5WPR, one of the largest independently owned PR firms in the US, announced its appointment as the public relations agency of record for amp, a revolutionary at-home AI-powered fitness machine. Founded by billionaire Shalom Meckenzie, amp was born out of a vision to redefine strength training for a new era of fitness. The smart strength machine utilizes data analytics and AI to deliver a workout experience as unique as its users—one that inspires, challenges, and entertains across all fitness levels. "As amp enters the market, we're eager to apply our strategic storytelling expertise and deep understanding of technology and fitness to introduce this innovative brand to a wider audience," said Lori Ruggiero, Managing Partner and Executive Vice President of Corporate & Technology at 5WPR. "We're honored to support Shalom Meckenzie's vision and commitment to helping launch a new era of strength training." 5WPR will oversee media relations, awards, and event support for amp, with the aim of elevating its market presence, emphasizing its uniqueness among the competition, and assuring the target audience that it is the top choice among fitness enthusiasts. The campaign will emphasize amp's innovative and customizable strength training features, its ability to provide real-time health and performance insights, and highlight the sophisticated and minimalist design for any type of home. "amp is here to revolutionize strength training—making it smarter, more powerful, and adaptable to any lifestyle," said Shalom Meckenzie, Founder of amp. "We're thrilled to work with 5WPR to bring my vision to life and give more people access to experience the future of fitness—leading to better, healthier lives."5WPR kicked off the partnership by supporting amp's presale launch in October, offering this game-changing machine at a competitive price of $1,795. The presale allows users to reserve amp with an initial payment of $99, bringing the future of strength training one step closer.

5WPR, one of the largest independently-owned PR firms in the US, has announced the expansion of its specialty video game and gaming PR division. Created in 2022, the division allows for a focused and strategic approach to modern gaming as technologies and access to these games continue to advance and grow in popularity."This is a new era of gaming, and to maintain momentum as the industry continues to evolve requires a dedicated team who possesses a deep knowledge of the gaming industry," said Matthew Caiola, 5WPR's North America CEO. "Impactful campaigns resonate with gamers, and we're excited to continue growing this division and supporting our clients as they navigate such a dynamic market."5WPR has been agency of record for several groundbreaking leaders in the video gaming space including Roblox, Club Koala, Jackbox Games, OperaGX, and Redecor, in addition to a top-ranked social casino developer and mobile game publisher.Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.