A new report from PR Newswire reveals that artificial intelligence (AI) is playing an increasingly significant role in press release creation and distribution. The 2024 State of the Press Release Report, released today, highlights how communications professionals are leveraging AI to enhance their storytelling and reach broader audiences.According to the report, nearly 26% of strategic communicators are already using generative AI to draft press releases, and over 40% are considering its adoption in the future. This trend underscores the growing recognition of AI as a valuable tool for streamlining the press release process and improving content quality.Other key findings from the report include:  A significant increase in the use of multimedia elements, such as videos and infographics, to enhance press release engagement.  A 15% year-over-year growth in mentions of "AI" within press releases, reflecting the technology's rising prominence.  Continued reliance on press releases as a cornerstone of communications strategies, with 93% of professionals planning to send the same or more releases in the coming year."Our highly anticipated State of the Press Release Report continues to serve as a unique resource for public relations professionals from across the industry," said Matt Brown, President of PR Newswire. "The report provides detailed, data-driven insights reflecting the perspectives of many of the industry's leading communicators, and provides a direct view into evolving trends, strategies and best practices in the press release space."