, 2024, at the Taj Hotel, Business Bay, Dubai, this year's event will bring together industry leaders, innovators and government specialists from across the region to explore the evolving landscape of public relations, communications and media.Key panel sessions include:The Future of Media: Innovation, Regulation, and Economic ImpactThe Future of PR: Navigating the Digital RevolutionPR & Influencers: Friends or Foe?CSR, ESG, Impact, Sustainability: Bogus Buzzwords or Changing Perceptions?What Women Want? Direct Insights from the industry?ÇÖs Leading LadiesSaudi?ÇÖs Secrets to Success: Creative Hype or a New Reality?Artificial Intelligence: Master or Slave?In addition to these sessions, the conference will feature ample networking opportunities over coffee, lunch and evening drinks, providing a social platform for industry professionals to connect and collaborate.Conrad Egbert, Head of PRCA MENA, said: ?Ç£This conference is more than just an event?Çöit?ÇÖs a reflection of where the PR and communications industry stands today and where it?ÇÖs headed. With the rapid changes we?ÇÖre seeing, especially around technology and media, it?ÇÖs vital that we address these issues head-on. I?ÇÖm looking forward to having some candid conversations about what?ÇÖs working, what isn?ÇÖt, and where we go from here.?Ç¥Early bird tickets are available until September 20, 2024, with special offers for PRCA members.Representing more than 35,000 PR professionals in 82 countries worldwide, PRCA is a global advocate for excellence in public relations. The PRCA?ÇÖs teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.

5WPR, one of the largest independently-owned PR firms in the US, has announced the expansion of its specialty video game and gaming PR division. Created in 2022, the division allows for a focused and strategic approach to modern gaming as technologies and access to these games continue to advance and grow in popularity."This is a new era of gaming, and to maintain momentum as the industry continues to evolve requires a dedicated team who possesses a deep knowledge of the gaming industry," said Matthew Caiola, 5WPR's North America CEO. "Impactful campaigns resonate with gamers, and we're excited to continue growing this division and supporting our clients as they navigate such a dynamic market."5WPR has been agency of record for several groundbreaking leaders in the video gaming space including Roblox, Club Koala, Jackbox Games, OperaGX, and Redecor, in addition to a top-ranked social casino developer and mobile game publisher.Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards?«, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.

Interpublic Group has announced the appointment of Alex Hesz as the company's Chief Strategy Officer. Hesz will collaborate closely with Interpublic?ÇÖs leadership team on the company's strategic priorities, including the company?ÇÖs go-to-market positioning and its integrated work with global clients.?Ç£Alex is an exceptional strategist who sees what?ÇÖs next and will help both our clients and Interpublic harness change to drive outstanding performance. He?ÇÖll be invaluable in driving our company?ÇÖs strategic initiatives forward as we continue to evolve and grow. An area of long-standing focus for us is the intersection of media, technology and creative, and Alex can accelerate the pace at which we integrate these capabilities so that our teams can most efficiently grow business for brands," said Philippe Krakowsky, CEO of Interpublic. ?Ç£We?ÇÖre very pleased to welcome Alex to the organization.?Ç¥Most recently, Hesz has worked with NGOs and on related projects in his native United Kingdom. Prior to this, Hesz was at Omnicom, where he served as the company?ÇÖs Executive Vice President, Chief Strategy Officer. Hesz previously held a range of strategic roles at Adam & Eve/DDB and was elevated to Global Chief Strategy Officer at DDB Worldwide in 2020. Over the course of his career, Hesz has worked on a range of large clients spanning all major industry categories, from automotive to financial services, consumer goods and technology."Our industry is changing rapidly to deliver innovative, personalized, and scaled solutions for clients that leverage new technologies and adjusted ways of working. Interpublic?ÇÖs success in adopting these types of programs has helped it deliver industry-leading work for clients, who turn to the company to navigate and excel in an increasingly complex marketing environment,?Ç¥ said Alex Hesz. ?Ç£I look forward to joining the Interpublic team to further the company?ÇÖs strategic vision and integrate industry-leading capabilities to help grow Interpublic and our clients.?Ç¥Hesz joins a group of senior functional leaders at the corporate Interpublic level driving connectivity between the company?ÇÖs portfolio of marketing services, capabilities and centralized strategic resources in areas such as data and identity, marketing technology, commerce, production and generative artificial intelligence, all in the service of making precision and performance core elements of its services to marketers around the world.The appointment is effective immediately.

Integrated marketing consultancy, One Source, today announced that it has  won the public relations and corporate communications mandate for Grant Thornton Bharat, India?ÇÖs  premium consulting firm. One Source will assist Grant Thornton Bharat in building and managing its  reputation across earned media through a variety of solutions.  Grant Thornton Bharat is a premium professional services firm in India with over 10,000+ professionals  across 19 locations. #GTBharat works with businesses and governments across industries and sectors,  providing assurance, consulting, tax, risk and digital and technology transformation services. A Great  Place To Work certified organisation, and ranked in Top 10 Best Workplaces in Professional Services,  the firm is constantly working towards building a stronger and more #VibrantBharat. Soumya Palchoudhuri, Partner- Markets Ecosystems, Grant Thornton Bharat, said, ?Ç£We are very  pleased to collaborate with One Source as our new public relations firm. Their expertise in designing  innovative and impactful communication aligns perfectly with our vision for the #GTBharat brand. We  expect this collaboration to enhance our brand messaging and reach all our stakeholders effectively,  as we continue to focus on helping our clients achieve their aspirations both in India and globally."  Speaking about the partnership, Sandeep Rao, Co?ÇôFounder and Co-Chief Executive Officer, One  Source, stated "This collaboration is a testament to the significant business impact we have achieved  for our partners worldwide. Our primary focus is on driving our partners' business growth, which in  turn fuels growth for us and our people. We are thrilled to continue our impactful work with Grant  Thornton Bharat and deeply honoured by their trust in our approach.?Ç¥  One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market  leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing,  packaging, business consulting, ICT, foodtech and more. Over the last seven years, the consultancy  has seen consistent 100+% growth across partners and people, beating average industry appraisals  along the way, at 27% YoY. 

The Public Relations and Communications Association MENA (PRCA MENA) has appointed Conrad Egbert as its new Head. Conrad brings with him a wealth of experience marking a new chapter for PRCA MENA focused on enhancing credibility, ethical standards and inclusivity across the industry.With Conrad at the helm, PRCA MENA will expand its reach and offerings, embracing students and individual members alongside corporate professionals. The association is committed to setting the highest ethical standards and will provide more top-notch training opportunities featuring global experts, keeping PRCA MENA as the leading voice of public relations in the region.Conrad Egbert said: ?Ç£I?ÇÖm incredibly humbled that the PRCA MENA has entrusted me to lead it into the foreseeable future. As a journalist and the founder of E+H - a strategic communications consultancy based in the UAE, I have a deep understanding of both sides of the communications industry. While I am committed to taking the PRCA MENA to new heights, I am also passionate about fostering a culture of collaboration, inclusivity and mental well-being. If there is anything that is crystal clear to me today, it is that change lies with us.?Ç¥Melissa Cannon, PRCA International Director, said: "Conrad?ÇÖs appointment signals a renewed focus on strengthening our ethical framework and enhancing the professional development of our members across the MENA region. His journalistic integrity and global outlook are exactly what we need to guide PRCA MENA into its next phase of growth and inclusivity."PRCA CEO, James Hewes, said: "Conrad?ÇÖs background and commitment to excellence make him a brilliant choice to lead PRCA MENA. His approach combines a rigorous journalistic mindset with a strong dedication to professional ethics, which will undoubtedly resonate with our members. I am confident that Conrad will bring fresh perspectives and drive impactful initiatives that will shape the future of PR in the region."

Stagwell, the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell's forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA'A BCW, the region's leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA'A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai's status as a global trade hub."Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade," said Mark Penn, Chairman and CEO, Stagwell. "As we focus on becoming more competitive internationally, Sunil's unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.""I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape," said Sunil John. "The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell's innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region."John's appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.Stagwell's footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (US), Sidekick (UK), What's Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (US).

In a strategic move to bolster its communication efforts, the Government of Telangana has appointed veteran journalist and communications expert Sriram Karri as its Director of Media and Communications. Karri, previously the Resident Editor of Deccan Chronicle Holdings, brings with him over three decades of experience across journalism, corporate branding, and public affairs.Announcing his new role via LinkedIn, Karri expressed enthusiasm for his appointment, signaling his readiness to contribute to Telangana?ÇÖs communication strategies amid its growing prominence on the national and global stage.Sriram Karri?ÇÖs career spans an impressive journey, beginning in 1995 with The New Indian Express. Over the years, he has developed a formidable reputation as a writer, columnist, orator, and political analyst. His experience includes leadership roles at leading organisations such as Infosys, Tata Consultancy Services, Satyam Computers, Indian School of Business, and CallHealth, where he played a key role in communications and branding initiatives.Karri?ÇÖs appointment comes at a critical juncture as Telangana positions itself as a leader in India's tech and business sectors, with the state government keen on enhancing its global outreach and visibility. His deep expertise in both corporate communications and journalism is expected to play a pivotal role in strengthening the government's engagement with media and the public.As Telangana continues to attract investment and attention from major global players, Karri's new position will likely see him at the forefront of shaping the state?ÇÖs communication strategies, both domestically and internationally.

A new report launched today by global reputation and policy management firm, Sandpiper, reveals ESG and sustainability to be the weakest area of reputation management for organisations globally, with only 9% making the leading category in this area.The Sandpiper Global Reputation Capital Index, which is based on data from a survey of over 2,700 C-Suite Leaders across 27 markets, identifies four categories for performance in reputation management through analysis of nine areas of reputation management. Based on this, just 12% globally qualify as Trailblazers, with the remaining categorised as Aspirants (54%), Followers (32%), and Beginners (3%).Reputation Strategy and Crisis & Issues Management are the Indexed areas with the highest portion of Trailblazers, while ESG & Sustainability Strategy, Executive Profiling & Thought Leadership, and Media Engagement have the lowest.Click to DownloadESG and Sustainability Presents Significant Weak SpotsWhile progress in ESG and sustainability is rated as an important reputational area by 83% of respondents, only 39% self-rate their organisations as strong in this. Based on the Index, only 9% qualify as Trailblazers, the lowest of any area, with Followers at 36% and Beginners at 34% ?Çô the highest percentage of Beginners in any area.This result is underpinned by multiple weaknesses. Less than half of respondent organisations have a sustainability and/or ESG strategy or targets, and only 44% are regularly producing any form of sustainability and/or ESG reporting at least annually. Resources is identified as a key barrier, with only 13% have a dedicated sustainability and/or ESG team.The quality of organisational ESG and sustainability communications is also raising concerns, with 43% saying they don?ÇÖt believe these are even accurate. Further to this, climate communications fares poorly, with only 29% having established a climate communications strategy. Less than half (45%) also say their organisations?ÇÖ sustainability strategies are strongly aligned with the United Nations Sustainable Development Goals (SDGs).Emma Smith, Sandpiper, CEO, said, ?Ç£Amid increasing sustainability issues globally and as we approach the mid-point of the decade of action, the findings are clear that more needs to be done to advance sustainability goals. As stakeholder activism grows and greenwashing regulations increase, organisations that are unprepared risk being caught off guard and experiencing major reputational damages.?Ç¥Reputational Weaknesses Exposed as Risks RiseIn further findings, nearly three quarters (72%) of respondents?ÇÖ organisations were negatively impacted by reputational weaknesses over the past 12 months. These included affecting the ability to do business with customers (61%), to attract and retain talent (54%), to recover from a crisis (54%), incurring financial losses (53%), as well as negatively impacting government and community relationships (51%).These effects are being felt amid a growing risk landscape, with 56% saying reputation is becoming more difficult to manage, with just 21% saying it is becoming easier.Nine out of 10 leaders are very concerned about a range of emerging reputational risks, including misinformation and disinformation (97%), data privacy and cybersecurity (96%), employee, customer and stakeholder activism (95%), DE&I prioritisation (95%), ESG and sustainability scrutiny (95%), geopolitical tensions (95%), impact of AI on communications (95%), and greenwashing claims (94%), and media consolidation (94%).Despite the strong concerns, less than four out of 10 leaders feel well prepared to manage any of these issues. The rise of misinformation and disinformation (67 pt gap), employee activism (67 pt gap), geopolitical tensions (66 pt gap), and greenwashing top the list, indicating a need for immediate attention in these areas. Trailblazers outperform in every category of reputation management, including being 25 points below the global average in negative impacts owing to reputational weaknesses.Emma Smith, Sandpiper, CEO, said, ?Ç£As the risk landscape increases and communications channels are increasingly fragmented and complex, the rules of reputation management have changed. Business leaders need to employ a holistic and multi-dimensional approach to reputation management that hyper-targets stakeholders, all while navigating emerging digital risks that have the potential to destroy reputations in seconds. In this environment, visibility, accountability, and transparency are the crucial ingredients for success.?Ç¥Strategy to Action GapOverall, the Index reveals a significant gap between strategy and action. While 97% of leaders believe having a good reputation is important for their organisation?ÇÖs commercial success, and over 80% see all nine areas of reputation management as important, less than half rate their organisation?ÇÖs performance as strong in any of these areas.At the same time, leaders feel somewhat disempowered in reputational matters, with only 67% of CEOs and 50% of Corporate Affairs Leaders feeling a high level of responsibility for their organisation?ÇÖs reputation. Over half also lack strong access to critical audience and stakeholder insights, which directly impacts their ability to engage and influence.These issues appear to be recognised, with over 70% planning to increase investment in each area of reputation management over the next year.Emma Smith, Sandpiper, CEO, said: ?Ç£While our Index shows some very good signs of progress in reputation management globally, there area still many areas for improvement. A significant strategy to action gap is a consistent theme throughout the data, which shows that organisations have all the right intentions but are failing to mobilise plans. The appetite to increase investment in resources for reputation management efforts in the coming year is a positive sign.?Ç¥

Kaizzen, an award-winning integrated agency, has announced Kaizzen Global ?Çô it's own extensive network and trusted global partners to provide real-time knowledge and service excellence across the globe. Building on years of global recognition and industry-leading innovation, this new venture is driven by a strategic vision for the future, creative storytelling, and devotion to accomplishing impactful outcomes.  Kaizzen already has a proven track record of delivering customized communication campaigns around the world, including local PR and digital consultancy. With our current and expanding network, Kaizzen will be able to swiftly deliver across 80+ markets in the US, Europe, Australia, MENA, APAC, Africa and South America.  ?Ç£Kaizzen Global will offer a comprehensive suite of services that extend beyond traditional PR, encompassing strategic communications, digital marketing, crisis management, ESG consulting, and more. Kaizzen set up its first global footprint in Dubai last year. Now, we are scaling our expertise to help businesses adapt, innovate, and lead in today?ÇÖs competitive market. Kaizzen Global represents not just growth but a transformation in brand communication, staying ahead of the curve to ensure that our clients not only thrive but also shape the future of the industry.?Ç¥ Vineet Handa, Founder and CEO of Kaizzen. Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners. The partners along with Kaizzen will offer professional expertise to clients in projects and retainers. Our partners will enjoy the benefit of market referrals and will have the first right of refusal. The network will also include localized knowledge sharing and on ?Çô ground insights services. A win ?Çô win situation for our collective clients who can enjoy value adds and expanded services on request while the partner will enjoy exclusive servicing rights in their respective markets.  Ranked as the 7th fastest growing agency worldwide (PRovoke), Kaizzen in its 17th year of existence, has grown exponentially in size, network, client base, business and operations. With 200+ storytellers, 7 offices and 80+ market presence across the globe, Kaizzen is committed to providing the best to our clients anytime and anywhere.  

Public relations industry veterans Rafi Q Khan and Rohan Srinivasan have announced that they have joined hands to launch an independent communications consulting firm, Compass Communications. Khan, with over two decades of public relations and communications experience, was most recently Head of Client Services and New Business at FleishmanHillard India, part of the Omnicom Group. He has also held several leadership positions across Image Inc., Archetype, and Weber Shandwick, in addition to being the CEO of Cohn & Wolfe, part of BCW when the agency first entered India. He has also been the Head of Communications for an infrastructure developer. Khan is also a certified crisis manager and trainer. Srinivasan, with over 24 years?ÇÖ experience in public relations, integrated marketing and reputation management, has been in leadership roles across corporate, media and agency environments in the subcontinent and the United Kingdom. His previous stints include Managing Director of Ketchum Sampark and South Head at Madison PR. He also spearheaded the market entry of independent UK agency Eulogy and was the Head of Marketing and Communications for Vyoma, a leading digital signage company. Headquartered in Delhi NCR, Compass Communications is a full-service agency, providing end-to-end services and training to clients seeking senior counsel. Currently, the Compass team has under a dozen consultants and the agency works with affiliates across the country. Announcing the launch, Khan said, ?Ç£Our team's diverse backgrounds and experience of working across leading global MNCs, listed companies and start-ups, means we're flexible and agile to ensure our operations and team are aligned with our client's needs from the start. We simply aim to be the ?ÇÿCompass?ÇÖ that guides and delivers on our clients?ÇÖ communication objectives for optimal business impact.?Ç¥Srinivasan added, ?Ç£We?ÇÖve already managed to sign up brands across diverse sectors such as Auto, Consumer, HR, Education, Real Estate and Technology. At our core, we will be true to ensuring our clients get the best of both worlds?Çöan agency that implements and understands global best practices and yet appreciates what it takes to deliver results locally.?Ç¥ 

WiredCo., an independent agency in Australia, has strengthened its earned media division, WireCast, with two strategic new hires, reflecting the agency?ÇÖs growing client roster and expanded mandates from existing partnerships.Jessica "Jess" Nutt has been appointed Senior Account Manager for Earned Media, joining from Liquid Ideas. Nutt brings extensive experience leading communications campaigns for major brands like Maker's Mark, Four Pillars, and Pernod Ricard, adding depth to WiredCo.?ÇÖs media capabilities.Additionally, Constance "Connie" Nicolaou has been brought on board as Senior Account Executive for Earned Media. Nicolaou comes from Primary Comms Group, where she spent three years managing earned media, activations, and content creation, further bolstering the team?ÇÖs expertise.These appointments mark a significant step in WireCast?ÇÖs growth, aligning with the agency's expanding portfolio of clients and projects.Michelle Hampton, Managing Partner, WiredCo., said: "Both Jess and Connie are absolute guns at their craft, and most importantly, they?ÇÖre kind, caring and clever which is already proving to be a winning combo for our agency. We're looking forward to them bringing lots of mischief and mateship to help us create more magic for our clients."

The PRCA APAC?ÇÖs Corporate Affairs Forum 2024 will be held on October 9th in Singapore, coinciding with the prestigious Gold Standard Awards. This year?ÇÖs theme, ?Ç£Surviving and Thriving in Times of Political Change,?Ç¥ comes at a critical moment as over 60 democracies worldwide head to the polls, creating a climate of uncertainty. The forum aims to provide strategic insights into how corporate affairs professionals can navigate these turbulent political landscapes while also driving success.The event will offer a platform for senior leaders in public affairs and strategic communications to explore emerging trends and innovative approaches to managing corporate and political shifts. Participants will engage in discussions on crisis management, stakeholder engagement, and how to adapt communication strategies to maintain organizational stability during political transitions.PRCA APAC, in partnership with PublicAffairsAsia, is building on its regional influence, having recently expanded into markets such as Vietnam and Thailand?(PRCA Global). This partnership ensures the forum continues to be a leading event for public relations and corporate affairs professionals in the Asia-Pacific region.The Gold Standard Awards, running alongside the forum, will honour exceptional achievements in corporate affairs and strategic communications. Both events are highly anticipated, with thought leaders, sponsors, and delegates expected to attend?.

Burson, the global communications leader purpose-built to create value for clients through reputation, has announced the launch of Decipher Health, its new cognitive artificial intelligence (AI) offering designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision-makers and analyst communities. This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP?ÇÖs intelligent marketing operating system powered by AI.Decipher Health by Burson has trained cognitive AI models on a broad spectrum of disease areas, including general health, oncology, neurology, diabetes, respiratory, and sexual health. It integrates predictive believability and virality indicators. The result is a robust framework for forecasting the potential impact of different types of content across healthcare-focused audience segments that is based on observable, repeatable data. The solution, created in partnership with cognitive AI company Limbik, makes predictions about communications impact by determining an audience?ÇÖs level of commitment to a particular topic and the believability of online content related to that topic. As part of WPP Open, Decipher Health will be made available to all WPP healthcare clients and is the latest innovation for Health@WPP.?Ç£The volume of information in the healthcare space can be both daunting and riddled with inaccuracies for people who are searching for material on a particular disease or therapeutic area,?Ç¥ said Chad Latz, Chief Innovation Officer, Burson. ?Ç£We created this capability to predict with near certainty the potential for impact ?Çô including credibility and engagement - that content can have on a wide range of healthcare-specific audiences. This ensures we can help our clients cut through with communications and marketing that build their reputations, but also deliver valuable and effective resources across the patient journey.?Ç¥In addition to message testing, Decipher Health tracks the impact of a variety of global macro themes that can affect the healthcare system, including: The economy; drug costs, pricing and access; supply chain; DEI; sustainability; elections; reproductive rights; women?ÇÖs health and armed conflict.?Ç£What makes this such an extraordinary tool is the depth of our audience modeling,?Ç¥ said Brenna Terry, Global Chair, Healthcare, Burson. ?Ç£Our patient audience is segmented beyond typical demographics to include a wide range of social determinants that can make people more ?Çô or less ?Çô likely to be susceptible to a disease and receptive to information. Drilling down to such a precise level ensures that we reach the right people at the right time with precisely the right content.?Ç£Decipher Health allow us to analyze gaps in message uptake among different critical healthcare stakeholders,?Ç¥ Terry continued. ?Ç£What resonates with a patient is different than what will make an impact with a physician or an analyst. With WPP Open, we can forecast what works well with each audience and then develop compelling content that facilitates high-impact communications with all stakeholder groups. We now have instant market research right at our fingertips.?Ç¥

Prashanth Balarama has joined as Senior Director of Communications & CSRWith over 27 years of extensive experience from IBM, where he most recently served as Global Gro Communication Lead for AI. Known for his expertise in communications strategy, marketing communications, and brand journalism, Prashanth has a proven track record of driving impactful internal and external campaigns. His deep knowledge of the global IT landscape and passion for leveraging technology to transform businesses and society will be instrumental in shaping the company's communication and CSR strategies moving forward.

A new report from PR Newswire reveals that artificial intelligence (AI) is playing an increasingly significant role in press release creation and distribution. The 2024 State of the Press Release Report, released today, highlights how communications professionals are leveraging AI to enhance their storytelling and reach broader audiences.According to the report, nearly 26% of strategic communicators are already using generative AI to draft press releases, and over 40% are considering its adoption in the future. This trend underscores the growing recognition of AI as a valuable tool for streamlining the press release process and improving content quality.Other key findings from the report include:  A significant increase in the use of multimedia elements, such as videos and infographics, to enhance press release engagement.  A 15% year-over-year growth in mentions of "AI" within press releases, reflecting the technology's rising prominence.  Continued reliance on press releases as a cornerstone of communications strategies, with 93% of professionals planning to send the same or more releases in the coming year."Our highly anticipated State of the Press Release Report continues to serve as a unique resource for public relations professionals from across the industry," said Matt Brown, President of PR Newswire. "The report provides detailed, data-driven insights reflecting the perspectives of many of the industry's leading communicators, and provides a direct view into evolving trends, strategies and best practices in the press release space."

FINN Partners, one of the world's leading independent marketing and communications agencies, has announced the appointment of Julie Adrian as Managing Partner and UK Health Group Lead. In the newly created position, Adrian reports to Gil Bashe, Chair FINN Global Health and Purpose. She will work closely with Fern Lazar, managing partner, FINN Global Health Practice Lead, and Chantal Bowman-Boyles, managing partner, FINN EMEA."Julie Adrian's exceptional track record of leading top health communication firms to spearhead client growth strategies and champion the success of life science companies makes her the ideal person to lead our UK Health Group," said Fern Lazar, managing partner, FINN Global Health Practice Lead. "Creating this position, tailored to Julie's considerable abilities, skills and energy, underscores FINN Partners' increasing leadership in global health communications. It further reinforces our commitment to an integrated and collaborative approach to providing clients in the United Kingdom and beyond with the highest level of service in the competitive worldwide biopharma and medical device sectors."Adrian brings a wealth of experience in health communications, having held executive positions at industry communication leaders such as CCA, InVentiv, and Syneos, where she led the expansion of their EU presence; Real Chemistry, where she served as Chief Client Experience Officer; and most recently, Alverium Health, a contract biotech organization, working with clients in pre-commercialization to accelerate and de-risk the path to market. "In joining FINN Partners, I am thrilled to have the opportunity to be part of a health communications powerhouse that has been recognized, time and again, with industry-defining awards and which is widely known for its abiding commitment to amazing clients," said Adrian. "I am thrilled to be part of this agency community, which has fostered a culture of creativity, integrity, and collaboration. I believe it is the perfect environment for delivering integrated and transformative client solutions in an increasingly complex health-sector landscape."Adrian will also work closely with Chantal Bowman-Boyles, under whose leadership FINN Partners London has established its reputation as a leading integrated communications agency and been recognized for outstanding client service and as a best place to work."We are delighted to welcome Julie to the team," said Bowman-Boyles. "Her experience and understanding of health innovators further strengthen our agency's position as a health communications leader in the UK. We look forward to seeing Julie accelerate our growth in this key sector."Adding Adrian will accelerate the UK Health Group's efforts to build on its comprehensive suite of services, including public relations, investor relations, patient advocacy, digital marketing, scientific and medical communications support, and thought leadership. To achieve these goals, Adrian will collaborate closely with existing senior health specialists Mark Chataway, managing partner, Julian Tyndale-Biscoe and Christopher Nial, senior partners, and Darren Jones, partner.Adrian will continue as an Alverium Health board member, and FINN and Alverium will collaborate to support companies that are accelerating early innovation. Alverium brings expertise in clinical, market access, regulatory strategy and execution, and early-stage commercial activities. These resources, combined to FINN's expertise, reinforce the mutual commitment to innovation that can sustain and save people's lives and ensure clients receive the counsel needed to succeed."Julie's appointment marks a significant milestone for FINN Partners as we continue to expand capabilities in global health communications," said Gil Bashe, Chair Global Health and Purpose. "Having added Hyderus to its global community in 2023 and SPAG in 2022, and with Global Health Practice staff now in Africa, Asia, Europe, and North America, the FINN Global Health Practice has evolved into one of the world's largest health communication agencies. Julie's appointment is a pivotal moment; her energy, experience, and dedication to client success make her an invaluable asset and an addition to our team that will signal to clients that we never rest on our laurels and continue to pursue excellence in service to their goals."

Ek.indUS, a joint venture established to bring a leading US-based immigration investment company to the Indian market, has engaged Pitchfork Partners as its strategic communications counsel. Through this, Pitchfork Partners will drive the holistic communication narrative and manage the entire gamut of PR, social, and digital mandates for EK.indUS.Ek.indUS is strategically associated with a Beverly Hills, California-based Family Office (IMMCO Investments) and industry leader with 13+ years of experience in the immigration investment space.  Among the top financiers in the EB-5 industry (US permanent residency through investment), they have helped hundreds of investors secure green cards for their families.  Ek.indUS was created as a trusted gateway for Indian investors to obtain U.S. permanent residency through a seasoned EB-5 operator that boasts a perfect track record of green card approvals for its applicants and investment projects. IMMCO has successfully invested over $600 million into real estate development projects under the EB-5 visa program requirements, one of only a few EB-5 managers with such an accomplished track record.The U.S. team works directly with vetted, prominent real estate developers to structure projects utilizing EB-5 capital in their financing. Their commitment to investor security and their proven success rate make Ek.indUS a trusted partner in achieving immigration goals. Ek.indUS is an end-to-end solutions provider for Indian families that guides them through the EB-5 process. It also verifies investor eligibility, coordinates with tax and legal counsel, assists in project selection, and helps investors navigate the entire process, culminating in permanent residency and the return of investment capital.Speaking about the partnership, Parth Vakil, Founding Partner, EK.indUS, said, "We are excited to embark on our communications journey with Pitchfork Partners, leveraging their expertise across public relations, social, and digital platforms to effectively convey our message. Our commitment is to bring a highly reliable, best-in-class EB-5 solution to the Indian market and help Indian families secure U.S. permanent residency (green cards) through harnessing the potential of the EB-5 Immigrant Investor Program.?Ç¥Sharing his views on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, said, ?Ç£Ek.indUS and its partners provide comprehensive services to Indian families seeking U.S. residency through investment. Their trusted team offers expert guidance throughout the EB-5 process, helping clients navigate complex regulations with confidence. We are excited to have been entrusted with the strategic corporate communications, social, and digital mandate for Ek.indUS. With our extensive experience and expertise, we are committed to communicating the brand's strengths and ensuring that its objectives are met with clarity and impact.?Ç¥The EB-5 strategies adopted by Ek.indUS (through its association with IMMCO Investments) are government authorized via USA EB-5 regional centers that have been approved by the United States Citizenship and Immigration Services (USCIS) to serve the entire continental United States.       

Neha Phale, formerly with Huhtamaki India Limited has joined VVF India Limited, a Mumbai-headquartered manufacturer of oleochemicals and personal care products, as the Head of Corporate Communications.In this role, Neha Phale will lead corporate communication efforts, with a focus on driving transformation, refreshing the brand, and implementing strategic communications to adapt to the evolving landscape. She will play a key role in enhancing the company?ÇÖs communication strategies, ensuring they align with VVF?ÇÖs objectives, and strengthening its presence within the industry. Delna Joshi, Chief Transformation Officer, VVF India Limited, said: ?Ç£Neha brings a wealth of experience in strategic communications that will be instrumental as we drive transformation and brand evolution at VVF. Her expertise will be key in enhancing our communication strategies, refreshing our brand, and strengthening our presence in the global market. We are excited to have Neha lead our corporate communications efforts and support our growth journey at this pivotal time.?Ç¥ Neha said: ?ÇÿI am thrilled to join VVF at such a transformative time. I look forward to driving the company?ÇÖs communication strategies, refreshing the brand, and supporting its growth journey.?ÇÖNeha has over 15 years of experience in communications and public affairs. Prior to joining VVF, she held the position of Head of Internal Communications APAC at Huhtamaki, where she played a key role in strengthening internal communications across the region. Before that, she served as Head of Public Affairs at Huhtamaki India, shaping the company?ÇÖs external engagement strategies. Neha has also held senior communications roles at companies like Welspun India Limited, Huntsman International, and Dow Chemical.Founded in 1939, VVF India Limited operates across four continents, with a strong presence in Asia, North America, and Europe.

Varsha Chainani has been appointed as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta Group, a leading global player in diversified natural resources. She shared the update on LinkedIn.Before joining Vedanta, Varsha was with Adani Group for over two and a half years as Group Head of Corporate Communications. In her new position, she will oversee the corporate communications and branding strategy for Vedanta, focusing on building the company's image and engaging key stakeholders.With more than 30 years of experience, Chainani has held leadership roles in organizations like Mahindra Group, Abbott Laboratories, IBM, and others. She has extensive expertise in areas such as reputation management, branding, mergers and acquisitions communication, sustainability, internal communications, content strategy, digital PR, and crisis communications.

House of Communication, a leading integrated marketing communications firm, has been appointed as the public relations partner for Surya Roshni Ltd, one of the most trusted brands in lighting, fans, home appliances, steel pipes, and PVC pipes in India. The collaboration aims to further elevate Surya Roshni?ÇÖs brand presence and engage effectively with its diverse stakeholders.Surya Roshni, with its rich legacy of delivering high-quality products, is poised to leverage House of Communication?ÇÖs expertise to enhance its brand presence and communicate its values effectively to a broader audience. House of Communication will be responsible for developing and executing strategic communication campaigns, media relations, and other PR initiatives that align with Surya Roshni?ÇÖs brand objectives.Jitendra Agrawal, CEO - Lighting and Consumer Durables at Surya Roshni Ltd, commented, ?Ç£We look forward to working with House of Communication to amplify our brand message and reach our audience more effectively. Their expertise will be instrumental in amplifying our vision and achievements across key media channels.?Ç¥Shivam Trivedi, Director, House of Communication, added, ?Ç£We are pleased to have the opportunity to work with Surya Roshni. Our focus will be on crafting and executing PR strategies that resonate with their brand ethos and support their business objectives. We look forward to crafting impactful communication strategies that will showcase Surya Roshni?ÇÖs leadership in the market.?Ç¥

Global communications agency Manifest has been appointed by Do What You Love, creators of Bali's Suara Music and Arts Festival, to handle its communications strategy.Manifest's Melbourne studio will oversee publicity efforts across key markets in Asia Pacific, leveraging its global network of agency partners and freelancers.Isabel Thomson-Officer, Studio Co-Founder and Managing Partner of Manifest Melbourne, expressed enthusiasm for the project: "Bespoke events and cultural experiences of this scale and meticulous attention to detail are rare, especially in this part of the world. The Do What You Love team's commitment to creating a culture that is both respectful of the local people and the environment truly stood out to us."Thomson-Officer emphasized the transformative potential of such a festival, aligning with Manifest's mission to build brands that change the world. "A festival of this nature can be quite transformative, even life-changing for those that attend. Being able to make that kind of positive impact on someone's life is very aligned with our mission."Jason Swamy, Co-Founder and Festival Director of Do What You Love, shared the festival's vision of bringing culture, sustainability, creativity, and connectivity to a global audience. "We want people who attend Suara to leave feeling inspired and connected to a creative community of like-minded individuals. That's exactly how we felt when we first met the Manifest team. Like us, they are a very international team, who are as passionate about purpose-driven brand communications as we are about curating once-in-a-lifetime experiences."

SCOTT, a global provider of automation and robotics solutions, has named Eugene Afanasy as its Global Communications Manager. In this strategic role, Afanasy will oversee the development and execution of SCOTT's global communications strategy, ensuring the company's message resonates with key stakeholders worldwide.A seasoned communications professional with a strong background in technology, Afanasy brings a wealth of experience to SCOTT. Prior to joining the company, he served as the Public Affairs and Communications Manager at Huawei, where he played a pivotal role in shaping the company's public image and managing its communications efforts.Afanasy's expertise extends beyond his recent role at Huawei. He has also worked with technology-focused agencies such as Platform Communications in London and Pursuit PR in New Zealand, where he supported high-profile clients including Facebook, IBM, Instagram, Microsoft, and LTN Global. His experience in these roles has equipped him with a deep understanding of the technology industry and the nuances of effective communications in a global context.In his new role at SCOTT, Afanasy will be responsible for developing and implementing comprehensive communications plans, managing media relations, and overseeing internal and external communications initiatives. His goal is to enhance SCOTT's brand visibility, strengthen relationships with key stakeholders, and drive awareness of the company's innovative automation and robotics solutions.

Upcycle Communications, a leading public relations and communications agency, has announced several new client wins and the return of Felicia Poh as account director. Poh, with over eight years of experience in the communications industry, will lead the agency's team of 10 and drive its growth strategy.Poh has previously held positions at Uniqlo Singapore, W Communications, and Burson Cohn & Wolfe, where she has gained valuable experience in public relations, media relations, and strategic communications. Her expertise will be instrumental in helping Upcycle Communications deliver exceptional results for its clients.The agency's portfolio of new projects includes collaborations with COTY, Nixta, and Huize Van Wely. In addition, Upcycle Communications has successfully supported major launches such as The Singapore Edition and Conrad Singapore Orchard.

Hong Kong China Rugby has appointed Jon Pallett to lead its communications efforts. Pallett brings extensive experience in sports PR, media management, and marketing, having worked with prominent organizations globally.Jon's appointment leverages his wealth of experience in sports PR, media management, and marketing. His career highlights include two years with the FIFA World Cup Qatar 2022 local organising committee in Doha.Prior to joining HKCR, Pallett held various roles with renowned sports teams and events, including Toronto Wolfpack (Canada), Dragons Rugby and Glamorgan Cricket (UK), London 2012 Olympics (UK), Sydney Sixers (Australia)Pallett's diverse global portfolio showcases his expertise in managing high-profile sports events and teams across the Middle East, North America, Europe, and Australia.As HKCR's new Head of Communications, Jon Pallett will oversee the organisation's communications strategy, media relations, and marketing initiatives.

Concept PR has onboarded Grover Zampa Vineyards (GZV), one of the largest exporters of Indian wines to over 18 countries. The company operates wineries in the Nandi Hills of Karnataka and the Nashik Valley in Maharashtra. GZV focuses on sustainable viticulture with limited yields and employs selective hand harvesting, along with various innovative winemaking practices. The winemaking team, led by French wine consultant Michel Rolland and winemaker Mathias Pellisard, oversees operations. Grover Zampa is the only Indian winery to use Amphoras, Foudres, and Concrete tanks from Europe, along with an optical sorting system. Since 2013, GZV has won 216 international awards for its wines, reflecting its consistent dedication to quality.The winery has earned several notable accolades, including two Silver and nine Bronze awards at the Cathay Pacific Hong Kong International Wine Competition. In 2018, Grover Zampa was named Winery of the Year at the Asian Wine Review in Hong Kong and won best Ros?? for its Art Collection. Recently, it secured Double Gold & Best of Show for the Vijay Amritraj white and Gold for the Chene Grand Reserve and La Reserve Red at the Wine & Spirits Wholesalers of America competition.

Aashish Mudbidri, a veteran BFSI Marketing professional joins Spark Capital Advisors as Group Head - Branding & Corporate Communications. In his pivotal role, Mr. Mudbidri will spearhead branding and communication strategies across the company's three business verticals: investment banking, asset management, and private wealth management.With an illustrious career spanning two decades in marketing and communications, Aashish brings a wealth of experience from renowned financial institutions such as HSBC, BNP Paribas, and LGT Wealth India. His diverse background also includes valuable experience in media and F&B retail through roles at Mid-Day Multimedia Ltd and Cafe Coffee Day. Throughout his career, Aashish has demonstrated exceptional prowess in conceptualising and executing comprehensive 360?? marketing campaigns. His innovative strategies have garnered numerous accolades for his campaigns at the World Brand Congress Awards and the Asian Banking and Finance Awards.On his appointment, Aashish Mudbidri, Group Head, Branding & Corporate Communications commented ?Ç£I am thrilled to join Spark Capital Advisors at this exciting juncture in the company's growth. With its robust presence in Investment Banking, Asset Management, and Private Wealth Management, Spark Capital offers a unique opportunity to develop and implement integrated branding and communication strategies. I am eager to leverage my experience in financial services marketing to elevate Spark Capital?ÇÖs brand presence and contribute to its continued success across all business areas. We aim to effectively communicate Spark Capital's value proposition and further solidify its position as a leading financial services firm.?Ç¥

Ballard Partners, a prominent lobbying firm with offices in Washington, D.C., Florida, and other key areas, has agreed to represent TikTok, the popular Chinese-owned video app.The firm, known for its close ties to Donald Trump and its fundraising efforts on his behalf, will advocate for TikTok's interests in the face of increasing regulatory pressure.In April 2024, President Joe Biden signed a law that would require TikTok's parent company, ByteDance, to divest the app within a year or face a ban in the United States. This legislation was prompted by concerns over ByteDance's connections to the Chinese government and the potential risks to American user data.Trump, who once championed the divestiture of TikTok, has since reversed his stance, arguing that it would benefit Facebook, a company he frequently criticizes. His change of heart may also be influenced by the revelation that a major Republican donor, Jeff Yass, has a significant stake in ByteDance.Leading the Ballard Partners team representing TikTok is Brian Ballard, a prominent Republican fundraiser and a close associate of Trump. He is joined by a team of experienced lobbyists, including Dan McFaul, Michael LaRosa, and Stephen Klopp.

Global independent marketing and communications agency FINN Partners has been appointed by Extreme Hangout, the community climate action platform, as its agency of record to expand the awareness and impact of Extreme Hangout?ÇÖs COP29 presence ?Çô including its main stage, dedicated workshop space, an extensive exhibition area, more than 500 speakers, diverse panels, workshops and more. FINN efforts will focus on driving awareness and attendance at Extreme Hangout events planned for COP29 in Baku, Azerbaijan.Amber Nuttall, founder, The Extreme Hangout, commented: ?Ç£We are delighted that FINN Partners will be working closely with us to support our mission to drive climate action. This communications partnership with FINN aligns perfectly in terms of shared values and a joint commitment to sustainable change through the work of our two organisations. We are all aware that COP29 is a critical milestone, and the clock is ticking on our planet?ÇÖs wellbeing. Through our work with FINN in the lead-up to COP29 in Baku, we will encourage businesses, governments and organisations from around the world, to show their commitment by attending and taking action in Azerbaijan.?Ç¥Driven by its mission to give young changemakers a voice, popularise the climate movement, and inspire environmental action, Extreme Hangout enables engagement in the sustainability space by organising open-to-all climate action impact forums around the world and curating positive sustainability stories that are shared with its 20 million social media followers each day.Terri Bloore, Senior Partner, Global Purpose and Social Impact Practice, FINN Partners, added: ?Ç£As regular COP attendees, we know first-hand the importance that this global event can have as a force for genuine change and our shared values, sustainability goals, and experience in the ESG space mean that we are well-placed to support Extreme Hangout in communicating such an important message.At Extreme Hangout events, the organisation brings together thought leaders and changemakers to share the best sustainability practices and highlight actionable solutions to boost knowledge, connections and collaborations that advance climate action.?Ç£The work that Amber, Alistair and their team do to empower governments, businesses and global citizens to protect the planet is deep-rooted in their passion and dedication and we are looking forward to supporting them to communicate this important message, as well as contributing to Extreme Hangout?ÇÖs COP programme through our FINN Partners panel sessions on marketing and communications,?Ç¥ adds Bloore.As part of the Extreme Hangout COP29 Pavilion, FINN Partners will host a series of speaker panels to share creative strategies and insights on how brands can communicate sustainability messaging successfully.The FINN Partners' purpose-related client portfolio includes American Humane, Business Iceland, Destination International, GE Healthcare, Global Cooksafe Coalition, Hello Fresh, IDA Ireland, Mainetti, Natixis, S&P Global Ratings, Tru Earth, Tetra Pak, Verizon, VF Corporation and WWF.

Think HQ, a leading social change agency, has expanded its Sydney presence through the strategic acquisition of LOUD Communications, a renowned cultural communications agency. This move follows Think HQ's successful integration of CultureVerse in 2019, further solidifying its position in the market.Lorraine Jokovic, CEO of LOUD, will join Think HQ as Sydney General Manager, bringing her expertise and enthusiasm to the team. Jen Sharpe, Founder and Managing Director of Think HQ, emphasized the strategic value of the acquisition, highlighting the alignment of LOUD's expertise with Think HQ's commitment to driving social impact and commercial growth.The combined entity boasts a diverse team of 100 professionals, enhancing its ability to craft and deliver campaigns that resonate with diverse communities across Australia. This acquisition strengthens Think HQ's unique position in the market, driving expansion with new commercial Jen Sharpe, founder and MD, Think HQ, said: ?Ç£This acquisition is testament to Think HQ?ÇÖs strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering. LOUD?ÇÖs strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients. Think HQ?ÇÖs unique integrated offering to reach all Australians will be supercharged with our new team members. By bringing LOUD into the Think HQ family, we?ÇÖve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia - and creates awesome campaigns with them. With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can.?Ç¥Lorraine Jokovic, the CEO of LOUD, will become Think HQ?ÇÖs Sydney general manager. She said: ?Ç£LOUD has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together.?Ç¥(Image: Think HQ Sydney team)

Brands2Life has strengthened its agency leadership team promoting CFO, Tim Spink to Chief Operating Officer (COO) and appointing Sarah Welham as its new Chief Financial Officer (CFO).Tim has led Brands2Life?ÇÖs Finance & Operations team for over 12 years. In the newly created role, Tim will be focussed on developing and managing all aspects of Brands2Life?ÇÖs business performance as it moves into its next phase of growth. He will be responsible for the continued growth of Brands2Life?ÇÖs operational performance across the group in Europe and the US.In his role as CFO, Tim played a key role in the agency?ÇÖs transition to becoming a majority Employee Owned Trust (EOT) in 2020, making Brands2Life the UK?ÇÖs largest EOT communications agency.Tim will also continue to oversee Brands2Life?ÇÖs 20-strong Operations team including Finance, IT, Marketing & New Business and People & Recruitment teams.With over ten years?ÇÖ experience, Sarah joins Brands2Life from creative agency, Iris Worldwide where she held the position of Group Finance Director. Sarah will take over the role of CFO and report directly to Tim. Sarah will be responsible for the Group financial reporting, performance of the finance team and will be working closely with Brands2Life?ÇÖs Co-Founders and board directors to ensure financial management excellence across the agency.Co-Founder Giles Fraser said: ?Ç£We?ÇÖre very pleased to be able to promote Tim into this new role. As the business moves beyond ?ú20m in revenues we need someone who can evolve and manage our business policies and processes in Europe and the USA. Tim has done terrific work in shaping and leading our finance team over the years so he is the ideal candidate. With Sarah Welham?ÇÖs arrival we know we have a best-in-class team in place for the next chapter in Brands2Life?ÇÖs journey.?Ç¥COO Tim Spink said: ?Ç£I?ÇÖm delighted to have Sarah join us, she will be an excellent addition to the management team. The creation of my new role to COO signifies Brands2Life?ÇÖs bold growth plans as we continue to work with world-leading brands offering best-in-class servicing. I?ÇÖm looking forward to leading our efforts in furthering our agility and responsiveness to meet the needs of the ambitious brands of today and the future in these fast-changing times.?Ç¥CFO Sarah Welham said: ?Ç£I?ÇÖm really excited to be leading Brands2Life?ÇÖs talented finance team and to be joining such a forward-thinking agency so invested in its people-first approach. I?ÇÖm looking forward to the opportunity to supporting the business deliver financial management excellence.?Ç¥

Anantara The Palm Dubai Resort has appointed Laurence Klett as the new Cluster Director of Marketing and Communications, effective 2 September 2024. Laurence will lead the marketing and communications teams across both Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort.Laurence Klett brings over 15 years of extensive experience in the hospitality industry, specialising in creating innovative marketing strategies and brand campaigns that captivate diverse global audiences. Her dynamic approach to storytelling and her passion for sustainability have consistently earned her accolades, driving both brand awareness and guest engagement in competitive markets. Laurence has a strong track record of transforming marketing and communication efforts into measurable results, which positions her perfectly to lead the continued success of Anantara The Palm and its sister properties.Before joining Anantara The Palm Dubai Resort, Laurence held a number of senior marketing roles at world-renowned hospitality properties. Most recently, she served as the Director of Marketing Communications and Sustainability at Al Baleed Resort Salalah by Anantara in Oman, where she spearheaded successful campaigns that not only boosted the resort?ÇÖs visibility but also established it as a leader in eco-friendly hospitality. During her tenure at Al Baleed Resort Salalah by Anantara, she received several industry recognitions, including being named an HSMAI Middle East ROC Star in 2023, an honour reserved for top hospitality marketing professionals in the region. She was also featured in the Hotelier Middle East Power List in both 2023 and 2024, solidifying her position as a thought leader within the industry.Laurence is particularly passionate about sustainability and has been instrumental in integrating environmentally friendly practices into marketing strategies. Her dedication to sustainability was a key factor in Al Baleed Resort Salalah by Anantara receiving the prestigious Green Growth 2050 Platinum Certificate, a testament to her ability to align marketing objectives with broader corporate social responsibility goals. This commitment to environmental responsibility is something she plans to continue at Anantara The Palm Dubai Resort, helping the property to further its own sustainability efforts and elevate its eco-conscious initiatives.In addition to her impressive work in sustainability, Laurence is recognised for her ability to craft compelling content and marketing campaigns that resonate with international markets, particularly in Europe and the Middle East. Her understanding of global trends and consumer behaviour allows her to create tailored messaging that enhances the brand?ÇÖs reputation while engaging with both new and returning guests.James Hewitson, General Manager at Anantara The Palm Dubai Resort, expressed his excitement about Laurence?ÇÖs appointment:"We are thrilled to have Laurence join us as the new Cluster Director of Marketing and Communications. Her impressive background in creating successful marketing strategies, coupled with her deep commitment to sustainability, makes her the perfect fit for our team. I am confident that under her leadership, Anantara The Palm Dubai Resort and our sister property will continue to excel in delivering exceptional guest experiences and innovative brand campaigns."Laurence?ÇÖs appointment marks an exciting chapter for Anantara The Palm Dubai Resort, which continues to grow as a leading luxury destination in the region. With her guidance, the resort aims to further enhance its marketing efforts and solidify its position as one of the most sought-after holiday destinations in Dubai. Laurence will oversee all aspects of marketing and communications for both properties, including brand management, public relations, social media, and digital marketing. She will also work closely with the operations team to ensure that every guest experience is aligned with the brand?ÇÖs core values of luxury, sustainability, and cultural authenticity.Laurence herself shared her thoughts on joining the Anantara The Palm Dubai Resort family:"I am incredibly honoured to take on the role of Cluster Director of Marketing and Communications for such iconic properties. Having been part of the Anantara family for several years, I am excited to continue my journey with the brand and look forward to working with the talented teams at both resorts. I am particularly excited to build on the success of our existing marketing campaigns and explore new ways to connect with our guests, always ensuring that sustainability remains at the heart of what we do."

Shiva Bhavani, founder-CEO of Wing Communications, has launched his new podcast channel, "Keep It Real with Shiva Bhavani." Targeting Telugu speakers across the globe, the podcast aims to provide valuable insights across various domains such as entrepreneurship, personal finance, fashion, etiquette, politics, meditation, mental health, and communication skills. With each episode, Shiva Bhavani brings listeners into an engaging and insightful conversation, breaking down complex subjects into practical, relatable lessons for everyday life.The podcast, hosted by Bhavani himself, is designed to be a go-to source for Telugu-speaking professionals, entrepreneurs, and individuals eager to expand their knowledge. Through conversations with industry experts, thought leaders, and influential figures, "Keep It Real" promises to uncover real stories behind the success, struggles, and journeys of those who have made their mark in diverse fields. Whether it?ÇÖs a finance guru simplifying investment strategies or a fashion mogul sharing their creative process, each episode offers revelations that resonate with the global Telugu audience.Shiva Bhavani?ÇÖs vision for the podcast aligns with his personal journey as a successful entrepreneur and leader. As the founder of Wing Communications, a leading PR and digital marketing agency based in India, Bhavani has always been passionate about empowering others through knowledge and communication. His new podcast is an extension of that mission, offering a platform where listeners can learn, grow, and be inspired.

The Washington Post has appointed Liza Pluto as its new Director of Communications. Pluto joins The Post from Mars, Incorporated, a global leader in pet care, snacking, and food, where she served as Media Relations and Issues Manager. In this role, she developed and executed media strategies to enhance Mars's corporate reputation.?Ç£We?ÇÖre thrilled to have Liza join us. Her proven track record of elevating and showcasing high-profile talent, paired with her contagious passion for the media industry, make her an exceptional fit for the future of communications at The Washington Post,?Ç¥ said Chief Communications Officer Kathy Baird.Prior to her time at Mars, Pluto worked in media relations for leading news organisations, including MSNBC and PBS. She also spent five years at CNN, managing press initiatives for various news programmes and major events.Pluto's appointment comes as The Washington Post continues to invest in its communications team and expand its reach.

AW Rostamani Group (AWR Group), a privately-owned family business conglomerate in the Middle East, has appointed Sara O?ÇÖHara as Chief Marketing and Communications Officer.With over 18 years of experience in corporate communications, O?ÇÖHara brings a wealth of expertise to her new role. Prior to joining AWR Group, she served as SVP ?Çô Group Communications at Al Ghurair, where she oversaw a wide range of communications functions across seven major industry sectors.O?ÇÖHara has a proven track record of building strong and enduring brands. She has worked with various regional and global companies, including Barclays Bank, Lloyds Banking Group, and AXA, to develop effective communication strategies that address their unique challenges and opportunities.As Chief Marketing and Communications Officer at AWR Group, O?ÇÖHara will play a crucial role in shaping the brand?ÇÖs future. She is committed to leveraging her experience to develop initiatives that will ensure the brand?ÇÖs continued success and growth.Commenting on her appointment, O?ÇÖHara said: ?Ç£I am delighted to have joined AWR Group and look forward to contributing to its success. I am confident that my experience in building purposeful and lasting brands will be valuable in this role.?Ç¥O?ÇÖHara added: ?Ç£The UAE?ÇÖs marketing landscape is evolving rapidly, and I believe AWR Group is well-positioned to be a leader in this new era. I am excited to play a part in shaping the brand?ÇÖs future and ensuring its continued success for generations to come.?Ç¥

Global sportswear giant adidas has appointed Sarah Skaf as PR and Newsroom Manager for the Middle East & North Africa (MENA) region.Skaf brings a wealth of experience in public relations and communications to her new role at adidas. Prior to joining the company, she served as a Communications Manager at Havas Red Middle East. Her career in PR began at Weber Shandwick.In her new position, Skaf will be responsible for leading adidas' communications efforts in the MENA region. She will oversee the brand's media relations, ensuring that adidas maintains a strong and positive reputation in the market.With her expertise in the field of communications, Skaf is well-equipped to help adidas continue its growth and success in the region.

FleishmanHillard Korea, a leading global communications consulting firm, has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION?ÇÖs brand licensing and intellectual property (IP) initiatives.1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and K-pop fans worldwide. Its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION over the years.Combined with FleishmanHillard Korea?ÇÖs strategic expertise and business network, this partnership aims to bolster 1MILLION?ÇÖs global expansion as FleishmanHillard seeks out innovative business opportunities for its network clients and partners leveraging 1MILLION?ÇÖs brand and artist IP.Minja Kim, co-CEO of 1MILLION, said: ?Ç£FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.?Ç¥James Choi, Senior Vice President and Partner of FleishmanHillard Korea, added: ?Ç£1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ?ÇÿINSPIRE MILLIONS?ÇÖ mission to reach an even wider audience through this collaboration.?Ç¥FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed ?Ç£Next Concept?Ç¥ artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy and Harimu.(Image: From left to right, Yeowook Yoon and Minja Kim, co-CEOs of 1MILLION, and James Choi, Senior Vice President and Partner of FleishmanHillard Korea)

A recent global study by WE Communications, encompassing 540 physicians (57% specialists, 43% general practitioners) across six countries, reveals that corporate reputation plays a pivotal role in prescribing behaviour. This research builds on previous findings and underscores the importance of a company's overall reputation and expertise in specific disease areas.The survey was conducted in partnership with Sapio Research across Australia, China, Germany, India, the UK, and the US. Reputation's Influence on Prescribing DecisionsAccording to the survey, 81% of physicians consider corporate reputation to have at least a moderate impact on their perception of a medicine's value, particularly when comparing treatments with similar safety, efficacy, and pricing.Three Levels of ReputationBiopharma companies must cultivate their reputation at three distinct levels:  Corporate Reputation: This encompasses the overall image of the company, including its reliability and credibility.  Disease-Specific Reputation: Expertise and commitment in particular therapeutic areas.  Product Reputation: The standing of individual medicines within the market.Companies that invest in enhancing their reputation at these levels can craft compelling narratives about their dedication to specific therapeutic areas, which can significantly influence prescribing choices."Reputation is at times mistakenly viewed as a soft asset in the healthcare industry, yet our survey has shown that it has clear bottom-line consequences. It can make the difference between a physician writing a script for your treatment or not,?Ç¥ said Stephanie Marchesi, President, WE Global HealthDrivers of Corporate ReputationPhysicians identified several key factors that drive corporate reputation:Reliability and Credibility: 62% of physicians associate this with confidence in product quality and efficacy. Emphasizing evidence-based outcomes and transparency in clinical trials is essential.Trust: Demonstrating a long-term commitment to patient well-being fosters trust. Companies should highlight their ethical practices and patient support programs.Transparency and Communication: Transparency in clinical research and clear stakeholder communication are crucial. Younger physicians, in particular, value openness about research challenges and successes.Innovation: A significant majority (72%) believe that addressing unmet medical needs through patient-centric solutions defines innovation. Highlighting advancements in research and development is vital.Top Actions for Improving Corporate ReputationLead with Innovation: Showcase scientific advancements and patient journeys from drug discovery through to delivery, focusing on areas with high unmet needs.Treat Physicians as Partners: Be transparent about pricing and access programs, and emphasize patient benefits in communications.Capitalize on Digital Trends: Incorporate social media into your marketing and communication strategies, as it is a growing source of professional information for physicians.The Role of Digital ChannelsWith 59% of physicians using social media for professional purposes and significant usage in markets like China (57%), integrating digital trends into your communications strategy is essential.

Lipika Kapil has joined Autodesk as Lead, Brand & Communications, India & SAARC. In a Linkedin post, she wrote : "A special career update that feels like a story coming full circle. Ten years ago, during my stint with Archetype India, I had the opportunity to work with Autodesk. My first ever hashtag #B2B client that became one of the most cherished memories of my career. Little did I know then that a decade later, I would be returning to this incredible place to lead External Communications - PR & Brand Communications for India & SAARC! It?ÇÖs a humbling reminder of how life has a way of bringing us back to the places and opportunities that truly matter. Happy to reconnect with the brand Autodesk and contributing to shaping the narrative of design, innovation and technology yet again. Here?ÇÖs to new beginnings and endless possibilities ahead!."She has started her career as an Associate Image Executive - Senior Image Executive at Text100, later assuming the role of Senior Manager at Edelman. She was also associated with organisations such as Tesco Bengaluru, Koo India, Cuemath. She has around 15 years of experience in external, internal, social & strategic communications and is known and recognized for driving compelling PR narratives, executive communication, stakeholder management, and implementing goal-driven campaigns.

Erin Murphy, a communication strategist and former press secretary to Indiana Gov. Eric Holcomb, has been named senior director for media and public relations for Purdue University.Murphy, who stepped into the role Sept. 9, reports to Julie Rosa, vice president of communications, and will work closely with the university?ÇÖs senior officers, including the president, provost and treasurer.?Ç£Erin is a recognized leader and strategist with extensive experience in media and public relations,?Ç¥ Rosa said. ?Ç£Her background in communication and media strategy will be instrumental in advancing Purdue?ÇÖs key initiatives. I am excited to have her on our team.?Ç¥Murphy will lead the media and public relations teams responsible for the planning, development, and implementation of communication and media strategies for Purdue and its priority initiatives. Acting as the university?ÇÖs primary spokesperson, she will build and maintain relationships with media outlets and reporters to promote and protect the university?ÇÖs reputation, priorities and interests. Murphy also will provide media-related guidance and direction to all entities throughout the Purdue system.?Ç£Purdue is an innovative leader and a brand with true impact,?Ç¥ Murphy said. ?Ç£I look forward to collaborating with the talented team of communicators and marketers here to achieve great things together.?Ç¥Since 2021 Murphy served as press secretary and was a senior advisor to Holcomb, where she developed and implemented strategic communication plans and worked with statewide media to convey the governor?ÇÖs initiatives.Prior to that role, Murphy served as communications director for the Indiana Department of Child Services from 2018-21 and the city of Westfield, Indiana, from 2013-18. She was also a news anchor and reporter for WISH-TV in Indianapolis; WICD-TV in Champaign, Illinois; WTHI-TV in Terre Haute, Indiana; and a news reporter for KLKN-TV in Lincoln, Nebraska.Murphy earned a Bachelor of Arts degree in journalism from Indiana University and a Master of Arts degree in public relations from Ball State University.

Mohamed Younis, former editor-in-chief at Gallup responsible for US polling, has joined Brunswick Group as a partner and global head of insight.In his new role, Younis will lead Brunswick's public opinion, market research, and analytics functions.Before becoming Gallup?ÇÖs editor-in-chief in 2018, Younis served as managing editor of its news team, with his research focusing on geopolitics, US foreign policy, youth unemployment, and the relationship between Muslim communities and Western societies.Fluent in Arabic, Younis has both studied and worked in Saudi Arabia, Egypt, and Qatar.Brunswick CEO Harry Timms said, "Younis will be a fantastic leader of our Insight team, which plays such an important role in providing the data and analysis that act as the foundation of our advice."

Avra Goldstone Lorrimer, a longtime senior leader at H&K, is set to leave the firm for a "new country, new company, new role."Reflecting on her journey, Lorrimer shared on LinkedIn: "H&K has taken me from Dubai to Davos to Detroit and so many extraordinary places in between, and I have been privileged to work with insightful, intelligent, and inventive colleagues and clients along the way." She continued, "Throughout my H&K era, my understanding of communications and leadership has continued to evolve and grow, and I leave this chapter with belief in the power of public relations to solve business and societal issues in meaningful ways."While she did not provide specifics on her next steps, she teased, "more to come."Lorrimer spent 11 years with H&K, holding a variety of roles, including her most recent position as executive VP and chief growth officer. Since relocating from London to New York in 2020, she has served as a WPP global client lead and head of H&K?ÇÖs New York office. Before that, she led the consumer packaged goods practice at the London office for seven years and was also the WPP PR lead on the Ford of Europe account.

Enrission India, a leading platform committed to empowering Indian startups, in collaboration with ENRISSION INDIA CAPITAL Inc. which is an India-focused VC firm based in Japan, has announced the appointment of Blue Buzz as its official PR agency in India. This collaboration aims to bolster Enrission India's communication and outreach strategy, building a robust brand presence in the rapidly evolving startup ecosystem.Harsh Deodhar, Principal at Enrission India, expressed his enthusiasm for this partnership, stating, "Blue Buzz comes with a nuanced marketing approach specifically tailored for startups. Their bespoke strategies are designed to address real-time brand needs, while also helping to build a strong foundation for the future."Neha K Bisht, Founder and CEO of Blue Buzz, added, "It?ÇÖs great to partner with a company that is focused on supporting Indian startups and providing them with the tools they need to grow and succeed. We are dedicated to helping Enrission India Capital establish a solid brand identity in the market, while fostering a valuable exchange for learning and development."The partnership between Enrission India and Blue Buzz is expected to drive Enrission's mission forward, positioning it as a leading name in the Indian startup ecosystem. The focus will be on strategic communication to elevate Enrission India?ÇÖs brand narrative and enhance its outreach.

Nemi Insights, a leading provider of media monitoring and measurement solutions, has announced the launch of enhanced features on its platform, designed to offer public relations professionals and brands more comprehensive insights into their media presence. As an ISO 9001:2015-certified company and one of the fastest-growing media monitoring partners globally, Nemi Insights continues to push the envelope with its latest advancements.Among the new features introduced is the Media Score, a powerful tool that offers a holistic overview of a brand?ÇÖs media presence. This feature measures factors such as the volume of media coverage, share of voice, sentiment, and relevant topics, enabling brands to track their performance over time and benchmark against competitors.Nemi Insights has also rolled out a redesigned, responsive dashboard, featuring interactive data visualizations. Users can now filter media coverage analytics by date, media type, sentiment, author, and publication for a more customized view.In a major leap forward, Nemi Insights?ÇÖ sentiment analysis is now powered by Nemi AI, which classifies media coverage as positive, neutral, or negative. This is a critical metric for brands seeking to understand how they are perceived in the public eye.Additionally, the platform offers enhanced reporter and publication analysis to track relationships with key media contacts. This allows PR teams to identify which reporters and outlets are most engaged with their brand and tailor their outreach strategies accordingly.?Ç£We are committed to continually enhancing our platform with innovative features that meet the evolving needs of communication professionals,?Ç¥ said Renuka Bhashkar, CEO of Nemi Insights. ?Ç£Our new capabilities provide an even more robust understanding of how brands are positioned in the media, allowing them to refine their PR strategies and better engage key stakeholders.?Ç¥Founded in 2016, Nemi Insights delivers data-driven media monitoring and insights to organizations worldwide. The platform tracks media coverage across print, broadcast, online, and social media in over 25 languages, serving more than 100 brands and PR agencies globally.

Chobani Australia has promoted Zoe Brindley to the position of Corporate Communications & Affairs Manager. Brindley, who joined the company in March 2022 as Corporate Communications Manager, has demonstrated exceptional leadership and contributions to Chobani's communications strategy.Before joining Chobani, Brindley spent two years at Munro Footwear Group, where she served as Senior Communications & Engagement Specialist. Her experience in the corporate communications field has equipped her with the necessary skills to excel in her new role.In her new capacity, Brindley will be responsible for overseeing all aspects of corporate communications and affairs for Chobani Australia. This includes managing media relations, internal communications, and public affairs initiatives. Her expertise will be instrumental in enhancing Chobani's reputation and strengthening its connection with stakeholders.

UNICEF China has appointed Bunly Meas as its new Communications Specialist. Meas, who has a decade-long tenure with UNICEF in Cambodia, brings a wealth of experience in media engagement, communications campaigns, and digital and multimedia communications.Prior to his new role in Beijing, Meas served as a Communications Specialist at UNICEF Cambodia, where he oversaw various media relations activities and communications campaigns. His extensive experience in the field spans over 15 years, having also worked for other global non-profit organizations such as the United Nations Development Programme (UNDP).In his new capacity at UNICEF China, Meas will be responsible for overseeing all digital and multimedia communications initiatives. This includes managing social media platforms, producing multimedia content, and coordinating media outreach efforts to promote UNICEF's work in China.As a seasoned communications professional, Meas is well-equipped to contribute to UNICEF China's mission of protecting and promoting the rights of every child in the country. His deep understanding of the region and his expertise in digital communications will be invaluable in amplifying UNICEF's message and reaching a wider audience.Source: Telum Media

The International Communications Consultancy Organisation (ICCO) has announced the appointment of Massimo Moriconi as the new global Vice President, effective 1st September 2024. Massimo, who has been serving ICCO since 2020 as Regional President for Europe, will assume this key role following an unopposed election during the summer and will succeed to the position of ICCO President in October 2025.Massimo Moriconi, General Manager and CEO of Omnicom Public Relations Group Italy, and a seasoned Communications and Public Affairs Specialist, has been an influential figure within ICCO for many years, representing the Italian PR industry on the Board of Management since 2015 and enabling meaningful collaborations among ICCO and other international Organisations such as the European Medicines Agency and the Council of Europe. Lately, Massimo has been serving as Chair of the ICCO Mis/Disinformation Working Group and contributed to the creation of the ?Ç£Media Information and Education Pledge?Ç¥ a program uniting different stakeholders of the information society to acknowledge a shared responsibility in tackling misinformation, commit to shared solutions and prevention methods.The Vice President is a full member of the ICCO Executive Committee, which is responsible for implementing the organisation?ÇÖs strategic vision and includes the current President, immediate past President, Treasurer, and Chief Executive. In this capacity, the Vice President contributes significantly to guiding ICCO?ÇÖs strategic direction and is designated to assume the role of President upon the completion of their term.Massimo Moriconi will succeed Grzegorz Szczepanski as ICCO President in October 2025, ensuring a smooth transition of leadership. In his role as Vice President, Massimo will contribute to ICCO?ÇÖs ongoing governance review, which is led by the Chief Executive and overseen by the President. His insights will be valuable as the organisation refines its strategy and adapts its structure to address emerging challenges and opportunities.In response to his appointment, Massimo Moriconi stated, ?Ç£It is an honour to step into the role of Vice President at a time when our industry is facing both unprecedented challenges and exciting opportunities. I look forward to working closely with Grzegorz and the entire ICCO team to ensure that we continue to provide value to our members and uphold the highest standards of communication practice globally.?Ç¥Andras Sztaniszlav, CEO of ICCO, remarked on the appointment: ?Ç£Massimo has been a key part of ICCO?ÇÖs leadership for several years, giving him an exceptional understanding of our organisation. As we undergo a significant governance review, his deep familiarity with ICCO and his ability to address complex issues will be essential. Massimo?ÇÖs commitment to PR excellence and his strategic insights will greatly contribute to our ongoing efforts to enhance ICCO?ÇÖs global influence and ensure a smooth transition as he steps into the role of President."

Hong Kong?ÇÖs Bakehouse by Gregoire Michaud has selected FINN Partners to provide brand strategy and communications consultancy to support the bakery's expansion in the local market.This collaboration marks the second time Bakehouse has engaged FINN Partners for branding and communications support, following their initial partnership in 2020 when the agency led an integrated public relations campaign to strengthen the brand's positioning.?Ç£We?ÇÖre thrilled to be working with Bakehouse again as they take this exciting step in their growth,?Ç¥ said Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong. ?Ç£Their dedication to craftsmanship is truly inspiring, and we?ÇÖre partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavours to more communities around Hong Kong.?Ç¥Gregoire Michaud, Founder of Bakehouse by Gregoire Michaud, added: ?Ç£Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it?ÇÖs about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand?ÇÖs heart and soul are reflected in every step of this journey, and we?ÇÖre excited to connect even more deeply with our local communities.?Ç¥(Image: bakehouse.hk)

COMPANION Communications has appointed Jacqueline Shutt as Senior Account Director in Hong Kong, where she will lead the agency's focus on the travel, dining, and property sectors across Asia.In her new role, Jacqueline will be responsible for overseeing COMPANION's travel and property client portfolios in Hong Kong, managing public relations, content development, media and influencer campaigns, and partnership activations. She will also lend her expertise to support the team with dining launches and large-scale projects.Jacqueline brings over 11 years of experience in communications, having worked in both London and Hong Kong with a diverse range of corporate, consumer, and health clients, including Royal Albert Hall, Canon Europe, Deloitte, and Royal Caribbean.After relocating to Hong Kong, she managed TUMI Regional's APAC account for more than six years and collaborated with F&B brands such as Shake Shack, San Pellegrino, and Movenpick, as well as on art and design projects like K11 Musea and the recent launch of Sotheby?ÇÖs Maison at Landmark Chater.Dominique Backhouse, Managing Director of COMPANION, welcomed Jacqueline, saying: ?Ç£She has a wonderful reputation in Hong Kong and Asia as a strong account lead, with deep knowledge of regional trends and an understanding of communication strategy. We look forward to seeing her grow in her new role, and to take our travel and property clients to new heights in the region.?Ç¥