Global sportswear giant adidas has appointed Sarah Skaf as PR and Newsroom Manager for the Middle East & North Africa (MENA) region.Skaf brings a wealth of experience in public relations and communications to her new role at adidas. Prior to joining the company, she served as a Communications Manager at Havas Red Middle East. Her career in PR began at Weber Shandwick.In her new position, Skaf will be responsible for leading adidas' communications efforts in the MENA region. She will oversee the brand's media relations, ensuring that adidas maintains a strong and positive reputation in the market.With her expertise in the field of communications, Skaf is well-equipped to help adidas continue its growth and success in the region.