Brands2Life has strengthened its agency leadership team promoting CFO, Tim Spink to Chief Operating Officer (COO) and appointing Sarah Welham as its new Chief Financial Officer (CFO).Tim has led Brands2Life?ÇÖs Finance & Operations team for over 12 years. In the newly created role, Tim will be focussed on developing and managing all aspects of Brands2Life?ÇÖs business performance as it moves into its next phase of growth. He will be responsible for the continued growth of Brands2Life?ÇÖs operational performance across the group in Europe and the US.In his role as CFO, Tim played a key role in the agency?ÇÖs transition to becoming a majority Employee Owned Trust (EOT) in 2020, making Brands2Life the UK?ÇÖs largest EOT communications agency.Tim will also continue to oversee Brands2Life?ÇÖs 20-strong Operations team including Finance, IT, Marketing & New Business and People & Recruitment teams.With over ten years?ÇÖ experience, Sarah joins Brands2Life from creative agency, Iris Worldwide where she held the position of Group Finance Director. Sarah will take over the role of CFO and report directly to Tim. Sarah will be responsible for the Group financial reporting, performance of the finance team and will be working closely with Brands2Life?ÇÖs Co-Founders and board directors to ensure financial management excellence across the agency.Co-Founder Giles Fraser said: ?Ç£We?ÇÖre very pleased to be able to promote Tim into this new role. As the business moves beyond ?ú20m in revenues we need someone who can evolve and manage our business policies and processes in Europe and the USA. Tim has done terrific work in shaping and leading our finance team over the years so he is the ideal candidate. With Sarah Welham?ÇÖs arrival we know we have a best-in-class team in place for the next chapter in Brands2Life?ÇÖs journey.?Ç¥COO Tim Spink said: ?Ç£I?ÇÖm delighted to have Sarah join us, she will be an excellent addition to the management team. The creation of my new role to COO signifies Brands2Life?ÇÖs bold growth plans as we continue to work with world-leading brands offering best-in-class servicing. I?ÇÖm looking forward to leading our efforts in furthering our agility and responsiveness to meet the needs of the ambitious brands of today and the future in these fast-changing times.?Ç¥CFO Sarah Welham said: ?Ç£I?ÇÖm really excited to be leading Brands2Life?ÇÖs talented finance team and to be joining such a forward-thinking agency so invested in its people-first approach. I?ÇÖm looking forward to the opportunity to supporting the business deliver financial management excellence.?Ç¥