PRCA Mena, the regional arm of the largest public relations and communications association in the world, has announced the agenda for its annual conference. Scheduled for November 14, 2024, at the Taj Hotel, Business Bay, Dubai, this year's event will bring together industry leaders, innovators and government specialists from across the region to explore the evolving landscape of public relations, communications and media.Key panel sessions include:The Future of Media: Innovation, Regulation, and Economic ImpactThe Future of PR: Navigating the Digital RevolutionPR & Influencers: Friends or Foe?CSR, ESG, Impact, Sustainability: Bogus Buzzwords or Changing Perceptions?What Women Want? Direct Insights from the industry?ÇÖs Leading LadiesSaudi?ÇÖs Secrets to Success: Creative Hype or a New Reality?Artificial Intelligence: Master or Slave?In addition to these sessions, the conference will feature ample networking opportunities over coffee, lunch and evening drinks, providing a social platform for industry professionals to connect and collaborate.Conrad Egbert, Head of PRCA MENA, said: ?Ç£This conference is more than just an event?Çöit?ÇÖs a reflection of where the PR and communications industry stands today and where it?ÇÖs headed. With the rapid changes we?ÇÖre seeing, especially around technology and media, it?ÇÖs vital that we address these issues head-on. I?ÇÖm looking forward to having some candid conversations about what?ÇÖs working, what isn?ÇÖt, and where we go from here.?Ç¥Early bird tickets are available until September 20, 2024, with special offers for PRCA members.Representing more than 35,000 PR professionals in 82 countries worldwide, PRCA is a global advocate for excellence in public relations. The PRCA?ÇÖs teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.